{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2025-09-16T22:03:25","modified_gmt":"2025-09-17T02:03:25","slug":"%e9%9b%bb%e8%a6%96%e5%92%8c%e5%b9%b3%e9%9d%a2%e5%bb%a3%e5%91%8a%e8%ae%93%e4%bd%8d%e7%b5%a6%e7%97%85%e6%af%92%e5%bd%b1%e7%89%87%e5%92%8c%e6%96%b0%e8%88%88%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/","title":{"rendered":"\u75c5\u6bd2\u8996\u8a0a\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-9f5b486b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9f5b486b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Video and Music Streaming (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2>\u53ea\u662f\u5929\u6c23\u8b8a\u5316\u6bd4\u5ee3\u544a\u65b9\u5f0f\u5feb\u3002<\/h2>\n<p>Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n<h2>\u75c5\u6bd2\u5f0f\u5f71\u7247\u7684\u8208\u8d77<\/h2>\n<p>\u4eca\u5929\u7684\u6d88\u8cbb\u8005\u89c0\u770b\u50b3\u7d71\u96fb\u8996\u548c\u95b1\u8b80\u5e73\u9762\u5ee3\u544a\u7684\u6642\u9593\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u5c11\u3002\u76f8\u53cd\uff0c\u4ed6\u5011\u89c0\u770b YouTube \u548c TiVo\uff0c\u4e26\u767b\u5165 Facebook\u3001Pinterest\u3001Twitter \u548c\u5176\u4ed6\u4e0d\u65b7\u6e67\u73fe\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u3002\u5ee3\u544a\u5546\u78ba\u5be6\u9700\u8981\u9069\u61c9\u9019\u6a23\u7684\u74b0\u5883\uff0c\u5426\u5247\u5c31\u6703\u6ec5\u4ea1\u3002\u597d\u6d88\u606f\u662f\uff0c\u900f\u904e\u5c0d\u9019\u4e9b\u7576\u4ee3\u901a\u8a0a\u5a92\u4ecb\u9032\u884c\u4e00\u4e9b\u7814\u7a76\u548c\u6709\u6548\u61c9\u7528\uff0c\u8070\u660e\u7684\u516c\u53f8\u53ef\u4ee5\u5c07\u5b83\u5011\u7d0d\u5165\u5176\u4e2d\u4e26\u5728\u6b64\u904e\u7a0b\u4e2d\u84ec\u52c3\u767c\u5c55\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u7dda\u4e0a\u5f71\u7247\u5728\u5438\u5f15\u6240\u6709\u985e\u5225\u7684\u6240\u9700\u6d88\u8cbb\u8005\u65b9\u9762\u767c\u63ee\u8457\u8d8a\u4f86\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5927\u578b\u4f01\u696d\u5df2\u7d93\u6df1\u5165\u5229\u7528\u7dda\u4e0a\u8996\u983b <span class=\"full-image-float-left ssNonEditable\"><span class=\"thumbnail-caption\" style=\"width: 150px;\">\u81c9\u66f8\u5ee3\u544a <\/span><\/span>\u5ee3\u544a\u4ee5\u4fdd\u6301\u76f8\u95dc\u6027\u548c\u7e41\u69ae\u3002\u66fe\u7d93\uff0c\u76ee\u6a19\u5ba2\u6236\u53ef\u80fd\u6703\u51fa\u73fe\u5728\u96fb\u8996\u6a5f\u524d\uff0c\u800c\u5982\u4eca\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u4e0a\u7db2\uff0c\u800c\u4e14\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u6301\u7e8c\u6642\u9593\u4e5f\u66f4\u77ed\u3002\u9019\u7a2e\u60c5\u6cc1\u4e5f\u6703\u5728\u767d\u5929\u548c\u665a\u4e0a\u767c\u751f\uff0c\u5de5\u4eba\u5011\u5728\u7db2\u8def\u4e0a\u9003\u96e2\u55ae\u8abf\u4e4f\u5473\u7684\u751f\u6d3b\uff0c\u5f9e\u8f9b\u82e6\u7684\u5de5\u4f5c\u4e2d\u5f97\u5230\u5feb\u901f\u7684\u4f11\u606f\u3002<\/p>\n<h2>\u75c5\u6bd2\u5f71\u7247\u4e2d\u7684\u6a5f\u6703<\/h2>\n<p>\u9019\u4e9b\u75c5\u6bd2\u5f0f\u7dda\u4e0a\u5f71\u7247\u548c\u7db2\u8def\u5287\u96c6\u7684\u5167\u90e8\u548c\u5468\u570d\u4ea4\u7e54\u8457\u5fbd\u6a19\u3001\u5ba3\u50b3\u6587\u5b57\u548c\u201c\u524d\u8cbc\u7247\u201d\uff0c\u9019\u662f\u4eba\u5011\u5728\u89c0\u770b\u6240\u9700\u5167\u5bb9\u4e4b\u524d\u5fc5\u9808\u5f37\u5236\u89c0\u770b\u7684\u7c21\u77ed\u4ecb\u7d39\u3002\u9019\u662f\u4e00\u7fa4\u9858\u610f\u4e26\u6e96\u5099\u597d\u6d88\u5316\u5ee3\u544a\u7684\u5fe0\u5be6\u800c\u5c08\u6ce8\u7684\u53d7\u773e\uff0c\u800c\u7cbe\u660e\u7684\u8cc7\u91d1\u6b63\u9010\u6f38\u5f9e\u50b3\u7d71\u7684\u96fb\u8996\u548c\u5e73\u9762\u5ee3\u544a\u8f49\u5411\u9019\u4e9b\u63a5\u89f8\u76ee\u6a19\u5ba2\u6236\u7684\u65b0\u7684\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n<p>\u8070\u660e\u7684\u516c\u53f8\u751a\u81f3\u627e\u5230\u4e86\u900f\u904e\u7522\u54c1\u690d\u5165\u6216\u7de8\u5beb\u7bc0\u76ee\u5c0d\u8a71\u5c07\u81ea\u5df1\u878d\u5165\u559c\u5287\u5f71\u7247\u6216\u6d41\u884c\u7db2\u8def\u7bc0\u76ee\u7684\u65b9\u6cd5\u3002\u9019\u6a23\uff0cTiVo \u7684\u5ee3\u544a\u8df3\u904e\u80fd\u529b\u5c31\u53d7\u5230\u4e86\u963b\u7919\uff0c\u5ee3\u544a\u548c\u85dd\u8853\u4ee5\u9023\u6c83\u8377\u90fd\u6c92\u6709\u60f3\u5230\u7684\u65b9\u5f0f\u4ea4\u53c9\u3002<\/p>\n<p>It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business are infinite. Better to embrace the new than be left behind.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u53ea\u6709\u5929\u6c23\u8b8a\u5316\u7684\u901f\u5ea6\u6bd4\u5ee3\u544a\u65b9\u5f0f\u66f4\u5feb\u3002\u5982\u4eca\uff0c\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u4e0d\u65b7\u6539\u8b8a\u4e26\u9069\u61c9\u77ac\u606f\u842c\u8b8a\u7684\u5ee3\u544a\u74b0\u5883\u3002\u79d1\u6280\u548c\u5ee3\u544a\u6295\u653e\u5f62\u5f0f\u7684\u9032\u6b65\u8feb\u4f7f\u4f01\u696d\u4e0d\u65b7\u91cd\u65b0\u8a55\u4f30\u548c\u6539\u9032\u5176\u5ee3\u544a\u65b9\u5f0f\u3002\u75c5\u6bd2\u5f0f\u5f71\u7247\u7684\u8208\u8d77 \u5982\u4eca\u7684\u6d88\u8cbb\u8005\u82b1\u5728\u89c0\u770b\u50b3\u7d71\u96fb\u8996\u548c\u95b1\u8b80\u7d19\u672c\u5a92\u9ad4\u7684\u6642\u9593\u8d8a\u4f86\u8d8a\u5c11\u2026 <a title=\"\u75c5\u6bd2\u8996\u8a0a\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/\" aria-label=\"Read more about Viral Video Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":69222,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964\/revisions\/69222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}