{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%bf%a0%e8%aa%a0%e5%ba%a6%e8%a1%8c%e9%8a%b7\/","title":{"rendered":"\u5fe0\u8aa0\u5ea6\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u5fe0\u8aa0\u5ea6\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u4efb\u4f55\u7d44\u7e54\u7684\u6210\u529f\u90fd\u5f88\u91cd\u8981\u3002<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u92b7\u4eba\u54e1\u901a\u5e38\u5e0c\u671b\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5438\u5f15\u5408\u9069\u7684\u5ba2\u6236<\/li>\n\n\n\n<li>\u8b93\u4ed6\u5011\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u9f13\u52f5\u4ed6\u5011\u7d93\u5e38\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u5e36\u4f86\u65b0\u5ba2\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<p>Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%85%a8%e7%90%83%e9%a0%82%e5%b0%96%e7%84%a6%e9%bb%9e%e9%9b%86%e5%9c%98%e5%85%ac%e5%8f%b8\/\" title=\"\u5168\u7403\u9802\u5c16\u7126\u9ede\u96c6\u5718\u516c\u53f8\"  data-wpil-monitor-id=\"9222\">groups and may furnish a company<\/a> with more customers.<\/p>\n\n\n\n<p>Organizations may adopt various loyalty strategies.&nbsp; Organizations may <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/new-customer-segment-development\/\" title=\"New Customer Segment Development\"  data-wpil-monitor-id=\"9225\">develop unique product offerings for each customer<\/a>.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e4%b8%80%e5%ae%b6%e7%be%8e%e5%9c%8b%e7%b7%9a%e4%b8%8a%e5%80%8b%e4%ba%ba%e9%87%91%e8%9e%8d%e5%85%ac%e5%8f%b8%e7%9a%84%e5%ae%8c%e6%95%b4%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5\/\" title=\"\u7f8e\u570b\u7dda\u4e0a\u500b\u4eba\u91d1\u878d\u516c\u53f8\u7684\u5b8c\u6574\u884c\u92b7\u7b56\u7565\"  data-wpil-monitor-id=\"9226\">personalized<\/a> marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a6%ba%e6%b8%ac%e8%a9%a6\/%e7%b4%90%e7%b4%84%e7%9a%84%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e6%9c%8d%e5%8b%99\/\" title=\"\u7d10\u7d04\u7684\u7522\u54c1\u6e2c\u8a66\u670d\u52d9\"  data-wpil-monitor-id=\"9224\">products and services<\/a>.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u734e\u52f5\u5ba2\u6236\u53ef\u80fd\u662f\u8d0f\u5f97\u4ed6\u5011\u5fe0\u8aa0\u5ea6\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%88%aa%e7%a9%ba%e6%a5%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u516c\u53f8\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9221\">Globalization may tighten competition within a market<\/a>.&nbsp; The presence of many competitors in a market may make it more difficult to earn <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e8%88%87%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6\/\" title=\"\u54c1\u724c\u5e02\u5834\u7814\u7a76\u8207\u9867\u5ba2\u5fe0\u8aa0\u5ea6\"  data-wpil-monitor-id=\"9223\">customers\u2019<\/a> loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%98%bf%e8%81%af%e9%85%8b%e6%8e%a7%e8%82%a1%e5%85%ac%e5%8f%b8%e5%92%8c%e5%95%86%e6%a5%ad%e9%9b%86%e5%9c%98%e7%9a%84%e5%a4%9a%e5%b9%b3%e5%8f%b0%e8%a1%8c%e9%8a%b7%e6%b4%bb%e5%8b%95%e7%ad%96%e7%95%a5\/\" title=\"\u70ba\u963f\u806f\u914b\u63a7\u80a1\u516c\u53f8\u548c\u5546\u696d\u96c6\u5718\u63d0\u4f9b\u591a\u5143\u6587\u5316\u5ee3\u544a\u670d\u52d9\"  data-wpil-monitor-id=\"9227\">company really does appreciate their business<\/a>.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54e1\u5de5\u5fe0\u8aa0\u5ea6\u8a08\u5283<\/h2>\n\n\n\n<p>Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/customer-satisfaction-analysis\/\" title=\"8 Ways to Boost Customer Satisfaction in Retail\"  data-wpil-monitor-id=\"9220\">ways to earn consumer<\/a> loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p>Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u500b\u5fe0\u8aa0\u5ea6\u5e02\u5834\u7814\u7a76\u5c08\u6848\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u5fe0\u8aa0\u5ea6\u662f\u7d44\u7e54\u8207\u5176\u9867\u5ba2\u4e4b\u9593\u7684\u4fe1\u4efb\u95dc\u4fc2\u3002\u5fe0\u8aa0\u7684\u5ba2\u6236\u53ef\u4ee5\u4f7f\u60a8\u7684\u696d\u52d9\u66f4\u6709\u5229\u53ef\u5716\u3002<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":81541,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11994\/revisions\/81541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}