{"id":16355,"date":"2015-06-09T19:24:53","date_gmt":"2015-06-09T19:24:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=16355"},"modified":"2026-01-26T18:50:42","modified_gmt":"2026-01-26T23:50:42","slug":"sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e8%88%87%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e8%88%87%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6\/","title":{"rendered":"\u54c1\u724c\u5e02\u5834\u7814\u7a76\u8207\u9867\u5ba2\u5fe0\u8aa0\u5ea6"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-155772ab\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-155772ab\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u9019\u500b\u5feb\u7bc0\u594f\u7684\u4e16\u754c\u4e2d\uff0c\u5728\u672c\u5730\u548c\u5168\u7403\u7bc4\u570d\u5167\u300c\u4e86\u89e3\u300d\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u81f3\u95dc\u91cd\u8981\u3002<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u96a8\u8457\u5168\u7403\u5e02\u5834\u7684\u4e0d\u65b7\u8b8a\u5316\uff0c\u5e02\u5834\u7814\u7a76\u63ed\u793a\u4e86\u5efa\u7acb\u54c1\u724c\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u65b9\u6cd5\u3002<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u5e02\u5834\u7814\u7a76\u6d89\u53ca\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u54c1\u724c\u77e5\u540d\u5ea6<\/li>\n\n\n\n<li>\u54c1\u724c\u91cd\u5851\u7814\u7a76<\/li>\n\n\n\n<li>\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/li>\n\n\n\n<li>\u54c1\u724c\u5438\u5f15\u529b\u53ca\u8a55\u4f30<\/li>\n\n\n\n<li>\u54c1\u724c\u7af6\u722d\u60c5\u5831\u57fa\u6e96\u6e2c\u8a66<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-39914927\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-39914927\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-3.jpg\" alt=\"SIS 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class=\"wp-block-list\">\n<li>\u7126\u9ede\u5c0f\u7d44\u548c\u6c11\u65cf\u8a8c\u7684\u8cea\u6027\u898b\u89e3<\/li>\n\n\n\n<li>\u4f86\u81ea\u5ba2\u6236\u8abf\u67e5\u7684\u5b9a\u91cf\u6578\u64da<\/li>\n\n\n\n<li>\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8ffd\u8e64\u548c\u76e3\u63a7<\/li>\n\n\n\n<li>\u7af6\u722d\u60c5\u5831\u76e3\u63a7<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u597d\u8655<\/h2>\n\n\n\n<p>\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u548c\u4fdd\u7559\u6210\u672c<\/p>\n\n\n\n<p>\u589e\u52a0\u6536\u5165<\/p>\n\n\n\n<p>\u63d0\u9ad8\u7372\u5229\u80fd\u529b<\/p>\n\n\n\n<p>\u66f4\u9ad8\u7684\u5ba2\u6236\u53c3\u8207\u5ea6<\/p>\n\n\n\n<p>\u589e\u5f37\u7684\u5ba2\u6236\u6578\u64da<\/p>\n\n\n\n<p>\u66f4\u6709\u6548\u7684\u54c1\u724c\u63a8\u5ee3<\/p>\n\n\n\n<p>\u5438\u5f15\u65b0\u5ba2\u6236<\/p>\n\n\n\n<p>\u65b0\u7684\u6210\u9577\u6a5f\u6703<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \u54c1\u724c\u7814\u7a76\u7d93\u9a57\u6a23\u672c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u5f62\u8c61<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e CATI \u5728\u7f8e\u570b\u548c\u82f1\u570b\u70ba\u4e00\u5bb6\u5927\u578b\u822a\u7a7a\u516c\u53f8\u9032\u884c\u54c1\u724c\u5f62\u8c61\u7814\u7a76\u3002\u53d7\u8a2a\u8005\u662f\u570b\u969b\u4f11\u9592\u548c\u5546\u52d9\u65c5\u5ba2\u3002<\/li>\n\n\n\n<li>\u5728\u7f8e\u570b\u5546\u5834\u9032\u884c\u4e86\u8abf\u67e5\uff0c\u4ee5\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u96f6\u552e\u670d\u88dd\u5e97\u54c1\u724c\u7684\u614b\u5ea6\u3002<\/li>\n\n\n\n<li>\u91dd\u5c0d\u54c1\u724c\u5546\u54c1\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li>\u5b9a\u91cf <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%9c%87%e6%92%bc%e5%bb%a3%e5%91%8a%e5%92%8c%e9%9c%87%e6%92%bc%e8%a1%8c%e9%8a%b7\/\" title=\"\u9707\u64bc\u5ee3\u544a\u548c\u9707\u64bc\u884c\u92b7\"  data-wpil-monitor-id=\"1989\">Brand<\/a> Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.<\/li>\n\n\n\n<li>\u7f8e\u570b\u73bb\u7483\u88fd\u9020\u5546\u54c1\u724c\u5f62\u8c61\u5b9a\u91cf\u8abf\u67e5\u3002<\/li>\n\n\n\n<li>\u73bb\u7483\u88fd\u9020\u5546\u7684\u5b9a\u91cf\u54c1\u724c\u5f62\u8c61\u8abf\u67e5\u3002<\/li>\n\n\n\n<li>\u5c0d\u98df\u54c1\u4f01\u696d\u54c1\u724c\u5f62\u8c61\u9032\u884c\u6514\u622a\u7814\u7a76<\/li>\n\n\n\n<li>\u5c0d\u67d0\u5bb6\u5177\u516c\u53f8\u9032\u884c\u54c1\u724c\u5f62\u8c61\u8207\u6709\u6548\u6027\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u8cc7\u7522<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u5bb6\u4e9e\u6d32\u5ee3\u544a\u516c\u53f8\u5c0d\u7cd6\u679c\u516c\u53f8\u7684\u5168\u7403\u54c1\u724c\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u70ba\u6fb3\u6d32\u3001\u667a\u5229\u548c\u963f\u6839\u5ef7\u7684\u4e00\u5bb6\u591a\u529f\u80fd\u96fb\u52d5\u5de5\u4ff1\u5168\u7403\u88fd\u9020\u5546\u5b8c\u6210\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u8ffd\u8e64\u7814\u7a76\u3002\u6211\u5011\u9032\u884c\u4e86\u4e00\u7cfb\u5217\u524d\u5f8c\u7684\u96fb\u8a71\u63a1\u8a2a\uff0c\u8a0e\u8ad6\u9019\u4e9b\u5a92\u9ad4\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li>Conducted a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/brand-market-research\/\" title=\"\u54c1\u724c\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"7080\">brand<\/a> equity and awareness study on the North American furniture market.<\/li>\n\n\n\n<li>Conducted a brand equity and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a1%8c%e9%8a%b7\/\" title=\"\u5fe0\u8aa0\u5ea6\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"2005\">brand research<\/a> strategy study for a major aerospace company in the North American market. In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/botany-market-research\/\" title=\"\u690d\u7269\u5b78\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"4270\">research to refine their marketing<\/a> strategies and to inform next generation aircraft engine initiatives.<\/li>\n\n\n\n<li>\u900f\u904e\u7dda\u4e0a\u5b9a\u91cf\u8abf\u67e5\u554f\u5377\u9032\u884c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7814\u7a76\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u5f62\u8c61<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u7f8e\u570b\u5546\u5834\u9032\u884c\u4e86\u8abf\u67e5\uff0c\u4ee5\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u96f6\u552e\u670d\u88dd\u5e97\u54c1\u724c\u7684\u614b\u5ea6\u3002<\/li>\n\n\n\n<li>\u91dd\u5c0d\u54c1\u724c\u5546\u54c1\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li>\u9032\u884c\u4e86\u4e00\u9805\u7814\u7a76\uff0c\u4ee5\u5e6b\u52a9\u65e5\u672c\u548c\u5fb7\u570b\u7684 PC \u7528\u6236\u78ba\u5b9a\u65b0\u4f5c\u696d\u7cfb\u7d71\u7684\u54c1\u724c\u548c\u529f\u80fd\u540d\u7a31\u3002<\/li>\n\n\n\n<li>\u8207\u8a18\u8005\u548c\u5206\u6790\u5e2b\u5c31\u592a\u967d\u80fd\u677f\u7684\u54c1\u724c\u5f62\u8c61\/\u77e5\u540d\u5ea6\u9032\u884c IDI \u8abf\u67e5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u7b56\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7522\u54c1\u3001\u5168\u7403\u54c1\u724c\u7684\u6210\u529f\u8207\u5931\u6557\u3002<\/li>\n\n\n\n<li>\u8207\u653e\u5c04\u79d1\u91ab\u751f\u4e00\u8d77\u9032\u884c\u4e86\u6b50\u6d32\u54c1\u724c\u89e3\u6c7a\u65b9\u6848\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u91ab\u751f\u548c\u6bcd\u89aa\u5c0d\u55ae\u4e00\u5168\u7403\u54c1\u724c\u53ca\u5176\u5b9a\u4f4d\u4e0b\u7684\u5168\u7cfb\u5217\u71df\u990a\u7522\u54c1\u7684\u6982\u5ff5\u505a\u51fa\u53cd\u61c9\u7684\u5b9a\u6027\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u7f8e\u570b\u96f6\u552e\u696d\u6210\u529f\u7684\u54c1\u724c\u7ba1\u7406\u6280\u8853\u3002<\/li>\n\n\n\n<li>\u5c07\u7a97\u6236\u88fd\u9020\u5ba2\u6236\u7684\u54c1\u724c\u7b56\u7565\u91cd\u65b0\u5b9a\u4f4d\u70ba\u5c08\u696d\u627f\u5305\u5546\u3002<\/li>\n\n\n\n<li>\u5c0d\u67d0\u5e02\u9577\u624b\u6a5f\u88fd\u9020\u5546\u7684\u4f01\u696d\u54c1\u724c\u53e3\u865f\u9032\u884cIDIS\u8a55\u4f30<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u7372\u5f97\u54c1\u724c\u6d1e\u5bdf\u548c\u7b56\u7565\uff0c\u5728\u7576\u4eca\u5feb\u7bc0\u594f\u7684\u6578\u4f4d\u6642\u4ee3\u6253\u9020\u60a8\u7684\u54c1\u724c\u3002<\/p>","protected":false},"author":1,"featured_media":62494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,300],"tags":[],"class_list":["post-16355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16355"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16355\/revisions"}],"predecessor-version":[{"id":80643,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16355\/revisions\/80643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=16355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=16355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}