{"id":12052,"date":"2010-07-17T14:56:53","date_gmt":"2010-07-17T14:56:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-new-american-consumer-trends-facing-us-retailers\/"},"modified":"2025-09-16T22:35:42","modified_gmt":"2025-09-17T02:35:42","slug":"the-new-american-consumers-analysis-trends-facing-us-retailers","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/the-new-american-consumers-analysis-trends-facing-us-retailers\/","title":{"rendered":"\u7f8e\u570b\u65b0\u6d88\u8cbb\u8005\u5206\u6790\uff1a\u7f8e\u570b\u96f6\u552e\u5546\u9762\u81e8\u7684\u8da8\u52e2"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Following the “Great Recession” of 2009, consumers are living in the “new normal”. \u00a0Here are some of the changes facing consumers and retailers in 2010.<\/p>\n

\u7bc0\u5109<\/strong><\/p>\n

Consumers are spending less. Coupons, private-labeled goods, loyalty rewards cards, products in bulk, self-service, and discount stores are increasingly part of the consumer\u2019s protection against financial worries. Deflation in prices is a fear among retailers.<\/p>\n

Consumers are both more educated and risk-averse when purchasing products.\u00a0 They use \u7522\u54c1\u8a55\u7b49\u7db2\u7ad9<\/a> to read other users\u2019 product ratings and to compare prices and functionality.<\/p>\n

American consumers tend to increasingly seek to enhance their wellness without the help of a medical professional. \u6709\u6a5f\u96f6\u552e\u5e97<\/a> \u5118\u7ba1\u80a5\u80d6\u75c7\u6d41\u884c\uff0c\u4f46\u9019\u4e9b\u8da8\u52e2\u5df2\u8b8a\u5f97\u66f4\u52a0\u4e3b\u6d41\u3002.<\/p>\n

\u91cd\u65b0\u5b9a\u7fa9\u6d88\u8cbb\u4e3b\u7fa9\u548c\u50f9\u503c\u89c0<\/strong><\/p>\n

The American consumers analysis shows that the attitudes toward ravenous consumerism has changed.\u00a0 According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.<\/p>\n

Consumers are increasingly pressured to pay off debt and consume only necessary products, instead of continue past consumption habits.<\/p>\n

Increasingly, consumers want to know about product sustainability and the origin of goods.\u00a0 Locally produced goods are increasingly becoming a fixture in supermarkets.<\/p>\n

\u5be6\u9ad4\u5e97\u4e26\u975e\u5c0d\u6240\u6709\u96f6\u552e\u5546\u90fd\u6d88\u4ea1<\/strong><\/p>\n

While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty stores (e.g. \u860b\u679c\u5546\u5e97<\/a> \u5be6\u9ad4\u5e97\uff08\u4f8b\u5982\u7d22\u5c3c\u5546\u5e97\uff09\u5c0d\u6d88\u8cbb\u8005\u4ecd\u7136\u5f88\u91cd\u8981\u3002\u4f46\u7db2\u4e0a\u8cfc\u7269\u548c\u672c\u5730\u96f6\u552e\u5546\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u986f\u3002.<\/p>\n

\u65b0\u7684\u6d88\u8cbb\u8da8\u52e2\u6b63\u5728\u6e67\u73fe\uff0c\u4f8b\u5982\u57ce\u5e02\u5730\u5340\u7684\u7dda\u4e0a\u96dc\u8ca8\u8cfc\u7269\u3002.<\/p>\n

Retailers are finding new ways to be relevant to consumers\u00a0<\/strong><\/p>\n

\u5148\u9032\u7684\u6578\u4f4d\u770b\u677f\u6b63\u6210\u70ba\u96f6\u552e\u5546\u63a8\u5ee3\u4fc3\u92b7\u6d3b\u52d5\u548c\u8ffd\u8e64\u5e97\u5167\u884c\u92b7\u6210\u6548\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002 point of purchase\u00a0advertising<\/a> \u4ee5\u53ca\u8a0a\u606f\u50b3\u905e\u3002.<\/p>\n

\u201cNostalgia marketing\u201d is a rising trend, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections to meaningful symbols.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/span><\/p>\n

\u7d93\u6b77\u4e862009\u5e74\u7684\u300c\u5927\u8870\u9000\u300d\u4e4b\u5f8c\uff0c\u6d88\u8cbb\u8005\u6b63\u751f\u6d3b\u5728\u300c\u65b0\u5e38\u614b\u300d\u4e2d\u3002\u4ee5\u4e0b\u662f2010\u5e74\u6d88\u8cbb\u8005\u548c\u96f6\u552e\u5546\u9762\u81e8\u7684\u4e00\u4e9b\u8b8a\u5316\u3002.  <\/p>\n

\u7bc0\u5109<\/strong><\/p>\n

\u6d88\u8cbb\u8005\u652f\u51fa\u6e1b\u5c11\u3002\u512a\u60e0\u5238\u3001\u81ea\u6709\u54c1\u724c\u5546\u54c1\u3001\u6703\u54e1\u5361\u3001\u6563\u88dd\u5546\u54c1\u3001\u81ea\u52a9\u8cfc\u7269\u548c\u6298\u6263\u5e97\u6b63\u65e5\u76ca\u6210\u70ba\u6d88\u8cbb\u8005\u61c9\u5c0d\u8ca1\u52d9\u56f0\u5883\u7684\u4fdd\u969c\u3002\u50f9\u683c\u901a\u8ca8\u7dca\u7e2e\u662f\u96f6\u552e\u5546\u64d4\u6182\u7684\u554f\u984c\u3002.<\/p>\n

\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u7522\u54c1\u6642\u65e2\u66f4\u7cbe\u901a\u5546\u696d\u9053\u5fb7\uff0c\u4e5f\u66f4\u898f\u907f\u98a8\u96aa\u3002\u4ed6\u5011\u4f7f\u7528 \u7522\u54c1\u8a55\u7b49\u7db2\u7ad9<\/a> \u67e5\u770b\u5176\u4ed6\u4f7f\u7528\u8005\u7684\u7522\u54c1\u8a55\u50f9\uff0c\u4e26\u6bd4\u8f03\u50f9\u683c\u548c\u529f\u80fd\u3002. <\/p>\n

\u7f8e\u570b\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u50be\u5411\u5728\u6c92\u6709\u91ab\u7642\u5c08\u696d\u4eba\u58eb\u5354\u52a9\u7684\u60c5\u6cc1\u4e0b\u63d0\u5347\u81ea\u8eab\u5065\u5eb7\u6c34\u6e96\u3002. \u6709\u6a5f\u96f6\u552e\u5e97<\/a> \u5118\u7ba1\u80a5\u80d6\u75c7\u6d41\u884c\uff0c\u4f46\u9019\u4e9b\u8da8\u52e2\u5df2\u8b8a\u5f97\u66f4\u52a0\u4e3b\u6d41\u3002.<\/p>\n

\u91cd\u65b0\u5b9a\u7fa9\u6d88\u8cbb\u4e3b\u7fa9\u548c\u50f9\u503c\u89c0<\/strong><\/p>\n

\u7f8e\u570b\u4eba\u5c0d\u904e\u5ea6\u6d88\u8cbb\u4e3b\u7fa9\u7684\u614b\u5ea6\u5df2\u7d93\u6539\u8b8a\u4e86\u3002\u4e00\u9805\u8abf\u67e5\u986f\u793a\uff0c75%\u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u4ed6\u5011\u5be7\u9858\u82b1\u66f4\u591a\u6642\u9593\u966a\u4f34\u5bb6\u4eba\uff0c\u4e5f\u4e0d\u9858\u8cfa\u66f4\u591a\u9322\u3002.<\/p>\n

\u6d88\u8cbb\u8005\u9762\u81e8\u8d8a\u4f86\u8d8a\u5927\u7684\u58d3\u529b\uff0c\u4ed6\u5011\u9700\u8981\u511f\u9084\u50b5\u52d9\uff0c\u53ea\u6d88\u8cbb\u5fc5\u9700\u54c1\uff0c\u800c\u4e0d\u662f\u7e7c\u7e8c\u904e\u53bb\u7684\u6d88\u8cbb\u6a21\u5f0f\u3002 \u7fd2\u6163<\/a>.<\/p>\n

\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u95dc\u6ce8\u7522\u54c1\u7684\u53ef\u6301\u7e8c\u6027\u548c\u7522\u5730\u3002\u672c\u5730\u751f\u7522\u7684\u5546\u54c1\u5728\u8d85\u5e02\u4e2d\u4e5f\u65e5\u76ca\u4f54\u6709\u91cd\u8981\u5730\u4f4d\u3002. <\/p>\n

\u5be6\u9ad4\u5e97\u4e26\u975e\u5c0d\u6240\u6709\u96f6\u552e\u5546\u90fd\u6d88\u4ea1<\/strong><\/p>\n

\u96d6\u7136\u5be6\u9ad4\u8cfc\u7269\u4e2d\u5fc3\u548c\u9304\u5f71\u5e36\u5546\u5e97\u6578\u91cf\u6709\u6240\u4e0b\u964d\uff0c\u4f46\u96f6\u552e\u9280\u884c\u548c \u5c08\u696d<\/span> \u5546\u5e97\uff08\u4f8b\u5982\uff09. \u860b\u679c\u5546\u5e97<\/a> \u5be6\u9ad4\u5e97\uff08\u4f8b\u5982\u7d22\u5c3c\u5546\u5e97\uff09\u5c0d\u6d88\u8cbb\u8005\u4ecd\u7136\u5f88\u91cd\u8981\u3002\u4f46\u7db2\u4e0a\u8cfc\u7269\u548c\u672c\u5730\u96f6\u552e\u5546\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u986f\u3002. <\/p>\n

\u65b0\u7684\u6d88\u8cbb\u8da8\u52e2\u6b63\u5728\u6e67\u73fe\uff0c\u4f8b\u5982\u57ce\u5e02\u5730\u5340\u7684\u7dda\u4e0a\u96dc\u8ca8\u8cfc\u7269\u3002.<\/p>\n

\u96f6\u552e\u5546\u6b63\u5728\u5c0b\u627e\u8207\u6d88\u8cbb\u8005\u4fdd\u6301\u806f\u7e6b\u7684\u65b0\u65b9\u6cd5 <\/strong><\/p>\n

\u5148\u9032\u7684\u6578\u4f4d\u770b\u677f\u6b63\u6210\u70ba\u96f6\u552e\u5546\u63a8\u5ee3\u4fc3\u92b7\u6d3b\u52d5\u548c\u8ffd\u8e64\u5e97\u5167\u884c\u92b7\u6210\u6548\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002 \u8cfc\u8cb7\u9ede\u5ee3\u544a<\/a> \u4ee5\u53ca\u8a0a\u606f\u50b3\u905e\u3002.<\/p>\n

\u201c\u300c\u61f7\u820a\u884c\u92b7\u300d\u6b63\u6210\u70ba\u65e5\u76ca\u6d41\u884c\u7684\u8da8\u52e2\uff0c\u5c24\u5176\u662f\u5728\u91dd\u5c0d\u5b30\u5152\u6f6e\u4e16\u4ee3\u7684\u7522\u54c1\u4e2d\u3002\u884c\u92b7\u4eba\u54e1\u6b63\u5728\u5275\u9020\u5f37\u8abf\u8207\u5177\u6709\u7279\u6b8a\u610f\u7fa9\u7684\u7b26\u865f\u5efa\u7acb\u60c5\u611f\u806f\u7e6b\u7684\u7522\u54c1\u3002. <\/p>","protected":false},"author":1,"featured_media":69248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"predecessor-version":[{"id":69266,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052\/revisions\/69266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69248"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}