{"id":12064,"date":"2019-02-07T15:48:00","date_gmt":"2019-02-07T15:48:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/harnessing-technology-in-retail\/"},"modified":"2025-09-21T23:33:36","modified_gmt":"2025-09-22T03:33:36","slug":"%e5%88%a9%e7%94%a8%e9%9b%b6%e5%94%ae%e6%8a%80%e8%a1%93","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/harnessing-technology-in-retail\/","title":{"rendered":"\u96f6\u552e\u6280\u8853\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-a8ec085d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a8ec085d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u96f6\u552e\uff0820\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20.jpg 1456w, 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class=\"wp-block-heading\">\u92b7\u552e\u9ede\u6280\u8853<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u65b0\u5354\u5546\u7684\u6210\u672c\u53cd\u904e\u4f86\u53c8\u70ba\u63d0\u9ad8\u5229\u6f64\u7387\u63d0\u4f9b\u4e86\u6a5f\u6703\uff0c\u53ef\u4ee5\u900f\u904e\u7dad\u6301\u96f6\u552e\u50f9\u683c\u6216\u58d3\u4f4e\u50f9\u683c\u4f86\u589e\u52a0\u6d88\u8cbb\u8005\u9700\u6c42\u3002\u92b7\u552e\u9ede\u8edf\u9ad4\u9084\u63d0\u4f9b\u6709\u95dc\u8cfc\u8cb7\u884c\u70ba\u7684\u95dc\u9375\u8a0a\u606f\uff0c\u5305\u62ec\u7c21\u55ae\u7684\u6578\u64da\uff0c\u4f8b\u5982\u54ea\u4e9b\u5546\u54c1\u50be\u5411\u65bc\u4e00\u8d77\u8cfc\u8cb7\u3002\u4e86\u89e3\u6b64\u985e\u8cc7\u8a0a\u53ef\u4ee5\u5c07\u5546\u54c1\u7b56\u7565\u6027\u5730\u653e\u7f6e\u5728\u7279\u5b9a\u901a\u9053\u6216\u8ca8\u67b6\u4e0a\uff0c\u63d0\u9ad8\u5ba2\u6236\u4fbf\u5229\u6027\u4e26\u986f\u8457\u5e6b\u52a9\u92b7\u552e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f4d\u7f6e\u548c\u5730\u7406\u570d\u6b04\u6280\u8853<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u65bc\u5be6\u9ad4\u5e97\u4f86\u8aaa\uff0c\u57fa\u65bc\u4f4d\u7f6e\u7684\u8a08\u7b97\u662f\u4e00\u500b\u798f\u97f3\uff0c\u5df2\u88ab\u8b49\u660e\u53ef\u4ee5\u5e6b\u52a9\u5438\u5f15\u9867\u5ba2\u8d70\u9032\u96f6\u552e\u5e97\u3002\u9910\u5ef3\u548c\u81ea\u6709\u54c1\u724c\u5546\u5e97\u662f\u53d7\u76ca\u65bc\u9019\u9805\u6280\u8853\u7684\u6700\u4f73\u96f6\u552e\u696d\u614b\u3002\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u4e5f\u5e36\u4f86\u4e86\u4e0d\u540c\u7684\u512a\u52e2\uff0c\u5f9e\u7a4d\u6975\u7684\u54c1\u724c\u5ba3\u50b3\u6d3b\u52d5\u5230\u5168\u529b\u70ba\u5ba2\u6236\u63d0\u4f9b\u4fbf\u5229\uff0c\u8d8a\u4f86\u8d8a\u591a\u5730\u4f7f\u7528\u667a\u6167\u578b\u624b\u6a5f\u4f5c\u70ba\u92b7\u552e\u9ede\u8a2d\u5099\u5c31\u662f\u4f8b\u8b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u652f\u4ed8\u6280\u8853<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innovations in Mobile Payments and Mobile Wallets have allowed consumers to make purchases effortlessly.&nbsp; Mobile Payments also allow companies to collect payments more rapidly and receive more information about customers.&nbsp; Companies like Square allow entrepreneurs and small retail businesses to efficiently set up in-store and e-commerce stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u667a\u6167\u79d1\u6280<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While certainly not at the extent Wal-Mart does, other retailers with less capitalization can still deploy smart technologies and reap their game-changing benefits. In addition to technologies that improve operational efficiency, some enhance branding, marketing, and other forward-facing aspects of the retail business. Mobile phones, tablets, and social media are now being intensively used by retailers to build brands, generate leads, manage consumer bases, and convert specially designed customer engagements into sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5ee3\u544a\u6280\u8853<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u7dad\u78bc\u3001\u5e97\u5167\u6578\u4f4d\u986f\u793a\u5668\u548c\u4fbf\u651c\u5f0f\u904b\u7b97\u8a2d\u5099\u6b63\u5728\u6539\u8b8a\u4eba\u5011\u8cfc\u8cb7\u4e0d\u540c\u6d88\u8cbb\u54c1\u7684\u65b9\u5f0f\u3002\u4e00\u4e9b\u5546\u5e97\u73fe\u5728\u63a1\u7528\u6df7\u5408\u96f6\u552e\u696d\u614b\uff0c\u5c07\u96fb\u5b50\u5546\u52d9\u7684\u4fbf\u5229\u6027\u878d\u5165\u5be6\u9ad4\u74b0\u5883\u4e2d\u3002\u9867\u5ba2\u53ef\u4ee5\u89aa\u81ea\u6aa2\u67e5\u5546\u54c1\uff0c\u4e26\u900f\u904e\u89f8\u63a7\u87a2\u5e55\u986f\u793a\u5668\u6216 iPad \u7b49\u5e97\u5167\u5e73\u677f\u96fb\u8166\u4ee5\u5bcc\u5a92\u9ad4\u5f62\u5f0f\u7372\u53d6\u5176\u4ed6\u7522\u54c1\u8cc7\u8a0a\u3002\u4e8c\u7dad\u78bc\u63d0\u4f9b\u92b7\u552e\u8f49\u63db\u6578\u64da\uff0c\u4e26\u5141\u8a31\u5ba2\u6236\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u901a\u8def\u6280\u8853<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\uff0c\u70ba\u4e86\u8b93\u9059\u9060\u7684\u6d88\u8cbb\u8005\u4fdd\u6301\u8208\u8da3\u3001\u4e86\u89e3\u60c5\u6cc1\u4e26\u6709\u8cfc\u8cb7\u7684\u5fc3\u60c5\uff0c\u793e\u7fa4\u5a92\u9ad4\u53ef\u4ee5\u63d0\u4f9b\u8d8a\u4f86\u8d8a\u591a\u7684\u5f15\u4eba\u6ce8\u76ee\u7684\u5ba2\u6236\u4e92\u52d5\u3002\u5f9e\u70ba\u7372\u52dd\u8005\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u734e\u54c1\u7684\u904a\u6232\uff0c\u5230\u5c55\u793a\u54c1\u724c\u8c50\u5bcc\u50b3\u7d71\u7684\u500b\u4eba\u8cc7\u6599\u9801\u9762\u548c\u8996\u983b\uff0c\u793e\u4ea4\u5a92\u9ad4\u9f13\u52f5\u5ba2\u6236\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8207\u54c1\u724c\u4e92\u52d5\u3002\u793e\u7fa4\u5a92\u9ad4\u7684\u4e00\u7a2e\u7528\u9014\u662f\u5728\u7522\u54c1\u9032\u5316\u4e2d\uff0c\u6d88\u8cbb\u8005\u88ab\u8feb\u900f\u904e\u63d0\u4f9b\u56de\u994b\u3001\u6295\u8a34\u3001\u5efa\u8b70\u548c\u5176\u4ed6\u53ef\u7528\u65bc\u8a2d\u8a08\u65b0\u7522\u54c1\u548c\u6d41\u7a0b\u6216\u6539\u9032\u73fe\u6709\u7522\u54c1\u548c\u6d41\u7a0b\u7684\u8f38\u5165\u4f86\u53c3\u8207\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u8b93\u79d1\u6280\u6210\u70ba\u751f\u6d3b\u65b9\u5f0f\u7684\u4e00\u90e8\u5206\uff0c\u96f6\u552e\u5546\u8d8a\u4f86\u8d8a\u591a\u5730\u61c9\u7528\u9019\u4e9b\u5de5\u5177\u4f86\u7372\u5f97\u512a\u52e2\u548c\u7e3e\u6548\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u96f6\u552e\u6280\u8853\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-retail\/\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u6280\u8853\u5e02\u5834\u7814\u7a76<\/a> provides insight, data and strategies.\u00a0 Market Research uncovers insights on the behavior and attitudes of consumers and employees at the Point of Purchase and in-store. Different research methods can help you achieve your objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6c11\u65cf\u8a8c<\/strong> \u5e6b\u52a9\u8fa8\u8b58\u548c\u7406\u89e3\u5e97\u5167\u884c\u70ba<\/li>\n\n\n\n<li><strong>\u7126\u9ede\u5c0f\u7d44<\/strong> \u6aa2\u67e5\u672a\u6eff\u8db3\u7684\u5e02\u5834\u9700\u6c42\u548c\u5ba2\u6236\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u7db2\u8def\u793e\u7fa4<\/strong> \u6fc0\u52f5\u5ba2\u6236\u5c0d\u65b0\u6982\u5ff5\u63d0\u4f9b\u5766\u8aa0\u7684\u56de\u994b<\/li>\n\n\n\n<li><b>In-depth interviews<\/b> \u8b93\u5ba2\u6236\u6df1\u5165\u601d\u8003\u4ed6\u5011\u7684\u7fd2\u6163\u4e26\u63d0\u4f9b\u6df1\u5165\u7684\u6d1e\u5bdf<\/li>\n\n\n\n<li><strong>\u5171\u540c\u5275\u9020<\/strong> \u8b93\u516c\u53f8\u8207\u5ba2\u6236\u4e00\u8d77\u8a2d\u8a08\u6709\u610f\u7fa9\u7684\u9ad4\u9a57<\/li>\n\n\n\n<li><strong>\u8abf\u67e5<\/strong>&nbsp;\u8861\u91cf\u884c\u70ba\u7a0b\u5ea6\u3001\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u8cfc\u8cb7\u610f\u9858<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u6280\u8853\u5e02\u5834\u7814\u7a76\u63d0\u4f9b\u4e86\u5c0d\u5ba2\u6236\u884c\u70ba\u548c\u8cfc\u8cb7\u7684\u7121\u8207\u502b\u6bd4\u7684\u6d1e\u5bdf\u3002<\/p>","protected":false},"author":1,"featured_media":62495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=12064"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12064\/revisions"}],"predecessor-version":[{"id":69775,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12064\/revisions\/69775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62495"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=12064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=12064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=12064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}