{"id":13031,"date":"2015-01-22T00:09:03","date_gmt":"2015-01-22T00:09:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13031"},"modified":"2025-09-13T19:14:06","modified_gmt":"2025-09-13T23:14:06","slug":"%e7%94%a2%e5%93%81%e8%a7%80%e9%bb%9e-%e6%96%87%e5%8c%96%e6%b4%9e%e5%af%9f-%e4%ba%9e%e6%b4%b2%e5%88%b0%e6%ad%90%e6%b4%b2%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e7%94%a2%e5%93%81%e8%a7%80%e9%bb%9e-%e6%96%87%e5%8c%96%e6%b4%9e%e5%af%9f-%e4%ba%9e%e6%b4%b2%e5%88%b0%e6%ad%90%e6%b4%b2%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5\/","title":{"rendered":"\u6c7d\u8eca\u5e02\u5834\u9032\u5165\u7814\u7a76|\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-9a1bc3f0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9a1bc3f0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Automotive (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\u96a8\u8457\u4e9e\u6d32\u6c7d\u8eca\u88fd\u9020\u5546\u5728\u5168\u7403\u821e\u53f0\u4e0a\u4e0d\u65b7\u9032\u53d6\uff0c\u4ed6\u5011\u8d8a\u4f86\u8d8a\u6e34\u671b\u5728\u7f8e\u6d32\u3001\u6b50\u6d32\u3001\u4e2d\u6771\u548c\u975e\u6d32\u5c0b\u627e\u65b0\u7684\u6a5f\u6703\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span>\u9664\u4e86\u9700\u8981\u4e86\u89e3\u7522\u54c1\u548c\u884c\u92b7\u554f\u984c\u5916\uff0c\u88fd\u9020\u5546\u548c\u539f\u59cb\u8a2d\u5099\u88fd\u9020\u5546\u9084\u6709\u8208\u8da3\u4e86\u89e3\u5c0d\u6027\u80fd\u6307\u6a19\u7684\u504f\u597d\u548c\u53cd\u61c9\u3002<\/p>\n\n\n\n<p class=\"p1\">\u8fd1\u65e5\uff0cSIS\u570b\u969b\u7814\u7a76\u4e2d\u5fc3\u70ba\u4e9e\u6d32\u67d0\u77e5\u540d\u6c7d\u8eca\u672c\u571f\u9818\u5c0e\u54c1\u724c\u5728\u5fb7\u570b\u548c\u6377\u514b\u958b\u5c55\u4e86\u5927\u578b\u6c7d\u8eca\u8a3a\u6240\u3002<span class=\"Apple-converted-space\">&nbsp; As attitudes and opinions can differ dramatically from Asia to Europe, the client reached out to <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/sis-strategy-consulting-2\/\" title=\"SIS Strategy Consulting\u00a0\"  data-wpil-monitor-id=\"10681\">SIS for insight and strategy<\/a> development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u53bb\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"p1\">\u5ba2\u6236\u5e0c\u671b\u5728\u672a\u4f86\u5e7e\u5e74\u5167\u9032\u5165\u6b50\u6d32\u5e02\u5834\u4e26\u63a8\u51fa <b>\u9032\u5165\u5e02\u5834 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/consumer-analytics-eharmony-hypothetical-case-study\/\" title=\"Consumer Analytics: eHarmony Hypothetical Case Study\"  data-wpil-monitor-id=\"4311\">study that would better understand consumers\u2019<\/a> behavior for new car models from the perspective of intenders and current car owners. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6230\u7565\u76ee\u6a19<\/h2>\n\n\n\n<p class=\"p1\">\u7814\u7a76\u7684\u76ee\u7684\u662f\u66f4\u597d\u5730\u4e86\u89e3\u4eba\u5011\u5c0d\u5404\u7a2e\u8eca\u8f1b\u5167\u90e8\u548c\u5916\u90e8\u529f\u80fd\u7684\u610f\u898b\u3001\u60f3\u6cd5\u3001\u504f\u597d\u3001\u8a2d\u8a08\u548c\u5efa\u8b70\u3002<\/p>\n\n\n\n<p class=\"p1\">\u70ba\u4e86\u63d0\u4f9b\u6d1e\u5bdf\u529b\uff0c\u8b93\u8a2d\u8a08\u5e2b\u548c\u88fd\u9020\u5546\u5c0d\u958b\u767c\u7684\u6a21\u578b\u6709\u4e00\u500b\u6e05\u6670\u7684\u5168\u8c8c\u3002\u5ba2\u6236\u7684\u4e0b\u4e00\u6b65\u662f\u88fd\u5b9a\u672a\u4f86\u5e7e\u5e74\u9032\u5165\u5fb7\u570b\u5e02\u5834\u7684\u53ef\u5be6\u73fe\u7b56\u7565\uff0c\u8fc5\u901f\u7372\u5f97\u5e02\u5834\u4efd\u984d\uff0c\u6210\u70ba\u4e2d\u570b\u54c1\u724c\u7684\u5178\u7bc4\u548c\u4ee3\u8868\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">SIS \u4f7f\u7528\u9762\u5c0d\u9762\u8abf\u67e5\u548c\u7126\u9ede\u5c0f\u7d44<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2caef5e1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2caef5e1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\u6211\u5011\u5c0d\u9810\u5148\u62db\u52df\u7684\u53d7\u8a2a\u8005\u9032\u884c\u4e86\u73fe\u5834\u8abf\u67e5\uff0c\u4e26\u9032\u884c\u4e86\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u4ee5\u5c07\u5b9a\u91cf\u7d50\u679c\u7f6e\u65bc\u80cc\u666f\u4e2d\u3002<\/p>\n\n\n\n<p class=\"p1\">\u6bcf\u500b\u914d\u984d\u7684\u76ee\u6a19\u90fd\u662f\u6240\u6709\u8005\u548c\u610f\u5411\u8005\u3002<span class=\"Apple-converted-space\">&nbsp; 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