{"id":53733,"date":"2024-10-17T00:19:07","date_gmt":"2024-10-17T04:19:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53733"},"modified":"2026-01-24T17:07:37","modified_gmt":"2026-01-24T22:07:37","slug":"%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6-z-%e4%b8%96%e4%bb%a3%e7%94%a2%e5%93%81","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6-z-%e4%b8%96%e4%bb%a3%e7%94%a2%e5%93%81\/","title":{"rendered":"\u5229\u7528\u7d10\u7d04\u7684\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4eea037e gb-headline-text\">\u5229\u7528\u7d10\u7d04\u7684\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1 <\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0432a72\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0432a72\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Focus group recruitment (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u900f\u904e\u5fb9\u5e95\u5206\u6790 Z \u4e16\u4ee3\u7126\u9ede\u5c0f\u7d44\u7684\u56de\u994b\uff0c\u4f01\u696d\u53ef\u4ee5\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u5f9e\u800c\u52a0\u5f37\u7522\u54c1\u958b\u767c\u4e26\u91dd\u5c0d\u6b64\u95dc\u9375\u4eba\u7fa4\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002<\/h3>\n\n\n\n<p>Z \u4e16\u4ee3\u4ee3\u8868\u8457\u4e00\u500b\u91cd\u8981\u4e14\u6709\u5f71\u97ff\u529b\u7684\u6d88\u8cbb\u8005\u7fa4\u9ad4\uff0c\u5177\u6709\u7368\u7279\u7684\u7279\u5fb5\u548c\u671f\u671b\u3002\u56e0\u6b64\uff0c\u5728\u7d10\u7d04\u5e02\u9019\u6a23\u4e00\u500b\u591a\u5143\u5316\u4e14\u5145\u6eff\u6d3b\u529b\u7684\u5e02\u5834\u4e2d\u91dd\u5c0d\u9019\u4e00\u4eba\u7fa4\u6e2c\u8a66\u7522\u54c1\u53ef\u4ee5\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5f9e\u800c\u63a8\u52d5\u7522\u54c1\u958b\u767c\u548c\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d10\u7d04\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1\uff1a\u5b83\u5011\u6709\u591a\u6709\u7528\uff1f<\/h2>\n\n\n\n<p>\u7126\u9ede\u5c0f\u7d44\u662f\u6536\u96c6 Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u6df1\u5165\u56de\u994b\u7684\u5f37\u5927\u5de5\u5177\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u504f\u597d\u3002\u900f\u904e\u8207\u7d10\u7d04\u5e02\u7684\u9019\u4e00\u4eba\u7fa4\u4e92\u52d5\uff0c\u516c\u53f8\u53ef\u4ee5\u5229\u7528 Z \u4e16\u4ee3\u5145\u6eff\u6d3b\u529b\u4e14\u591a\u6a23\u5316\u7684\u8072\u97f3\uff0c\u78ba\u4fdd\u4ed6\u5011\u7684\u7522\u54c1\u80fd\u8207\u9019\u500b\u95dc\u9375\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Z\u4e16\u4ee3\u7684\u7279\u5fb5<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6578\u4f4d\u539f\u4f4f\u6c11<\/strong>: <a href=\"https:\/\/www.britannica.com\/topic\/Generation-Z\" target=\"_blank\" rel=\"noopener\">Z\u4e16\u4ee3<\/a> \u662f\u5728\u7db2\u8def\u3001\u667a\u6167\u578b\u624b\u6a5f\u548c\u793e\u7fa4\u5a92\u9ad4\u7684\u966a\u4f34\u4e0b\u6210\u9577\u7684\u7b2c\u4e00\u4ee3\u4eba\uff0c\u9019\u662f\u4ed6\u5011\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u4ed6\u5011\u7cbe\u901a\u6280\u8853\uff0c\u7fd2\u6163\u5373\u6642\u7372\u53d6\u8cc7\u8a0a\u548c\u6e9d\u901a\u3002<\/li>\n\n\n\n<li><strong>\u5177\u6709\u793e\u6703\u610f\u8b58<\/strong>\uff1a\u9019\u4e00\u4ee3\u4eba\u4ee5\u5176\u5728\u793e\u6703\u8b70\u984c\u4e0a\u7684\u5f37\u70c8\u50f9\u503c\u89c0\u800c\u805e\u540d\uff0c\u5305\u62ec\u6c38\u7e8c\u6027\u3001\u591a\u6a23\u6027\u548c\u793e\u6703\u6b63\u7fa9\u3002\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u652f\u6301\u7b26\u5408\u5176\u50f9\u503c\u89c0\u4e26\u70ba\u793e\u6703\u8b8a\u9769\u505a\u51fa\u8ca2\u737b\u7684\u54c1\u724c\u3002<\/li>\n\n\n\n<li><strong>\u8da8\u52e2\u9a45\u52d5<\/strong>\uff1aZ \u4e16\u4ee3\u6df1\u53d7\u6f6e\u6d41\u548c\u6d41\u884c\u6587\u5316\u7684\u5f71\u97ff\uff0c\u901a\u5e38\u53d7\u5230 TikTok \u548c Instagram \u7b49\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u7684\u63a8\u52d5\u3002\u4ed6\u5011\u5c0b\u6c42\u6700\u65b0\u7684\u5275\u65b0\u4e26\u8fc5\u901f\u63a1\u7528\u65b0\u6280\u8853\u548c\u98a8\u683c\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Z \u4e16\u4ee3\u7684\u5177\u9ad4\u9700\u6c42\u8207\u504f\u597d<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u771f\u5be6\u6027\u548c\u900f\u660e\u5ea6<\/strong>\uff1aZ \u4e16\u4ee3\u91cd\u8996\u8207\u54c1\u724c\u771f\u5be6\u3001\u900f\u660e\u7684\u4e92\u52d5\u3002\u4ed6\u5011\u5c0d\u4e0d\u771f\u5be6\u7684\u884c\u92b7\u6301\u8b39\u614e\u614b\u5ea6\uff0c\u66f4\u559c\u6b61\u516c\u958b\u3001\u8aa0\u5be6\u6e9d\u901a\u7684\u54c1\u724c\u3002<\/li>\n\n\n\n<li><strong>\u500b\u4eba\u5316<\/strong>\uff1a\u500b\u4eba\u5316\u5c0d\u65bc Z \u4e16\u4ee3\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u65b9\u4fbf\u5feb\u901f<\/strong>\uff1a\u9019\u4e00\u4ee3\u4eba\u512a\u5148\u8003\u616e\u54c1\u724c\u4e92\u52d5\u7684\u4fbf\u5229\u6027\u548c\u901f\u5ea6\uff0c\u5305\u62ec\u5feb\u901f\u7684\u4ea4\u8ca8\u6642\u9593\u3001\u6613\u65bc\u4f7f\u7528\u7684\u4ecb\u9762\u548c\u9ad8\u6548\u7684\u5ba2\u6236\u670d\u52d9\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5c0d\u7522\u54c1\u958b\u767c\u548c\u884c\u92b7\u7684\u5f71\u97ff<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5275\u65b0\u7279\u9ede<\/strong>\uff1a\u70ba\u4e86\u5438\u5f15 Z \u4e16\u4ee3\uff0c\u7522\u54c1\u5fc5\u9808\u7d93\u5e38\u878d\u5165\u6700\u65b0\u7684\u6280\u8853\u548c\u8da8\u52e2\uff0c\u4f8b\u5982\u64f4\u589e\u5be6\u5883\u3001\u4e92\u52d5\u5143\u7d20\u548c\u524d\u6cbf\u8a2d\u8a08\u3002<\/li>\n\n\n\n<li><strong>\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9<\/strong>\uff1a\u884c\u92b7\u7b56\u7565\u61c9\u5305\u62ec\u5f15\u4eba\u5165\u52dd\u4e14\u5177\u6709\u8996\u89ba\u5438\u5f15\u529b\u7684\u5167\u5bb9\uff0c\u8207 Z \u4e16\u4ee3\u7684\u8208\u8da3\u548c\u504f\u597d\u7522\u751f\u5171\u9cf4\u3002\u6709\u5f71\u97ff\u529b\u7684\u5408\u4f5c\u548c\u4e92\u52d5\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u53ef\u4ee5\u6709\u6548\u5730\u5438\u5f15\u9019\u4e9b\u53d7\u773e\u3002<\/li>\n\n\n\n<li><strong>\u793e\u6703\u8cac\u4efb<\/strong>\uff1a\u81f4\u529b\u65bc\u793e\u6703\u548c\u74b0\u5883\u4e8b\u696d\u7684\u7522\u54c1\u548c\u54c1\u724c\u53ef\u4ee5\u8207 Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u806f\u7e6b\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u7d10\u7d04\u8a2d\u8a08\u6709\u6548\u7684\u7126\u9ede\u5c0f\u7d44\u4f86\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2ab21528\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2ab21528\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Computer Assisted Telephone Interviewing\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Gen Z requires a tailored approach to ensure that <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\" data-wpil-monitor-id=\"884\">focus group sessions are engaging and productive<\/a>. By understanding Gen Z&#8217;s distinct characteristics, businesses can create focus groups that capture authentic feedback and provide actionable insights for product development and marketing strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u62db\u52df Z \u4e16\u4ee3\u53c3\u8207\u8005\uff1a\u6a19\u6e96\u8207\u7b56\u7565<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7fa9\u76ee\u6a19\u6a19\u6e96<\/strong>\uff1a\u70ba\u4e86\u78ba\u4fdd\u56de\u994b\u7684\u4ee3\u8868\u6027\u548c\u76f8\u95dc\u6027\uff0c\u5efa\u7acb\u660e\u78ba\u7684 Z \u4e16\u4ee3\u53c3\u8207\u8005\u62db\u52df\u6a19\u6e96\u81f3\u95dc\u91cd\u8981\u3002\u9019\u53ef\u80fd\u5305\u62ec\u5e74\u9f61\u7bc4\u570d\u3001\u6559\u80b2\u80cc\u666f\u3001\u6280\u8853\u4f7f\u7528\u548c\u751f\u6d3b\u65b9\u5f0f\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u5229\u7528\u6578\u4f4d\u5e73\u53f0<\/strong>\uff1a\u5229\u7528\u6578\u4f4d\u5e73\u53f0\u548c\u793e\u7fa4\u5a92\u9ad4\u7ba1\u9053\u53ef\u4ee5\u6709\u6548\u62db\u52df Z \u4e16\u4ee3\u53c3\u8207\u8005\u3002 Instagram\u3001TikTok \u548c Snapchat \u7b49\u5e73\u53f0\u5728\u9019\u7fa4\u4eba\u4e2d\u5f88\u53d7\u6b61\u8fce\uff0c\u53ef\u7528\u65bc\u63a5\u89f8\u6f5b\u5728\u7684\u7126\u9ede\u5c0f\u7d44\u6210\u54e1\u3002<\/li>\n\n\n\n<li><strong>\u8207\u5b78\u6821\u548c\u5927\u5b78\u5408\u4f5c<\/strong>\uff1a\u8207\u6559\u80b2\u6a5f\u69cb\u5408\u4f5c\u53ef\u4ee5\u70ba\u4e0d\u540c\u7684 Z \u4e16\u4ee3\u5b78\u751f\u548c\u5e74\u8f15\u4eba\u63d0\u4f9b\u63a5\u89f8\u6a5f\u6703\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u5e6b\u52a9\u62db\u52df Z \u4e16\u4ee3\u7fa4\u9ad4\u4e2d\u7a4d\u6975\u53c3\u8207\u4e14\u5177\u4ee3\u8868\u6027\u7684\u53c3\u8207\u8005\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Z \u4e16\u4ee3\u7126\u9ede\u5c0f\u7d44\u7684\u53c3\u8207\u65b9\u6cd5\u8207\u5de5\u5177<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e92\u52d5\u5f62\u5f0f<\/strong>\uff1a\u70ba\u4e86\u5438\u5f15 Z \u4e16\u4ee3\u53c3\u8207\u8005\u7684\u6ce8\u610f\u529b\u548c\u53c3\u8207\u5ea6\uff0c\u8acb\u5c07\u4e92\u52d5\u548c\u591a\u5a92\u9ad4\u5143\u7d20\u878d\u5165\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u4e2d\u3002\u4f7f\u7528\u5373\u6642\u6c11\u610f\u8abf\u67e5\u3001\u6578\u4f4d\u8166\u529b\u6fc0\u76ea\u677f\u548c\u4e92\u52d5\u5f0f\u7522\u54c1\u6f14\u793a\u3002<\/li>\n\n\n\n<li><strong>\u793e\u7fa4\u5a92\u9ad4\u6574\u5408<\/strong>\uff1a\u9f13\u52f5\u53c3\u8207\u8005\u900f\u904e\u719f\u6089\u7684\u5e73\u53f0\u5206\u4eab\u56de\u994b\uff0c\u5c07\u793e\u7fa4\u5a92\u9ad4\u6574\u5408\u5230\u7126\u9ede\u5c0f\u7d44\u6d41\u7a0b\u4e2d\u3002\u9019\u53ef\u4ee5\u5305\u62ec\u4f7f\u7528\u4e3b\u984c\u6a19\u7c64\u3001\u5275\u5efa\u793e\u4ea4\u5a92\u9ad4\u6311\u6230\u6216\u9032\u884c\u73fe\u5834\u554f\u7b54\u6703\u8b70\u3002<\/li>\n\n\n\n<li><strong>\u904a\u6232\u5316<\/strong>\uff1a\u5f15\u5165\u904a\u6232\u5316\u5143\u7d20\uff0c\u4f7f\u7126\u9ede\u5c0f\u7d44\u9ad4\u9a57\u66f4\u52a0\u6709\u5438\u5f15\u529b\u548c\u6109\u5feb\u3002\u9019\u53ef\u4ee5\u7d50\u5408\u985e\u4f3c\u904a\u6232\u7684\u6d3b\u52d5\u3001\u734e\u52f5\u548c\u7af6\u722d\u5143\u7d20\u4f86\u523a\u6fc0\u53c3\u8207\u548c\u56de\u994b\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u78ba\u4fdd\u8207 Z \u4e16\u4ee3\u504f\u597d\u7684\u76f8\u95dc\u6027\u548c\u5171\u9cf4<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u88fd\u5316\u5167\u5bb9<\/strong>\uff1a\u5ba2\u88fd\u5316\u7126\u9ede\u5c0f\u7d44\u5167\u5bb9\u548c\u8a0e\u8ad6\u4e3b\u984c\uff0c\u4ee5\u7b26\u5408 Z \u4e16\u4ee3\u7684\u8208\u8da3\u548c\u7576\u524d\u8da8\u52e2\u3002\u9019\u78ba\u4fdd\u4e86\u6536\u96c6\u5230\u7684\u56de\u994b\u662f\u76f8\u95dc\u7684\u4e26\u53cd\u6620\u4e86\u4ed6\u5011\u7684\u771f\u5be6\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u4f9b\u9748\u6d3b\u6027<\/strong>\uff1a\u70ba\u4e86\u9069\u61c9 Z \u4e16\u4ee3\u7e41\u5fd9\u4e14\u591a\u6a23\u5316\u7684\u65e5\u7a0b\u5b89\u6392\uff0c\u63d0\u4f9b\u9748\u6d3b\u7684\u65e5\u7a0b\u5b89\u6392\u548c\u53c3\u8207\u9078\u9805\u3002\u8003\u616e\u865b\u64ec\u7126\u9ede\u5c0f\u7d44\u6216\u7d50\u5408\u9762\u5c0d\u9762\u548c\u7dda\u4e0a\u4e92\u52d5\u7684\u6df7\u5408\u6a21\u578b\u3002<\/li>\n\n\n\n<li><strong>\u5275\u9020\u8212\u9069\u74b0\u5883<\/strong>\uff1a\u71df\u9020\u4e00\u500b\u8b93 Z \u4e16\u4ee3\u53c3\u8207\u8005\u8f15\u9b06\u5206\u4eab\u8aa0\u5be6\u610f\u898b\u7684\u74b0\u5883\u3002\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u4e3b\u6301\u4eba\u7cbe\u901a\u8207\u9019\u7fa4\u4eba\u7684\u4e92\u52d5\uff0c\u4e26\u5584\u65bc\u71df\u9020\u8f15\u9b06\u958b\u653e\u7684\u6c1b\u570d\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5206\u6790 Z \u4e16\u4ee3\u7126\u9ede\u5c0f\u7d44\u7684\u56de\u994b<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d146893\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d146893\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Focus group recruitment (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Focus groups for Gen Z are crucial for translating valuable insights into actionable strategies. This demographic\u2019s preferences and behaviors can provide deep understanding but require careful interpretation to be&nbsp;helpful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u8ffd\u8e64\u7684\u95dc\u9375\u6307\u6a19\uff1a\u8da8\u52e2\u3001\u504f\u597d\u548c\u53ef\u7528\u6027<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8da8\u52e2\u548c\u504f\u597d<\/strong>\uff1a\u5f9e Z \u4e16\u4ee3\u53c3\u8207\u8005\u63d0\u4f9b\u7684\u56de\u994b\u4e2d\u8b58\u5225\u65b0\u8208\u8da8\u52e2\u548c\u504f\u597d\u3002\u5728\u4ed6\u5011\u5c0d\u7522\u54c1\u7279\u6027\u3001\u8a2d\u8a08\u5143\u7d20\u548c\u6240\u9700\u529f\u80fd\u7684\u56de\u7b54\u4e2d\u5c0b\u627e\u6a21\u5f0f\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u7528\u6027\u548c\u529f\u80fd<\/strong>\uff1a\u8a55\u4f30\u7522\u54c1\u5728\u53ef\u7528\u6027\u548c\u529f\u80fd\u65b9\u9762\u6eff\u8db3 Z \u4e16\u4ee3\u671f\u671b\u7684\u7a0b\u5ea6\u3002\u6536\u96c6\u6709\u95dc\u6613\u7528\u6027\u3001\u4f7f\u7528\u8005\u9ad4\u9a57\u4ee5\u53ca\u7522\u54c1\u4e92\u52d5\u904e\u7a0b\u4e2d\u9762\u81e8\u7684\u4efb\u4f55\u6311\u6230\u7684\u898b\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u60c5\u7dd2\u548c\u884c\u70ba\u53cd\u61c9<\/strong>\uff1a\u8a55\u4f30\u5c0d\u7522\u54c1\u7684\u60c5\u7dd2\u548c\u884c\u70ba\u53cd\u61c9\uff0c\u5305\u62ec\u8208\u596e\u7a0b\u5ea6\u3001\u6eff\u610f\u5ea6\u548c\u53c3\u8207\u5ea6\u3002\u9019\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7522\u54c1\u5982\u4f55\u8207 Z \u4e16\u4ee3\u7522\u751f\u60c5\u611f\u5171\u9cf4\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u89e3\u8b80\u6578\u64da\uff1a\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u53cd\u61c9\u8207\u671f\u671b<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u91cf\u5206\u6790<\/strong>\uff1a\u5206\u6790\u8abf\u67e5\u548c\u6307\u6a19\u4e2d\u7684\u5b9a\u91cf\u6578\u64da\uff0c\u4ee5\u8861\u91cf\u8da8\u52e2\u548c\u504f\u597d\u3002\u4f7f\u7528\u7d71\u8a08\u65b9\u6cd5\u4f86\u78ba\u5b9a\u56de\u994b\u7684\u91cd\u8981\u6027\u4e26\u78ba\u5b9a\u9700\u8981\u6539\u9032\u7684\u95dc\u9375\u9818\u57df\u3002<\/li>\n\n\n\n<li><strong>\u5b9a\u6027\u6d1e\u5bdf<\/strong>\uff1a\u6aa2\u8996\u8a0e\u8ad6\u3001\u8a55\u8ad6\u548c\u958b\u653e\u5f0f\u56de\u61c9\u4e2d\u7684\u5b9a\u6027\u56de\u994b\uff0c\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u614b\u5ea6\u548c\u770b\u6cd5\u3002\u5c0b\u627e\u53cd\u8986\u51fa\u73fe\u7684\u4e3b\u984c\u4ee5\u53ca\u6709\u95dc\u7522\u54c1\u529f\u80fd\u548c\u884c\u92b7\u65b9\u6cd5\u7684\u8a73\u7d30\u56de\u994b\u3002<\/li>\n\n\n\n<li><strong>\u5206\u5272<\/strong>\uff1a\u6309\u4e0d\u540c\u7684 Z \u4e16\u4ee3\u5b50\u7fa4\u9ad4\uff08\u4f8b\u5982\u5e74\u9f61\u3001\u6027\u5225\u548c\u8208\u8da3\uff09\u5c0d\u6578\u64da\u9032\u884c\u7d30\u5206\uff0c\u4ee5\u4e86\u89e3\u4eba\u7fa4\u7684\u4e0d\u540c\u9700\u6c42\u548c\u504f\u597d\u3002\u9019\u6709\u52a9\u65bc\u91dd\u5c0d\u7279\u5b9a\u7d30\u5206\u5e02\u5834\u5ba2\u88fd\u5316\u7522\u54c1\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u61c9\u7528\u7d10\u7d04\u7126\u9ede\u5c0f\u7d44\u7684\u898b\u89e3\u4f86\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1 <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7522\u54c1\u6539\u9032<\/strong>\uff1a\u5229\u7528\u56de\u994b\u5c0d\u7522\u54c1\u8a2d\u8a08\u548c\u529f\u80fd\u9032\u884c\u660e\u667a\u7684\u6539\u9032\u3002\u78ba\u4fdd\u6700\u7d42\u7522\u54c1\u7b26\u5408 Z \u4e16\u4ee3\u7684\u504f\u597d\uff0c\u4e26\u89e3\u6c7a\u7126\u9ede\u5c0f\u7d44\u671f\u9593\u767c\u73fe\u7684\u4efb\u4f55\u53ef\u7528\u6027\u554f\u984c\u3002<\/li>\n\n\n\n<li><strong>\u884c\u92b7\u7b56\u7565<\/strong>\uff1a\u6839\u64da\u7372\u5f97\u7684\u898b\u89e3\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002\u5236\u5b9a\u5438\u5f15 Z \u4e16\u4ee3\u50f9\u503c\u89c0\u3001\u8208\u8da3\u548c\u9996\u9078\u6e9d\u901a\u7ba1\u9053\u7684\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5\u3002\u5229\u7528\u5f71\u97ff\u8005\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u548c\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\u7684\u793e\u7fa4\u5a92\u9ad4\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u672a\u4f86\u8da8\u52e2<\/strong>\uff1a\u95dc\u6ce8\u4e0d\u65b7\u8b8a\u5316\u7684\u8da8\u52e2\u548c\u504f\u597d <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/youth-market-research\/\">Z\u4e16\u4ee3<\/a> \u900f\u904e\u5b9a\u671f\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u548c\u5e02\u5834\u7814\u7a76\u3002\u9019\u7a2e\u7a4d\u6975\u4e3b\u52d5\u7684\u65b9\u6cd5\u6709\u52a9\u65bc\u4fdd\u6301\u7522\u54c1\u5728\u5feb\u7bc0\u594f\u7684\u5e02\u5834\u4e2d\u7684\u76f8\u95dc\u6027\u548c\u7af6\u722d\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p>:<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-b4a19bfb gb-headline-text\">\u7d10\u7d04\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u985e\u5225<\/strong><\/td><td><strong>\u8981\u8ffd\u8e64\u7684\u6307\u6a19<\/strong><\/td><td><strong>\u7d30\u7bc0<\/strong><\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\u8981\u8ffd\u8e64\u7684\u95dc\u9375\u6307\u6a19<\/strong><\/td><td><strong>\u65b0\u8208\u8da8\u52e2\u548c\u504f\u597d<\/strong><\/td><td>\u5f9e Z \u4e16\u4ee3\u7684\u56de\u994b\u4e2d\u8b58\u5225\u7522\u54c1\u7279\u6027\u3001\u8a2d\u8a08\u5143\u7d20\u548c\u6240\u9700\u529f\u80fd\u7684\u6a21\u5f0f\u3002<\/td><\/tr><tr><td><strong>\u7522\u54c1\u53ef\u7528\u6027\u548c\u529f\u80fd<\/strong><\/td><td>\u8a55\u4f30 Z \u4e16\u4ee3\u5728\u7522\u54c1\u4e92\u52d5\u904e\u7a0b\u4e2d\u6240\u9762\u81e8\u7684\u6613\u7528\u6027\u3001\u4f7f\u7528\u8005\u9ad4\u9a57\u548c\u6311\u6230\u3002<\/td><\/tr><tr><td><strong>\u60c5\u7dd2\u548c\u884c\u70ba\u53cd\u61c9<\/strong><\/td><td>\u8a55\u4f30\u8208\u596e\u5ea6\u3001\u6eff\u610f\u5ea6\u548c\u53c3\u8207\u5ea6\uff0c\u4ee5\u4e86\u89e3\u7522\u54c1\u5982\u4f55\u5f15\u8d77\u60c5\u611f\u5171\u9cf4\u3002<\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\u89e3\u91cb\u6578\u64da<\/strong><\/td><td><strong>\u5b9a\u91cf\u5206\u6790<\/strong><\/td><td>\u5206\u6790\u8abf\u67e5\u548c\u6307\u6a19\u6578\u64da\u4ee5\u8861\u91cf\u7e3d\u9ad4\u8da8\u52e2\u548c\u504f\u597d\u3002\u4f7f\u7528\u7d71\u8a08\u65b9\u6cd5\u4f86\u78ba\u5b9a\u986f\u8457\u6027\u3002<\/td><\/tr><tr><td><strong>\u5b9a\u6027\u6d1e\u5bdf<\/strong><\/td><td>\u6aa2\u67e5\u8a0e\u8ad6\u3001\u8a55\u8ad6\u548c\u958b\u653e\u5f0f\u7b54\u590d\uff0c\u4ee5\u7372\u53d6\u6709\u95dc\u614b\u5ea6\u548c\u770b\u6cd5\u7684\u8a73\u7d30\u53cd\u994b\u3002<\/td><\/tr><tr><td><strong>\u5206\u5272<\/strong><\/td><td>\u6309\u5e74\u9f61\u3001\u6027\u5225\u548c\u8208\u8da3\u7d30\u5206\u6578\u64da\uff0c\u4ee5\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u4e0d\u540c\u9700\u6c42\u548c\u504f\u597d\u3002<\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\u61c9\u7528\u898b\u89e3<\/strong><\/td><td><strong>\u7522\u54c1\u6539\u9032<\/strong><\/td><td>\u9032\u884c\u660e\u667a\u7684\u6539\u9032\uff0c\u4ee5\u7b26\u5408 Z \u4e16\u4ee3\u7684\u504f\u597d\u4e26\u89e3\u6c7a\u53ef\u7528\u6027\u554f\u984c\u3002<\/td><\/tr><tr><td><strong>\u884c\u92b7\u7b56\u7565<\/strong><\/td><td>\u8abf\u6574\u884c\u92b7\u6d3b\u52d5\u4ee5\u5438\u5f15 Z \u4e16\u4ee3\u7684\u50f9\u503c\u89c0\u3001\u8208\u8da3\u548c\u6e9d\u901a\u504f\u597d\u3002\u6709\u6548\u5229\u7528\u5f71\u97ff\u8005\u548c\u793e\u7fa4\u5a92\u9ad4\u3002<\/td><\/tr><tr><td><strong>\u672a\u4f86\u8da8\u52e2<\/strong><\/td><td>\u900f\u904e\u5b9a\u671f\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u548c\u5e02\u5834\u7814\u7a76\u4f86\u4e86\u89e3\u4e0d\u65b7\u8b8a\u5316\u7684\u8da8\u52e2\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u5982\u4f55\u900f\u904e\u7d10\u7d04\u7126\u9ede\u5c0f\u7d44\u5e6b\u52a9\u4f01\u696d\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1<\/h2>\n\n\n\n<p>SIS specializes in harnessing the power of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6\/\" title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\" data-wpil-monitor-id=\"1585\">Focus Groups in New York to Test<\/a> Gen Z Products. By leveraging their expertise in recruiting and engaging this demographic, we ensure that focus group sessions are practical and informative.&nbsp;<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5b9a\u5411\u62db\u8058<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u8b58\u5225\u4e26\u62db\u52df\u7b26\u5408\u7279\u5b9a\u4eba\u53e3\u7d71\u8a08\u548c\u5fc3\u7406\u6a19\u6e96\u7684 Z \u4e16\u4ee3\u53c3\u8207\u8005\u3002\u6211\u5011\u5ee3\u6cdb\u7684\u7db2\u8def\u548c\u5148\u9032\u7684\u62db\u52df\u7b56\u7565\u78ba\u4fdd\u591a\u6a23\u5316\u4e14\u5177\u4ee3\u8868\u6027\u7684\u6a23\u672c\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u53c3\u8207\u7b56\u7565<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS \u63a1\u7528\u91dd\u5c0d Z \u4e16\u4ee3\u504f\u597d\u91cf\u8eab\u5b9a\u5236\u7684\u5f15\u4eba\u5165\u52dd\u7684\u65b9\u6cd5\uff0c\u4f8b\u5982\u4e92\u52d5\u6703\u8b70\u548c\u6578\u4f4d\u5e73\u53f0\u3002\u9019\u7a2e\u65b9\u6cd5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e86\u53c3\u8207\u8005\u7684\u53c3\u8207\u5ea6\uff0c\u4e26\u63d0\u4f9b\u4e86\u5c0d\u4ed6\u5011\u7684\u884c\u70ba\u548c\u504f\u597d\u7684\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5ba2\u88fd\u5316\u6703\u8b70\u8a2d\u8a08<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS designs Focus <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6%e8%80%81%e5%b9%b4%e4%ba%ba%e7%94%a2%e5%93%81\/\" title=\"\u5229\u7528\u7d10\u7d04\u5e02\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66\u8001\u5e74\u4eba\u7522\u54c1 \u00a0\" data-wpil-monitor-id=\"1838\">Groups in New York to Test Gen<\/a> Z Products&#8217;s unique characteristics. This includes incorporating multimedia elements, gamification, and social media integration to capture authentic feedback.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u7d93\u9a57\u8c50\u5bcc\u7684\u7248\u4e3b<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u4ed6\u5011\u7d93\u9a57\u8c50\u5bcc\u7684\u4e3b\u6301\u4eba\u64c5\u9577\u5f15\u5c0e\u8a0e\u8ad6\u4e26\u5f9e Z \u4e16\u4ee3\u53c3\u8207\u8005\u90a3\u88e1\u7372\u53d6\u8a73\u7d30\u53cd\u994b\uff0c\u78ba\u4fdd\u7522\u54c1\u7684\u6240\u6709\u76f8\u95dc\u65b9\u9762\u53ca\u5176\u5438\u5f15\u529b\u90fd\u5f97\u5230\u5fb9\u5e95\u63a2\u8a0e\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6df1\u5165\u5206\u6790<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International \u63d0\u4f9b\u7126\u9ede\u5c0f\u7d44\u8cc7\u6599\u7684\u5168\u9762\u5206\u6790\uff0c\u5305\u62ec\u5b9a\u91cf\u548c\u5b9a\u6027\u898b\u89e3\u3002\u9019\u5305\u62ec\u78ba\u5b9a\u8da8\u52e2\u3001\u504f\u597d\u548c\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u53ef\u884c\u7684\u5efa\u8b70<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u6211\u5011\u5c07\u898b\u89e3\u8f49\u5316\u70ba\u7522\u54c1\u958b\u767c\u548c\u884c\u92b7\u7b56\u7565\u7684\u53ef\u884c\u5efa\u8b70\uff0c\u5e6b\u52a9\u4f01\u696d\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u4e26\u589e\u5f37\u5176\u5e02\u5834\u5b9a\u4f4d\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u91cf\u8eab\u8a02\u88fd\u7684\u5efa\u8b70<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u6839\u64da\u7126\u9ede\u5c0f\u7d44\u7684\u56de\u994b\uff0cSIS \u70ba\u7522\u54c1\u6539\u9032\u548c\u884c\u92b7\u65b9\u6cd5\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u5efa\u8b70\u3002\u9019\u53ef\u78ba\u4fdd\u7522\u54c1\u8207 Z \u4e16\u4ee3\u7522\u751f\u5171\u9cf4\u4e26\u7b26\u5408\u4ed6\u5011\u7684\u671f\u671b\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5e02\u5834\u6e96\u5099\u72c0\u6cc1<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS \u900f\u904e\u6839\u64da Z \u4e16\u4ee3\u7684\u504f\u597d\u548c\u884c\u70ba\u8abf\u6574\u7b56\u7565\uff0c\u5e6b\u52a9\u4f01\u696d\u70ba\u6210\u529f\u7684\u7522\u54c1\u767c\u5e03\u505a\u597d\u6e96\u5099\uff0c\u78ba\u4fdd\u7a69\u56fa\u7684\u5e02\u5834\u9032\u5165\u548c\u7af6\u722d\u512a\u52e2\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6301\u7e8c\u652f\u6301<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS \u63d0\u4f9b\u6301\u7e8c\u7684\u652f\u63f4\u548c\u5f8c\u7e8c\u884c\u52d5\uff0c\u4ee5\u8ffd\u8e64\u5df2\u5be6\u65bd\u7684\u8b8a\u66f4\u7684\u6709\u6548\u6027\u4e26\u6839\u64da\u9700\u8981\u8abf\u6574\u7b56\u7565\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u672a\u4f86\u8da8\u52e2<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u4ed6\u5011\u8ddf\u4e0a Z \u4e16\u4ee3\u7684\u65b0\u8208\u8da8\u52e2\u548c\u8b8a\u5316\uff0c\u78ba\u4fdd\u4f01\u696d\u5728\u52d5\u614b\u5e02\u5834\u4e2d\u4fdd\u6301\u76f8\u95dc\u6027\u548c\u7af6\u722d\u529b\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Leveraging Focus Groups in New York to Test Gen Z Products By thoroughly analyzing feedback from Gen Z focus groups, businesses can make data-driven decisions that enhance product development and create effective marketing strategies tailored to this key demographic. Generation Z represents a significant and influential consumer segment with unique characteristics and expectations. For this &#8230; <a title=\"\u5229\u7528\u7d10\u7d04\u7684\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66 Z \u4e16\u4ee3\u7522\u54c1\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6-z-%e4%b8%96%e4%bb%a3%e7%94%a2%e5%93%81\/\" aria-label=\"Read more about Leveraging Focus Groups in New York to Test Gen Z Products\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":66929,"parent":16287,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53733","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53733\/revisions"}],"predecessor-version":[{"id":76202,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53733\/revisions\/76202"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/66929"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}