{"id":12015,"date":"2019-10-15T00:22:09","date_gmt":"2019-10-15T00:22:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/ensuring-customers-remember-your-message\/"},"modified":"2025-09-17T00:57:55","modified_gmt":"2025-09-17T04:57:55","slug":"%e7%a2%ba%e4%bf%9d%e5%ae%a2%e6%88%b6%e8%a8%98%e4%bd%8f%e6%82%a8%e7%9a%84%e8%a8%8a%e6%81%af","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e7%a2%ba%e4%bf%9d%e5%ae%a2%e6%88%b6%e8%a8%98%e4%bd%8f%e6%82%a8%e7%9a%84%e8%a8%8a%e6%81%af\/","title":{"rendered":"\u54c1\u724c\u6d3b\u5316\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-52bbfd4f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-52bbfd4f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Quantitative research (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u5275\u9020\u5f37\u6709\u529b\u7684\u8a0a\u606f\u81f3\u95dc\u91cd\u8981\u3002<\/h2>\n<p>\u4f46\u5728\u5ba2\u6236\u8166\u6d77\u4e2d\u6d6e\u73fe\u51fa\u5982\u6b64\u591a\u8cc7\u8a0a\u7684\u6642\u4ee3\uff0c\u516c\u53f8\u5fc5\u9808\u9f4a\u5fc3\u5354\u529b\u78ba\u4fdd\u5ba2\u6236\u4e0d\u6703\u5931\u53bb\u4ed6\u5011\u7684\u8cc7\u8a0a\u3002\u5c0d\u65bc\u4ee5\u5343\u79a7\u4e16\u4ee3\u7b49\u5ba2\u6236\u70ba\u76ee\u6a19\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u9019\u4e00\u9ede\u66f4\u70ba\u91cd\u8981\uff0c\u56e0\u70ba\u4ed6\u5011\u5728\u5ffd\u8996\u5ee3\u544a\u548c\u4f01\u696d\u50b3\u64ad\u65b9\u9762\u64c1\u6709\u8c50\u5bcc\u7684\u7d93\u9a57\u3002<\/p>\n<p><strong>\u4ee5\u4e0b\u662f\u5275\u5efa\u5f37\u6709\u529b\u7684\u8a0a\u606f\u7684\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9805\u3002<\/strong><\/p>\n<ul>\n<li>\n<h2>\u95e1\u8ff0<\/h2>\n<ul>\n<li>\u5c07\u523a\u6fc0\u8207\u5176\u4ed6\u8a0a\u606f\u9023\u7d50\u8d77\u4f86\uff0c\u5728\u9867\u5ba2\u7684\u8166\u6d77\u4e2d\u7de8\u78bc\u8a0a\u606f<\/li>\n<li>\u4f7f\u7528\u7bc4\u4f8b\u4f86\u5f37\u8abf\u8a0a\u606f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u8996\u89ba\u610f\u8c61<\/h2>\n<ul>\n<li>\u5275\u5efa\u8996\u89ba\u5716\u50cf\u4f86\u8868\u793a\u8981\u8a18\u4f4f\u7684\u55ae\u5b57<\/li>\n<li>\u5f37\u8abf\u5c0d\u5ba2\u6236\u5fc3\u76ee\u4e2d\u6709\u5f71\u97ff\u7684\u5177\u9ad4\u5c0d\u8c61<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\n<h2>\u52a9\u8a18\u7b26<\/h2>\n<ul>\n<li>\u63d0\u4f9b\u6613\u65bc\u8a18\u61b6\u7684\u7d50\u69cb\u548c\u6578\u64da\u4e4b\u9593\u7684\u95dc\u806f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u95dc\u806f\u7db2\u7d61<\/h2>\n<ul>\n<li>\u5728\u7814\u7a76\u4e2d\uff0c\u9019\u7a2e\u8003\u616e\u6d89\u53ca\u8a18\u61b6\u7684\u6fc0\u6d3b\u6a21\u578b\u3001\u76f8\u95dc\u8cc7\u8a0a\u7684\u95dc\u806f\u7db2\u7d61\u4ee5\u53ca\u4e92\u9023\u7bc0\u9ede\u7684\u77e5\u8b58\u7d50\u69cb<\/li>\n<li>\u7b26\u865f\u3001\u7269\u9ad4\u548c\u8a0a\u606f\u6839\u64da\u5b83\u5011\u5728\u8a18\u61b6\u4e2d\u7684\u95dc\u806f\u7a0b\u5ea6\u800c\u9023\u7d50\u5728\u4e00\u8d77<\/li>\n<li>The activated thought in the customers&#8217; mind represents the overall meaning of the product for the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/customer-satisfaction-analysis\/\" title=\"8 Ways to Boost Customer Satisfaction in Retail\"  data-wpil-monitor-id=\"9066\">consumer<\/a> at that time.<\/li>\n<li>\u7121\u8ad6\u6fc0\u6d3b\u4ec0\u9ebc\u60f3\u6cd5\u6216\u8a0a\u606f\uff0c\u90fd\u6703\u5f71\u97ff\u56e0\u74b0\u5883\u4e2d\u6d3b\u5316\u7684\u523a\u6fc0\u800c\u767c\u751f\u7684\u8a8d\u77e5\u6216\u5167\u96b1\u904e\u7a0b\u3002\u516c\u53f8\u53ef\u4ee5\u8003\u616e\u5728\u4ed6\u5011\u7684\u8a0a\u606f\u4e2d\u5f15\u5165\u6fc0\u60c5\u3001\u8208\u596e\u548c\u865f\u53ec\u6027\u7528\u8a9e\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u50b3\u64ad\u555f\u7528<\/h2>\n<ul class=\"unindentedList\">\n<li>\u7576\u4e00\u500b\u60f3\u6cd5\u88ab\u555f\u52d5\u6642\uff0c\u8207\u4e4b\u76f8\u95dc\u7684\u5176\u4ed6\u7bc0\u9ede\u4e5f\u958b\u59cb\u88ab\u89f8\u767c<\/li>\n<li>\u5c07\u5ba2\u6236\u7684\u60f3\u6cd5\u8996\u70ba\u4e00\u5f35\u7db2\u8def\u3002\u7576\u4e00\u500b\u60f3\u6cd5\u88ab\u89f8\u767c\u6642\uff0c\u8207\u4e4b\u76f8\u95dc\u7684\u90a3\u4e9b\u60f3\u6cd5\u4e5f\u6703\u88ab\u89f8\u767c\u3002<\/li>\n<li><span style=\"text-decoration: underline;\">\u95dc\u806f\u7bc0\u9ede\uff1a<\/span>\n<ul>\n<li>\u54c1\u724c\u7279\u5b9a<\/li>\n<li>\u5ee3\u544a\u7279\u5b9a<\/li>\n<li>\u54c1\u724c\u8b58\u5225<\/li>\n<li>\u7522\u54c1\u985e\u5225<\/li>\n<li>\u8a55\u50f9\u53cd\u61c9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u8861\u91cf\u5ba2\u6236\u4fdd\u7559\u7387<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/top-usability-market-research-company\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"9067\">Companies can use the Starch test<\/a> \u2013 trying to see what memories are left after reading magazine ads. Not a lot of effort has to be put into this. Another approach is \u201cassociative\u201d based on associations and what is \u201cread most\u201d<\/p>\n<h2><strong><br \/>\n<\/strong>\u8a18\u61b6\u4fdd\u7559\u7684\u5176\u4ed6\u6280\u5de7\uff1a<\/h2>\n<p>Research firms need to be aware of the following obstructions to memory and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8b%99%e5%ae%a2%e6%88%b6%e4%bf%9d%e7%95%99%e8%ab%ae%e8%a9%a2\/\" title=\"\u91d1\u878d\u670d\u52d9\u5ba2\u6236\u4fdd\u7559\u8aee\u8a62\"  data-wpil-monitor-id=\"9068\">retention of messages among customers<\/a>:<\/p>\n<ul>\n<li><strong>\u5c0d\u4e8b\u5be6\u7684\u8a18\u61b6\u8207\u5c0d\u611f\u89ba\u7684\u8a18\u61b6<\/strong> \u2013 \u8a18\u4f4f\u611f\u53d7\u548c\u60c5\u7dd2\u72c0\u614b\u6bd4\u8a18\u4f4f\u4e8b\u5be6\u66f4\u5bb9\u6613\u3002<\/li>\n<li><strong>\u7de8\u78bc\u7279\u7570\u6027<\/strong> \u2013 \u8a18\u61b6\u662f\u5728\u7279\u5b9a\u7684\u74b0\u5883\u548c\u80cc\u666f\u4e0b\u8a18\u9304\u7684\u3002\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u8a18\u61b6\u61c9\u8a72\u51fa\u73fe\u7684\u8108\u7d61\u3002<\/li>\n<li><strong>\u60c5\u7dd2\u4e00\u81f4\u6027\u6548\u61c9<\/strong> \u2013 \u8a18\u61b6\u61c9\u8a72\u8207\u6d88\u8cbb\u8005\u5728\u7de8\u78bc\u6642\u7684\u5fc3\u614b\u300c\u4e00\u81f4\u300d\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u5275\u9020\u5f37\u6709\u529b\u7684\u8a0a\u606f\u81f3\u95dc\u91cd\u8981\u3002\u4f46\u5728\u5ba2\u6236\u8166\u6d77\u4e2d\u6d6e\u73fe\u51fa\u5982\u6b64\u591a\u8cc7\u8a0a\u7684\u6642\u4ee3\uff0c\u516c\u53f8\u5fc5\u9808\u9f4a\u5fc3\u5354\u529b\u78ba\u4fdd\u5ba2\u6236\u4e0d\u6703\u5931\u53bb\u4ed6\u5011\u7684\u8cc7\u8a0a\u3002\u5c0d\u65bc\u4ee5\u5343\u79a7\u4e16\u4ee3\u7b49\u5ba2\u6236\u70ba\u76ee\u6a19\u7684\u516c\u53f8\u4f86\u8aaa\u66f4\u70ba\u91cd\u8981\uff0c\u56e0\u70ba\u4ed6\u5011\u64c1\u6709\u5ee3\u6cdb\u7684\u2026 <a title=\"\u54c1\u724c\u6d3b\u5316\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e7%a2%ba%e4%bf%9d%e5%ae%a2%e6%88%b6%e8%a8%98%e4%bd%8f%e6%82%a8%e7%9a%84%e8%a8%8a%e6%81%af\/\" aria-label=\"Read more about Brand Activation Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":67029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=12015"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12015\/revisions"}],"predecessor-version":[{"id":81517,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/12015\/revisions\/81517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/67029"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=12015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=12015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=12015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}