{"id":53888,"date":"2024-11-03T14:49:26","date_gmt":"2024-11-03T19:49:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53888"},"modified":"2026-03-05T23:20:57","modified_gmt":"2026-03-06T04:20:57","slug":"b2b%e7%94%a2%e5%93%81%e5%ae%9a%e4%bd%8d%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/b2b%e7%94%a2%e5%93%81%e5%ae%9a%e4%bd%8d%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/","title":{"rendered":"B2B\u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-a2405738 gb-headline-text\">B2B\u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-74efe526\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-74efe526\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Retail (28)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5728\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u7684\u6642\u4ee3\uff0cB2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u70ba\u516c\u53f8\u63d0\u4f9b\u4e86\u812b\u7a4e\u800c\u51fa\u3001\u8207\u5ba2\u6236\u7522\u751f\u5171\u9cf4\u4e26\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u84ec\u52c3\u767c\u5c55\u6240\u9700\u7684\u898b\u89e3<\/h3>\n\n\n\n<p>\u60a8\u662f\u5426\u66fe\u7d93\u554f\u904e\u81ea\u5df1\uff0c\u5728\u64c1\u64e0\u7684 B2B \u5e02\u5834\u4e2d\uff0c\u4ec0\u9ebc\u624d\u80fd\u771f\u6b63\u8b93\u7522\u54c1\u8207\u5408\u9069\u7684\u53d7\u773e\u7522\u751f\u5171\u9cf4\uff1f\u660e\u78ba\u5b9a\u7fa9\u7522\u54c1\u5728\u7af6\u722d\u4e2d\u7684\u7368\u7279\u4e4b\u8655\u5c0d\u65bc\u5438\u5f15\u5408\u9069\u7684\u5ba2\u6236\u548c\u63a8\u52d5\u696d\u52d9\u6210\u9577\u81f3\u95dc\u91cd\u8981\u3002 SIS International \u63d0\u4f9b\u5c08\u696d\u7684 B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u670d\u52d9\uff0c\u5e6b\u52a9\u516c\u53f8\u88fd\u4f5c\u5f15\u4eba\u6ce8\u76ee\u7684\u8a0a\u606f\uff0c\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\uff1f<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b-%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e9%96%8b%e7%99%bc%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"B2B \u6f5b\u5728\u5ba2\u6236\u958b\u767c\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"1355\">B2B product positioning market research<\/a> allows businesses to determine how a product fits within the market. It shows how customers perceive their products, how they compare to competitors, and what unique value they offer. Critical components of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/best-practices-for-b2b-market-research\/\" title=\"Best Practices for B2B Market Research\"  data-wpil-monitor-id=\"1797\">B2B product positioning market research<\/a> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6236\u611f\u77e5\u5206\u6790<\/strong>\uff1a\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u770b\u5f85\u7522\u54c1\u5c0d\u65bc\u6709\u6548\u5b9a\u4f4d\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u7af6\u722d\u6a19\u7aff\u7ba1\u7406<\/strong>\uff1a\u5206\u6790\u7af6\u722d\u5c0d\u624b\u5c0d\u65bc\u4e86\u89e3\u7522\u54c1\u7684\u5730\u4f4d\u81f3\u95dc\u91cd\u8981\u3002\u7af6\u722d\u57fa\u6e96\u6709\u52a9\u65bc\u767c\u73fe\u7522\u54c1\u5dee\u7570\u5316\u548c\u5229\u7528\u5e02\u5834\u5dee\u8ddd\u7684\u6a5f\u6703\u3002<\/li>\n\n\n\n<li><strong>\u76ee\u6a19\u53d7\u773e\u6d1e\u5bdf<\/strong>\uff1a\u78ba\u5b9a\u76ee\u6a19\u53d7\u773e\u7684\u9700\u6c42\u3001\u504f\u597d\u548c\u75db\u9ede\u5c0d\u65bc\u5236\u5b9a\u76f8\u95dc\u4e14\u5f15\u4eba\u6ce8\u76ee\u7684\u7522\u54c1\u5b9a\u4f4d\u81f3\u95dc\u91cd\u8981\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u50f9\u503c\u4e3b\u5f35\u767c\u5c55<\/strong>\uff1a\u50f9\u503c\u4e3b\u5f35\u662f\u50b3\u9054\u70ba\u4ec0\u9ebc\u7522\u54c1\u662f\u9867\u5ba2\u6700\u4f73\u9078\u64c7\u7684\u6838\u5fc3\u8a0a\u606f\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u8a0a\u606f\u6e2c\u8a66<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"508\">B2B product positioning market research<\/a> involves gathering feedback from potential customers to refine the messaging and ensure maximum impact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u7368\u7279\u7684 B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u63a1\u7528\u7b56\u7565\u548c\u6578\u64da\u9a45\u52d5\u7684\u65b9\u6cd5\u9032\u884c B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u3002\u6211\u5011\u8207\u5ba2\u6236\u5bc6\u5207\u5408\u4f5c\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u696d\u52d9\u76ee\u6a19\u3001\u5e02\u5834\u74b0\u5883\u548c\u5ba2\u6236\u9700\u6c42\u3002\u6211\u5011\u7684\u7814\u7a76\u904e\u7a0b\u63ed\u793a\u4e86\u63a8\u52d5\u6709\u6548\u7522\u54c1\u5b9a\u4f4d\u4e26\u5728\u5e02\u5834\u4e0a\u7522\u751f\u6301\u4e45\u5f71\u97ff\u7684\u898b\u89e3\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u5206\u6790<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%8f%af%e7%9b%9b%e9%a0%93%e5%92%8c%e7%b8%bd%e7%b5%b1%e6%97%a5\/\" title=\"Holiday Marketing on President&#8217;s Day\" data-wpil-monitor-id=\"7404\">SIS conducts in-depth market<\/a> analysis to understand the competitive landscape and identify key market trends. <\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u7814\u7a76<\/strong>\uff1a\u4e86\u89e3\u5ba2\u6236\u662f\u6709\u6548\u7522\u54c1\u5b9a\u4f4d\u7684\u6838\u5fc3\u3002 <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">\u5b89\u5168\u8cc7\u8a0a\u7cfb\u7d71<\/a> \u9032\u884c\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u7814\u7a76\uff0c\u6536\u96c6\u6709\u95dc\u5ba2\u6236\u8a8d\u77e5\u3001\u504f\u597d\u548c\u75db\u9ede\u7684\u898b\u89e3\uff0c\u78ba\u4fdd\u5ba2\u6236\u7684\u5b9a\u4f4d\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002<\/li>\n\n\n\n<li><strong>\u91cf\u8eab\u8a02\u88fd\u7684\u5b9a\u4f4d\u7b56\u7565<\/strong>\uff1a\u6bcf\u7a2e\u7522\u54c1\u90fd\u662f\u7368\u4e00\u7121\u4e8c\u7684\uff0c\u5176\u5b9a\u4f4d\u4e5f\u662f\u7368\u4e00\u7121\u4e8c\u7684\u3002\u6211\u5011\u5236\u5b9a\u91cf\u8eab\u8a02\u88fd\u7684\u5b9a\u4f4d\u7b56\u7565\uff0c\u7a81\u986f\u6bcf\u7a2e\u7522\u54c1\u7684\u7368\u7279\u512a\u52e2\u548c\u50f9\u503c\uff0c\u4f7f\u5176\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/li>\n\n\n\n<li><strong>\u8a0a\u606f\u958b\u767c\u548c\u6e2c\u8a66<\/strong>\uff1aSIS \u5e6b\u52a9\u5ba2\u6236\u958b\u767c\u548c\u6e2c\u8a66\u4e0d\u540c\u7684\u5b9a\u4f4d\u8a0a\u606f\uff0c\u4ee5\u78ba\u5b9a\u4ec0\u9ebc\u6700\u80fd\u5f15\u8d77\u76ee\u6a19\u53d7\u773e\u7684\u5171\u9cf4\u4e26\u63a8\u52d5\u6240\u9700\u7684\u56de\u61c9\u3002<\/li>\n\n\n\n<li><strong>\u6301\u7e8c\u5b9a\u4f4d\u7b56\u7565<\/strong>: SIS International offers continuous support by actively assessing shifts in customer behavior, market trends, and competitive activities. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u6709\u6548\u7684\u7522\u54c1\u5b9a\u4f4d\u5c0d\u65bc B2B \u7684\u6210\u529f\u81f3\u95dc\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a635cce\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a635cce\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Retail (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Effective product positioning determines how customers perceive the product and influences their buying decisions \u2013 and here are some reasons why <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b-%e8%a1%8c%e9%8a%b7%e8%a4%87%e9%9b%9c%e6%80%a7\/\" title=\"\u4ec0\u9ebc\u662f B2B \u884c\u92b7\uff1f\" data-wpil-monitor-id=\"2215\">B2B product positioning market<\/a> research is critical for success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5dee\u7570\u5316<\/strong>\uff1a\u6709\u6548\u7684\u5b9a\u4f4d\u6709\u52a9\u65bc\u51f8\u986f\u7522\u54c1\u7684\u7368\u7279\u50f9\u503c\uff0c\u4f7f\u5176\u5c0d\u6f5b\u5728\u5ba2\u6236\u66f4\u5177\u5438\u5f15\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u5b9a\u4f4d<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/product-superiority-market-research\/\" title=\"\u7522\u54c1\u512a\u52e2\u5e02\u5834\u7814\u7a76\" data-wpil-monitor-id=\"5800\">Product positioning market research<\/a> helps ensure the product&#8217;s messaging is relevant to the target audience, making it more likely to resonate with them.<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u92b7\u552e\u548c\u884c\u92b7\u6548\u7387<\/strong>\uff1a\u6e05\u6670\u4e14\u5f15\u4eba\u6ce8\u76ee\u7684\u7522\u54c1\u5b9a\u4f4d\u6709\u52a9\u65bc\u63d0\u9ad8\u92b7\u552e\u548c\u884c\u92b7\u5de5\u4f5c\u7684\u6709\u6548\u6027\u3002\u4e86\u89e3\u7522\u54c1\u50f9\u503c\u7684\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u8207\u8a72\u54c1\u724c\u4e92\u52d5\u4e26\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li><strong>\u77e5\u60c5\u6c7a\u7b56<\/strong>\uff1a\u7522\u54c1\u5b9a\u4f4d <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u7814\u7a76<\/a> \u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u4f01\u696d\u5c31\u5176\u7522\u54c1\u7684\u5e02\u5834\u5b9a\u4f4d\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u8a8d\u77e5\u5ea6<\/strong>\uff1a\u5b9a\u4f4d\u826f\u597d\u7684\u7522\u54c1\u6709\u52a9\u65bc\u5c07\u54c1\u724c\u6253\u9020\u70ba\u540c\u985e\u7522\u54c1\u4e2d\u7684\u9818\u5c0e\u8005\uff0c\u5efa\u7acb\u5ba2\u6236\u7684\u4fe1\u8b7d\u548c\u4fe1\u4efb\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B\u7522\u54c1\u5b9a\u4f4d\u8da8\u52e2<\/strong><\/h2>\n\n\n\n<p>B2B\u7522\u54c1\u5b9a\u4f4d\u683c\u5c40\u6b63\u5728\u4e0d\u65b7\u8f49\u8b8a\uff0c\u4f01\u696d\u5fc5\u9808\u9069\u61c9\u9019\u4e9b\u8b8a\u5316\uff0c\u4ee5\u6709\u6548\u5b9a\u4f4d\u5176\u7522\u54c1\uff0c\u7a81\u986f\u5176\u7368\u7279\u7684\u50f9\u503c\u4e3b\u5f35\u4e26\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u8cb7\u5bb6\u9700\u6c42\u3002\u4e3b\u8981\u8da8\u52e2\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u500b\u4eba\u5316<\/strong>\uff1aB2B \u8cb7\u5bb6\u73fe\u5728\u671f\u671b\u7372\u5f97\u6bd4 B2C \u5e02\u5834\u66f4\u500b\u4eba\u5316\u7684\u9ad4\u9a57\u3002\u6709\u6548\u7684\u7522\u54c1\u5b9a\u4f4d\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u5ba2\u88fd\u5316\u8cc7\u8a0a\u4f86\u6eff\u8db3\u4e0d\u540c\u5ba2\u6236\u7fa4\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u5b9a\u4f4d<\/strong>\uff1a\u516c\u53f8\u5229\u7528\u5927\u6578\u64da\u548c\u5206\u6790\u4f86\u66f4\u4e86\u89e3\u5ba2\u6236\u504f\u597d\u548c\u5e02\u5834\u52d5\u614b\uff0c\u5f9e\u800c\u88fd\u5b9a\u66f4\u6709\u91dd\u5c0d\u6027\u7684\u5b9a\u4f4d\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u8a55\u66f8<\/strong>\uff1a\u8aaa\u6545\u4e8b\u5df2\u6210\u70ba\u7522\u54c1\u5b9a\u4f4d\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u4f01\u696d\u5c08\u6ce8\u65bc\u5275\u9020\u5f15\u4eba\u5165\u52dd\u7684\u6558\u8ff0\uff0c\u4ee5\u76f8\u95dc\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u65b9\u5f0f\u7a81\u986f\u5176\u7522\u54c1\u7684\u7368\u7279\u50f9\u503c\u3002<\/li>\n\n\n\n<li><strong>\u6c38\u7e8c\u767c\u5c55<\/strong>\uff1a\u5ba2\u6236\u5c0d\u6c38\u7e8c\u767c\u5c55\u548c\u9053\u5fb7\u5be6\u8e10\u8d8a\u4f86\u8d8a\u611f\u8208\u8da3\u3002\u5b9a\u4f4d\u70ba\u74b0\u4fdd\u6216\u793e\u6703\u8cac\u4efb\u7684\u7522\u54c1\u6b63\u5728\u7372\u5f97\u7af6\u722d\u512a\u52e2\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u8f49\u578b<\/strong>: The rise of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%bb%ba%e7%af%89%e6%a5%ad%e7%9a%84%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b\/\" title=\"\u5efa\u7bc9\u6578\u4f4d\u8f49\u578b\" data-wpil-monitor-id=\"2805\">digital channels and social media has transformed<\/a> how companies position their products. Digital-first positioning strategies are now critical for effectively reaching the right audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6280\u8853\u5728 B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u4e2d\u7684\u4f5c\u7528<\/strong><\/h2>\n\n\n\n<p>\u5229\u7528\u5148\u9032\u7684\u5de5\u5177\u548c\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5e02\u5834\u52d5\u614b\u3001\u5ba2\u6236\u504f\u597d\u548c\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u7cbe\u78ba\u4e14\u76f8\u95dc\u5730\u5b9a\u4f4d\u7522\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5206\u6790\u53ef\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u5e02\u5834\u6d1e\u5bdf<br><\/strong><br>Through AI-driven analytics, companies can segment their audience more effectively, understanding which features and benefits resonate most with different customer groups. <\/p>\n\n\n\n<p><strong>CRM Systems for Enhanced Customer UnderstandingCustomer Relationship Management (CRM) systems offer a centralized platform for tracking customer interactions, preferences, and purchase behaviors, providing invaluable insights for <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e8%bf%bd%e8%b9%a4\/\" title=\"B2B Market Positioning &#038; Branding Research\" data-wpil-monitor-id=\"4308\">B2B product positioning market research<\/a>. <\/p>\n\n\n\n<p><strong>\u7528\u65bc\u5373\u6642\u5e02\u5834\u5206\u6790\u7684\u6578\u64da\u8996\u89ba\u5316\u5de5\u5177<br><br><\/strong>Data visualization tools, such as PowerBI dashboards, allow companies to transform complex data into intuitive, real-time visuals, making tracking market trends and customer sentiment easier. <\/p>\n\n\n\n<p><strong>\u7528\u65bc\u7af6\u722d\u5c0d\u624b\u548c\u5e02\u5834\u60c5\u7dd2\u5206\u6790\u7684\u793e\u4ea4\u8046\u807d\u5e73\u53f0<\/strong><strong><br><\/strong><strong><br><\/strong>\u793e\u4ea4\u8046\u807d\u5de5\u5177\u4f7f\u516c\u53f8\u80fd\u5920\u900f\u904e\u5404\u7a2e\u6578\u4f4d\u7ba1\u9053\u76e3\u63a7\u884c\u696d\u5c0d\u8a71\u3001\u7af6\u722d\u5c0d\u624b\u6d3b\u52d5\u548c\u5ba2\u6236\u60c5\u7dd2\u3002\u5c0d\u65bc B2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\uff0c\u793e\u4ea4\u8046\u807d\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u8a00\u8ad6\u3001\u4ed6\u5011\u5982\u4f55\u5b9a\u4f4d\u7522\u54c1\u4ee5\u53ca\u5ba2\u6236\u5982\u4f55\u53cd\u61c9\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u6230\u7565\u6c7a\u7b56\u7684\u9810\u6e2c\u5206\u6790<\/strong><strong><br><\/strong><strong><br><\/strong>\u9810\u6e2c\u5206\u6790\u5728\u9810\u6e2c\u5e02\u5834\u8b8a\u5316\u548c\u5ba2\u6236\u9700\u6c42\u65b9\u9762\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002\u900f\u904e\u5206\u6790\u6b77\u53f2\u8cc7\u6599\u548c\u7576\u524d\u8da8\u52e2\uff0c\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528\u9810\u6e2c\u6a21\u578b\u4f86\u9810\u6e2c\u67d0\u4e9b\u5b9a\u4f4d\u7b56\u7565\u7684\u57f7\u884c\u60c5\u6cc1\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B\u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u524d\u666f<\/strong><\/h2>\n\n\n\n<p>\u96a8\u8457\u4f01\u696d\u8a8d\u8b58\u5230\u5dee\u7570\u5316\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u5b9a\u4f4d\u7684\u91cd\u8981\u6027\uff0cB2B \u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\u7684\u672a\u4f86\u770b\u8d77\u4f86\u5145\u6eff\u5e0c\u671b\u3002\u4e3b\u8981\u6a5f\u6703\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u66f4\u597d\u5730\u5229\u7528\u4eba\u5de5\u667a\u6167<\/strong>\uff1a\u4eba\u5de5\u667a\u6167\u6709\u671b\u5728\u7522\u54c1\u5b9a\u4f4d\u7814\u7a76\u4e2d\u767c\u63ee\u66f4\u5927\u4f5c\u7528\u3002\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u6d1e\u5bdf\u5c07\u5e6b\u52a9\u516c\u53f8\u8b58\u5225\u5e02\u5834\u5dee\u8ddd\u3001\u4e86\u89e3\u5ba2\u6236\u60c5\u7dd2\u4e26\u66f4\u6709\u6548\u5730\u512a\u5316\u5176\u8a0a\u606f\u50b3\u905e\u3002<\/li>\n\n\n\n<li><strong>\u8207 CRM \u7cfb\u7d71\u96c6\u6210<\/strong>\uff1a\u7522\u54c1\u5b9a\u4f4d\u7b56\u7565\u8207 CRM \u7cfb\u7d71\u7684\u6574\u5408\u5ea6\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u5f9e\u800c\u5be6\u73fe\u7814\u7a76\u898b\u89e3\u548c\u92b7\u552e\u6d3b\u52d5\u4e4b\u9593\u7684\u7121\u7e2b\u9023\u63a5\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8996\u8cb7\u5bb6\u65c5\u7a0b<\/strong>\uff1a\u516c\u53f8\u8d8a\u4f86\u8d8a\u591a\u5730\u7e6a\u88fd\u8cb7\u5bb6\u65c5\u7a0b\uff0c\u4ee5\u5275\u5efa\u5728\u6bcf\u500b\u968e\u6bb5\u7522\u751f\u5171\u9cf4\u7684\u5b9a\u4f4d\u3002\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u5f9e\u8a8d\u77e5\u8f49\u5411\u6c7a\u7b56\u5c07\u6709\u52a9\u65bc\u5b8c\u5584\u5b9a\u4f4d\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u5171\u5275<\/strong>\uff1a\u8b93\u5ba2\u6236\u53c3\u8207\u7522\u54c1\u958b\u767c\u548c\u5b9a\u4f4d\u904e\u7a0b\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u666e\u904d\u3002\u5171\u540c\u5275\u9020\u4f7f\u4f01\u696d\u80fd\u5920\u88fd\u4f5c\u76f4\u63a5\u53cd\u6620\u76ee\u6a19\u53d7\u773e\u7684\u9700\u6c42\u548c\u671f\u671b\u7684\u8a0a\u606f\u3002<\/li>\n\n\n\n<li><strong>\u5168\u7403\u5316\u8207\u5728\u5730\u5316<\/strong>\uff1a\u96a8\u8457\u516c\u53f8\u5728\u5168\u7403\u64f4\u5f35\uff0c\u5c0d\u5728\u5730\u5316\u7522\u54c1\u5b9a\u4f4d\u7684\u9700\u6c42\u65e5\u76ca\u589e\u9577\u3002\u4f01\u696d\u8a8d\u8b58\u5230\u8abf\u6574\u7522\u54c1\u8cc7\u8a0a\u4ee5\u9069\u61c9\u6587\u5316\u5dee\u7570\u548c\u7576\u5730\u5e02\u5834\u504f\u597d\u7684\u91cd\u8981\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u4ec0\u9ebc\u8b93 SIS International \u6210\u70ba\u9802\u7d1a B2B \u7522\u54c1\u5b9a\u4f4d\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p>SIS International \u4e4b\u6240\u4ee5\u80fd\u6210\u70ba\u9802\u7d1a B2B \u7522\u54c1\u5b9a\u4f4d\u516c\u53f8\uff0c\u6709\u5e7e\u500b\u4ee4\u4eba\u4fe1\u670d\u7684\u539f\u56e0\uff0c\u6bcf\u500b\u539f\u56e0\u90fd\u6709\u52a9\u65bc\u6211\u5011\u5e6b\u52a9\u5ba2\u6236\u5728\u5e02\u5834\u4e0a\u53d6\u5f97\u5353\u8d8a\u6210\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u9762\u7684\u884c\u696d\u5c08\u696d\u77e5\u8b58<\/strong>\uff1aSIS International \u64c1\u6709\u8c50\u5bcc\u7684\u884c\u696d\u7d93\u9a57\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u63d0\u4f9b\u8207\u7279\u5b9a\u5e02\u5834\u9818\u57df\u7522\u751f\u5171\u9cf4\u7684\u5ba2\u88fd\u5316\u898b\u89e3\u3002\u6211\u5011\u7684\u884c\u696d\u5c08\u696d\u77e5\u8b58\u4e5f\u4f7f\u6211\u5011\u80fd\u5920\u91dd\u5c0d\u6bcf\u500b\u884c\u696d\u7368\u7279\u7684\u6311\u6230\u548c\u6a5f\u6703\u5236\u5b9a\u6709\u6548\u7684\u7522\u54c1\u5b9a\u4f4d\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u65b9\u6cd5<\/strong>\uff1a\u5728 SIS\uff0c\u5ba2\u6236\u662f\u6bcf\u500b\u7522\u54c1\u5b9a\u4f4d\u7b56\u7565\u7684\u4e2d\u5fc3\u3002\u6211\u5011\u9032\u884c\u6df1\u5165\u7814\u7a76\u4ee5\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42\u3001\u504f\u597d\u548c\u75db\u9ede\uff0c\u78ba\u4fdd\u5ba2\u6236\u7684\u7522\u54c1\u5b9a\u4f4d\u76f4\u63a5\u8207\u5176\u76ee\u6a19\u53d7\u773e\u5c0d\u8a71\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u65b9\u6cd5\u8ad6<\/strong>\uff1a\u6211\u5011\u7684\u65b9\u6cd5\u690d\u6839\u65bc\u6578\u64da\u3002\u6211\u5011\u5229\u7528\u6578\u64da\u5206\u6790\u4f86\u8b58\u5225\u5e02\u5834\u8da8\u52e2\u3001\u5ba2\u6236\u884c\u70ba\u548c\u7af6\u722d\u5b9a\u4f4d\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u6d1e\u5bdf\uff0c\u63a8\u52d5\u6709\u5f71\u97ff\u529b\u7684\u7522\u54c1\u8cc7\u8a0a\u50b3\u905e\u3002<\/li>\n\n\n\n<li><strong>\u5275\u65b0\u7684\u5b9a\u4f4d\u6280\u8853<\/strong>\uff1aSIS International \u4f7f\u7528\u5275\u65b0\u6280\u8853\uff08\u5305\u62ec\u8aaa\u6545\u4e8b\u3001\u8cc7\u8a0a\u6e2c\u8a66\u548c\u6578\u4f4d\u5b9a\u4f4d\u7b56\u7565\uff09\u4f86\u5275\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u7522\u54c1\u6558\u8ff0\uff0c\u4ee5\u5438\u5f15\u5ba2\u6236\u8208\u8da3\u4e26\u5c07\u6211\u5011\u7684\u5ba2\u6236\u8207\u7af6\u722d\u5c0d\u624b\u5340\u5206\u958b\u4f86\u3002<\/li>\n\n\n\n<li><strong>\u826f\u597d\u7684\u696d\u7e3e\u8a18\u9304<\/strong>\uff1a\u6211\u5011\u5e6b\u52a9 B2B \u516c\u53f8\u5be6\u73fe\u5176\u5b9a\u4f4d\u76ee\u6a19\u7684\u6b77\u53f2\u662f\u4e0d\u8a00\u800c\u55bb\u7684\u3002\u6211\u5011\u5df2\u6210\u529f\u5e6b\u52a9\u773e\u591a\u4f01\u696d\u900f\u904e\u6709\u6548\u7684\u7522\u54c1\u5b9a\u4f4d\u7b56\u7565\u4f86\u63d0\u9ad8\u5e02\u5834\u77e5\u540d\u5ea6\u3001\u9867\u5ba2\u53c3\u8207\u5ea6\u548c\u6574\u9ad4\u54c1\u724c\u8a8d\u77e5\u5ea6\u3002<\/li>\n<\/ul>\n\n\n<h2>\u6211\u5011\u5728\u7d10\u7d04\u7684\u5de5\u5ee0\u4f4d\u7f6e<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, \u7d10\u7d04, NY 10010 \u96fb\u8a71\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><strong>\u95dc\u65bc SIS \u570b\u969b<\/strong><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator --><\/p>","protected":false},"excerpt":{"rendered":"<p>B2B Product Positioning Market Research In an era where data drives decisions, B2B product positioning market research gives companies the insights they need to stand out, resonate with customers, and thrive in competitive markets Have you ever asked yourself what truly makes a product resonate with the right audience in a crowded B2B market? Clearly &#8230; <a title=\"B2B\u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/b2b%e7%94%a2%e5%93%81%e5%ae%9a%e4%bd%8d%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" aria-label=\"Read more about B2B Product Positioning Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":62503,"parent":11292,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53888","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53888"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53888\/revisions"}],"predecessor-version":[{"id":81048,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53888\/revisions\/81048"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62503"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}