{"id":53896,"date":"2024-10-31T15:02:42","date_gmt":"2024-10-31T19:02:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53896"},"modified":"2025-09-23T23:34:22","modified_gmt":"2025-09-24T03:34:22","slug":"%e9%a0%82%e7%b4%9a-b2b-%e5%b8%82%e5%a0%b4%e7%ad%96%e7%95%a5%e5%85%ac%e5%8f%b8","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/top-b2b-go-to-market-strategy-company\/","title":{"rendered":"\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f606aff0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f606aff0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Strategy consulting (28)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SIS International \u88ab\u516c\u8a8d\u70ba\u9802\u7d1a B2B \u5e02\u5834\u7b56\u7565\u516c\u53f8\u3002\u5b83\u5e6b\u52a9\u4f01\u696d\u5728\u7b56\u7565\u898f\u5283\u3001\u6df1\u5165\u7684\u5e02\u5834\u6d1e\u5bdf\u548c\u5c08\u5bb6\u57f7\u884c\u7684\u652f\u6301\u4e0b\u81ea\u4fe1\u5730\u63a8\u51fa\u7522\u54c1\u548c\u670d\u52d9\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u7684\u4f01\u696d\u5982\u4f55\u6709\u6548\u5730\u5c07\u65b0\u7522\u54c1\u6216\u670d\u52d9\u5f15\u5165 B2B \u5e02\u5834\u4e26\u53d6\u5f97\u6700\u5927\u6210\u529f\uff1f\u7cbe\u5fc3\u8a2d\u8a08\u7684\u9032\u5165\u5e02\u5834\u7b56\u7565\u662f\u7372\u5f97\u7af6\u722d\u512a\u52e2\u3001\u4f54\u9818\u5e02\u5834\u4efd\u984d\u548c\u63a8\u52d5\u6210\u9577\u7684\u95dc\u9375\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2028f862 gb-headline-text\"><strong>\u4ec0\u9ebc\u662f\u9802\u7d1a B2B \u4e0a\u5e02\u7b56\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u9032\u5165\u5e02\u5834 (GTM) \u7b56\u7565\u662f\u4e00\u9805\u8a73\u7d30\u7684\u8a08\u5283\uff0c\u6982\u8ff0\u4e86\u516c\u53f8\u5982\u4f55\u5411\u76ee\u6a19\u5e02\u5834\u4ea4\u4ed8\u5176\u7522\u54c1\u6216\u670d\u52d9\u3002\u5b83\u6d89\u53ca\u5b9a\u7fa9\u76ee\u6a19\u53d7\u773e\u3001\u5236\u5b9a\u50f9\u503c\u4e3b\u5f35\u3001\u9078\u64c7\u5206\u92b7\u7ba1\u9053\u4ee5\u53ca\u8a2d\u8a08\u884c\u92b7\u548c\u92b7\u552e\u6d3b\u52d5\u3002\u6210\u529f\u7684 B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u7684\u4e00\u4e9b\u95dc\u9375\u7d44\u6210\u90e8\u5206\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u5340\u9694<\/strong>\uff1a\u78ba\u5b9a\u6700\u6709\u53ef\u80fd\u5f9e\u7522\u54c1\u6216\u670d\u52d9\u4e2d\u53d7\u76ca\u7684\u76ee\u6a19\u5340\u9694\u5e02\u5834\u3002<\/li>\n\n\n\n<li><strong>\u50f9\u503c\u4e3b\u5f35<\/strong>\uff1a\u5236\u5b9a\u4ee4\u4eba\u4fe1\u670d\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u50b3\u9054\u7522\u54c1\u7684\u7368\u7279\u512a\u52e2\u3002<\/li>\n\n\n\n<li><strong>\u901a\u8def\u7b56\u7565<\/strong>\uff1a\u78ba\u5b9a\u6709\u6548\u63a5\u89f8\u76ee\u6a19\u53d7\u773e\u7684\u6700\u4f73\u901a\u8def\u3002<\/li>\n\n\n\n<li><strong>\u92b7\u552e\u652f\u63f4<\/strong>\uff1a\u70ba\u92b7\u552e\u5718\u968a\u63d0\u4f9b\u6709\u6548\u50b3\u9054\u7522\u54c1\u6216\u670d\u52d9\u50f9\u503c\u6240\u9700\u7684\u5de5\u5177\u3001\u5167\u5bb9\u548c\u8cc7\u8a0a\u3002<\/li>\n\n\n\n<li><strong>\u63a8\u51fa\u8a08\u5283<\/strong>\uff1a\u5236\u5b9a\u7522\u54c1\u6216\u670d\u52d9\u767c\u5e03\u7684\u8a73\u7d30\u8a08\u5283\uff0c\u5305\u62ec\u6642\u9593\u8868\u3001\u884c\u92b7\u6d3b\u52d5\u548c\u92b7\u552e\u6d3b\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u7684 B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u7684\u7279\u6b8a\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u63a1\u7528\u7b56\u7565\u548c\u6578\u64da\u9a45\u52d5\u7684\u65b9\u6cd5\u4f86\u5be6\u65bd B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\uff0c\u5c08\u6ce8\u65bc\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u7d50\u679c\u3002\u6211\u5011\u7684\u65b9\u6cd5\u5efa\u7acb\u5728\u5e02\u5834\u7814\u7a76\u3001\u5275\u9020\u529b\u548c\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u898f\u5283\u7684\u57fa\u790e\u4e0a\uff0c\u4ee5\u78ba\u4fdd\u6211\u5011\u7684\u5ba2\u6236\u53d6\u5f97\u6700\u4f73\u7d50\u679c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u7814\u7a76\u548c\u898b\u89e3<\/strong>\uff1a\u6211\u5011\u4ee5\u6df1\u5165\u7684\u65b9\u5f0f\u958b\u59cb\u6bcf\u4e00\u500b GTM \u7b56\u7565 <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u7814\u7a76<\/a> \u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u3001\u7af6\u722d\u548c\u884c\u696d\u8da8\u52e2\u3002\u9019\u9805\u7814\u7a76\u70ba\u6211\u5011\u7684\u7b56\u7565\u63d0\u4f9b\u4e86\u8a0a\u606f\uff0c\u4e26\u78ba\u4fdd\u6211\u5011\u5ba2\u6236\u7684\u7522\u54c1\u7b26\u5408\u5e02\u5834\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u7b56\u7565<\/strong>\uff1a\u5728 SIS\uff0c\u5ba2\u6236\u662f\u6211\u5011 GTM \u7b56\u7565\u7684\u6838\u5fc3\u3002\u4e86\u89e3\u5ba2\u6236\u7684\u75db\u9ede\u548c\u504f\u597d\u4f7f\u6211\u5011\u80fd\u5920\u88fd\u4f5c\u80fd\u5f15\u8d77\u5171\u9cf4\u4e26\u63a8\u52d5\u53c3\u8207\u7684\u8a0a\u606f\u3002<\/li>\n\n\n\n<li><strong>\u591a\u901a\u8def\u65b9\u6cd5<\/strong>\uff1a\u6709\u6548\u7684 GTM \u7b56\u7565\u9700\u8981\u900f\u904e\u591a\u7a2e\u7ba1\u9053\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u3002\u6211\u5011\u7d50\u5408\u4f7f\u7528\u6578\u4f4d\u548c\u50b3\u7d71\u7ba1\u9053\u4f86\u78ba\u4fdd\u5ee3\u6cdb\u7684\u5f71\u97ff\u529b\u548c\u6700\u5927\u7a0b\u5ea6\u7684\u5f71\u97ff\u3002<\/li>\n\n\n\n<li><strong>\u92b7\u552e\u548c\u884c\u92b7\u5354\u8abf<\/strong>\uff1a\u5354\u8abf\u92b7\u552e\u548c\u884c\u92b7\u5718\u968a\u5c0d\u65bc GTM \u7684\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u6211\u5011\u8207\u5169\u500b\u5718\u968a\u5408\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u4e00\u81f4\u7684\u8a0a\u606f\u50b3\u905e\u548c\u7d71\u4e00\u7684\u65b9\u6cd5\u4f86\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n\n\n\n<li><strong>\u6301\u7e8c\u512a\u5316<\/strong>\uff1a\u5e02\u5834\u4e0d\u65b7\u767c\u5c55\uff0c\u60a8\u7684 GTM \u7b56\u7565\u4e5f\u61c9\u5982\u6b64\u3002 SIS International \u6301\u7e8c\u76e3\u63a7\u6d3b\u52d5\u7e3e\u6548\u3001\u6536\u96c6\u898b\u89e3\u4e26\u8abf\u6574\u7b56\u7565\u4ee5\u512a\u5316\u7d50\u679c\u4e26\u6700\u5927\u5316\u6295\u8cc7\u5831\u916c\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u9078\u64c7 SIS International \u4f5c\u70ba\u60a8\u7684\u9802\u7d1a B2B \u5e02\u5834\u7b56\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u60a8\u7684\u4e0a\u5e02\u7b56\u7565\u9078\u64c7\u5408\u9069\u7684\u5408\u4f5c\u5925\u4f34\u53ef\u4ee5\u5c0d\u5be6\u73fe\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u4ee5\u4e0b\u662f SIS International \u88ab\u8996\u70ba\u9802\u7d1a B2B \u4e0a\u5e02\u7b56\u7565\u516c\u53f8\u7684\u4e00\u4e9b\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u826f\u597d\u7684\u696d\u7e3e\u8a18\u9304<\/strong>: <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u5728\u70ba\u5404\u884c\u696d\u7684 B2B \u5ba2\u6236\u63d0\u4f9b\u6210\u529f\u7684 GTM \u7b56\u7565\u65b9\u9762\u64c1\u6709\u826f\u597d\u7684\u8a18\u9304\u3002\u6211\u5011\u7684\u5c08\u696d\u77e5\u8b58\u548c\u7d93\u9a57\u4f7f\u6211\u5011\u80fd\u5920\u5236\u5b9a\u6709\u6548\u7684\u7b56\u7565\uff0c\u5f9e\u800c\u53d6\u5f97\u5e02\u5834\u6210\u529f\u3002<\/li>\n\n\n\n<li><strong>\u5c08\u5bb6\u5718\u968a<\/strong>\uff1a\u6211\u5011\u7684 GTM \u5c08\u5bb6\u5718\u968a\u4e86\u89e3 B2B \u5e02\u5834\u7684\u8907\u96dc\u6027\u3002\u6211\u5011\u8207\u5ba2\u6236\u5bc6\u5207\u5408\u4f5c\uff0c\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684 GTM \u7b56\u7565\uff0c\u4ee5\u6eff\u8db3\u4ed6\u5011\u7684\u7368\u7279\u9700\u6c42\u4e26\u53d6\u5f97\u6709\u610f\u7fa9\u7684\u6210\u679c\u3002<\/li>\n\n\n\n<li><strong>\u5275\u65b0\u7b56\u7565<\/strong>\uff1a\u5728 SIS International\uff0c\u6211\u5011\u59cb\u7d42\u9818\u5148\u65bc GTM \u7b56\u7565\u7684\u6700\u65b0\u8da8\u52e2\u548c\u6280\u8853\u3002\u6211\u5011\u7684\u5275\u65b0\u65b9\u6cd5\u78ba\u4fdd\u6211\u5011\u7684\u5ba2\u6236\u812b\u7a4e\u800c\u51fa\u4e26\u6709\u6548\u5730\u63a5\u89f8\u4ed6\u5011\u7684\u76ee\u6a19\u53d7\u773e\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u65b9\u6cd5<\/strong>\uff1a\u6211\u5011\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u65b9\u6cd5\u610f\u5473\u8457\u6211\u5011\u82b1\u6642\u9593\u4e86\u89e3\u5ba2\u6236\u7684\u76ee\u6a19\u3001\u6311\u6230\u548c\u9700\u6c42\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u4ea4\u4ed8\u8d85\u51fa\u9810\u671f\u7684 GTM \u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u7684\u898b\u89e3<\/strong>\uff1a\u6211\u5011\u7684 GTM \u7b56\u7565\u65b9\u6cd5\u690d\u6839\u65bc\u6578\u64da\u3002\u6211\u5011\u4f7f\u7528\u6578\u64da\u9a45\u52d5\u7684\u898b\u89e3\u4f86\u6307\u5c0e\u6211\u5011\u7684\u7b56\u7565\u3001\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u4e26\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u7d50\u679c\uff0c\u5e6b\u52a9\u6211\u5011\u7684\u5ba2\u6236\u5be6\u73fe\u5176\u696d\u52d9\u76ee\u6a19\u3002<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b63dbb20\"><img decoding=\"async\" class=\"gb-image gb-image-b63dbb20\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/01\/Automotive-Market-Entry-Strategy.jpg\" alt=\"\u6c7d\u8eca\u5e02\u5834\u9032\u5165\u7b56\u7565\" title=\"\u6c7d\u8eca\u5e02\u5834\u9032\u5165\u7b56\u7565\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u7684\u65b0\u8208\u8da8\u52e2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u7684\u683c\u5c40\u4e0d\u65b7\u8b8a\u5316\uff0c\u4fdd\u6301\u9818\u5148\u65bc\u65b0\u8208\u8da8\u52e2\u5c0d\u65bc\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u5851\u9020\u8a72\u884c\u696d\u7684\u4e00\u4e9b\u4e3b\u8981\u8da8\u52e2\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ee5\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7 (ABM)<\/strong>\uff1aABM \u662f GTM \u7b56\u7565\u4e2d\u7684\u4e00\u7a2e\u5f37\u5927\u65b9\u6cd5\uff0c\u5c08\u6ce8\u65bc\u70ba\u9ad8\u50f9\u503c\u5ba2\u6236\u5275\u9020\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5e02\u5834\u6d1e\u5bdf<\/strong>\uff1a\u4eba\u5de5\u667a\u6167\u900f\u904e\u63d0\u4f9b\u9810\u6e2c\u6027\u898b\u89e3\u3001\u512a\u5316\u76ee\u6a19\u5b9a\u4f4d\u548c\u6539\u9032\u500b\u4eba\u5316\uff0c\u5728 GTM \u7b56\u7565\u4e2d\u767c\u63ee\u8d8a\u4f86\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u8f49\u578b<\/strong>\uff1a\u6578\u4f4d\u7ba1\u9053\u5728 GTM \u7b56\u7565\u4e2d\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\uff0c\u8d8a\u4f86\u8d8a\u91cd\u8996\u6578\u4f4d\u512a\u5148\u65b9\u6cd5\u4f86\u63a5\u89f8\u548c\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u9ad4\u9a57 (CX)<\/strong>\uff1a\u5c08\u6ce8\u65bc\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u6b63\u5728\u6210\u70ba GTM \u7b56\u7565\u7684\u95dc\u9375\u5dee\u7570\u5316\u56e0\u7d20\u3002\u4e86\u89e3\u548c\u589e\u5f37\u5ba2\u6236\u65c5\u7a0b\u5c0d\u65bc\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u5167\u5bb9\u500b\u4eba\u5316<\/strong>\uff1a\u500b\u4eba\u5316\u5167\u5bb9\u4ee5\u6eff\u8db3\u76ee\u6a19\u53d7\u773e\u7684\u7279\u5b9a\u9700\u6c42\u548c\u504f\u597d\u5728 GTM \u7b56\u7565\u4e2d\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u4ec0\u9ebc\u8b93 SIS International \u6210\u70ba\u9802\u7d1a\u5e02\u5834\u7b56\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u7684\u9032\u5165\u5e02\u5834\u7b56\u7565\u65b9\u6cd5\u7368\u7279\u4e14\u6709\u6548\u7387\u3002\u4ee5\u4e0b\u662f\u6211\u5011\u8207\u5176\u4ed6 GTM \u516c\u53f8\u7684\u5dee\u7570\u7684\u4e00\u4e9b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u9762\u7684\u5e02\u5834\u7814\u7a76<\/strong>\uff1a\u8207\u4f9d\u8cf4\u5047\u8a2d\u7684\u516c\u53f8\u4e0d\u540c\uff0cSIS International \u7684\u6bcf\u9805 GTM \u7b56\u7565\u90fd\u57fa\u65bc\u6df1\u5165\u7684\u5e02\u5834\u7814\u7a76\uff0c\u70ba\u6c7a\u7b56\u63d0\u4f9b\u5805\u5be6\u7684\u57fa\u790e\u3002<\/li>\n\n\n\n<li><strong>\u696d\u754c\u5c08\u9577<\/strong>\uff1a\u6211\u5011\u7684\u7d93\u9a57\u6db5\u84cb\u5404\u500b\u884c\u696d\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u5236\u5b9a\u8207\u7279\u5b9a\u7d30\u5206\u5e02\u5834\u7522\u751f\u5171\u9cf4\u7684\u5ba2\u88fd\u5316 GTM \u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u898f\u5283<\/strong>\uff1a\u6211\u5011\u5c07\u5ba2\u6236\u7f6e\u65bc GTM \u7b56\u7565\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u75db\u9ede\u53ef\u4ee5\u7522\u751f\u5f15\u8d77\u5171\u9cf4\u4e26\u63a8\u52d5\u53c3\u8207\u7684\u8a0a\u606f\u3002<\/li>\n\n\n\n<li><strong>\u654f\u6377\u6027\u548c\u9069\u61c9\u6027<\/strong>\uff1aB2B \u683c\u5c40\u4e0d\u65b7\u8b8a\u5316\uff0c\u6211\u5011\u70ba\u80fd\u5920\u5feb\u901f\u9069\u61c9\u65b0\u8da8\u52e2\u548c\u6311\u6230\u800c\u611f\u5230\u81ea\u8c6a\uff0c\u78ba\u4fdd\u6211\u5011\u7684\u5ba2\u6236\u4fdd\u6301\u7af6\u722d\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5408\u4f5c\u5925\u4f34<\/strong>\uff1a\u6211\u5011\u5c07\u5ba2\u6236\u8996\u70ba\u5408\u4f5c\u5925\u4f34\uff0c\u8207\u4ed6\u5011\u5bc6\u5207\u5408\u4f5c\uff0c\u5236\u5b9a\u7b26\u5408\u5176\u696d\u52d9\u76ee\u6a19\u4e26\u63d0\u4f9b\u53ef\u8861\u91cf\u7d50\u679c\u7684 GTM \u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \u5e02\u5834\u9032\u5165\u7b56\u7565\u4e2d\u7684\u6280\u8853\u8207\u5de5\u5177<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-006d65ce\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-006d65ce\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u7b56\u7565\u8aee\u8a62\uff0831\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-182d3d2b\"><img decoding=\"async\" class=\"gb-image gb-image-182d3d2b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2021\/11\/iStock-1267194556-scaled.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u4fdd\u6301\u806f\u7e6b\u3002\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5bb6\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\u5229\u7528\u5404\u7a2e\u5148\u9032\u5de5\u5177\u4f86\u652f\u63f4\u5e02\u5834\u9032\u5165\u3001\u7d30\u5316\u76ee\u6a19\u4e26\u9069\u61c9\u5373\u6642\u6578\u64da\u3002\u9019\u4e9b\u6280\u8853\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u898b\u89e3\u4e26\u81ea\u52d5\u5316\u4e86\u57fa\u672c\u6d41\u7a0b\uff0c\u4f7f\u516c\u53f8\u80fd\u5920\u7b56\u7565\u6027\u5730\u5b9a\u4f4d\u81ea\u5df1\u4e26\u5feb\u901f\u4f54\u9818\u5e02\u5834\u4efd\u984d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u5834\u548c\u5ba2\u6236\u6d1e\u5bdf\u7684\u6578\u64da\u5206\u6790<\/strong><strong><br><\/strong><strong><br><\/strong>Google Analytics\u3001Tableau \u548c PowerBI \u7b49\u8cc7\u6599\u5206\u6790\u5de5\u5177\u5c0d\u65bc\u4e86\u89e3\u5e02\u5834\u683c\u5c40\u548c\u5ba2\u6236\u504f\u597d\u81f3\u95dc\u91cd\u8981\u3002\u5c0d\u65bc\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\u4f86\u8aaa\uff0c\u9019\u4e9b\u5de5\u5177\u63ed\u793a\u4e86\u5ba2\u6236\u884c\u70ba\u6a21\u5f0f\u3001\u7af6\u722d\u52d5\u614b\u548c\u9700\u6c42\u8da8\u52e2\uff0c\u5f9e\u800c\u53ef\u4ee5\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u7b56\u3002\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u53ef\u5e6b\u52a9\u516c\u53f8\u78ba\u5b9a\u7406\u60f3\u7684\u76ee\u6a19\u5e02\u5834\u4e26\u5236\u5b9a\u8207\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u5171\u9cf4\u7684\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7528\u65bc\u589e\u5f37\u6f5b\u5728\u5ba2\u6236\u7ba1\u7406\u548c\u7d30\u5206\u7684 CRM \u7cfb\u7d71<\/strong><strong><br><\/strong><strong><br><\/strong>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u7cfb\u7d71\uff08\u4f8b\u5982 Salesforce \u548c HubSpot\uff09\u5c0d\u65bc\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\u3001\u8ffd\u8e64\u92b7\u552e\u7dda\u7d22\u548c\u7dad\u8b77\u6709\u7d44\u7e54\u7684\u92b7\u552e\u7ba1\u9053\u81f3\u95dc\u91cd\u8981\u3002\u4e00\u5bb6\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\u5229\u7528 CRM \u4f86\u7d30\u5206\u53d7\u773e\u3001\u500b\u4eba\u5316\u63a8\u5ee3\u4e26\u900f\u904e\u8cb7\u5bb6\u7684\u65c5\u7a0b\u57f9\u990a\u6f5b\u5728\u5ba2\u6236\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7528\u65bc\u6709\u91dd\u5c0d\u6027\u53c3\u8207\u7684\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7 (ABM) \u5de5\u5177<\/strong><strong><br><\/strong><strong><br><\/strong>Demandbase \u548c 6sense \u7b49\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7 (ABM) \u5e73\u53f0\u53ef\u4ee5\u91dd\u5c0d\u9ad8\u50f9\u503c\u5e33\u6236\u5be6\u73fe\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u5b9a\u4f4d\u3002 ABM \u5728 B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u4e2d\u7279\u5225\u6709\u6548\uff0c\u56e0\u70ba\u5b83\u5141\u8a31\u516c\u53f8\u5c07\u7cbe\u529b\u96c6\u4e2d\u5728\u8207\u5176\u7522\u54c1\u6216\u670d\u52d9\u4e00\u81f4\u7684\u7279\u5b9a\u3001\u9ad8\u5f71\u97ff\u529b\u7684\u5ba2\u6236\u4e0a\u3002\u4e00\u5bb6\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\u4f7f\u7528 ABM \u5de5\u5177\u4f86\u5275\u5efa\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5\uff0c\u78ba\u4fdd\u8a0a\u606f\u50b3\u905e\u91dd\u5c0d\u6bcf\u500b\u5e33\u6236\u91cf\u8eab\u5b9a\u5236\u4e14\u5177\u6709\u5f71\u97ff\u529b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u793e\u7fa4\u5a92\u9ad4\u548c\u5167\u5bb9\u7ba1\u7406\u5de5\u5177<\/strong><strong><br><\/strong><strong><br><\/strong>Hootsuite \u548c Buffer \u7b49\u793e\u7fa4\u5a92\u9ad4\u7ba1\u7406\u548c\u5167\u5bb9\u5de5\u5177\u5c0d\u65bc\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u4ee5\u53ca\u8de8\u6578\u4f4d\u5e73\u53f0\u8207\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\u975e\u5e38\u5bf6\u8cb4\u3002\u5c0d\u65bc\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\u4f86\u8aaa\uff0c\u9019\u4e9b\u5de5\u5177\u652f\u63f4\u5167\u5bb9\u5206\u767c\u3001\u8ffd\u8e64\u53c3\u8207\u5ea6\u6307\u6a19\u4e26\u76e3\u63a7\u54c1\u724c\u60c5\u7dd2\u3002\u6709\u6548\u7684\u793e\u4ea4\u5a92\u9ad4\u5c55\u793a\u548c\u5167\u5bb9\u5206\u767c\u4f7f\u516c\u53f8\u80fd\u5920\u5728\u9032\u5165\u5e02\u5834\u6642\u5118\u65e9\u7522\u751f\u8208\u8da3\u3001\u6355\u7372\u6f5b\u5728\u5ba2\u6236\u4e26\u4fdd\u6301\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u4ec0\u9ebc\u8b93 SIS International \u6210\u70ba B2B \u5e02\u5834\u9032\u5165\u7b56\u7565\u6700\u5be6\u60e0\u7684\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u662f\u4e00\u5bb6\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\uff0c\u4e5f\u662f\u5c0b\u6c42\u6709\u6548 GTM \u89e3\u6c7a\u65b9\u6848\u7684\u4f01\u696d\u6700\u5be6\u60e0\u7684\u9078\u64c7\u4e4b\u4e00\u3002\u4ee5\u4e0b\u662f SIS International \u6210\u70ba B2B GTM \u7b56\u7565\u6700\u5be6\u60e0\u7684\u516c\u53f8\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u7b56\u7565<\/strong>\uff1a\u6211\u5011\u7684 GTM \u89e3\u6c7a\u65b9\u6848\u65e8\u5728\u4e0d\u7522\u751f\u904e\u591a\u6210\u672c\u7684\u60c5\u6cc1\u4e0b\u63d0\u4f9b\u6700\u5927\u50f9\u503c\u3002\u6211\u5011\u512a\u5316\u6295\u8cc7\u5831\u916c\u7387\u7b56\u7565\uff0c\u78ba\u4fdd\u5ba2\u6236\u4ee5\u5be6\u60e0\u7684\u50f9\u683c\u7372\u5f97\u9ad8\u54c1\u8cea\u7684\u7d50\u679c\u3002<\/li>\n\n\n\n<li><strong>\u9748\u6d3b\u7684\u5b9a\u50f9\u5957\u9910<\/strong>\uff1a\u6211\u5011\u6839\u64da\u5ba2\u6236\u7684\u7368\u7279\u9700\u6c42\u548c\u9810\u7b97\u9650\u5236\u63d0\u4f9b\u9748\u6d3b\u7684\u5b9a\u50f9\u9078\u9805\u3002\u9019\u4f7f\u5f97\u5404\u7a2e\u898f\u6a21\u7684\u4f01\u696d\u90fd\u53ef\u4ee5\u5728\u6c92\u6709\u8ca1\u52d9\u58d3\u529b\u7684\u60c5\u6cc1\u4e0b\u7372\u5f97\u5c08\u696d\u7684 GTM \u670d\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u64f4\u5c55\u7684\u6d3b\u52d5<\/strong>: <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">\u5b89\u5168\u8cc7\u8a0a\u7cfb\u7d71<\/a> International \u7684 GTM \u7b56\u7565\u5177\u6709\u53ef\u64f4\u5c55\u6027\uff0c\u5141\u8a31\u4f01\u696d\u5f9e\u9069\u5408\u5176\u9700\u6c42\u7684\u9810\u7b97\u958b\u59cb\uff0c\u4e26\u96a8\u8457\u696d\u52d9\u7684\u767c\u5c55\u800c\u64f4\u5927\u898f\u6a21\u3002\u9019\u7a2e\u65b9\u6cd5\u78ba\u4fdd\u5ba2\u6236\u5728\u770b\u5230\u6210\u679c\u5f8c\u53ef\u4ee5\u9010\u6f38\u589e\u52a0\u5c0d GTM \u5de5\u4f5c\u7684\u6295\u8cc7\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u6548\u7387\u7684\u8cc7\u6e90\u914d\u7f6e<\/strong>\uff1a\u900f\u904e\u5229\u7528\u5148\u9032\u7684\u5de5\u5177\u548c\u6578\u64da\u9a45\u52d5\u7684\u898b\u89e3\uff0c\u6211\u5011\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u6548\u7387\u4f4e\u4e0b\u4e26\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6bcf\u500b\u6d3b\u52d5\u7684\u5f71\u97ff\uff0c\u4f7f\u6211\u5011\u7684\u5ba2\u6236\u5728\u4e0d\u8d85\u51fa\u9810\u7b97\u7684\u60c5\u6cc1\u4e0b\u5be6\u73fe\u66f4\u591a\u76ee\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u50f9\u503c\u9a45\u52d5\u7684\u7d50\u679c<\/strong>\uff1a\u6211\u5011\u63d0\u4f9b\u50f9\u503c\u9a45\u52d5\u7684\u6210\u679c\uff0c\u76f4\u63a5\u4fc3\u9032\u5ba2\u6236\u7684\u6210\u9577\u3002\u6211\u5011\u512a\u5148\u8003\u616e\u80fd\u5920\u63d0\u4f9b\u5be6\u969b\u696d\u52d9\u6210\u679c\u7684\u7b56\u7565\uff0c\u78ba\u4fdd\u82b1\u5728 GTM \u4e0a\u7684\u6bcf\u4e00\u7f8e\u5143\u90fd\u80fd\u5e36\u4f86\u8c50\u539a\u7684\u6295\u8cc7\u56de\u5831\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u95dc\u65bc SIS \u570b\u969b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Top B2B Go To Market Strategy Company SIS International is recognized as a top B2B Go-To-Market Strategy Company. It helps businesses confidently launch products and services, backed by strategic planning, deep market insights, and expert execution. How can your business effectively introduce new products or services to the B2B marketplace and maximize success? A well-crafted &#8230; <a title=\"\u9802\u7d1a B2B \u9032\u5165\u5e02\u5834\u7b56\u7565\u516c\u53f8\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/top-b2b-go-to-market-strategy-company\/\" aria-label=\"Read more about Top B2B Go To Market Strategy Company\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":62562,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53896","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53896"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53896\/revisions"}],"predecessor-version":[{"id":69981,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53896\/revisions\/69981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}