{"id":16179,"date":"2015-06-07T17:19:23","date_gmt":"2015-06-07T17:19:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=16179"},"modified":"2026-01-26T17:44:52","modified_gmt":"2026-01-26T22:44:52","slug":"21%e4%b8%96%e7%b4%80%e5%93%81%e7%89%8c%e7%ae%a1%e7%90%86%e7%9a%84%e8%b6%a8%e5%8b%a2%e8%88%87%e5%95%8f%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/21%e4%b8%96%e7%b4%80%e5%93%81%e7%89%8c%e7%ae%a1%e7%90%86%e7%9a%84%e8%b6%a8%e5%8b%a2%e8%88%87%e5%95%8f%e9%a1%8c\/","title":{"rendered":"\u54c1\u724c\u7ba1\u7406\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-0fce53c2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0fce53c2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Branding (3)\" 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class=\"wp-block-list\">\n<li>\u5408\u7406\u6216\u73fe\u5be6\u7684\u54c1\u724c\u6216\u7522\u54c1\u958b\u767c\u6642\u9593\u8868\u6216\u9031\u671f<\/li>\n\n\n\n<li>\u50b3\u7d71\u7684\u54c1\u724c\u7ba1\u7406\u8861\u91cf\u65b9\u6cd5\u548c\u6280\u8853\uff08\u4f8b\u5982\u806f\u5408\u8ffd\u8e64\u6578\u64da\uff09<\/li>\n\n\n\n<li>\u50b3\u7d71\u54c1\u724c\u8cc7\u7522\u6a21\u578b<\/li>\n\n\n\n<li>\u50b3\u7d71\u54c1\u724c\u7ba1\u7406\u4f01\u696d\u5167\u90e8\u7d44\u7e54\u67b6\u69cb<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">21 \u4e16\u7d00\u54c1\u724c\u7ba1\u7406\u767c\u751f\u4e86\u4ec0\u9ebc\u6a23\u7684\u8b8a\u5316<\/h2>\n\n\n\n<h5 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1\uff1a\u5efa\u7acb\u4e00\u9577\u4e32\u8981\u5305\u542b\u5728\u7522\u54c1\u7d44\u5408\u4e2d\u7684\u54c1\u724c\u548c\u95dc\u806f\u6e05\u55ae\uff08\u4f8b\u5982\uff0c\u8003\u616e\u5f71\u97ff\u5ba2\u6236\u8a8d\u77e5\u548c\u9078\u64c7\u7684\u6240\u6709\u54c1\u724c\uff09\u3002<\/p>\n\n\n\n<p>\u6b65\u9a5f2\uff1a\u78ba\u5b9a\u54ea\u500b\u662f\u4e3b\u5c0e\u54c1\u724c\uff0c\u54ea\u500b\u662f\u7b56\u7565\u54c1\u724c\u548c\u652f\u6301\u54c1\u724c\uff0c\u4ee5\u53ca\u5b83\u5011\u7684\u76f8\u5c0d\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p>\u7b2c 3 \u6b65\uff1a\u70ba\u4e0d\u540c\u7684\u6a19\u6e96\u5206\u914d\u503c\u4e26\u7e6a\u88fd\u5206\u5b50\u5716\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u5206\u5b50\u65b9\u6cd5\u53ef\u7528\u65bc\u7e6a\u88fd\u548c\u5b9a\u4f4d\u5168\u7403\u3001\u5340\u57df\u548c\u672c\u5730\u54c1\u724c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8da8\u52e2#2\uff1a\u5c07\u74b0\u5883\u8cc7\u8a0a\u7d0d\u5165\u54c1\u724c\u7ba1\u7406\u6d41\u7a0b<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u5728\u9019\u500b\u5feb\u901f\u8b8a\u5316\u7684\u793e\u6703\u3001\u7d93\u6fdf\u3001\u653f\u6cbb\u548c\u6d88\u8cbb\u74b0\u5883\u4e2d\uff0c\u54c1\u724c\u9818\u5c0e\u8005\u5df2\u7d93\u8a8d\u8b58\u5230\u6301\u7e8c\u8ffd\u8e64\u74b0\u5883\u8cc7\u8a0a\u4e26\u5c07\u9019\u4e9b\u8cc7\u8a0a\u7d0d\u5165\u5176\u54c1\u724c\u7ba1\u7406\u6a21\u5f0f\u548c\u5b9a\u4f4d\u7684\u50f9\u503c\u3002<\/h5>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6b63\u5728\u8ffd\u8e64\u4e26\u6574\u5408\u5230\u54c1\u724c\u7ba1\u7406\u8ffd\u8e64\u7cfb\u7d71\u548c\u6a21\u578b\u4e2d\u7684\u74b0\u5883\u8cc7\u8a0a\u7684\u7bc4\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u722d\u7522\u54c1\u8cc7\u8a0a<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u751f\u6d3b\u65b9\u5f0f<\/li>\n\n\n\n<li>\u7576\u5730\u5fc3\u7406\u8a0a\u606f<\/li>\n\n\n\n<li>\u7576\u5730\u6587\u5316\u8da8\u52e2<\/li>\n\n\n\n<li>\u793e\u6703\u7d93\u6fdf\u56e0\u7d20<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u74b0\u5883\u8cc7\u8a0a\u4f86\u6e90\u7684\u7bc4\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5a92\u9ad4\u8207\u65b0\u805e\u754c<\/li>\n\n\n\n<li>\u92b7\u552e\u968a\u4f0d<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005<\/li>\n\n\n\n<li>\u7522\u696d\u5354\u6703\u53ca\u884c\u696d\u540c\u4ec1<\/li>\n\n\n\n<li>\u8b20\u8a00<\/li>\n\n\n\n<li>\u7576\u5730\u4eba\u53e3\u7d71\u8a08\u8cc7\u8a0a<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u8ffd\u8e64\u74b0\u5883\u8cc7\u8a0a\u4e26\u5c07\u8cc7\u8a0a\u6574\u5408\u5230\u54c1\u724c\u7ba1\u7406\u6d41\u7a0b\u548c\u7cfb\u7d71\u4e2d\u7684\u597d\u8655\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a72\u516c\u53f8\u80fd\u5920\u61c9\u5c0d\u6d88\u8cbb\u8005\u4e0d\u65b7\u8b8a\u5316\u7684\u5fc3\u7406\uff0c\u9019\u7a2e\u5fc3\u7406\u901a\u5e38\u662f\u7531\u60c5\u7dd2\u548c\u5c0d\u7576\u5730\u74b0\u5883\u7684\u53cd\u61c9\u6240\u9a45\u52d5\u7684\u3002<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u9700\u8981\u80fd\u5920\u9069\u61c9\u4ed6\u5011\u4e0d\u65b7\u8b8a\u5316\u7684\u751f\u6d3b\u65b9\u5f0f\u7684\u54c1\u724c\uff0c\u800c\u9019\u7a2e\u751f\u6d3b\u65b9\u5f0f\u662f\u7531\u5916\u90e8\u74b0\u5883\u9a45\u52d5\u7684\u3002<\/li>\n\n\n\n<li>\u5c07\u74b0\u5883\u8da8\u52e2\u878d\u5165\u54c1\u724c\u7ba1\u7406\u6d41\u7a0b\u4f7f\u516c\u53f8\u80fd\u5920\u4ee5\u300c\u7531\u5167\u800c\u5916\u300d\u7684\u8996\u89d2\u5be9\u8996\u5176\u54c1\u724c\u7ba1\u7406\u6d41\u7a0b\u548c\u7cfb\u7d71\u3002<\/li>\n\n\n\n<li>\u74b0\u5883\u8cc7\u8a0a\u7684\u6574\u5408\u4f7f\u54c1\u724c\u9818\u5c0e\u8005\u80fd\u5920\u78ba\u5b9a\u4ed6\u5011\u5c0d\u5176\u54c1\u724c\u5728\u4e09\u7dad\u6a21\u578b\u4e2d\u7684\u5b9a\u4f4d\u7684\u63a7\u88fd\u7a0b\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8da8\u52e2 #3\uff1a\u5c07\u54c1\u724c\u7ba1\u7406\u6d41\u7a0b\u548c\u7d44\u7e54\u64f4\u5c55\u5230\u5168\u7403\u3001\u5340\u57df\u548c\u5730\u65b9\u5c64\u9762<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u904e\u53bb\u5341\u5e74\uff0c\u96a8\u8457\u4f01\u696d\u7684\u5168\u7403\u5316\uff0c\u8a31\u591a\u54c1\u724c\u7ba1\u7406\u7d44\u7e54\u5728\u5168\u7403\u3001\u5340\u57df\u548c\u672c\u5730\u7684\u57fa\u790e\u4e0a\u7d44\u7e54\u8d77\u4f86\u3002\u8a31\u591a\u53d7\u8a2a\u7684\u95dc\u9375\u610f\u898b\u9818\u8896\u548c\u5f9e\u696d\u8005\u8868\u793a\uff0c\u5168\u7403\u54c1\u724c\u7684\u7b56\u7565\u5b9a\u4f4d\u662f\u900f\u904e\u80fd\u5920\u5275\u9020\u8de8\u6587\u5316\u9700\u6c42\u7684\u4f01\u696d\u5f62\u8c61\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u672c\u571f\u54c1\u724c\u5728\u7522\u54c1\u5c6c\u6027\u4e0a\u666e\u904d\u5b9a\u4f4d\u8207\u7af6\u722d\u5c0d\u624b\u54c1\u724c\u76f4\u63a5\u5c0d\u6297\u3002<\/h5>\n\n\n\n<p>Most of the interviewed brand management executives indicated that Global and Regional Vice Presidents of Marketing develop the brand strategy and planning. However, there is wide variation between firms with regard to the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1486\">role and authority of local brand<\/a> management. Depending on the culture of the firm and the types of products, local brand management can have a significant degree of decision-making and control over budgets. Overall, our findings indicate the following trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b56\u7565\u548c\u898f\u5283\uff0d\u4e3b\u8981\u5728\u5168\u7403\u548c\u5340\u57df\u5c64\u9762\u9032\u884c\u63a7\u5236<\/li>\n\n\n\n<li>\u5be6\u65bd\uff0d\u4e3b\u8981\u5728\u5730\u5340\u548c\u5730\u65b9\u5c64\u7d1a\u9032\u884c\u63a7\u5236<\/li>\n\n\n\n<li>\u8a55\u4f30\uff0d\u5728\u5404\u500b\u5c64\u9762\u9032\u884c\uff1b\u5927\u591a\u6578\u5de5\u5177\u548c\u63aa\u65bd\u90fd\u662f\u6a19\u6e96\u5316\u7684<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8da8\u52e2 #4\uff1a\u6e1b\u5c11\u5c0d\u50b3\u7d71\u806f\u5408\u6578\u64da\u8ffd\u8e64\u54c1\u724c\u7e3e\u6548\u548c\u5ba2\u88fd\u5316\u8ffd\u8e64\u7cfb\u7d71\u958b\u767c\u7684\u4f9d\u8cf4<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u6211\u5011\u5c0d\u95dc\u9375\u610f\u898b\u9818\u8896\u548c\u54c1\u724c\u7ba1\u7406\u5f9e\u696d\u8005\u7684\u8a2a\u8ac7\u8868\u660e\uff0c\u96d6\u7136\u4ed6\u5011\u4ecd\u7136\u53ef\u80fd\u8a02\u95b1\u50b3\u7d71\u7684\u806f\u5408\u8cc7\u6599\u4f86\u6e90\uff08\u4f8b\u5982\uff0c\u5ba2\u6236\u6eff\u610f\u5ea6\u3001\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u54c1\u724c\u5e02\u5834\u4efd\u984d\u548c\u50f9\u683c\u9ede\u7b49\uff09\uff0c\u4f46\u8a31\u591a\u9818\u5148\u7684\u54c1\u724c\u7ba1\u7406\u516c\u53f8\u8981\u4e48\u589e\u5f37\u4e86\u9019\u4e9b\u7cfb\u7d71\uff0c\u8981\u4e48\u958b\u767c\u4e86\u81ea\u5df1\u7684\u5b9a\u88fd\u54c1\u724c\u7ba1\u7406\u548c\u54c1\u724c\u8cc7\u7522\u8ffd\u8e64\u7cfb\u7d71\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u78ba\u5b9a\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u9a45\u52d5\u529b<\/li>\n\n\n\n<li>\u54c1\u724c\u8cc7\u7522\u6295\u8cc7\u5831\u916c\u7387<\/li>\n\n\n\n<li>\u672c\u5730\u3001\u5340\u57df\u548c\u5168\u7403\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u50f9\u503c\u5b9a\u50f9<\/li>\n\n\n\n<li>\u7522\u54c1\u7dda\u5ef6\u4f38<\/li>\n<\/ul>\n\n\n\n<p>These customized brand-tracking systems often integrate quantitative tracking data with qualitative environmental and competitive information to produce an effective decision support tool for brand management. The following are some of the types of information that are integrated into these customized systems:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u91cf\u8cc7\u8a0a\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u5e02\u5834\u4f54\u6709\u7387<\/li>\n\n\n\n<li>\u54c1\u724c\u50f9\u4f4d<\/li>\n\n\n\n<li>\u54c1\u724c\u6536\u5165<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u6027\u8cc7\u8a0a\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u722d\u8cc7\u8a0a<\/li>\n\n\n\n<li>\u74b0\u5883\u8cc7\u8a0a<\/li>\n\n\n\n<li>\u7d93\u92b7\u5546\u8cc7\u8a0a<\/li>\n<\/ul>\n\n\n\n<p>\u6700\u7d42\u7d50\u679c\u662f\u54c1\u724c\u7ba1\u7406\u53ef\u4ee5\u958b\u767c\u5177\u6709\u66f4\u5b8c\u6574\u8cc7\u8a0a\u7684\u54c1\u724c\u8cc7\u7522\u6307\u6578\u548c\u54c1\u724c\u9a45\u52d5\u56e0\u7d20\u5206\u6790\u3002\u6211\u5011\u7684\u7814\u7a76\u9084\u8868\u660e\uff0c\u9019\u4e9b\u8cc7\u8a0a\u901a\u5e38\u5728\u6574\u500b\u7d44\u7e54\u5167\u5171\u4eab\u5230\u5176\u4ed6\u8077\u80fd\u9818\u57df\uff0c\u4f8b\u5982\u8ca1\u52d9\u3001\u7522\u54c1\u958b\u767c\u548c\u5de5\u7a0b\u3001\u88fd\u9020\u3001\u884c\u92b7\u3001\u6cd5\u5f8b\u548c\u7b56\u7565\u898f\u5283\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8da8\u52e2#5\uff1a\u9996\u5e2d\u54c1\u724c\u9577\u7684\u51fa\u73fe\u8207\u54c1\u724c\u5c0e\u5411\u4f01\u696d\u54c1\u724c\u7ba1\u7406\u8077\u80fd\u7684\u63d0\u5347<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">\u6211\u5011\u7684\u7814\u7a76\u8868\u660e\uff0c\u672a\u4f86\u7684\u8da8\u52e2\u662f\u7531\u4f01\u696d\u7d1a\u9ad8\u968e\u4e3b\u7ba1\u8ca0\u8cac\u54c1\u724c\u7ba1\u7406\u3002\u6839\u64da\u5c0d\u9818\u5148\u88fd\u9020\u4f01\u696d\u54c1\u724c\u7ba1\u7406\u9ad8\u7ba1\u7684\u63a1\u8a2a\uff0c\u5168\u7403\u54c1\u724c\u7ba1\u7406\u7684\u8cac\u4efb\u9810\u8a08\u5c07\u5728\u672a\u4f86\u589e\u52a0\u3002<\/h5>\n\n\n\n<p>In addition, our research indicates that the degree of centralization or decentralization of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/book-review-the-culture-code\/\" title=\"Book Review: &#8220;The Culture Code&#8221;\"  data-wpil-monitor-id=\"4425\">brand management<\/a> in a firm depends on the culture of the firm and the types of products. The extent of local branding is also a function of the firm\u2019s products and the structure of its brand management organization.<\/p>\n\n\n\n<p>Overall, most opinion leaders and brand management and marketing executives indicate a trend toward a corporate-level executive in brand management in the next few years, where it has not already happened.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u8ad6<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Overall, brand management has evolved from \u201cproduct-centric\u201d to \u201cconsumer-centric\u201d in the 21st century. Our research indicated that there are considerable differences between firms in terms of their brand management organizational structure and management, and their use of brand management paradigms and models.<\/h5>\n\n\n\n<p>\u9019 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%bc%aa%e8%83%8e%e5%93%81%e7%89%8c%e7%9b%a3%e6%b8%ac%e7%be%8e%e5%9c%8b%e5%be%b7%e5%9c%8b%e5%b7%b4%e8%a5%bf\/\" title=\"\u7f8e\u570b\u3001\u5fb7\u570b\u548c\u5df4\u897f\u7684\u8f2a\u80ce\u54c1\u724c\u7814\u7a76\"  data-wpil-monitor-id=\"6597\">research indicates that brand<\/a> management is becoming more \u201cintelligence-driven\u201d rather than the traditional \u201cproduct-driven\u201d approach. Consumers are seeking more value from brands and, as a result, companies are seeking to employ more sophisticated models to measure brand equity, drivers of brand equity and value, and techniques to measure their return on investment in their brands.<\/p>\n\n\n\n<p>\u4f01\u696d\u6b63\u5728\u63a1\u7528\u66f4\u591a\u7684\u5fc3\u7406\u7d71\u8a08\u6280\u8853\uff0c\u5c24\u5176\u662f\u5728\u672c\u5730\u5e02\u5834\u3002\u6210\u529f\u7684\u54c1\u724c\u9818\u5c0e\u8005\u4e0d\u518d\u90a3\u9ebc\u4f9d\u8cf4\u50b3\u7d71\u7684\u806f\u5408\u5b9a\u91cf\u6578\u64da\u3002\u9019\u4e9b\u516c\u53f8\u6b63\u5728\u958b\u767c\u5ba2\u88fd\u5316\u7684\u5e02\u5834\u60c5\u5831\u548c\u54c1\u724c\u8ffd\u8e64\u7cfb\u7d71\uff0c\u9019\u4e9b\u7cfb\u7d71\u662f\u6839\u64da\u516c\u53f8\u7684\u6587\u5316\u91cf\u8eab\u5b9a\u5236\u7684\u3002\u8a31\u591a\u6b64\u985e\u7cfb\u7d71\u900f\u904e\u5b9a\u6027\u74b0\u5883\u548c\u7af6\u722d\u8cc7\u8a0a\u4f86\u589e\u5f37\u5b9a\u91cf\u6578\u64da\uff0c\u5f9e\u800c\u70ba\u7ba1\u7406\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u6c7a\u7b56\u652f\u63f4\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u672a\u4f86\u7684\u8da8\u52e2\u662f\u4f01\u696d\u7d1a\u54c1\u724c\u7ba1\u7406\u4e3b\u7ba1\u3002\u96a8\u8457\u5168\u7403\u74b0\u5883\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\uff0c\u9019\u4e00\u529f\u80fd\u9818\u57df\u7684\u91cd\u8981\u6027\u6301\u7e8c\u6210\u9577\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u63ed\u793a\u7576\u4eca\u6578\u4f4d\u6642\u4ee3\u54c1\u724c\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>","protected":false},"author":1,"featured_media":69132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-16179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16179"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16179\/revisions"}],"predecessor-version":[{"id":80176,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/16179\/revisions\/80176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69132"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=16179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=16179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}