{"id":12052,"date":"2010-07-17T14:56:53","date_gmt":"2010-07-17T14:56:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-new-american-consumer-trends-facing-us-retailers\/"},"modified":"2026-01-25T19:10:14","modified_gmt":"2026-01-26T00:10:14","slug":"the-new-american-consumers-analysis-trends-facing-us-retailers","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/the-new-american-consumers-analysis-trends-facing-us-retailers\/","title":{"rendered":"The New American Consumers Analysis: Trends Facing US Retailers"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Following the “Great Recession” of 2009, consumers are living in the “new normal”. \u00a0Here are some of the changes facing consumers and retailers in 2010.<\/p>\n

Thriftiness<\/strong><\/p>\n

Consumers are spending less. Coupons, private-labeled goods, loyalty rewards cards, products in bulk, self-service, and discount stores are increasingly part of the consumer\u2019s protection against financial worries. Deflation in prices is a fear among retailers<\/a>.<\/p>\n

Consumers are both more educated and risk-averse when purchasing products<\/a>.\u00a0 They use product rating sites<\/a> to read other users\u2019 product ratings and to compare prices and functionality.<\/p>\n

American consumers tend to increasingly seek to enhance their wellness without the help of a medical professional. Organic retail stores<\/a> have become more mainstream, despite the obesity epidemic.<\/p>\n

Redefined consumerism and values<\/strong><\/p>\n

The American consumers analysis shows that the attitudes toward ravenous consumerism has changed.\u00a0 According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.<\/p>\n

Consumers are increasingly pressured to pay off debt and consume only necessary products<\/a>, instead of continue past consumption habits.<\/p>\n

Increasingly, consumers want to know about product<\/a> sustainability and the origin of goods.\u00a0 Locally produced goods are increasingly becoming a fixture in supermarkets.<\/p>\n

Brick-and-Mortar not dying for all retailers<\/strong><\/p>\n

While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty stores (e.g. Apple store<\/a> and Sony Store) are still relevant to consumers. Online shopping and local retailers<\/a> are gaining more importance.<\/p>\n

New consumption trends are emerging, such as online grocery shopping in urban areas.<\/p>\n

Retailers are finding new ways to be relevant to consumers<\/a>\u00a0<\/strong><\/p>\n

Sophisticated digital signage is becoming a way for retailers to promote deals and track the effectiveness of in-store point of purchase\u00a0advertising<\/a> and messaging.<\/p>\n

\u201cNostalgia marketing\u201d is a rising trend<\/a>, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections<\/a> to meaningful symbols.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/span><\/p>\n

Following the “Great Recession” of 2009, consumers are living in the “new normal”.  Here are some of the changes facing consumers and retailers in 2010.  <\/p>\n

Thriftiness<\/strong><\/p>\n

Consumers are spending less. Coupons, private labeled goods, loyalty rewards cards, products in bulk, self-service and discount stores are increasingly part of the consumer’s protection against financial worries. Deflation in prices is a fear among retailers.<\/p>\n

Consumers are both more educated and risk-averse when purchasing products.  They use product rating sites<\/a> to read other users’ product ratings and to compare prices and functionality. <\/p>\n

American consumers increasingly seek to enhance their wellness without the help of a medical professional. Organic retail stores<\/a> have become more mainstream, despite the obesity epidemic.<\/p>\n

Redefined consumerism and values<\/strong><\/p>\n

American attitudes toward ravenous consumerism has changed.  According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.<\/p>\n

Consumers are increasingly pressured to pay off debt and consume only necessary products, instead of continue past consumption habits<\/a>.<\/p>\n

Increasingly, consumers want to know about product sustainability and the origination of goods.  Locally produced goods are increasingly becoming a fixture in supermarkets. <\/p>\n

Brick-and-Mortar not dying for all retailers<\/strong><\/p>\n

While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty<\/span> stores (e.g. Apple store<\/a> and Sony Store) are still relevant to consumers. Online shopping and local retailers are gaining more importance. <\/p>\n

New consumption trends are emerging, such as online grocery shopping in urban areas.<\/p>\n

Retailers finding new ways to be relevant to consumers <\/strong><\/p>\n

Sophisticated digital signage is becoming a way for retailers to promote deals and track the effectiveness of in-store point of purchase advertising<\/a> and messaging.<\/p>\n

“Nostalgia marketing” is a rising trend, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections to meaningful symbols. <\/p>","protected":false},"author":1,"featured_media":69248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"predecessor-version":[{"id":81486,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12052\/revisions\/81486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69248"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}