{"id":54228,"date":"2024-11-24T05:15:17","date_gmt":"2024-11-24T10:15:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54228"},"modified":"2026-03-05T23:07:47","modified_gmt":"2026-03-06T04:07:47","slug":"%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e8%88%87%e5%ae%b6%e8%a8%aa","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e8%88%87%e5%ae%b6%e8%a8%aa\/","title":{"rendered":"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u8207\u5bb6\u8a2a\u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u8207\u5bb6\u8a2a&nbsp;<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-41ea9a7a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-41ea9a7a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Real estate architect house (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bb6\u8a2a\u901a\u5e38\u88ab\u8a8d\u70ba\u662f\u6d88\u8cbb\u8005\u7814\u7a76\u7684\u9ec3\u91d1\u6a19\u6e96\uff0c\u4f46\u4ee3\u50f9\u9ad8\u6602\u3002\u8996\u8a0a\u8a2a\u8ac7\u548c\u865b\u64ec\u5bb6\u8a2a\u7b49\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u73fe\u5728\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7d93\u6fdf\u9ad8\u6548\u7684\u65b9\u5f0f\u4f86\u6536\u96c6\u53ef\u6bd4\u8f03\u7684\u898b\u89e3\u3002<\/h3>\n\n\n\n<p>\u7576\u6709\u5176\u4ed6\u9078\u64c7\u6642\uff0c\u5bb6\u8a2a\u662f\u5426\u503c\u5f97\u4ed8\u51fa\u9ad8\u6602\u7684\u4ee3\u50f9\uff1f\u96a8\u8457\u4f01\u696d\u5c0b\u6c42\u7d93\u6fdf\u6709\u6548\u7684\u65b9\u6cd5\u4f86\u6536\u96c6\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u95dc\u65bc\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8a2a\u7684\u722d\u8ad6\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5bb6\u8a2a\u548c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\uff1f<\/h2>\n\n\n\n<p>\u8981\u4e86\u89e3\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u8207\u5bb6\u8a2a\u7684\u6bd4\u8f03\uff0c\u5fc5\u9808\u5b9a\u7fa9\u9019\u5169\u7a2e\u65b9\u6cd5\u53ca\u5176\u5728\u6d88\u8cbb\u8005\u7814\u7a76\u4e2d\u7684\u4f5c\u7528\u3002\u6bcf\u4e00\u500b\u90fd\u63d0\u4f9b\u4e86\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u7368\u7279\u898b\u89e3\uff0c\u4f46\u5b83\u5011\u7684\u57f7\u884c\u548c\u6210\u672c\u6548\u76ca\u537b\u622a\u7136\u4e0d\u540c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5bb6\u8a2a<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8a2a\u662f\u6307\u7814\u7a76\u8005\u5be6\u5730\u62dc\u8a2a\u53c3\u8207\u8005\u7684\u4f4f\u6240\uff0c\u89c0\u5bdf\u4ed6\u5011\u7684\u74b0\u5883\u3001\u884c\u70ba\u548c\u4e92\u52d5\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u5982\u4f55\u5728\u81ea\u7136\u74b0\u5883\u4e2d\u751f\u6d3b\u3001\u4f7f\u7528\u7522\u54c1\u548c\u505a\u51fa\u6c7a\u5b9a\u3002\u96d6\u7136\u5bb6\u8a2a\u53ef\u4ee5\u63d0\u4f9b\u6df1\u5165\u3001\u80cc\u666f\u8c50\u5bcc\u7684\u898b\u89e3\uff0c\u4f46\u5f80\u5f80\u4f34\u96a8\u8457\u5de8\u5927\u7684\u5f8c\u52e4\u6311\u6230\u548c\u8cbb\u7528\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5<\/strong><\/h4>\n\n\n\n<p>\u53e6\u985e\u7814\u7a76\u65b9\u6cd5\u5229\u7528\u6280\u8853\u548c\u5275\u610f\u65b9\u6cd5\u4f86\u6536\u96c6\u898b\u89e3\uff0c\u800c\u7121\u9700\u89aa\u81ea\u5230\u5834\u3002\u9019\u4e9b\u65b9\u6cd5\u5305\u62ec\u865b\u64ec\u5bb6\u8a2a\u3001\u8996\u8a0a\u8a2a\u8ac7\u3001\u7dda\u4e0a\u6c11\u65cf\u8a8c\u4ee5\u53ca\u900f\u904e Zoom \u7b49\u6578\u4f4d\u5e73\u53f0\u9032\u884c\u89c0\u5bdf\u7814\u7a76\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u6bd4\u8f03\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8a2a\u6642\uff0c\u9078\u64c7\u901a\u5e38\u53d6\u6c7a\u65bc\u5e73\u8861\u6210\u672c\u3001\u8986\u84cb\u7bc4\u570d\u548c\u6240\u9700\u6d1e\u5bdf\u7684\u6df1\u5ea6\u3002\u96a8\u8457\u8996\u8a0a\u6703\u8b70\u5de5\u5177\u7684\u9032\u6b65\uff0c\u865b\u64ec\u5bb6\u8a2a\u73fe\u5728\u53ef\u4ee5\u6355\u6349\u8207\u50b3\u7d71\u5bb6\u8a2a\u76f8\u540c\u7684\u7d30\u7bc0\uff0c\u800c\u6210\u672c\u53ea\u662f\u50b3\u7d71\u5bb6\u8a2a\u7684\u4e00\u5c0f\u90e8\u5206\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5bb6\u8a2a\u7684\u7f3a\u9ede<\/h2>\n\n\n\n<p>\u5bb6\u8a2a\u7684\u7f3a\u9ede\u5f80\u5f80\u63a9\u84cb\u4e86\u5b83\u5011\u7684\u597d\u8655\uff0c\u7279\u5225\u662f\u5728\u8003\u616e\u6210\u672c\u548c\u5f8c\u52e4\u6311\u6230\u6642\u3002\u96d6\u7136\u5b83\u5011\u63d0\u4f9b\u4e86\u8a73\u7d30\u7684\u898b\u89e3\uff0c\u4f46\u9019\u4e9b\u9650\u5236\u53ef\u80fd\u4f7f\u5bb6\u8a2a\u5c0d\u8a31\u591a\u4f01\u696d\u4f86\u8aaa\u4e0d\u5207\u5be6\u969b\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"898\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits.png\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" class=\"wp-image-54229\" style=\"width:815px;height:auto\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits.png 1600w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-300x168.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-1024x575.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-768x431.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-1536x862.png 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-18x10.png 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1\u3001\u6210\u672c\u9ad8<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/%e5%ae%b6%e9%9b%bb%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%a5\/\" title=\"\u5bb6\u96fb\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"6601\">\u5bb6\u8a2a<\/a> are among the most expensive research methods available. Travel expenses, lodging, researcher fees, and the cost of materials quickly add up. For projects requiring multiple participants across different regions, these costs can skyrocket, making home visits an unsustainable option for businesses with limited budgets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u7269\u6d41\u8907\u96dc\u6027<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8a2a\u901a\u5e38\u9700\u8981\u8a73\u7d30\u7684\u8a08\u5283\uff0c\u5305\u62ec\u65c5\u884c\u5b89\u6392\u3001\u8a31\u53ef\u4ee5\u53ca\u78ba\u4fdd\u53c3\u8207\u8005\u5728\u7279\u5b9a\u6642\u9593\u6709\u7a7a\u3002\u9019\u4e9b\u5f8c\u52e4\u9700\u6c42\u6d88\u8017\u4e86\u5bf6\u8cb4\u7684\u6642\u9593\u548c\u8cc7\u6e90\uff0c\u6e1b\u6162\u4e86\u7814\u7a76\u9032\u7a0b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u53ef\u64f4\u5c55\u6027\u6709\u9650<\/strong><\/h4>\n\n\n\n<p>\u5c0d\u5927\u91cf\u6a23\u672c\u9032\u884c\u5bb6\u8a2a\u65e2\u6602\u8cb4\u53c8\u8017\u6642\u3002\u7531\u65bc\u9700\u8981\u89aa\u81ea\u62dc\u8a2a\u53c3\u8207\u8005\uff0c\u56e0\u6b64\u5f88\u96e3\u5728\u4e0d\u500d\u589e\u6240\u9700\u9810\u7b97\u548c\u7cbe\u529b\u7684\u60c5\u6cc1\u4e0b\u64f4\u5927\u7814\u7a76\u898f\u6a21\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u53ef\u4ee5\u4ee5\u6700\u5c0f\u7684\u984d\u5916\u6210\u672c\u6db5\u84cb\u66f4\u5ee3\u6cdb\u7684\u7bc4\u570d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u53c3\u8207\u8005\u7684\u4e0d\u9069<\/strong><\/h4>\n\n\n\n<p>\u7814\u7a76\u4eba\u54e1\u51fa\u73fe\u5728\u53c3\u8207\u8005\u5bb6\u4e2d\u53ef\u80fd\u6703\u5c0e\u81f4\u53c3\u8207\u8005\u611f\u5230\u4e0d\u9069\u6216\u884c\u70ba\u6539\u8b8a\u3002\u53c3\u8207\u8005\u53ef\u80fd\u6703\u611f\u5230\u4e0d\u81ea\u5728\uff0c\u5c0e\u81f4\u898b\u89e3\u4e0d\u90a3\u9ebc\u771f\u5be6\u3002\u865b\u64ec\u66ff\u4ee3\u65b9\u6848\u5141\u8a31\u53c3\u8207\u8005\u5728\u81ea\u5df1\u7684\u7a7a\u9593\u4e2d\u8212\u9069\u5730\u9032\u884c\u4e92\u52d5\uff0c\u800c\u7121\u9700\u73fe\u5834\u89c0\u5bdf\u8005\u7684\u984d\u5916\u58d3\u529b\uff0c\u5f9e\u800c\u7de9\u89e3\u4e86\u9019\u500b\u554f\u984c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5.\u74b0\u5883\u5f71\u97ff<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8a2a\u7684\u78b3\u8db3\u8de1\u5e38\u5e38\u88ab\u5ffd\u7565\u3002\u7814\u7a76\u4eba\u54e1\u5728\u8a2a\u554f\u591a\u500b\u5730\u9ede\u6642\u7522\u751f\u7684\u8207\u65c5\u884c\u76f8\u95dc\u7684\u6392\u653e\u6703\u9020\u6210\u74b0\u5883\u5371\u5bb3\uff0c\u4f7f\u5f97\u9019\u7a2e\u65b9\u6cd5\u6bd4\u6578\u4f4d\u66ff\u4ee3\u65b9\u6cd5\u66f4\u4e0d\u53ef\u6301\u7e8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u7684\u512a\u9ede<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6ecb4cbb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6ecb4cbb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"In-Home Use Tests (IHUTs) (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8207\u5bb6\u8a2a\u76f8\u6bd4\uff0c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u56e0\u5176\u6548\u7387\u3001\u53ef\u64f4\u5c55\u6027\u548c\u6210\u672c\u6548\u76ca\u800c\u7372\u5f97\u4e86\u986f\u8457\u7684\u5438\u5f15\u529b\u3002\u5229\u7528\u6280\u8853\u548c\u5275\u610f\u65b9\u6cd5\uff0c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u4e00\u7a2e\u5be6\u7528\u7684\u65b9\u6cd5\u4f86\u6536\u96c6\u6df1\u523b\u7684\u898b\u89e3\uff0c\u800c\u7121\u9700\u627f\u64d4\u50b3\u7d71\u5bb6\u8a2a\u7684\u5f8c\u52e4\u8ca0\u64d4\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u6210\u672c\u6548\u76ca<\/strong><\/h4>\n\n\n\n<p>\u900f\u904e Zoom \u7b49\u5e73\u53f0\u9032\u884c\u7684\u865b\u64ec\u5bb6\u8a2a\u6d88\u9664\u4e86\u65c5\u884c\u3001\u5834\u5730\u6210\u672c\u548c\u73fe\u5834\u7269\u6d41\u7684\u9700\u8981\u3002\u4f01\u696d\u53ef\u4ee5\u7bc0\u7701\u50b3\u7d71\u5bb6\u8a2a\u6210\u672c\u7684\u4e09\u5206\u4e4b\u4e8c\uff0c\u540c\u6642\u7372\u5f97\u6709\u50f9\u503c\u7684\u6d1e\u898b\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u66f4\u5ee3\u6cdb\u7684\u5f71\u97ff\u7bc4\u570d<\/strong><\/h4>\n\n\n\n<p>\u8207\u53d7\u5730\u7406\u4f4d\u7f6e\u9650\u5236\u7684\u5bb6\u8a2a\u4e0d\u540c\uff0c\u865b\u64ec\u65b9\u6cd5\u4f7f\u7814\u7a76\u4eba\u54e1\u80fd\u5920\u8207\u4e0d\u540c\u5730\u5340\u548c\u6642\u5340\u7684\u5404\u7a2e\u53c3\u8207\u8005\u4e92\u52d5\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u53c3\u8207\u8005\u7684\u5f48\u6027<\/strong><\/h4>\n\n\n\n<p>\u865b\u64ec\u8a2a\u8ac7\u7b49\u66ff\u4ee3\u65b9\u6cd5\u5141\u8a31\u53c3\u8207\u8005\u5728\u8212\u9069\u7684\u5bb6\u4e2d\u52a0\u5165\uff0c\u800c\u4e0d\u9700\u8981\u7814\u7a76\u4eba\u54e1\u89aa\u81ea\u5728\u5834\u3002\u5b83\u6e1b\u5c11\u4e86\u53d6\u6d88\u7684\u53ef\u80fd\u6027\u4e26\u63d0\u9ad8\u4e86\u6574\u9ad4\u53c3\u8207\u7387\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u5373\u6642\u89c0\u5bdf<\/strong><\/h4>\n\n\n\n<p>\u4f7f\u7528\u87a2\u5e55\u5171\u4eab\u6216\u591a\u651d\u5f71\u6a5f\u8a2d\u5b9a\u7b49\u5de5\u5177\uff0c\u7814\u7a76\u4eba\u54e1\u53ef\u4ee5\u6355\u6349\u985e\u4f3c\u65bc\u50b3\u7d71\u5bb6\u8a2a\u671f\u9593\u7372\u5f97\u7684\u8a73\u7d30\u89c0\u5bdf\u7d50\u679c\u3002\u9019\u7a2e\u65b9\u6cd5\u4fdd\u6301\u4e86\u898b\u89e3\u7684\u771f\u5be6\u6027\uff0c\u540c\u6642\u5927\u5927\u964d\u4f4e\u4e86\u6210\u672c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u66f4\u5feb\u7684\u5468\u8f49\u6642\u9593<\/strong><\/h4>\n\n\n\n<p>With alternative research methods, businesses can conduct and analyze studies much faster than traditional home visits. Scheduling and conducting virtual <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%9d%a2%e5%b0%8d%e9%9d%a2%e9%9d%a2%e8%a9%a6%e5%92%8c%e7%b7%9a%e4%b8%8a%e9%9d%a2%e8%a9%a6%e7%9a%84%e5%84%aa%e7%bc%ba%e9%bb%9e\/\" title=\"\u9762\u5c0d\u9762\u9762\u8a66\u548c\u7dda\u4e0a\u9762\u8a66\uff1a\u512a\u9ede\u548c\u7f3a\u9ede\"  data-wpil-monitor-id=\"976\">interviews or online<\/a> ethnographies require less lead time, allowing companies to access insights quickly and make informed decisions faster.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. \u53ef\u64f4\u5c55\u6027<\/strong><\/h4>\n\n\n\n<p>Virtual interviews and online surveys can accommodate larger sample sizes without increasing costs and effort associated with physical visits. This scalability particularly benefits businesses conducting <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e7%be%8e%e6%b4%b2\/%e7%be%8e%e5%9c%8b%e5%a0%b1%e9%81%93\/%e6%84%9b%e8%8d%b7%e8%8f%af%e5%b7%9e%e7%9a%84%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u611b\u8377\u83ef\u5dde\u7684\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5570\">research across multiple markets<\/a> or demographics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u63d0\u9ad8\u53c3\u8207\u8005\u7684\u8212\u9069\u5ea6<\/strong><\/h4>\n\n\n\n<p>\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u7121\u9700\u89aa\u81ea\u89c0\u5bdf\uff0c\u70ba\u53c3\u8207\u8005\u5275\u9020\u4e86\u4e00\u500b\u66f4\u8f15\u9b06\u548c\u771f\u5be6\u7684\u74b0\u5883\u3002\u865b\u64ec\u65b9\u6cd5\u6e1b\u8f15\u4e86\u7814\u7a76\u4eba\u54e1\u5728\u5bb6\u4e2d\u7684\u58d3\u529b\uff0c\u5f9e\u800c\u5c0e\u81f4\u66f4\u771f\u5be6\u7684\u884c\u70ba\u548c\u53cd\u61c9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc SIS International \u63a8\u85a6\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u4f5c\u70ba\u5275\u65b0\u5e02\u5834\u7814\u7a76\u7684\u9818\u5c0e\u8005\uff0cSIS \u63d0\u5021\u63a1\u7528\u66ff\u4ee3\u50b3\u7d71\u5bb6\u8a2a\u7684\u7814\u7a76\u65b9\u6cd5\u3002\u66ff\u4ee3\u65b9\u6cd5\uff08\u5c24\u5176\u662f\u865b\u64ec\u5bb6\u8a2a\uff09\u7684\u512a\u52e2\u9060\u9060\u8d85\u904e\u9762\u5c0d\u9762\u65b9\u6cd5\u5e36\u4f86\u7684\u5f8c\u52e4\u548c\u8ca1\u52d9\u6311\u6230\uff0c\u9019\u5c31\u662f SIS International \u64c1\u8b77\u9019\u7a2e\u73fe\u4ee3\u6d88\u8cbb\u8005\u6d1e\u5bdf\u65b9\u6cd5\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u6210\u672c\u6548\u76ca<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8a2a\u8cbb\u7528\u6602\u8cb4\uff0c\u5e38\u5e38\u4f54\u7528\u7814\u7a76\u9810\u7b97\u7684\u5f88\u5927\u4e00\u90e8\u5206\u3002\u900f\u904e Zoom \u7b49\u5e73\u53f0\u63a1\u7528\u865b\u64ec\u5bb6\u8a2a\uff0cSIS International \u5e6b\u52a9\u5ba2\u6236\u6bd4\u50b3\u7d71\u65b9\u6cd5\u7bc0\u7701\u9ad8\u9054\u4e09\u5206\u4e4b\u4e8c\u7684\u6210\u672c\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u5927\u898f\u6a21\u7684\u9ad8\u54c1\u8cea\u6d1e\u5bdf<\/strong><\/h4>\n\n\n\n<p>\u900f\u904e\u66ff\u4ee3\u65b9\u6cd5\uff0cSIS International \u63d0\u4f9b\u53ef\u64f4\u5c55\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u6db5\u84cb\u8de8\u5730\u5340\u548c\u4eba\u53e3\u7d71\u8a08\u7684\u66f4\u5ee3\u6cdb\u7684\u53c3\u8207\u8005\u3002\u865b\u64ec\u5bb6\u8a2a\u53ef\u7372\u5f97\u8207\u50b3\u7d71\u5bb6\u8a2a\u76f8\u540c\u7a0b\u5ea6\u7684\u884c\u70ba\u548c\u74b0\u5883\u6d1e\u5bdf\uff0c\u4f46\u4e0d\u53d7\u5730\u7406\u4f4d\u7f6e\u6216\u65c5\u884c\u6210\u672c\u7684\u9650\u5236\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u589e\u5f37\u9748\u6d3b\u6027\u548c\u53c3\u8207\u8005\u8212\u9069\u5ea6<\/strong><\/h4>\n\n\n\n<p>\u5728\u6c92\u6709\u7814\u7a76\u4eba\u54e1\u89aa\u81ea\u5728\u5834\u7684\u60c5\u6cc1\u4e0b\uff0c\u53c3\u8207\u8005\u5728\u81ea\u5df1\u7684\u7a7a\u9593\u9032\u884c\u4e92\u52d5\u6642\u901a\u5e38\u6703\u611f\u5230\u66f4\u81ea\u5728\u3002\u9019\u7a2e\u8212\u9069\u611f\u6703\u5e36\u4f86\u66f4\u771f\u5be6\u7684\u884c\u70ba\u548c\u53cd\u61c9\uff0c\u5f9e\u800c\u63d0\u9ad8\u6536\u96c6\u5230\u7684\u898b\u89e3\u7684\u54c1\u8cea\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u524d\u6cbf\u6280\u8853\u878d\u5408<\/strong><\/h4>\n\n\n\n<p>\u6211\u5011\u5229\u7528\u5373\u6642\u8f49\u9304\u3001\u8996\u8a0a\u6a19\u8a18\u548c\u60c5\u7dd2\u5206\u6790\u7b49\u5148\u9032\u5de5\u5177\u3002\u9019\u4e9b\u6280\u8853\u4f7f\u5ba2\u6236\u80fd\u5920\u6bd4\u50b3\u7d71\u5bb6\u8a2a\u4e2d\u7684\u624b\u52d5\u6d41\u7a0b\u66f4\u5feb\u5730\u7372\u5f97\u66f4\u6df1\u5165\u7684\u898b\u89e3\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u66f4\u5feb\u7684\u5468\u8f49\u6642\u9593<\/strong><\/h4>\n\n\n\n<p>\u900f\u904e\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\uff0c\u6211\u5011\u7684\u5718\u968a\u78ba\u4fdd\u5ba2\u6236\u5728\u66f4\u77ed\u7684\u6642\u9593\u5167\u7372\u5f97\u53ef\u884c\u7684\u898b\u89e3\u3002\u865b\u64ec\u65b9\u6cd5\u6e1b\u5c11\u4e86\u8207\u65e5\u7a0b\u5b89\u6392\u548c\u65c5\u884c\u76f8\u95dc\u7684\u5f8c\u52e4\u5ef6\u8aa4\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5feb\u901f\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u516d\u3001\u74b0\u5883\u8cac\u4efb<\/strong><\/h4>\n\n\n\n<p>SIS International \u7684\u865b\u64ec\u65b9\u6cd5\u900f\u904e\u6e1b\u5c11\u65c5\u884c\u9700\u6c42\u8207\u6c38\u7e8c\u5be6\u8e10\u4e00\u81f4\u3002\u4f01\u696d\u53ef\u4ee5\u5f9e\u7bc0\u7701\u6210\u672c\u548c\u964d\u4f4e\u78b3\u8db3\u8de1\u4e2d\u53d7\u76ca\u2014\u2014\u9019\u5c0d\u65bc\u5177\u6709\u793e\u6703\u8cac\u4efb\u611f\u7684\u7d44\u7e54\u4f86\u8aaa\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u865b\u64ec\u7814\u7a76\u5c08\u696d\u77e5\u8b58<\/strong><\/h4>\n\n\n\n<p>SIS International \u7684\u5718\u968a\u5728\u4e3b\u6301\u548c\u5206\u6790\u865b\u64ec\u7814\u7a76\u6703\u8b70\u65b9\u9762\u64c1\u6709\u9ad8\u8d85\u7684\u6280\u80fd\u3002\u5f9e\u865b\u64ec\u5bb6\u8a2a\u5230\u8996\u8a0a\u8a2a\u8ac7\uff0c\u8a72\u516c\u53f8\u78ba\u4fdd\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u63d0\u4f9b\u7684\u898b\u89e3\u8207\u50b3\u7d71\u5bb6\u8a2a\u4e00\u6a23\u6709\u5f71\u97ff\u529b\uff0c\u751a\u81f3\u66f4\u6709\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u662f\u4ec0\u9ebc\u8b93 SIS International \u6210\u70ba\u9802\u5c16\u7814\u7a76\u516c\u53f8<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u5df2\u6210\u70ba\u5168\u7403\u9818\u5148\u7684\u5e02\u5834\u7814\u7a76\u548c\u7b56\u7565\u8aee\u8a62\u516c\u53f8\u3002\u6211\u5011\u63d0\u4f9b\u5168\u9762\u7684\u670d\u52d9\uff0c\u900f\u904e\u6578\u64da\u9a45\u52d5\u7684\u7b56\u7565\u63a8\u52d5\u6c38\u7e8c\u6210\u9577\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. \u5168\u9762\u7684\u5e02\u5834\u7814\u7a76\u89e3\u6c7a\u65b9\u6848<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International \u63d0\u4f9b\u5404\u7a2e\u5e02\u5834\u7814\u7a76\u670d\u52d9\uff0c\u5305\u62ec\u6d88\u8cbb\u8005\u548c B2B \u5e02\u5834\u7814\u7a76\u3001\u54c1\u724c\u8ffd\u8e64\u4ee5\u53ca\u7279\u5b9a\u884c\u696d\u7814\u7a76\u3002\u9019\u4e9b\u670d\u52d9\u65e8\u5728\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u898b\u89e3\uff0c\u70ba\u7b56\u7565\u6c7a\u7b56\u63d0\u4f9b\u8cc7\u8a0a\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. \u5168\u7403\u5f71\u97ff\u529b\u8207\u672c\u5730\u5c08\u696d\u77e5\u8b58<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u7e3d\u90e8\u4f4d\u65bc\u7d10\u7d04\u5e02\uff0c\u4e26\u5728\u5168\u7403\u8a2d\u6709\u8fa6\u4e8b\u8655\uff0c <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">\u5b89\u5168\u8cc7\u8a0a\u7cfb\u7d71<\/a> \u5c07\u5168\u7403\u8996\u91ce\u8207\u672c\u5730\u5e02\u5834\u77e5\u8b58\u7d50\u5408\u3002\u9019\u7a2e\u7368\u7279\u7684\u5b9a\u4f4d\u4f7f\u516c\u53f8\u80fd\u5920\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u7684\u5e02\u5834\uff0c\u6eff\u8db3\u4e0d\u540c\u5730\u5340\u5ba2\u6236\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. \u9032\u968e\u6578\u64da\u5206\u6790<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\">\u5b89\u5168\u8cc7\u8a0a\u7cfb\u7d71<\/a> \u4f7f\u7528\u5c16\u7aef\u7684\u6578\u64da\u5206\u6790\uff0c\u900f\u904e\u63d0\u4f9b\u5168\u9762\u7684\u5e02\u5834\u6d1e\u5bdf\u4f86\u589e\u5f37\u5ba2\u6236\u7684\u6c7a\u7b56\u3002\u8a72\u516c\u53f8\u5148\u9032\u7684\u7b56\u7565\u5206\u6790\u548c\u7d71\u8a08\u5c08\u696d\u77e5\u8b58\u4f7f\u5ba2\u6236\u80fd\u5920\u6700\u5927\u5316\u56de\u5831\u4e26\u6700\u5c0f\u5316\u98a8\u96aa\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>4. \u7279\u5b9a\u884c\u696d\u7684\u5c08\u696d\u77e5\u8b58<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International \u70ba 50 \u591a\u500b\u884c\u696d\u63d0\u4f9b\u670d\u52d9\uff0c\u4e26\u63d0\u4f9b\u5c08\u9580\u7684\u7814\u7a76\u548c\u8aee\u8a62\u670d\u52d9\uff0c\u4ee5\u61c9\u5c0d\u6bcf\u500b\u884c\u696d\u7368\u7279\u7684\u6311\u6230\u548c\u6a5f\u6703\u3002\u9019\u7a2e\u91dd\u5c0d\u7279\u5b9a\u884c\u696d\u7684\u5c08\u696d\u77e5\u8b58\u53ef\u78ba\u4fdd\u5ba2\u6236\u7372\u5f97\u76f8\u95dc\u4e14\u6709\u5f71\u97ff\u529b\u7684\u898b\u89e3\u3002<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Alternative Research Methods and Home Visits&nbsp; Home visits are often considered the gold standard for consumer research, but they come at a steep price. Alternative research methods \u2013 such as video interviews and virtual home visits \u2013 now offer a cost-effective and efficient way to gather comparable insights. Are home visits worth the high price &#8230; <a title=\"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u8207\u5bb6\u8a2a\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e8%88%87%e5%ae%b6%e8%a8%aa\/\" aria-label=\"Read more about Alternative Research Methods and Home Visits\u00a0\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":63325,"parent":14660,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54228","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/54228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=54228"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/54228\/revisions"}],"predecessor-version":[{"id":80181,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/54228\/revisions\/80181"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63325"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=54228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}