{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"%e9%9b%bb%e8%a6%96%e5%92%8c%e5%b9%b3%e9%9d%a2%e5%bb%a3%e5%91%8a%e8%ae%93%e4%bd%8d%e7%b5%a6%e7%97%85%e6%af%92%e5%bd%b1%e7%89%87%e5%92%8c%e6%96%b0%e8%88%88%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e9%9b%bb%e8%a6%96%e5%92%8c%e5%b9%b3%e9%9d%a2%e5%bb%a3%e5%91%8a%e8%ae%93%e4%bd%8d%e7%b5%a6%e7%97%85%e6%af%92%e5%bd%b1%e7%89%87%e5%92%8c%e6%96%b0%e8%88%88%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94\/","title":{"rendered":"\u75c5\u6bd2\u8996\u8a0a\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u53ea\u662f\u5929\u6c23\u8b8a\u5316\u6bd4\u5ee3\u544a\u65b9\u5f0f\u5feb\u3002<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

\u75c5\u6bd2\u5f0f\u5f71\u7247\u7684\u8208\u8d77<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video \u81c9\u66f8\u5ee3\u544a <\/span><\/span>\u5ee3\u544a\u4ee5\u4fdd\u6301\u76f8\u95dc\u6027\u548c\u7e41\u69ae\u3002\u66fe\u7d93\uff0c\u76ee\u6a19\u5ba2\u6236\u53ef\u80fd\u6703\u51fa\u73fe\u5728\u96fb\u8996\u6a5f\u524d\uff0c\u800c\u5982\u4eca\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u4e0a\u7db2\uff0c\u800c\u4e14\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u6301\u7e8c\u6642\u9593\u4e5f\u66f4\u77ed\u3002\u9019\u7a2e\u60c5\u6cc1\u4e5f\u6703\u5728\u767d\u5929\u548c\u665a\u4e0a\u767c\u751f\uff0c\u5de5\u4eba\u5011\u5728\u7db2\u8def\u4e0a\u9003\u96e2\u55ae\u8abf\u4e4f\u5473\u7684\u751f\u6d3b\uff0c\u5f9e\u8f9b\u82e6\u7684\u5de5\u4f5c\u4e2d\u5f97\u5230\u5feb\u901f\u7684\u4f11\u606f\u3002<\/p>\n

\u75c5\u6bd2\u5f71\u7247\u4e2d\u7684\u6a5f\u6703<\/h2>\n

\u9019\u4e9b\u75c5\u6bd2\u5f0f\u7dda\u4e0a\u5f71\u7247\u548c\u7db2\u8def\u5287\u96c6\u7684\u5167\u90e8\u548c\u5468\u570d\u4ea4\u7e54\u8457\u5fbd\u6a19\u3001\u5ba3\u50b3\u6587\u5b57\u548c\u201c\u524d\u8cbc\u7247\u201d\uff0c\u9019\u662f\u4eba\u5011\u5728\u89c0\u770b\u6240\u9700\u5167\u5bb9\u4e4b\u524d\u5fc5\u9808\u5f37\u5236\u89c0\u770b\u7684\u7c21\u77ed\u4ecb\u7d39\u3002\u9019\u662f\u4e00\u7fa4\u9858\u610f\u4e26\u6e96\u5099\u597d\u6d88\u5316\u5ee3\u544a\u7684\u5fe0\u5be6\u800c\u5c08\u6ce8\u7684\u53d7\u773e\uff0c\u800c\u7cbe\u660e\u7684\u8cc7\u91d1\u6b63\u9010\u6f38\u5f9e\u50b3\u7d71\u7684\u96fb\u8996\u548c\u5e73\u9762\u5ee3\u544a\u8f49\u5411\u9019\u4e9b\u63a5\u89f8\u76ee\u6a19\u5ba2\u6236\u7684\u65b0\u7684\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n

\u8070\u660e\u7684\u516c\u53f8\u751a\u81f3\u627e\u5230\u4e86\u900f\u904e\u7522\u54c1\u690d\u5165\u6216\u7de8\u5beb\u7bc0\u76ee\u5c0d\u8a71\u5c07\u81ea\u5df1\u878d\u5165\u559c\u5287\u5f71\u7247\u6216\u6d41\u884c\u7db2\u8def\u7bc0\u76ee\u7684\u65b9\u6cd5\u3002\u9019\u6a23\uff0cTiVo \u7684\u5ee3\u544a\u8df3\u904e\u80fd\u529b\u5c31\u53d7\u5230\u4e86\u963b\u7919\uff0c\u5ee3\u544a\u548c\u85dd\u8853\u4ee5\u9023\u6c83\u8377\u90fd\u6c92\u6709\u60f3\u5230\u7684\u65b9\u5f0f\u4ea4\u53c9\u3002<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … \u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}