{"id":53727,"date":"2024-10-12T23:34:08","date_gmt":"2024-10-13T03:34:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53727"},"modified":"2026-01-25T19:39:08","modified_gmt":"2026-01-26T00:39:08","slug":"%e9%85%92%e7%b2%be%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e9%85%92%e7%b2%be%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/","title":{"rendered":"\u9152\u7cbe\u7126\u9ede\u5718\u9ad4\uff1a\u9152\u7cbe\u8207\u975e\u9152\u7cbe\u98f2\u6599\u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9152\u7cbe\u7126\u9ede\u5718\u9ad4\uff1a\u9152\u7cbe\u8207\u975e\u9152\u7cbe\u98f2\u6599&nbsp;<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2805c10c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2805c10c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Wine (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u96a8\u8457\u504f\u597d\u548c\u8da8\u52e2\u7684\u8b8a\u5316\uff0c\u54c1\u724c\u9700\u8981\u6642\u523b\u95dc\u6ce8\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u800c\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u63d0\u4f9b\u4e86\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u504f\u597d\u3001\u52d5\u6a5f\u548c\u89c0\u9ede\u3002\u900f\u904e\u9019\u4e9b\u8a0e\u8ad6\uff0c\u9152\u985e\u54c1\u724c\u53ef\u4ee5\u66f4\u4e86\u89e3\u5176\u76ee\u6a19\u53d7\u773e\uff0c\u63a2\u7d22\u65b0\u8208\u8da8\u52e2\uff0c\u4e26\u505a\u51fa\u7b26\u5408\u5e02\u5834\u9700\u6c42\u7684\u660e\u667a\u6c7a\u7b56\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u9152\u7cbe\u6d88\u8cbb\u504f\u597d<\/h2>\n\n\n\n<p>\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u63ed\u793a\u4e86\u6d88\u8cbb\u8005\u504f\u597d\u7684\u8a73\u7d30\u898b\u89e3\u3002\u900f\u904e\u532f\u96c6\u4e0d\u540c\u7684\u53c3\u8207\u8005\uff0c\u9019\u4e9b\u6703\u8b70\u70ba\u9152\u985e\u54c1\u724c\u63d0\u4f9b\u4e86\u6709\u95dc\u53e3\u5473\u3001\u5305\u88dd\u548c\u6574\u9ad4\u9ad4\u9a57\u7684\u5bf6\u8cb4\u56de\u994b\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0d\u540c\u5730\u5340\u5728\u98f2\u9152\u65b9\u9762\u8868\u73fe\u51fa\u4e0d\u540c\u7684\u504f\u597d\u3002\u4f8b\u5982\uff0c\u5728\u7f8e\u570b\uff0c\u7cbe\u91c0\u5564\u9152\u548c\u512a\u8cea\u70c8\u9152\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u800c\u6b50\u6d32\u5e02\u5834\u53ef\u80fd\u50be\u5411\u65bc\u8461\u8404\u9152\u548c\u50b3\u7d71\u9152\u7cbe\u98f2\u6599\u3002\u56e0\u6b64\uff0c\u9152\u985e\u7126\u9ede\u5c0f\u7d44\u4f7f\u54c1\u724c\u80fd\u5920\u6839\u64da\u9019\u4e9b\u5730\u5340\u5dee\u7570\u5ba2\u88fd\u5316\u7522\u54c1\uff0c\u78ba\u4fdd\u6eff\u8db3\u7576\u5730\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9019\u4e9b\u7126\u9ede\u5c0f\u7d44\u5c0d\u65bc\u8b58\u5225\u65b0\u8208\u8da8\u52e2\u81f3\u95dc\u91cd\u8981\u3002\u96a8\u8457\u6d88\u8cbb\u8005\u53e3\u5473\u7684\u8b8a\u5316\uff0c\u54c1\u724c\u5fc5\u9808\u900f\u904e\u9069\u61c9\u65b0\u7684\u504f\u597d\u4f86\u4fdd\u6301\u9818\u5148\u5730\u4f4d\uff0c\u7121\u8ad6\u662f\u4f4e\u9152\u7cbe\u9078\u64c7\u9084\u662f\u7368\u7279\u7684\u98a8\u5473\u7d44\u5408\u3002\u4f86\u81ea\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u7684\u52d5\u614b\u53cd\u994b\u4f7f\u4f01\u696d\u80fd\u5920\u5728\u4e0d\u65b7\u8b8a\u5316\u7684\u98f2\u6599\u5e02\u5834\u4e2d\u9032\u884c\u5275\u65b0\u4e26\u4fdd\u6301\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7126\u9ede\u5c0f\u7d44\u5728\u9152\u985e\u5e02\u5834\u7814\u7a76\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-54971659\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54971659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e8%a8%ad%e6%96%bd\/\">\u7126\u9ede\u5c0f\u7d44<\/a> \u95dc\u65bc\u9152\u7cbe\u7684\u7814\u7a76\u5728\u9152\u7cbe\u5e02\u5834\u4e0a\u662f\u7121\u50f9\u7684\uff0c\u56e0\u70ba\u5b83\u5011\u63d0\u4f9b\u4e86\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\uff08\u4f8b\u5982\u8abf\u67e5\u6216\u5206\u6790\uff09\u7d93\u5e38\u932f\u904e\u7684\u6df1\u523b\u7684\u5b9a\u6027\u898b\u89e3\u3002\u96d6\u7136\u5b9a\u91cf\u6578\u64da\u53ef\u4ee5\u986f\u793a\u5ee3\u6cdb\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u4f46\u5b83\u4e26\u4e0d\u7e3d\u662f\u80fd\u89e3\u91cb\u9019\u4e9b\u8da8\u52e2\u80cc\u5f8c\u7684\u300c\u539f\u56e0\u300d\u3002\u9152\u985e\u7126\u9ede\u5c0f\u7d44\u8b93\u54c1\u724c\u80fd\u5920\u63a2\u7d22\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\u7684\u52d5\u6a5f\u3001\u614b\u5ea6\u548c\u60c5\u611f\u9a45\u52d5\u56e0\u7d20\uff0c\u5e6b\u52a9\u54c1\u724c\u66f4\u4e86\u89e3\u5176\u76ee\u6a19\u5e02\u5834\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5728\u5178\u578b\u7684\u7126\u9ede\u5c0f\u7d44\u4e2d\uff0c\u53c3\u8207\u8005\u53ef\u4ee5\u63d0\u4f9b\u95dc\u65bc\u4ed6\u5011\u559c\u6b61\u6216\u4e0d\u559c\u6b61\u7279\u5b9a\u7522\u54c1\u7684\u53e3\u5473\u3001\u5305\u88dd\u6216\u54c1\u724c\u7684\u8a73\u7d30\u56de\u994b\u3002\u9019\u7a2e\u76f4\u63a5\u7684\u4e92\u52d5\u6709\u52a9\u65bc\u63ed\u793a\u900f\u904e\u5176\u4ed6\u65b9\u6cd5\u53ef\u80fd\u96e3\u4ee5\u6355\u6349\u7684\u7d30\u5fae\u5dee\u5225\u7684\u504f\u597d\u3002\u6b64\u5916\uff0c\u7126\u9ede\u5c0f\u7d44\u5141\u8a31\u4e92\u52d5\u8a0e\u8ad6\uff0c\u4f7f\u53c3\u8207\u8005\u80fd\u5920\u5728\u5f7c\u6b64\u7684\u60f3\u6cd5\u57fa\u790e\u4e0a\u767c\u5c55\uff0c\u901a\u5e38\u6703\u7522\u751f\u66f4\u8c50\u5bcc\u7684\u898b\u89e3\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u500b\u95dc\u9375\u512a\u52e2<strong> <\/strong>\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u662f\u6307\u5728\u65b0\u7522\u54c1\u6216\u5be6\u9a57\u7522\u54c1\u4e0a\u5e02\u4e4b\u524d\u8a55\u4f30\u6d88\u8cbb\u8005\u5c0d\u5b83\u5011\u7684\u53cd\u61c9\u7684\u80fd\u529b\u3002\u54c1\u724c\u53ef\u4ee5\u63a8\u51fa\u539f\u578b\u98f2\u6599\u3001\u65b0\u53e3\u5473\u6216\u5305\u88dd\u6982\u5ff5\uff0c\u76f4\u63a5\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u53cd\u61c9\u3002\u9019\u7a2e\u65e9\u671f\u56de\u994b\u5c0d\u65bc\u9632\u6b62\u4ee3\u50f9\u9ad8\u6602\u7684\u932f\u8aa4\u4e26\u78ba\u4fdd\u7522\u54c1\u8207\u6d88\u8cbb\u8005\u7522\u751f\u5171\u9cf4\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\uff0c <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/industrial-focus-groups\/\" title=\"\u5de5\u696d\u7126\u9ede\u5c0f\u7d44\"  data-wpil-monitor-id=\"5847\">\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44<\/a> are particularly useful for exploring emerging trends in the industry, such as the rise of low-alcohol, no-alcohol, and craft beverages. These niche markets are rapidly growing, and focus groups provide a platform to understand the specific preferences of consumers driving these trends. Insights from such discussions can guide product development, branding, and marketing strategies, ensuring that brands stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f9e\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u4e2d\u7372\u5f97\u7684\u4e3b\u8981\u898b\u89e3<\/h2>\n\n\n\n<p>\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u63d0\u4f9b\u4e86\u5927\u91cf\u898b\u89e3\uff0c\u53ef\u4ee5\u5851\u9020\u9152\u7cbe\u7522\u696d\u7684\u7522\u54c1\u4f9b\u61c9\u548c\u884c\u92b7\u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u7126\u9ede\u5c0f\u7d44\u5e6b\u52a9\u54c1\u724c\u7372\u5f97\u66f4\u6df1\u5165\u4e86\u89e3\u7684\u4e00\u4e9b\u95dc\u9375\u9818\u57df\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8cbb\u8005\u504f\u597d\uff1a<\/strong> \u54c1\u724c\u53ef\u4ee5\u4e86\u89e3\u6d88\u8cbb\u8005\u662f\u5426\u559c\u6b61\u66f4\u751c\u6216\u66f4\u82e6\u7684\u5473\u9053\uff0c\u4ec0\u9ebc\u985e\u578b\u7684\u5305\u88dd\u8a2d\u8a08\u5438\u5f15\u4ed6\u5011\u7684\u773c\u7403\uff0c\u6216\u8005\u4ed6\u5011\u5c0d\u7522\u54c1\u53ef\u6301\u7e8c\u6027\u7684\u770b\u6cd5\u3002\u9019\u4e9b\u898b\u89e3\u4f7f\u54c1\u724c\u80fd\u5920\u8abf\u6574\u5176\u7522\u54c1\u4f9b\u61c9\uff0c\u4ee5\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5fe0\u8aa0\u5ea6\u8207\u8f49\u63db\u884c\u70ba\uff1a<\/strong> \u900f\u904e\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\uff0c\u54c1\u724c\u53ef\u4ee5\u63a2\u7d22\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u80cc\u5f8c\u7684\u539f\u56e0\u6216\u4fc3\u4f7f\u4ed6\u5011\u8f49\u5411\u7af6\u722d\u7522\u54c1\u7684\u539f\u56e0\u3002\u4e86\u89e3\u6d88\u8cbb\u8005\u70ba\u4f55\u5805\u6301\u4f7f\u7528\u67d0\u500b\u7279\u5b9a\u54c1\u724c\uff08\u7121\u8ad6\u662f\u51fa\u65bc\u54c1\u5473\u3001\u884c\u92b7\u6216\u611f\u77e5\u54c1\u8cea\uff09\u6709\u52a9\u65bc\u54c1\u724c\u52a0\u5f37\u8207\u73fe\u6709\u5ba2\u6236\u7684\u95dc\u4fc2\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u9152\u7cbe\u6d88\u8cbb\u8da8\u52e2\uff1a<\/strong> Recent shifts towards low-alcohol and no-alcohol beverages, craft spirits, or health-conscious options can be explored in detail. For example, participants in focus groups on <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/mystery-shopping-for-alcoholic-beverages\/\" title=\"Mystery Shopping for Alcoholic Beverages\"  data-wpil-monitor-id=\"874\">alcohol may express growing interest in beverages<\/a> that align with their lifestyle choices, such as gluten-free or organic options.&nbsp;<\/li>\n\n\n\n<li><strong>\u6587\u5316\u8207\u4eba\u53e3\u5dee\u7570\uff1a<\/strong> <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/book-review-the-culture-code\/\" title=\"Book Review: &#8220;The Culture Code&#8221;\"  data-wpil-monitor-id=\"4415\">Focus groups on alcohol allow brands<\/a> to segment their audience based on age, gender, location, or lifestyle, revealing specific preferences in each segment. For example, younger consumers may prioritize trendy packaging, while older consumers focus on the quality of ingredients.&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7522\u54c1\u958b\u767c\u548c\u54c1\u724c\u6d1e\u5bdf<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c435353\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c435353\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Ready to Drink (RTD) Beverage (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>\u9152\u7cbe\u985e\u7522\u54c1\u958b\u767c\u548c\u54c1\u724c\u7b56\u7565\u7684\u7126\u9ede\u5c0f\u7d44\u3002\u900f\u904e\u76f4\u63a5\u8207\u76ee\u6a19\u5ba2\u6236\u63a5\u89f8\uff0c\u516c\u53f8\u53ef\u4ee5\u6536\u96c6\u6709\u95dc\u53e3\u5473\u3001\u5305\u88dd\u548c\u5c55\u793a\u7b49\u65b9\u9762\u7684\u5373\u6642\u56de\u994b\uff0c\u9019\u5c0d\u65bc\u5728\u5411\u66f4\u5ee3\u6cdb\u7684\u5e02\u5834\u63a8\u51fa\u7522\u54c1\u4e4b\u524d\u9032\u884c\u5fae\u8abf\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u53c3\u52a0\u9152\u985e\u7126\u9ede\u5c0f\u7d44\u7684\u6d88\u8cbb\u8005\u63d0\u4f9b\u4e86\u95dc\u65bc\u54c1\u724c\u5143\u7d20\uff08\u4f8b\u5982\u6a19\u8a8c\u3001\u53e3\u865f\u548c\u914d\u8272\u65b9\u6848\uff09\u5982\u4f55\u8207\u4ed6\u5011\u5c0d\u54c1\u8cea\u548c\u50f9\u503c\u7684\u770b\u6cd5\u7522\u751f\u5171\u9cf4\u7684\u771f\u5be6\u898b\u89e3\u3002\u9019\u7a2e\u56de\u994b\u6709\u52a9\u65bc\u54c1\u724c\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u806f\u7e6b\uff0c\u78ba\u4fdd\u5176\u8a0a\u606f\u50b3\u905e\u548c\u8996\u89ba\u8b58\u5225\u7b26\u5408\u6d88\u8cbb\u8005\u7684\u671f\u671b\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9019\u4e9b\u7126\u9ede\u5c0f\u7d44\u662f\u8a55\u4f30\u5305\u88dd\u8a2d\u8a08\u6210\u529f\u8207\u5426\u7684\u6709\u6548\u65b9\u6cd5\u3002\u7121\u8ad6\u7522\u54c1\u5b9a\u4f4d\u70ba\u512a\u8cea\u3001\u74b0\u4fdd\u6216\u5927\u773e\u5e02\u5834\uff0c\u5c0d\u6a19\u7c64\u3001\u6750\u6599\u548c\u6574\u9ad4\u5916\u89c0\u7684\u56de\u994b\u53ef\u4ee5\u6c7a\u5b9a\u7522\u54c1\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7126\u9ede\u5718\u9ad4\uff1a\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u98f2\u6599<\/h2>\n\n\n\n<p>\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u5c0b\u6c42\u66f4\u5065\u5eb7\u7684\u66ff\u4ee3\u54c1\uff0c\u7126\u9ede\u5c0f\u7d44\u5728\u5f15\u5c0e\u54c1\u724c\u6d89\u8db3\u65b0\u7522\u54c1\u985e\u5225\uff08\u5305\u62ec\u4f4e\u9152\u7cbe\u548c\u7121\u9152\u7cbe\u7522\u54c1\uff09\u65b9\u9762\u767c\u63ee\u8457\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528\u3002\u900f\u904e\u5229\u7528\u9019\u4e9b\u7126\u9ede\u5c0f\u7d44\uff0c\u54c1\u724c\u53ef\u4ee5\u66f4\u4e86\u89e3\u6d88\u8cbb\u8005\u9078\u64c7\u80cc\u5f8c\u7684\u52d5\u6a5f\uff0c\u4f8b\u5982\u5c0d\u7bc0\u88fd\u6216\u5065\u5eb7\u610f\u8b58\u6c7a\u7b56\u7684\u504f\u597d\u3002<\/p>\n\n\n\n<p>\u5728\u9019\u4e9b\u6703\u8b70\u4e2d\uff0c\u53c3\u8207\u8005\u5206\u4eab\u4ed6\u5011\u7684\u671f\u671b\u548c\u504f\u597d <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/%e9%85%92%e7%b2%be%e9%a3%b2%e6%96%99%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\">\u9157\u9152\u7684<\/a> \u548c\u975e\u9152\u7cbe\u7522\u54c1\u3002\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u4f7f\u516c\u53f8\u80fd\u5920\u6e2c\u8a66\u5275\u65b0\u53e3\u5473\uff0c\u8a55\u4f30\u975e\u9152\u7cbe\u98f2\u6599\u7684\u5438\u5f15\u529b\uff0c\u4e26\u63a2\u7d22\u9019\u4e9b\u66ff\u4ee3\u54c1\u5982\u4f55\u9069\u61c9\u50b3\u7d71\u4e0a\u4ee5\u9152\u7cbe\u98f2\u6599\u70ba\u4e3b\u7684\u793e\u6703\u74b0\u5883\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u6c7a\u5b9a\u5982\u4f55\u884c\u92b7\u9019\u4e9b\u65b0\u7522\u54c1\u3002\u4ed6\u5011\u63d0\u4f9b\u4e86\u6709\u6548\u8a0a\u606f\u50b3\u905e\u7684\u898b\u89e3\uff0c\u5f37\u8abf\u4e86\u975e\u9152\u7cbe\u98f2\u6599\u7684\u597d\u8655\uff08\u4f8b\u5982\u5065\u5eb7\u512a\u52e2\uff09\uff0c\u540c\u6642\u53c8\u4e0d\u6703\u758f\u9060\u9152\u7cbe\u7522\u54c1\u7684\u50b3\u7d71\u6d88\u8cbb\u8005\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76e3\u7ba1\u8003\u616e\u548c\u6d88\u8cbb\u8005\u5b89\u5168<\/h2>\n\n\n\n<p>\u4e00\u500b\u95dc\u9375\u9818\u57df\u662f\u8207\u9152\u7cbe\u76f8\u95dc\u7684\u6a19\u7c64\u548c\u5065\u5eb7\u8b66\u544a\u3002\u7126\u9ede\u5c0f\u7d44\u53ef\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u9152\u7cbe\u542b\u91cf\u3001\u6d88\u8cbb\u9650\u5236\u548c\u6f5b\u5728\u5065\u5eb7\u98a8\u96aa\u7684\u5f37\u5236\u6027\u6a19\u7c64\u7684\u7406\u89e3\u548c\u53cd\u61c9\u7a0b\u5ea6\u3002\u9019\u7a2e\u56de\u994b\u5c0d\u65bc\u9152\u985e\u54c1\u724c\u5728\u4fdd\u6301\u7a4d\u6975\u7684\u54c1\u724c\u5f62\u8c61\u7684\u540c\u6642\u6eff\u8db3\u6cd5\u5f8b\u8981\u6c42\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6d88\u8cbb\u8005\u5b89\u5168\u4e5f\u8d8a\u4f86\u8d8a\u53d7\u5230\u9152\u7cbe\u7522\u696d\u7684\u95dc\u6ce8\uff0c\u7279\u5225\u662f\u96a8\u8457\u8ca0\u8cac\u4efb\u98f2\u9152\u610f\u8b58\u7684\u4e0d\u65b7\u589e\u5f37\u3002\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u8b93\u54c1\u724c\u80fd\u5920\u8861\u91cf\u6d88\u8cbb\u8005\u5c0d\u5b89\u5168\u6d3b\u52d5\u3001\u904e\u5ea6\u98f2\u9152\u8b66\u544a\u4ee5\u53ca\u63d0\u5021\u7bc0\u5236\u7684\u52aa\u529b\u7684\u53cd\u61c9\u3002\u9019\u7a2e\u6295\u5165\u6709\u52a9\u65bc\u516c\u53f8\u5e73\u8861\u76e3\u7ba1\u5408\u898f\u6027\u8207\u7b26\u5408\u516c\u5171\u885b\u751f\u76ee\u6a19\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5728\u7d10\u7d04\u7684\u7126\u9ede\u5c0f\u7d44\u4e2d\u6e2c\u8a66\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u98f2\u6599<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f43a58b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f43a58b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>New York\u2019s diverse consumer base makes it an ideal location for testing <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6\/\" title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\"  data-wpil-monitor-id=\"1600\">alcoholic and non-alcoholic beverages through focus<\/a> groups. It allows businesses to gather valuable insights on taste preferences, packaging appeal, marketing effectiveness, and product perception. Therefore, conducting focus groups in such a dynamic market enables companies to tailor their beverage offerings to meet local and national consumer expectations \u2013 and here\u2019s how businesses can effectively test their beverages in New York focus groups:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u5229\u7528\u7d10\u7d04\u591a\u6a23\u5316\u7684\u4eba\u53e3\u7d50\u69cb<\/strong><\/h4>\n\n\n\n<p>\u7d10\u7d04\u4eba\u53e3\u63d0\u4f9b\u4e86\u98f2\u6599\u516c\u53f8\u53ef\u4ee5\u7784\u6e96\u7684\u5404\u7a2e\u4eba\u53e3\u548c\u751f\u6d3b\u65b9\u5f0f\u7d30\u5206\u3002\u7d10\u7d04\u63d0\u4f9b\u4e86\u5e7e\u4e4e\u6240\u6709\u6d88\u8cbb\u8005\u7fa4\u9ad4\u7684\u6a6b\u65b7\u9762\uff0c\u5f9e\u5c0d\u975e\u9152\u7cbe\u98f2\u6599\u611f\u8208\u8da3\u7684\u6ce8\u91cd\u5065\u5eb7\u7684\u6d88\u8cbb\u8005\u5230\u504f\u597d\u7cbe\u91c0\u5564\u9152\u6216\u512a\u8cea\u70c8\u9152\u7684\u6d88\u8cbb\u8005\u3002\u900f\u904e\u7d44\u7e54\u91dd\u5c0d\u7279\u5b9a\u7fa4\u9ad4\uff08\u4f8b\u5982\u5343\u79a7\u4e16\u4ee3\u3001Z \u4e16\u4ee3\u6216\u5bcc\u88d5\u5c08\u696d\u4eba\u58eb\uff09\u7684\u7126\u9ede\u5c0f\u7d44\uff0c\u54c1\u724c\u53ef\u4ee5\u8a73\u7d30\u4e86\u89e3\u4e0d\u540c\u4eba\u7fa4\u5c0d\u5176\u7522\u54c1\u7684\u53cd\u61c9\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u8a55\u4f30\u98a8\u5473\u7279\u5fb5\u548c\u53e3\u5473\u504f\u597d<\/strong><\/h4>\n\n\n\n<p>\u6e2c\u8a66\u98f2\u6599\u7684\u98a8\u5473\u5c0d\u65bc\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u7522\u54c1\u7684\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u7126\u9ede\u5c0f\u7d44\u70ba\u53e3\u5473\u6e2c\u8a66\u63d0\u4f9b\u4e86\u7406\u60f3\u7684\u74b0\u5883\uff0c\u53c3\u8207\u8005\u53ef\u4ee5\u5728\u53d7\u63a7\u74b0\u5883\u4e2d\u6bd4\u8f03\u4e0d\u540c\u7684\u53e3\u5473\u6216\u914d\u65b9\u3002\u5c0d\u65bc\u9152\u7cbe\u98f2\u6599\uff0c\u54c1\u724c\u53ef\u4ee5\u63a2\u7d22\u5c0d\u5404\u7a2e\u985e\u578b\u98f2\u6599\uff08\u4f8b\u5982\u7cbe\u91c0\u5564\u9152\u3001\u8461\u8404\u9152\u6216\u70c8\u9152\uff09\u7684\u504f\u597d\uff0c\u4e26\u78ba\u5b9a\u5176\u7522\u54c1\u8207\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u7684\u512a\u52e2\u3002\u5c0d\u65bc\u975e\u9152\u7cbe\u98f2\u6599\uff0c\u516c\u53f8\u53ef\u4ee5\u6e2c\u8a66\u80fd\u91cf\u98f2\u6599\u3001\u679c\u6c41\u6216\u5065\u5eb7\u98f2\u6599\u7684\u65b0\u914d\u65b9\uff0c\u770b\u770b\u53e3\u5473\u5982\u4f55\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u6e2c\u8a66\u5305\u88dd\u8a2d\u8a08\u8207\u54c1\u724c\u5438\u5f15\u529b<\/strong><\/h4>\n\n\n\n<p>\u4f01\u696d\u53ef\u4ee5\u5411\u53c3\u8207\u8005\u5c55\u793a\u4e0d\u540c\u7684\u6a19\u7c64\u8a2d\u8a08\u3001\u74f6\u5b50\u5f62\u72c0\u548c\u5305\u88dd\u6750\u6599\uff0c\u4e26\u6536\u96c6\u6700\u5438\u5f15\u4ed6\u5011\u7684\u56de\u994b\u3002\u9019\u5c0d\u65bc\u5e0c\u671b\u5438\u5f15\u5177\u6709\u74b0\u4fdd\u610f\u8b58\u7684\u6d88\u8cbb\u8005\u7684\u54c1\u724c\u5c24\u5176\u91cd\u8981\uff0c\u56e0\u70ba\u7126\u9ede\u5c0f\u7d44\u53ef\u4ee5\u63ed\u793a\u6c38\u7e8c\u5305\u88dd\u9078\u64c7\u662f\u5426\u5c0d\u8cfc\u8cb7\u6c7a\u7b56\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u900f\u904e\u4e86\u89e3\u4ec0\u9ebc\u8996\u89ba\u5143\u7d20\u5c0d\u7d10\u7d04\u4eba\u6709\u5438\u5f15\u529b\uff0c\u54c1\u724c\u53ef\u4ee5\u8a2d\u8a08\u51fa\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u5728\u8ca8\u67b6\u4e0a\u812b\u7a4e\u800c\u51fa\u7684\u5305\u88dd\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u8861\u91cf\u5c0d\u884c\u92b7\u548c\u7522\u54c1\u5b9a\u4f4d\u7684\u53cd\u61c9<\/strong><\/h4>\n\n\n\n<p>\u9664\u4e86\u6e2c\u8a66\u98f2\u6599\u672c\u8eab\u4e4b\u5916\uff0c\u516c\u53f8\u9084\u53ef\u4ee5\u5229\u7528\u7126\u9ede\u5c0f\u7d44\u4f86\u8a55\u4f30\u5176\u884c\u92b7\u8a0a\u606f\u8207\u6d88\u8cbb\u8005\u671f\u671b\u7684\u5951\u5408\u7a0b\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u5411\u53c3\u8207\u8005\u5c55\u793a\u5404\u7a2e\u5ee3\u544a\u6982\u5ff5\u3001\u53e3\u865f\u548c\u4fc3\u92b7\u6d3b\u52d5\uff0c\u770b\u770b\u54ea\u4e9b\u60f3\u6cd5\u6700\u80fd\u5f15\u8d77\u5171\u9cf4\u3002\u5c0d\u65bc\u9152\u7cbe\u98f2\u6599\uff0c\u54c1\u724c\u53ef\u80fd\u6703\u6e2c\u8a66\u5176\u7522\u54c1\u7684\u5b9a\u4f4d\u2014\u2014\u7121\u8ad6\u662f\u4f5c\u70ba\u512a\u8cea\u7684\u624b\u5de5\u7522\u54c1\u9084\u662f\u4f5c\u70ba\u8ca0\u64d4\u5f97\u8d77\u7684\u65e5\u5e38\u9078\u64c7\u3002\u975e\u9152\u7cbe\u98f2\u6599\u53ef\u80fd\u8457\u91cd\u65bc\u5065\u5eb7\u610f\u8b58\u8a0a\u606f\u3001\u589e\u5f37\u80fd\u91cf\u7684\u4e3b\u5f35\u6216\u751f\u6d3b\u65b9\u5f0f\u7684\u8abf\u6574\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u9075\u5b88\u9152\u7cbe\u6cd5\u898f<\/strong><\/h4>\n\n\n\n<p>\u5728\u7d10\u7d04\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66\u9152\u7cbe\u98f2\u6599\u6642\uff0c\u9075\u5b88\u7576\u5730\u548c\u806f\u90a6\u6709\u95dc\u9152\u7cbe\u6d88\u8cbb\u548c\u5ee3\u544a\u7684\u6cd5\u898f\u81f3\u95dc\u91cd\u8981\u3002\u9019\u5305\u62ec\u78ba\u4fdd\u53c3\u8207\u8005\u9054\u5230\u6cd5\u5b9a\u98f2\u9152\u5e74\u9f61\uff0c\u4e26\u4e14\u4efb\u4f55\u6d89\u53ca\u9152\u7cbe\u98f2\u6599\u7684\u7126\u9ede\u5c0f\u7d44\u90fd\u9075\u5b88\u5b89\u5168\u548c\u6cd5\u5f8b\u6e96\u5247\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u975e\u9152\u7cbe\u98f2\u6599\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u9748\u6d3b\u6027\uff0c\u4f46\u4ecd\u9700\u8981\u95dc\u6ce8\u8207\u5065\u5eb7\u76f8\u95dc\u7684\u8072\u660e\u4e26\u9075\u5b88\u98df\u54c1\u548c\u98f2\u6599\u5b89\u5168\u6a19\u6e96\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u7684\u9152\u7cbe\u7126\u9ede\u5c0f\u7d44\u5982\u4f55\u5e6b\u52a9\u4f01\u696d<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a>\u9152\u985e\u7126\u9ede\u5c0f\u7d44\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u7522\u54c1\u504f\u597d\u548c\u5e02\u5834\u8da8\u52e2\u7684\u5f37\u5927\u5de5\u5177\u3002\u9019\u4e9b\u7126\u9ede\u5c0f\u7d44\u4f7f\u516c\u53f8\u80fd\u5920\u76f4\u63a5\u8207\u76ee\u6a19\u53d7\u773e\u4e92\u52d5\uff0c\u6536\u96c6\u6709\u52a9\u65bc\u5236\u5b9a\u696d\u52d9\u7b56\u7565\u7684\u5bf6\u8cb4\u56de\u994b\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6df1\u5165\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf<br \/><br \/><\/strong>SIS International \u7684\u9152\u985e\u7126\u9ede\u5c0f\u7d44\u70ba\u4f01\u696d\u63d0\u4f9b\u6709\u95dc\u6d88\u8cbb\u8005\u504f\u597d\u3001\u884c\u70ba\u548c\u614b\u5ea6\u7684\u5168\u9762\u898b\u89e3\u3002\u9019\u4f7f\u5f97\u516c\u53f8\u80fd\u5920\u5ba2\u88fd\u5316\u4ed6\u5011\u7684\u7522\u54c1\u548c\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u66f4\u597d\u5730\u6eff\u8db3\u76ee\u6a19\u53d7\u773e\u7684\u9700\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6700\u5c0f\u5316\u7522\u54c1\u767c\u5e03\u98a8\u96aa<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u900f\u904e\u7126\u9ede\u5c0f\u7d44\u6e2c\u8a66\u65b0\u7684\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u7522\u54c1\uff0c\u4f01\u696d\u53ef\u4ee5\u5728\u63a8\u51fa\u5e02\u5834\u4e4b\u524d\u5b8c\u5584\u5176\u7522\u54c1\uff0c\u964d\u4f4e\u7522\u54c1\u5931\u6557\u7684\u98a8\u96aa\u4e26\u78ba\u4fdd\u66f4\u9069\u5408\u5e02\u5834\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u91cf\u8eab\u8a02\u88fd\u7684\u5340\u57df\u5206\u6790<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u7684\u5168\u7403\u5c08\u696d\u77e5\u8b58\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u65e8\u5728\u6355\u6349\u5340\u57df\u5dee\u7570\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u4e86\u89e3\u4e26\u56de\u61c9\u7576\u5730\u504f\u597d\u3001\u6587\u5316\u5f71\u97ff\u548c\u76e3\u7ba1\u8981\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6709\u6548\u7684\u54c1\u724c\u5b9a\u4f4d<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u5728 SIS \u7684\u6307\u5c0e\u4e0b\uff0c\u4f01\u696d\u53ef\u4ee5\u6e2c\u8a66\u548c\u512a\u5316\u54c1\u724c\u7b56\u7565\uff0c\u78ba\u4fdd\u5176\u7522\u54c1\u8207\u6d88\u8cbb\u8005\u7522\u751f\u5171\u9cf4\u4e26\u5728\u64c1\u64e0\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5c0d\u884c\u92b7\u6d3b\u52d5\u7684\u53ef\u884c\u56de\u994b<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u7126\u9ede\u5c0f\u7d44\u63d0\u4f9b\u5373\u6642\u4e14\u76f8\u95dc\u7684\u5ee3\u544a\u3001\u5305\u88dd\u548c\u4fc3\u92b7\u6750\u6599\u56de\u994b\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5fae\u8abf\u5176\u6d3b\u52d5\u4ee5\u7372\u5f97\u6700\u5927\u6548\u679c\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u7b56\u7565\u5275\u65b0\u6307\u5c0e<br \/><br \/><\/strong>SIS International \u7684\u5c08\u696d\u77e5\u8b58\u53ef\u5354\u52a9\u4f01\u696d\u8b58\u5225\u65b0\u8208\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u4fc3\u9032\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u98f2\u6599\u7684\u5275\u65b0\uff0c\u5f9e\u800c\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages&nbsp; As preferences and trends shift, brands need to stay attuned to what their customers want \u2013 and focus groups on alcohol provide a powerful tool to gain in-depth insights into consumer preferences, motivations, and perceptions. Through these discussions, alcohol brands can better understand their target audience, explore &#8230; <a title=\"\u9152\u7cbe\u7126\u9ede\u5718\u9ad4\uff1a\u9152\u7cbe\u8207\u975e\u9152\u7cbe\u98f2\u6599\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e9%85%92%e7%b2%be%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/\" aria-label=\"Read more about Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages\u00a0\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":63246,"parent":16287,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53727","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53727"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53727\/revisions"}],"predecessor-version":[{"id":79531,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53727\/revisions\/79531"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63246"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}