{"id":12125,"date":"2019-01-19T23:23:49","date_gmt":"2019-01-19T23:23:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/china-since-the-1980s-and-moving-forward\/"},"modified":"2025-09-16T23:59:53","modified_gmt":"2025-09-17T03:59:53","slug":"%e4%b8%ad%e5%9c%8b%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6-2","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/china-market-study\/","title":{"rendered":"\u4e2d\u570b\u6230\u7565\u7814\u7a76\u8207\u8aee\u8a62"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

1980\u5e74\u4ee3\u672b\uff0c\u4e2d\u570b\u7d93\u6fdf\u958b\u59cb\u5feb\u901f\u6210\u9577\uff0c\u6210\u9577\u7387\u5f88\u9ad8\u3002\u7d93\u904e3\u5e74\u7684\u767c\u5c55\uff0c\u4e2d\u570b\u5df2\u6210\u70ba\u4e16\u754c\u7b2c\u4e8c\u5927\u7d93\u6fdf\u9ad4\u3002<\/p>\n\n\n\n

\u5982\u4eca\uff0c\u4e2d\u570b\u5df2\u6210\u70ba\u5168\u7403\u7d93\u6fdf\u5f37\u570b\uff0c\u96a8\u8457\u4f01\u696d\u5c0b\u6c42\u6316\u6398\u9019\u500b\u5e02\u5834\u7684\u5de8\u5927\u6f5b\u529b\uff0c\u5728\u4e2d\u570b\u9032\u884c\u6709\u6548\u7684\u6230\u7565\u7814\u7a76\u548c\u8aee\u8a62\u5c0d\u65bc\u61c9\u5c0d\u9019\u500b\u5145\u6eff\u6d3b\u529b\u7684\u5546\u696d\u74b0\u5883\u4e2d\u7684\u7368\u7279\u6311\u6230\u548c\u6a5f\u6703\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u662f\u6df1\u5165\u4e86\u89e3\u5e02\u5834\u52d5\u614b\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u7af6\u722d\u683c\u5c40\u548c\u76e3\u7ba1\u74b0\u5883\u7684\u95dc\u9375\u3002\u5b83\u4f7f\u4f01\u696d\u80fd\u5920\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3001\u964d\u4f4e\u98a8\u96aa\u4e26\u5229\u7528\u4e2d\u570b\u5e02\u5834\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n

1980\u5e74\u4ee3\u4ee5\u4f86\u7684\u4e2d\u570b<\/h2>\n\n\n\n

\u4e2d\u570b\u5e02\u5834\u662f\u4e00\u500b\u7d93\u6fdf\u5feb\u901f\u767c\u5c55\u8b8a\u5316\u3001\u4eba\u53e3\u773e\u591a\u3001\u54c1\u5473\u591a\u5143\u3001\u9ad4\u9a57\u4e0d\u540c\u7684\u8907\u96dc\u5e02\u5834\u3002\u7d93\u6fdf\u7684\u5feb\u901f\u767c\u5c55\u5f71\u97ff\u4e86\u8cfc\u8cb7\u54c1\u5473\u548c\u793e\u6703\u884c\u70ba\u3002\u5b83\u7684\u7d93\u6fdf\u4e5f\u5728\u591a\u5143\u5316\uff0c\u8a31\u591a\u884c\u696d\u6191\u85c9\u8457\u5b8c\u6574\u7684\u5c08\u696d\u77e5\u8b58\u84ec\u52c3\u767c\u5c55\u3002<\/p>\n\n\n\n

\u76f4\u52301980\u5e74\u4ee3\uff0c\u4e2d\u570b\u7684\u8ca7\u7aae\u7a0b\u5ea6\u592a\u9ad8\uff0c\u800c\u4e14\u6c92\u6709\u767c\u9054\u7684\u7d93\u6fdf\u90e8\u9580\u3002\u8a72\u570b\u64c1\u6709\u5927\u91cf\u975e\u6280\u8853\u4e14\u5ec9\u50f9\u7684\u52de\u52d5\u529b\u3002 1978\u5e74\uff0c\u4e2d\u570b\u4f5c\u51fa\u4e86\u958b\u653e\u5916\u8cc7\u7684\u6c7a\u5b9a\uff0c\u4e26\u5728\u63a5\u4e0b\u4f86\u7684\u5e7e\u5e74\u88e1\u5c0d\u57fa\u790e\u8a2d\u65bd\u9032\u884c\u4e86\u91cd\u5927\u6539\u9769\uff0c\u4ee5\u9f13\u52f5\u5916\u570b\u6295\u8cc7\u8005\u3002\u540c\u6642\uff0c\u4e2d\u570b\u7684\u8fb2\u696d\u90e8\u9580\u8fc5\u901f\u5efa\u7acb\u3002<\/p>\n\n\n\n

1980\u5e74\u4ee3\uff0c\u7531\u65bc\u52de\u52d5\u6210\u672c\u4f4e\u5ec9\uff0c\u5916\u570b\u516c\u53f8\u958b\u59cb\u5728\u4e2d\u570b\u8a2d\u7acb\u88fd\u9020\u5de5\u5ee0\u3002\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u516c\u53f8\u958b\u59cb\u5c07\u5176\u8a2d\u65bd\u8f49\u79fb\u5230\u4e2d\u570b\uff0c\u7d93\u6fdf\u958b\u59cb\u84ec\u52c3\u767c\u5c55\u3002\u6536\u5165\u7684\u589e\u52a0\u5c0e\u81f4\u4e86\u6559\u80b2\u6539\u9769\uff0c\u52de\u52d5\u529b\u8b8a\u5f97\u66f4\u52a0\u719f\u7df4\u3002\u9019\u5c0e\u81f4\u4e2d\u570b\u5f9e\u7c21\u55ae\u7522\u54c1\u7684\u751f\u7522\u8f49\u5411\u8907\u96dc\u7522\u54c1\u7684\u751f\u7522\uff0c\u5305\u62ec\u96fb\u5b50\u7522\u54c1\u548c\u6c7d\u8eca\u3002<\/p>\n\n\n\n

\u7d93\u6fdf\u8b8a\u5316\u9700\u8981\u7b56\u7565\u7814\u7a76<\/h2>\n\n\n\n

\u4e8b\u5be6\u8b49\u660e\uff0c\u4e2d\u570b\u662f\u4e00\u500b\u5feb\u901f\u5b78\u7fd2\u8005\uff0c\u4e26\u5229\u7528\u4e00\u5207\u53ef\u7528\u7684\u6a5f\u6703\u4f86\u78e8\u7df4\u5176\u52de\u52d5\u529b\u3002\u52302005\u5e74\uff0c\u51fa\u73fe\u4e86\u52de\u52d5\u529b\u77ed\u7f3a\u7684\u60c5\u6cc1\uff0c\u4e26\u4e14\u52de\u52d5\u529b\u64da\u8aaa\u6709\u66f4\u597d\u7684\u6a5f\u6703\u9078\u64c7\u9ad8\u85aa\u7684\u5c31\u696d\u3002\u9019\u5c0e\u81f4\u5916\u570b\u516c\u53f8\u5c07\u5176\u88fd\u9020\u8a2d\u65bd\u5f9e\u4e2d\u570b\u8f49\u79fb\u5230\u52de\u52d5\u529b\u6210\u672c\u66f4\u4fbf\u5b9c\u7684\u5176\u4ed6\u570b\u5bb6\u3002<\/p>\n\n\n\n

\u4e2d\u570b\u653f\u5e9c\u4e5f\u652f\u6301\u767c\u5c55\u4ee5\u64f4\u5927\u5176\u5167\u90e8\u7d93\u6fdf\u9ad4\u7cfb\u3002\u96a8\u8457\u5916\u570b\u88fd\u9020\u5546\u7684\u64a4\u96e2\uff0c\u4e2d\u570b\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u88fd\u9020\u9ad4\u7cfb\u3002\u5982\u4eca\uff0c\u4e2d\u570b\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u88fd\u6210\u6d88\u8cbb\u54c1\u548c\u7a3b\u7c73\u51fa\u53e3\u570b\uff0c\u4e5f\u662f\u7b2c\u4e8c\u5927\u539f\u6599\u9032\u53e3\u570b\u3002\u8a72\u570b\u7684\u5169\u500b\u4e3b\u8981\u90e8\u9580\u4ecd\u7136\u662f\u8fb2\u696d\u548c\u88fd\u9020\u696d\uff0c\u50f1\u7528\u4e86\u8d85\u904e 60% \u7684\u52de\u52d5\u529b\u3002<\/p>\n\n\n\n

\u7b56\u7565\u7814\u7a76\u8207\u8aee\u8a62\u5728\u4e2d\u570b\u7684\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n

\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u99d5\u99ad\u8907\u96dc\u4e14\u5feb\u901f\u8b8a\u5316\u7684\u4e2d\u570b\u5e02\u5834\u3002 <\/span><\/p>\n\n\n\n

\u7136\u800c\uff0c\u4e2d\u570b\u5e02\u5834\u7684\u7368\u7279\u7279\u5fb5\u4e5f\u53ef\u80fd\u70ba\u5c0b\u6c42\u64f4\u5927\u6216\u7dad\u6301\u7af6\u722d\u512a\u52e2\u7684\u516c\u53f8\u5e36\u4f86\u6311\u6230\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u5e02\u5834\u52d5\u614b\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u65b0\u8208\u8da8\u52e2\uff0c\u4e26\u8b58\u5225\u6210\u9577\u6a5f\u6703\u3002\u9019\u4e9b\u670d\u52d9\u63d0\u4f9b\u4e86\u5bf6\u8cb4\u7684\u898b\u89e3\uff0c\u53ef\u5354\u52a9\u516c\u53f8\u5c31\u5e02\u5834\u9032\u5165\u3001\u7522\u54c1\u958b\u767c\u548c\u6574\u9ad4\u696d\u52d9\u7b56\u7565\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002 <\/span><\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e2d\u570b\u7684\u76e3\u7ba1\u74b0\u5883\u4ee5\u5176\u8907\u96dc\u6027\u548c\u983b\u7e41\u8b8a\u5316\u800c\u805e\u540d\u3002\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u53ef\u4ee5\u8b93\u516c\u53f8\u4e0d\u65b7\u66f4\u65b0\u8a0a\u606f\uff0c\u78ba\u4fdd\u4ed6\u5011\u4fdd\u6301\u5408\u898f\u4e26\u907f\u514d\u6f5b\u5728\u7684\u9677\u9631\u3002 <\/span><\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e2d\u570b\u5feb\u901f\u7684\u6280\u8853\u9032\u6b65\u548c\u6578\u4f4d\u8f49\u578b\u70ba\u4f01\u696d\u5e36\u4f86\u4e86\u9ad8\u5ea6\u7af6\u722d\u7684\u74b0\u5883\u3002\u56e0\u6b64\uff0c\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u4f7f\u4f01\u696d\u80fd\u5920\u900f\u904e\u8b58\u5225\u65b0\u8208\u6280\u8853\u3001\u8a55\u4f30\u5176\u5c0d\u5e02\u5834\u7684\u6f5b\u5728\u5f71\u97ff\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u7b56\u7565\u4f86\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002\u9019\u7a2e\u524d\u77bb\u6027\u7684\u65b9\u6cd5\u5c0d\u65bc\u60f3\u8981\u5728\u5feb\u901f\u767c\u5c55\u7684\u4e2d\u570b\u5e02\u5834\u4e2d\u84ec\u52c3\u767c\u5c55\u7684\u4f01\u696d\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n

\u4e2d\u570b\u6230\u7565\u7814\u7a76\u548c\u8aee\u8a62\u7684\u91cd\u9ede\u9818\u57df<\/span><\/h2>\n\n\n\n

\u5c0d\u65bc\u5e0c\u671b\u9032\u5165\u4e2d\u570b\u5e02\u5834\u6216\u64f4\u5927\u5728\u4e2d\u570b\u5e02\u5834\u7684\u696d\u52d9\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u5236\u5b9a\u6709\u6548\u7684\u5e02\u5834\u9032\u5165\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u4f7f\u4f01\u696d\u80fd\u5920\u5728\u8003\u616e\u5e02\u5834\u898f\u6a21\u3001\u7af6\u722d\u3001\u6cd5\u898f\u548c\u6f5b\u5728\u9032\u5165\u969c\u7919\u7b49\u56e0\u7d20\u7684\u540c\u6642\uff0c\u78ba\u5b9a\u6700\u5408\u9069\u7684\u9032\u5165\u6a21\u5f0f\uff0c\u5982\u5408\u8cc7\u4f01\u696d\u3001\u5408\u5925\u4f01\u696d\u3001\u7279\u8a31\u7d93\u71df\u6216\u5168\u8cc7\u5b50\u516c\u53f8\u3002<\/span>
<\/span><\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e86\u89e3\u7af6\u722d\u683c\u5c40\u5c0d\u4f01\u696d\u81f3\u95dc\u91cd\u8981\u2014\u2014\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u548c\u52a3\u52e2\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5236\u5b9a\u7b56\u7565\uff0c\u4f7f\u5176\u7522\u54c1\u812b\u7a4e\u800c\u51fa\uff0c\u5229\u7528\u7af6\u722d\u5c0d\u624b\u7684\u52a3\u52e2\uff0c\u4e26\u8b58\u5225\u5e02\u5834\u5dee\u8ddd\u548c\u512a\u52e2\u3002<\/span>
<\/span><\/p>\n\n\n\n

\u4e2d\u570b\u7684\u7b56\u7565\u7814\u7a76\u548c\u8aee\u8a62\u9084\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6536\u5165\u6c34\u5e73\u548c\u504f\u597d\u7b49\u56e0\u7d20\u7d30\u5206\u76ee\u6a19\u53d7\u773e\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u8abf\u6574\u884c\u92b7\u529b\u5ea6\u548c\u7522\u54c1\u4f9b\u61c9\uff0c\u4ee5\u66f4\u597d\u5730\u6eff\u8db3\u4e0d\u540c\u5ba2\u6236\u7fa4\u7684\u9700\u6c42\u3002<\/span>
<\/span><\/p>\n\n\n\n

\u5b83\u53ef\u4ee5\u512a\u5316\u4f9b\u61c9\u93c8\u7ba1\u7406\u548c\u5206\u92b7\u7db2\u7d61\uff0c\u8b58\u5225\u6f5b\u5728\u74f6\u9838\uff0c\u6539\u5584\u4f9b\u61c9\u5546\u95dc\u4fc2\uff0c\u4e26\u5236\u5b9a\u964d\u4f4e\u6210\u672c\u548c\u63d0\u9ad8\u6548\u7387\u7684\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n

\u4e2d\u570b\u4f01\u696d\u8d70\u51fa\u53bb<\/h2>\n\n\n\n

\u8fd1\u5e74\u4f86\uff0c\u4e2d\u570b\u6b63\u5728\u64f4\u5927\u5168\u7403\u5316\u7b56\u7565\uff0c\u5c07\u5176\u696d\u52d9\u63a8\u5411\u66f4\u5168\u7403\u5316\u7684\u6c34\u5e73\u3002\u76ee\u524d\u6b63\u5728\u9032\u884c\u6539\u9769\uff0c\u9f13\u52f5\u4e2d\u570b\u5728\u5176\u4ed6\u570b\u5bb6\u9032\u884c\u76f4\u63a5\u6295\u8cc7\uff0c\u4ee5\u63d0\u9ad8\u4e2d\u570b\u88fd\u9020\u5546\u7684\u54c1\u724c\u8a8d\u77e5\u5ea6\u3002<\/p>\n\n\n\n

China is increasingly focusing on resource-rich countries in Africa, Latin America as well as developed markets in Europe and North America.  Chinese companies are increasingly investing abroad, as the Chinese economy develops into a dynamic economy.<\/p>\n\n\n\n

As China expands, new opportunities and challenges are arising for foreign and Chinese companies in seeking growth.  Business managers are increasingly looking to Market Research in China to help provide insight into a variety of topics such as profitability, maturing markets, unmet needs, acquisition opportunities, innovation, competitive insight, customer insight, regulatory affairs and beyond.<\/p>\n\n\n\n

\u4e2d\u570b\u6230\u7565\u7814\u7a76\u548c\u8aee\u8a62\u7684\u65b0\u8da8\u52e2<\/span><\/h2>\n\n\n\n
    \n
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      \n
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