{"id":12246,"date":"2008-05-29T22:57:00","date_gmt":"2008-05-29T22:57:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/"},"modified":"2024-05-20T11:19:55","modified_gmt":"2024-05-20T15:19:55","slug":"an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/","title":{"rendered":"\u300a\u95dc\u6ce8\u963f\u62c9\u4f2f\u4e16\u754c\u300b\u4f5c\u8005\uff1aMaktoob Research \u7e3d\u88c1 Ahmed Nassef"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; equal_height_columns=&#8221;no&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat=&#8221;no-repeat&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; parallax_speed=&#8221;0.3&#8243; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; overlay_color=&#8221;&#8221; video_preview_image=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; padding_top=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; padding_right=&#8221;&#8221;][fusion_builder_row][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; background_position=&#8221;left top&#8221; background_color=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; spacing=&#8221;yes&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;0px&#8221; class=&#8221;&#8221; id=&#8221;&#8221; animation_type=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_direction=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; center_content=&#8221;no&#8221; last=&#8221;true&#8221; min_height=&#8221;&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_sizes_right=&#8221;&#8221; first=&#8221;true&#8221;][fusion_text]<\/p>\n<p>These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world\u2019s tallest building (which will also include the world\u2019s first Armani super-luxury hotel), the world\u2019s biggest shopping mall or the world\u2019s biggest amusement park (housing the biggest Universal Studios), Dubai\u2019s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world\u2019s businesses.<\/p>\n<p>However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai\u2019s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you\u2019ll be hard pressed to find much of it being conducted, even by local branches of some of the <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"7690\">international research firms<\/a>. And beyond Dubai, the rest of the <a href=\"https:\/\/www.sisinternational.com\/qatar-economic-outlook\/\" title=\"Qatar Economic Outlook and Market Research\"  data-wpil-monitor-id=\"10710\">Middle East<\/a> offers additional obstacles for online researchers as well.<\/p>\n<p>Contributor:<\/p>\n<p>Ahmed Nassef is vice president and general <a href=\"https:\/\/www.sisinternational.com\/brand-management-in-the-21st-century-trends-and-issues\/\" title=\"Brand Management Research\"  data-wpil-monitor-id=\"7691\">manager of Maktoob Research<\/a><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4eca\uff0c\u5982\u679c\u4e0d\u95b1\u8b80\u6709\u95dc\u675c\u62dc\u7684\u5167\u5bb9\uff0c\u62ff\u8d77\u4e00\u4efd\u7f8e\u570b\u4e3b\u8981\u5831\u7d19\u5e7e\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u7121\u8ad6\u662f\u5efa\u9020\u4e16\u754c\u6700\u9ad8\u7684\u5efa\u7bc9\uff08\u5176\u4e2d\u9084\u5c07\u5305\u62ec\u4e16\u754c\u4e0a\u7b2c\u4e00\u5bb6\u963f\u746a\u5c3c\u8d85\u8c6a\u83ef\u9152\u5e97\uff09\u3001\u4e16\u754c\u4e0a\u6700\u5927\u7684\u8cfc\u7269\u4e2d\u5fc3\u9084\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u904a\u6a02\u5712\uff08\u64c1\u6709\u6700\u5927\u7684\u74b0\u7403\u5f71\u57ce\uff09\uff0c\u675c\u62dc\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u6210\u9577\u4f7f\u5176\u4f5c\u70ba\u5546\u696d\u95dc\u6ce8\u7684\u4e2d\u5fc3\uff0c\u4e26\u4f7f\u66f4\u5927\u7684\u4e2d\u6771\u5e02\u5834\u6210\u70ba\u4e16\u754c\u8a31\u591a\u4f01\u696d\u7684\u7126\u9ede\u3002<\/p>\n<p>\u7136\u800c\uff0c\u63a5\u89f8\u963f\u62c9\u4f2f\u6d88\u8cbb\u8005\u4e26\u4e0d\u7e3d\u662f\u90a3\u9ebc\u5bb9\u6613\uff0c\u800c\u8a66\u5716\u5728\u7db2\u8def\u4e0a\u63a5\u89f8\u4ed6\u5011\u4e5f\u9762\u81e8\u4e00\u7cfb\u5217\u7279\u6b8a\u7684\u6311\u6230\u3002\u96d6\u7136\u675c\u62dc\u7684\u9ad8\u7db2\u8def\u666e\u53ca\u7387\uff08\u8d85\u904e 60%\uff09\u61c9\u8a72\u70ba\u7dda\u4e0a\u7814\u7a76\u63d0\u4f9b\u4e86\u80a5\u6c83\u7684\u571f\u58e4\uff0c\u4f46\u60a8\u5f88\u96e3\u767c\u73fe\u5176\u4e2d\u7684\u5927\u90e8\u5206\u5167\u5bb9\u662f\u7531\u4e00\u4e9b\u570b\u969b\u7814\u7a76\u516c\u53f8\u7684\u7576\u5730\u5206\u652f\u6a5f\u69cb\u9032\u884c\u7684\u3002\u9664\u4e86\u675c\u62dc\u4e4b\u5916\uff0c\u4e2d\u6771\u5176\u4ed6\u5730\u5340\u4e5f\u70ba\u7dda\u4e0a\u7814\u7a76\u4eba\u54e1\u63d0\u4f9b\u4e86\u984d\u5916\u7684\u969c\u7919\u3002<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-12246","post","type-post","status-publish","format-standard","hentry","category-middle-east-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":81753,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12246\/revisions\/81753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}