{"id":53729,"date":"2024-10-11T23:29:33","date_gmt":"2024-10-12T03:29:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53729"},"modified":"2026-03-13T01:22:37","modified_gmt":"2026-03-13T05:22:37","slug":"%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/central-location-tests-clt-page\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6\/","title":{"rendered":"\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5142217d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5142217d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Food taste testing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u662f\u53d7\u63a7\u7522\u54c1\u6e2c\u8a66\u7684\u7406\u60f3\u9078\u64c7\uff0c\u800c\u7126\u9ede\u5c0f\u7d44\u64c5\u9577\u900f\u904e\u8a0e\u8ad6\u767c\u73fe\u6df1\u5165\u7684\u5b9a\u6027\u56de\u994b\u3002\u4e86\u89e3\u5dee\u7570\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u9078\u64c7\u6b63\u78ba\u7684\u65b9\u6cd5\u4f86\u6536\u96c6\u6700\u76f8\u95dc\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf\u3002<\/h3>\n\n\n\n<p>\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u4e86\u89e3\u6d88\u8cbb\u8005\u504f\u597d\u81f3\u95dc\u91cd\u8981\uff0c\u8a72\u9818\u57df\u5ee3\u6cdb\u4f7f\u7528\u7684\u5169\u7a2e\u65b9\u6cd5\u662f\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u548c\u7126\u9ede\u5c0f\u7d44\u3002\u9019\u5169\u7a2e\u65b9\u6cd5\u90fd\u63d0\u4f9b\u7368\u7279\u7684\u512a\u52e2\u548c\u898b\u89e3\uff0c\u5e6b\u52a9\u4f01\u696d\u5fae\u8abf\u5176\u7522\u54c1\u3001\u884c\u92b7\u7b56\u7565\u548c\u6574\u9ad4\u6d88\u8cbb\u8005\u53c3\u8207\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1f28aba3 gb-headline-text\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\uff1f<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%b4%90%e7%b4%84%e5%b8%82%e4%b8%ad%e5%bf%83%e5%9c%b0%e9%bb%9e%e6%b8%ac%e8%a9%a6\/\" title=\"\u7d10\u7d04\u5e02\u4e2d\u5fc3\u5730\u9ede\u6e2c\u8a66\uff1a\u7522\u54c1\u6e2c\u8a66\u7684\u597d\u8655\"  data-wpil-monitor-id=\"1597\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66<\/a><\/strong> (CLT) \u662f\u4e00\u7a2e\u53d7\u63a7\u7814\u7a76\u65b9\u6cd5\uff0c\u53c3\u8207\u8005\u88ab\u9080\u8acb\u5230\u7279\u5b9a\u5730\u9ede\u5728\u6a19\u6e96\u5316\u689d\u4ef6\u4e0b\u8a55\u4f30\u7522\u54c1\u6216\u670d\u52d9\u3002\u901a\u5e38\uff0cCLT \u5728\u4e2d\u6027\u74b0\u5883\uff08\u4f8b\u5982\u6e2c\u8a66\u8a2d\u65bd\uff09\u4e2d\u9032\u884c\uff0c\u53ef\u4ee5\u63a7\u5236\u7167\u660e\u3001\u6eab\u5ea6\u548c\u7522\u54c1\u5c55\u793a\u7b49\u8b8a\u6578\u4ee5\u78ba\u4fdd\u7d50\u679c\u4e00\u81f4\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u7684\u95dc\u9375\u512a\u52e2\u662f\u80fd\u5920\u5728\u77ed\u6642\u9593\u5167\u6536\u96c6\u8a31\u591a\u53c3\u8207\u8005\u7684\u5b9a\u91cf\u56de\u994b\u3002\u900f\u904e\u8981\u6c42\u53c3\u8207\u8005\u5728\u6e2c\u8a66\u7522\u54c1\u5f8c\u7acb\u5373\u586b\u5beb\u8abf\u67e5\u6216\u63d0\u4f9b\u8a55\u7d1a\uff0c\u4f01\u696d\u53ef\u4ee5\u6536\u96c6\u7d50\u69cb\u5316\u7684\u3001\u53ef\u6bd4\u8f03\u7684\u6578\u64da\uff0c\u9019\u4e9b\u6578\u64da\u975e\u5e38\u9069\u5408\u7d71\u8a08\u5206\u6790\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u7126\u9ede\u5c0f\u7d44\uff1f<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e8%a8%ad%e6%96%bd\/\"><strong>\u7126\u9ede\u5c0f\u7d44<\/strong><\/a> \u662f\u4e00\u7a2e\u8cea\u6027\u7814\u7a76\u65b9\u6cd5\uff0c\u5176\u4e2d\u4e00\u5c0f\u7fa4\u53c3\u8207\u8005\u9032\u884c\u5f15\u5c0e\u6027\u8a0e\u8ad6\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u5c0d\u7522\u54c1\u6216\u670d\u52d9\u7684\u610f\u898b\u3001\u504f\u597d\u548c\u884c\u70ba\u3002\u8207\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u4e0d\u540c\uff0c\u7126\u9ede\u5c0f\u7d44\u65e8\u5728\u4fc3\u9032\u516c\u958b\u5c0d\u8a71\uff0c\u5141\u8a31\u53c3\u8207\u8005\u81ea\u7531\u5206\u4eab\u4ed6\u5011\u7684\u60f3\u6cd5\u4e26\u5c0d\u5f7c\u6b64\u7684\u610f\u898b\u505a\u51fa\u53cd\u61c9\u3002&nbsp;<\/p>\n\n\n\n<p>\u7576\u4f01\u696d\u60f3\u8981\u63a2\u7d22\u6d88\u8cbb\u8005\u884c\u70ba\u80cc\u5f8c\u7684\u300c\u539f\u56e0\u300d\u6642\uff0c\u7126\u9ede\u5c0f\u7d44\u975e\u5e38\u5bf6\u8cb4\u3002\u5b83\u5011\u901a\u5e38\u7528\u65bc\u7522\u54c1\u958b\u767c\u7684\u65e9\u671f\u968e\u6bb5\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42\u3001\u614b\u5ea6\u548c\u60c5\u7dd2\u53cd\u61c9\u3002\u7126\u9ede\u5c0f\u7d44\u7684\u4e92\u52d5\u6027\u8cea\u5141\u8a31\u63a2\u7d22\u8907\u96dc\u7684\u4e3b\u984c\uff0c\u4f8b\u5982\u54c1\u724c\u8a8d\u77e5\u3001\u7522\u54c1\u53ef\u7528\u6027\u548c\u6d88\u8cbb\u8005\u6c7a\u7b56\u904e\u7a0b\uff0c\u9019\u4e9b\u4e3b\u984c\u5728\u5b9a\u91cf\u8abf\u67e5\u4e2d\u53ef\u80fd\u4e0d\u5bb9\u6613\u6355\u6349\u5230\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f46\u662f\u2026\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66\u4e4b\u9593\u7684\u4e3b\u8981\u5340\u5225\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-15e32d98\"><img decoding=\"async\" class=\"gb-image gb-image-15e32d98\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/06\/focus-groups.jpg\" alt=\"\u7126\u9ede\u5c0f\u7d44\" title=\"\u7126\u9ede\u5c0f\u7d44\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u96d6\u7136\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u548c\u7126\u9ede\u5c0f\u7d44\u662f\u6536\u96c6\u6d88\u8cbb\u8005\u898b\u89e3\u7684\u91cd\u8981\u5de5\u5177\uff0c\u4f46\u5b83\u5011\u5728\u65b9\u6cd5\u8ad6\u548c\u7522\u751f\u7684\u8cc7\u6599\u985e\u578b\u65b9\u9762\u5b58\u5728\u986f\u8457\u5dee\u7570\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b9\u6cd5\u8ad6<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8457\u91cd\u65bc\u7d50\u69cb\u5316\u3001\u5b9a\u91cf\u8cc7\u6599\u6536\u96c6\u3002\u53c3\u8207\u8005\u900f\u904e\u8abf\u67e5\u6216\u8a55\u7d1a\u5728\u53d7\u63a7\u689d\u4ef6\u4e0b\u55ae\u7368\u8a55\u4f30\u7522\u54c1\u6216\u670d\u52d9\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u7126\u9ede\u5c0f\u7d44\u4f9d\u8cf4\u5b9a\u6027\u6578\u64da\uff0c\u900f\u904e\u516c\u958b\u8a0e\u8ad6\u4f86\u63a2\u7d22\u6d88\u8cbb\u8005\u7684\u614b\u5ea6\u3001\u52d5\u6a5f\u548c\u60c5\u7dd2\u53cd\u61c9\u3002\u7126\u9ede\u5c0f\u7d44\u7684\u4e92\u52d5\u6027\u8cea\u4f7f\u53c3\u8207\u8005\u80fd\u5920\u5206\u4eab\u5f7c\u6b64\u7684\u89c0\u9ede\u4e26\u505a\u51fa\u53cd\u61c9\uff0c\u5f9e\u800c\u767c\u73fe\u66f4\u6df1\u523b\u7684\u898b\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u56de\u994b\u985e\u578b<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u63d0\u4f9b\u6578\u5b57\u6216\u7d71\u8a08\u56de\u994b\uff0c\u4f7f\u5176\u6210\u70ba\u6bd4\u8f03\u548c\u5927\u898f\u6a21\u5206\u6790\u7684\u7406\u60f3\u9078\u64c7\u3002\u7576\u4f01\u696d\u9700\u8981\u5ba2\u89c0\u6578\u64da\u4f86\u6c7a\u5b9a\u7522\u54c1\u6027\u80fd\u6216\u504f\u597d\u6642\uff0c\u901a\u5e38\u6703\u4f7f\u7528\u5b83\u5011\u3002\u7136\u800c\uff0c\u7126\u9ede\u5c0f\u7d44\u6703\u7522\u751f\u8c50\u5bcc\u7684\u6558\u8ff0\u6027\u56de\u994b\u3002\u76ee\u6a19\u662f\u4e86\u89e3\u6d88\u8cbb\u8005\u9ad4\u9a57\u3001\u611f\u77e5\u548c\u63a8\u7406\uff0c\u9019\u5c0d\u65bc\u5b8c\u5584\u8a0a\u606f\u50b3\u905e\u3001\u54c1\u724c\u63a8\u5ee3\u548c\u7522\u54c1\u958b\u767c\u975e\u5e38\u6709\u50f9\u503c\u3002<\/li>\n\n\n\n<li><strong>\u5718\u9ad4\u898f\u6a21\u548c\u5f62\u5f0f<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u901a\u5e38\u6d89\u53ca\u773e\u591a\u53c3\u8207\u8005\uff0c\u6709\u6642\u662f\u6578\u767e\u4eba\uff0c\u5f9e\u800c\u53ef\u4ee5\u6536\u96c6\u5ee3\u6cdb\u7684\u6578\u64da\u3002\u7126\u9ede\u5c0f\u7d44\u898f\u6a21\u8f03\u5c0f\uff0c\u901a\u5e38\u6d89\u53ca 6-12 \u540d\u53c3\u8207\u8005\uff0c\u4f7f\u4ed6\u5011\u66f4\u52a0\u89aa\u5bc6\uff0c\u6709\u5229\u65bc\u6df1\u5165\u8a0e\u8ad6\u3002\u7126\u9ede\u5c0f\u7d44\u5f62\u5f0f\u9f13\u52f5\u4e92\u52d5\u5c0d\u8a71\uff0c\u800c\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u5247\u8457\u91cd\u65bc\u500b\u4eba\u53cd\u61c9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6a19\u6e96<\/strong><\/td><td><strong>\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66 (CLT)<\/strong><\/td><td><strong>\u7126\u9ede\u5c0f\u7d44<\/strong><\/td><\/tr><tr><td><strong>\u65b9\u6cd5\u8ad6<\/strong><\/td><td>\u5728\u53d7\u63a7\u74b0\u5883\u4e2d\u9032\u884c\u7d50\u69cb\u5316\u3001\u5b9a\u91cf\u7684\u8cc7\u6599\u6536\u96c6\u3002<\/td><td>\u7531\u4e3b\u6301\u4eba\u4e3b\u6301\u516c\u958b\u8a0e\u8ad6\u4e26\u63d0\u4f9b\u5b9a\u6027\u56de\u994b\u3002<\/td><\/tr><tr><td><strong>\u56de\u994b\u985e\u578b<\/strong><\/td><td>\u4e3b\u8981\u662f\u5b9a\u91cf\u7684\uff08\u8abf\u67e5\u3001\u8a55\u7d1a\u7b49\uff09\u3002<\/td><td>\u5b9a\u6027\uff08\u6df1\u5165\u7684\u610f\u898b\u3001\u60c5\u611f\u548c\u8a0e\u8ad6\uff09\u3002<\/td><\/tr><tr><td><strong>\u5718\u9ad4\u898f\u6a21<\/strong><\/td><td>\u901a\u5e38\u898f\u6a21\u8f03\u5927\uff0c\u6709\u8a31\u591a\u53c3\u8207\u8005\u4ee5\u9032\u884c\u66f4\u5ee3\u6cdb\u7684\u6578\u64da\u6536\u96c6\u3002<\/td><td>\u5c0f\u7d44\uff086-12 \u540d\u53c3\u8207\u8005\uff09\uff0c\u91cd\u9ede\u8a0e\u8ad6\u7d30\u7bc0\u3002<\/td><\/tr><tr><td><strong>\u683c\u5f0f<\/strong><\/td><td>\u55ae\u7368\u7684\u7522\u54c1\u8a55\u4f30\uff0c\u901a\u5e38\u662f\u4e26\u6392\u6bd4\u8f03\u3002<\/td><td>\u5c0f\u7d44\u4e92\u52d5\uff0c\u5206\u4eab\u898b\u89e3\u548c\u56de\u61c9\u3002<\/td><\/tr><tr><td><strong>\u6700\u9069\u5408<\/strong><\/td><td>\u8861\u91cf\u7522\u54c1\u6027\u80fd\u3001\u504f\u597d\u548c\u6e2c\u8a66\u8fed\u4ee3\u3002<\/td><td>\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u52d5\u6a5f\u3001\u614b\u5ea6\u548c\u60c5\u7dd2\u53cd\u61c9\u3002<\/td><\/tr><tr><td><strong>\u6578\u64da\u8f38\u51fa<\/strong><\/td><td>\u9069\u5408\u5ee3\u6cdb\u6bd4\u8f03\u548c\u5206\u6790\u7684\u7d71\u8a08\u8cc7\u6599\u3002<\/td><td>\u6558\u4e8b\u6d1e\u5bdf\uff0c\u63a2\u7d22\u6d88\u8cbb\u8005\u9078\u64c7\u80cc\u5f8c\u7684\u300c\u539f\u56e0\u300d\u3002<\/td><\/tr><tr><td><strong>\u4f7f\u7528\u6848\u4f8b<\/strong><\/td><td>\u98df\u54c1\u3001\u98f2\u6599\u3001\u6d88\u8cbb\u54c1\uff1b\u6bd4\u8f03\u7522\u54c1\u8b8a\u5316\u3002<\/td><td>\u54c1\u724c\u3001\u8cc7\u8a0a\u3001\u7522\u54c1\u9ad4\u9a57\uff1b\u66f4\u6df1\u5165\u5730\u63a2\u7d22\u611f\u77e5\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u6642\u4f7f\u7528\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66<\/h2>\n\n\n\n<p>\u7576\u4f01\u696d\u9700\u8981\u5feb\u901f\u6709\u6548\u5730\u6536\u96c6\u6a19\u6e96\u5316\u7684\u5b9a\u91cf\u6578\u64da\u6642\uff0cCLT \u7279\u5225\u6709\u6548\u3002\u5b83\u5011\u975e\u5e38\u9069\u5408\u6ce8\u91cd\u7522\u54c1\u6027\u80fd\u6216\u5728\u53d7\u63a7\u689d\u4ef6\u4e0b\u5c0d\u591a\u500b\u8b8a\u9ad4\u9032\u884c\u6bd4\u8f03\u6e2c\u8a66\u7684\u5834\u666f\u3002\u4f8b\u5982\uff0cCLT \u901a\u5e38\u7528\u65bc\u98df\u54c1\u548c\u98f2\u6599\u884c\u696d\u4f86\u6e2c\u8a66\u65b0\u53e3\u5473\u3001\u5305\u88dd\u6216\u7522\u54c1\u914d\u65b9\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u6e96\u78ba\u8861\u91cf\u6d88\u8cbb\u8005\u7684\u504f\u597d\u3002<\/p>\n\n\n\n<p>\u7576\u8003\u616e\u6210\u672c\u548c\u7269\u6d41\u6642\uff0cCLT \u4e5f\u5177\u6709\u512a\u52e2\u3002\u7531\u65bc\u5728\u4e00\u500b\u5730\u9ede\u6d89\u53ca\u8a31\u591a\u53c3\u8207\u8005\uff0c\u516c\u53f8\u53ef\u4ee5\u7c21\u5316\u8cc7\u6599\u6536\u96c6\u4e26\u6e1b\u5c11\u6536\u96c6\u7d50\u679c\u6240\u9700\u7684\u6642\u9593\u3002\u9019\u7a2e\u65b9\u6cd5\u9069\u5408\u6d88\u8cbb\u54c1\u3001\u500b\u4eba\u8b77\u7406\u548c\u5bb6\u5c45\u7522\u54c1\u7b49\u884c\u696d\uff0c\u9019\u4e9b\u884c\u696d\u7684\u6d88\u8cbb\u8005\u5fc5\u9808\u89aa\u81ea\u8a55\u4f30\u5be6\u9ad4\u7522\u54c1\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u7576\u4f01\u696d\u9700\u8981\u5176\u8abf\u67e5\u7d50\u679c\u5177\u6709\u7d71\u8a08\u6709\u6548\u6027\u6642\uff0cCLT \u6703\u5f88\u6709\u5e6b\u52a9\u3002\u900f\u904e\u63a7\u5236\u6e2c\u8a66\u74b0\u5883\u548c\u9650\u5236\u5916\u90e8\u8b8a\u91cf\uff0c\u516c\u53f8\u53ef\u4ee5\u78ba\u4fdd\u6536\u96c6\u5230\u7684\u6578\u64da\u53ef\u9760\uff0c\u4e26\u53ef\u653e\u5fc3\u5730\u7528\u65bc\u505a\u51fa\u7522\u54c1\u6c7a\u7b56\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\uff1a\u4f55\u6642\u4f7f\u7528\u7126\u9ede\u5c0f\u7d44<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae1a937a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae1a937a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Focus group 4 (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u7576\u4f01\u696d\u9700\u8981\u8abf\u67e5\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5b9a\u6027\u65b9\u9762\uff08\u4f8b\u5982\u614b\u5ea6\u3001\u52d5\u6a5f\u548c\u60c5\u7dd2\u53cd\u61c9\uff09\u6642\uff0c\u7126\u9ede\u5c0f\u7d44\u5c31\u5f88\u7279\u5225\u3002\u7576\u76ee\u6a19\u662f\u63a2\u7d22\u6d88\u8cbb\u8005\u9078\u64c7\u80cc\u5f8c\u7684\u539f\u56e0\u800c\u4e0d\u662f\u7c21\u55ae\u5730\u8861\u91cf\u504f\u597d\u6642\uff0c\u5b83\u5011\u662f\u7406\u60f3\u7684\u9078\u64c7\u3002\u9019\u7a2e\u65b9\u6cd5\u901a\u5e38\u7528\u65bc\u7522\u54c1\u958b\u767c\u3001\u884c\u92b7\u6d3b\u52d5\u8a2d\u8a08\u7684\u65e9\u671f\u968e\u6bb5\uff0c\u6216\u7576\u4f01\u696d\u9700\u8981\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u5176\u54c1\u724c\u7684\u8907\u96dc\u770b\u6cd5\u6642\u3002<\/p>\n\n\n\n<p>\u7126\u9ede\u5c0f\u7d44\u5728\u53c3\u8207\u8005\u4e92\u52d5\u53ef\u4ee5\u5e36\u4f86\u66f4\u6df1\u523b\u898b\u89e3\u7684\u60c5\u6cc1\u4e0b\u8868\u73fe\u51fa\u8272\u3002\u4f8b\u5982\uff0c\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u50f9\u503c\u89c0\u548c\u5728\u6642\u5c1a\u3001\u91ab\u7642\u4fdd\u5065\u6216\u79d1\u6280\u7522\u696d\u7684\u7d93\u9a57\u5f80\u5f80\u6703\u5f71\u97ff\u5176\u7d30\u5fae\u7684\u504f\u597d\u3002\u900f\u904e\u516c\u958b\u8a0e\u8ad6\u6536\u96c6\u7684\u8c50\u5bcc\u6578\u64da\u4f7f\u7126\u9ede\u5c0f\u7d44\u6210\u70ba\u4f01\u696d\u7684\u5f37\u5927\u5de5\u5177\uff0c\u65e8\u5728\u4f7f\u5176\u7522\u54c1\u548c\u6e9d\u901a\u8207\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u5408\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u548c\u7126\u9ede\u5c0f\u7d44\u2026\u53ef\u80fd\u55ce\uff1f<\/h2>\n\n\n\n<p>Businesses can often achieve the best results by combining Central Location Tests and focus groups. This hybrid approach allows companies to leverage the strengths of both methodologies, offering a more comprehensive understanding of consumer preferences and behaviors. By conducting Central Location Tests first, businesses can gather quantitative data on product performance and then follow up with <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6%e8%80%81%e5%b9%b4%e4%ba%ba%e7%94%a2%e5%93%81\/\" title=\"\u5229\u7528\u7d10\u7d04\u5e02\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66\u8001\u5e74\u4eba\u7522\u54c1 \u00a0\"  data-wpil-monitor-id=\"1849\">\u7126\u9ede\u5c0f\u7d44<\/a> to explore the underlying reasons behind consumers&#8217; choices during the tests.<\/p>\n\n\n\n<p>\u4f8b\u5982<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\uff0c\u516c\u53f8\u53ef\u80fd\u6703\u5728\u98df\u54c1\u548c\u98f2\u6599\u884c\u696d\u9032\u884c\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66&nbsp;<\/span>\u4ee5\u78ba\u5b9a\u6d88\u8cbb\u8005\u559c\u6b61\u54ea\u7a2e\u65b0\u53e3\u5473\u3002\u96a8\u5f8c\uff0c\u4ed6\u5011\u53ef\u4ee5\u8209\u8fa6\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u70ba\u4ec0\u9ebc\u53c3\u8207\u8005\u559c\u6b61\u4e00\u7a2e\u53e3\u5473\u800c\u4e0d\u662f\u53e6\u4e00\u7a2e\u53e3\u5473\uff0c\u5f9e\u800c\u63d0\u4f9b\u6709\u95dc\u53e3\u5473\u504f\u597d\u3001\u54c1\u724c\u8a8d\u77e5\u6216\u5305\u88dd\u5438\u5f15\u529b\u7684\u898b\u89e3\u3002\u9019\u7a2e\u7d44\u5408\u53ef\u4ee5\u9032\u884c\u5ee3\u6cdb\u7684\u8cc7\u6599\u6536\u96c6\u548c\u6df1\u5165\u5206\u6790\uff0c\u78ba\u4fdd\u4f01\u696d\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u5982\u4f55\u5354\u52a9\u4f01\u696d\u61c9\u5c0d\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\u7684\u6311\u6230<\/h2>\n\n\n\n<p>SIS International \u5728\u9032\u884c\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u548c\u7126\u9ede\u5c0f\u7d44\u65b9\u9762\u63d0\u4f9b\u7121\u8207\u502b\u6bd4\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u5e6b\u52a9\u5404\u884c\u696d\u7684\u4f01\u696d\u6839\u64da\u5168\u9762\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002\u6191\u85c9\u6578\u5341\u5e74\u7684\u5e02\u5834\u7814\u7a76\u7d93\u9a57\uff0cSIS International \u78ba\u4fdd\u6bcf\u9805\u7814\u7a76\u90fd\u6839\u64da\u5ba2\u6236\u7684\u7279\u5b9a\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\uff0c\u7121\u8ad6\u91cd\u9ede\u662f\u7522\u54c1\u958b\u767c\u3001\u54c1\u724c\u63a8\u5ee3\u9084\u662f\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5ba2\u88fd\u5316\u7814\u7a76\u89e3\u6c7a\u65b9\u6848<br \/><br \/><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u5ba2\u88fd\u5316\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u548c\u7126\u9ede\u5c0f\u7d44\u4ee5\u6eff\u8db3\u6bcf\u500b\u4f01\u696d\u7684\u7279\u5b9a\u9700\u6c42\uff0c\u78ba\u4fdd\u6536\u96c6\u5230\u7684\u898b\u89e3\u8207\u516c\u53f8\u7684\u76ee\u6a19\u76f4\u63a5\u4e00\u81f4\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5168\u7403\u5f71\u97ff\u529b\u548c\u6a19\u6e96\u5316<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u6191\u85c9\u5168\u7403\u7814\u7a76\u8a2d\u65bd\u7db2\u7d61\uff0cSIS International \u4f7f\u4f01\u696d\u80fd\u5920\u8de8\u591a\u500b\u5730\u5340\u9032\u884c\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\uff0c\u78ba\u4fdd\u6578\u64da\u4e00\u81f4\u4e14\u53ef\u9760\uff0c\u4e26\u53ef\u5728\u570b\u969b\u4e0a\u9032\u884c\u6bd4\u8f03\u548c\u5206\u6790\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5168\u9762\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u900f\u904e\u5c07\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u7684\u5b9a\u91cf\u6578\u64da\u8207\u7126\u9ede\u5c0f\u7d44\u7684\u5b9a\u6027\u898b\u89e3\u76f8\u7d50\u5408\uff0cSIS International \u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u6d88\u8cbb\u8005\u504f\u597d\u3001\u884c\u70ba\u548c\u52d5\u6a5f\u7684\u6574\u9ad4\u8996\u5716\uff0c\u5f9e\u800c\u53ef\u4ee5\u505a\u51fa\u5168\u9762\u7684\u6c7a\u7b56\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u719f\u7df4\u7684\u4e3b\u6301\u4eba\u548c\u591a\u5143\u5316\u7684\u53c3\u8207\u8005<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u7684\u7126\u9ede\u5c0f\u7d44\u7531\u7d93\u9a57\u8c50\u5bcc\u7684\u4e3b\u6301\u4eba\u9818\u5c0e\uff0c\u4ed6\u5011\u4fc3\u9032\u6df1\u5165\u8a0e\u8ad6\u3002\u4ed6\u5011\u62db\u52df\u4e0d\u540c\u53c3\u8207\u8005\u7fa4\u9ad4\u7684\u80fd\u529b\u78ba\u4fdd\u4f01\u696d\u5f9e\u5ee3\u6cdb\u7684\u76ee\u6a19\u5e02\u5834\u4e2d\u7372\u5f97\u898b\u89e3\uff0c\u5f9e\u800c\u7372\u5f97\u66f4\u6e96\u78ba\u548c\u66f4\u5177\u4ee3\u8868\u6027\u7684\u56de\u994b\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u53ef\u884c\u4e14\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u5728\u9019\u5169\u7a2e\u65b9\u6cd5\u65b9\u9762\u7684\u5c08\u696d\u77e5\u8b58\u4f7f\u4f01\u696d\u80fd\u5920\u5229\u7528\u53ef\u64cd\u4f5c\u7684\u6578\u64da\u9a57\u8b49\u5176\u7522\u54c1\u3001\u884c\u92b7\u548c\u54c1\u724c\u7b56\u7565\u3002\u5b9a\u91cf\u548c\u5b9a\u6027\u6d1e\u5bdf\u7684\u7d50\u5408\u4f7f\u516c\u53f8\u6709\u4fe1\u5fc3\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u4e26\u5f97\u5230\u771f\u5be6\u6d88\u8cbb\u8005\u56de\u994b\u7684\u652f\u6301\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6548\u7387\u548c\u6210\u672c\u6548\u76ca<br \/><br \/><\/strong>SIS International \u7c21\u5316\u7684\u7814\u7a76\u65b9\u6cd5\u53ef\u5354\u52a9\u4f01\u696d\u7d93\u6fdf\u6709\u6548\u5730\u53ca\u6642\u6536\u96c6\u91cd\u8981\u898b\u89e3\u3002\u9019\u7e2e\u77ed\u4e86\u65b0\u7522\u54c1\u7684\u4e0a\u5e02\u6642\u9593\uff0c\u4e26\u80fd\u5920\u6839\u64da\u6d88\u8cbb\u8005\u56de\u994b\u66f4\u5feb\u5730\u8fed\u4ee3\u7b56\u7565\u3002<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Central Location Tests vs Focus Groups Central Location Tests are ideal for controlled product testing, while focus groups excel in uncovering in-depth qualitative feedback through discussions. Understanding the differences can help businesses choose the right approach to gather the most relevant consumer insights. Market research is essential for understanding consumer preferences, and two widely used &#8230; <a title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/central-location-tests-clt-page\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6\/\" aria-label=\"Read more about Central Location Tests vs Focus Groups\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":64706,"parent":84538,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53729","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53729"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53729\/revisions"}],"predecessor-version":[{"id":76217,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53729\/revisions\/76217"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/84538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/64706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}