{"id":53558,"date":"2024-10-10T23:22:10","date_gmt":"2024-10-11T03:22:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53558"},"modified":"2025-09-28T22:23:11","modified_gmt":"2025-09-29T02:23:11","slug":"%e5%9f%ba%e6%96%bc%e5%ae%a2%e6%88%b6%e7%9a%84%e5%93%81%e7%89%8c%e8%b3%87%e7%94%a2%e6%a8%a1%e5%9e%8b%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/customer-based-brand-equity-model-market-research\/","title":{"rendered":"\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-18432a91\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18432a91\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u96f6\u552e\u696d\uff0818\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5982\u4f55\u78ba\u4fdd\u8207\u9867\u5ba2\u771f\u6b63\u7522\u751f\u5171\u9cf4\uff1f\u4efb\u4f55\u54c1\u724c\u7684\u6210\u529f\u90fd\u53d6\u6c7a\u65bc\u5b83\u8207\u5ba2\u6236\u7684\u5171\u9cf4\u7a0b\u5ea6 - \u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522 (CBBE) \u6a21\u578b\u5e02\u5834\u7814\u7a76\u4f7f\u516c\u53f8\u80fd\u5920\u4e86\u89e3\u5851\u9020\u54c1\u724c\u8a8d\u77e5\u548c\u5fe0\u8aa0\u5ea6\u7684\u95dc\u9375\u56e0\u7d20\u3002\u900f\u904e\u5c08\u6ce8\u65bc\u5ba2\u6236\u6d1e\u5bdf\uff0cCBBE \u6a21\u578b\u53ef\u5354\u52a9\u54c1\u724c\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u5f9e\u800c\u589e\u5f37\u5176\u7af6\u722d\u512a\u52e2\u4e26\u63a8\u52d5\u9577\u671f\u6210\u529f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE\u6a21\u578b\u5e02\u5834\u7814\u7a76\u662f\u7531\u884c\u92b7\u5c08\u5bb6Kevin Keller\u958b\u767c\u7684\u6846\u67b6\uff0c\u7528\u65bc\u5f9e\u5ba2\u6236\u7684\u89d2\u5ea6\u8a55\u4f30\u54c1\u724c\u8cc7\u7522\u3002\u5b83\u8457\u91cd\u65bc\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u770b\u5f85\u54c1\u724c\u3001\u4ed6\u5011\u8207\u54c1\u724c\u7684\u60c5\u611f\u9023\u7d50\u4ee5\u53ca\u54c1\u724c\u5728\u4ed6\u5011\u5fc3\u76ee\u4e2d\u7684\u6574\u9ad4\u5be6\u529b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE 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class=\"wp-block-heading\">\u90a3\u9ebc\u2026\u4ec0\u9ebc\u662f\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u662f\u4e00\u7a2e\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u770b\u5f85\u54c1\u724c\u4e26\u8207\u54c1\u724c\u5efa\u7acb\u60c5\u611f\u806f\u7e6b\u7684\u7cfb\u7d71\u65b9\u6cd5\u3002\u5b83\u900f\u904e\u5c08\u6ce8\u65bc\u56db\u500b\u95dc\u9375\u8981\u7d20\u4f86\u5e6b\u52a9\u4f01\u696d\u8861\u91cf\u5176\u54c1\u724c\u8cc7\u7522\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u54c1\u724c\u806f\u60f3\u3001\u611f\u77e5\u54c1\u8cea\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u56e0\u6b64\uff0c\u900f\u904e\u4f7f\u7528 CBBE 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https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-300x170.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-768x434.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-1536x869.png 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-2048x1158.png 2048w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6539\u5584\u54c1\u724c\u5b9a\u4f4d<\/strong>\uff1a\u5b83\u63d0\u4f9b\u4e86\u5c0d\u5ba2\u6236\u9700\u6c42\u548c\u504f\u597d\u7684\u6d1e\u5bdf\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5236\u5b9a\u6709\u91dd\u5c0d\u6027\u7684\u7b56\u7565\uff0c\u5f9e\u800c\u8207\u53d7\u773e\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u806f\u7e6b\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/strong>\uff1a\u8a72\u670d\u52d9\u900f\u904e\u4e86\u89e3\u5ba2\u6236\u7684\u770b\u6cd5\u548c\u5ba2\u88fd\u5316\u7b56\u7565\u4f86\u6eff\u8db3\u4ed6\u5011\u7684\u671f\u671b\uff0c\u5e6b\u52a9\u516c\u53f8\u63d0\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6<\/strong>\uff1a\u900f\u904e\u66f4\u6709\u6548\u5730\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\uff0c\u4f01\u696d\u53ef\u4ee5\u63d0\u9ad8\u6574\u9ad4\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u5f9e\u800c\u5efa\u7acb\u9577\u671f\u5fe0\u8aa0\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u884c\u7684\u898b\u89e3<\/strong>\uff1aCBBE 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class=\"wp-block-heading\">\u8ab0\u9700\u8981\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\uff1f<\/h2>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-1768847c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1768847c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u96f6\u552e\u696d\uff0826\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u5404\u7a2e\u898f\u6a21\u7684\u516c\u53f8\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\uff0c\u9019\u4e9b\u516c\u53f8\u5e0c\u671b\u8207\u5ba2\u6236\u5efa\u7acb\u7262\u56fa\u7684\u806f\u7e6b\u4e26\u5728\u64c1\u64e0\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u9019\u7a2e\u6a21\u5f0f\u5c0d\u65bc\u5c0b\u6c42\u9032\u5165\u65b0\u5e02\u5834\u3001\u63a8\u51fa\u65b0\u7522\u54c1\u6216\u63d0\u9ad8\u54c1\u724c\u5b9a\u4f4d\u7684\u516c\u53f8\u5c24\u5176\u6709\u50f9\u503c\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u770b\u6cd5\u3001\u8a55\u4f30\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4e26\u767c\u73fe\u589e\u5f37\u54c1\u724c\u8cc7\u7522\u7684\u6a5f\u6703\u3002\u7121\u8ad6\u516c\u53f8\u662f\u60f3\u5728\u65b0\u5730\u5340\u7acb\u8db3\u9084\u662f\u52a0\u5f37\u5e02\u5834\u4f54\u6709\u7387\uff0cCBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u90fd\u53ef\u4ee5\u63d0\u4f9b\u88fd\u5b9a\u6709\u6548\u7b56\u7565\u6240\u9700\u7684\u95dc\u9375\u898b\u89e3\uff0c\u5f9e\u800c\u6210\u529f\u9032\u5165\u5e02\u5834\u4e26\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u9032\u5165\u65b0\u5730\u5340\u7684\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\u4f86\u78ba\u5b9a\u5c0d\u7576\u5730\u6d88\u8cbb\u8005\u91cd\u8981\u7684\u95dc\u9375\u56e0\u7d20\uff0c\u78ba\u4fdd\u5176\u54c1\u724c\u8a0a\u606f\u7b26\u5408\u7576\u5730\u671f\u671b\u3002\u540c\u6a23\uff0c\u63a8\u51fa\u65b0\u7522\u54c1\u7684\u4f01\u696d\u53ef\u4ee5\u5f9e\u4e86\u89e3\u5ba2\u6236\u7684\u770b\u6cd5\u4e2d\u53d7\u76ca\uff0c\u5f9e\u800c\u6709\u6548\u5730\u5728\u5e02\u5834\u4e0a\u5b9a\u4f4d\u5176\u7522\u54c1\u3002\u7136\u800c\uff0c\u4efb\u4f55\u65e8\u5728\u589e\u5f37\u54c1\u724c\u8cc7\u7522\u4e26\u5efa\u7acb\u6301\u4e45\u5ba2\u6236\u95dc\u4fc2\u7684\u516c\u53f8\u90fd\u6703\u767c\u73fe CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u7684\u5de8\u5927\u50f9\u503c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\u5982\u4f55\u904b\u4f5c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u901a\u5e38\u6d89\u53ca\u5b9a\u91cf\u548c\u5b9a\u6027\u65b9\u6cd5\u7684\u7d50\u5408\uff0c\u4ee5\u6536\u96c6\u5168\u9762\u7684\u898b\u89e3\u3002 CBBE \u6a21\u578b\u7814\u7a76\u4e2d\u4f7f\u7528\u7684\u95dc\u9375\u5de5\u5177\u5305\u62ec\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u60c5\u7dd2\u5206\u6790\uff0c\u6240\u6709\u9019\u4e9b\u5de5\u5177\u90fd\u65e8\u5728\u6355\u6349\u5ba2\u6236\u5982\u4f55\u770b\u5f85\u54c1\u724c\u3001\u4ed6\u5011\u7684\u806f\u60f3\u548c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8abf\u67e5<\/strong>\uff1a\u8abf\u67e5\u6536\u96c6\u5ba2\u6236\u6578\u64da\uff0c\u63d0\u4f9b\u6709\u95dc\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u611f\u77e5\u54c1\u8cea\u548c\u5fe0\u8aa0\u5ea6\u7684\u53ef\u8861\u91cf\u7684\u898b\u89e3\u3002\u554f\u984c\u662f\u5c08\u9580\u70ba\u8a55\u4f30 CBBE \u6a21\u578b\u7684\u4e0d\u540c\u65b9\u9762\u800c\u8a2d\u8a08\u7684\uff0c\u4f8b\u5982\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u8a8d\u53ef\u7a0b\u5ea6\u4ee5\u53ca\u5c0d\u5176\u7522\u54c1\u7684\u6eff\u610f\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u7126\u9ede\u5c0f\u7d44<\/strong>\uff1a\u7126\u9ede\u5c0f\u7d44\u900f\u904e\u8b93\u5ba2\u6236\u53c3\u8207\u8a0e\u8ad6\u4ed6\u5011\u5c0d\u54c1\u724c\u7684\u611f\u53d7\uff0c\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u5b9a\u6027\u898b\u89e3\u3002\u9019\u4e9b\u6703\u8b70\u6709\u52a9\u65bc\u63ed\u793a\u50c5\u6191\u8abf\u67e5\u6578\u64da\u53ef\u80fd\u7121\u6cd5\u660e\u986f\u770b\u51fa\u7684\u60c5\u611f\u9023\u7d50\u3001\u95dc\u806f\u548c\u770b\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u60c5\u7dd2\u5206\u6790<\/strong>\uff1a\u60c5\u7dd2\u5206\u6790\u901a\u5e38\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u76e3\u63a7\u548c\u8a55\u8ad6\u5206\u6790\u4f86\u5b8c\u6210\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5728\u7dda\u4e0a\u4e86\u89e3\u5ba2\u6236\u7684\u60c5\u611f\u548c\u5c0d\u54c1\u724c\u7684\u770b\u6cd5\u3002\u8a72\u5de5\u5177\u63d0\u4f9b\u4e86\u5ba2\u6236\u8a8d\u77e5\u7684\u5373\u6642\u8996\u5716\uff0c\u4e26\u6709\u52a9\u65bc\u8b58\u5225\u7a4d\u6975\u548c\u6d88\u6975\u7684\u54c1\u724c\u95dc\u806f\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u9a45\u52d5\u56e0\u7d20<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9752bcdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9752bcdf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u7814\u7a76\uff082\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u4e00\u500b\u95dc\u9375\u9a45\u52d5\u56e0\u7d20\u662f\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u7b56\u7565\u5728\u7576\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002\u516c\u53f8\u5fc5\u9808\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42\u548c\u50f9\u503c\uff0c\u624d\u80fd\u5efa\u7acb\u6709\u610f\u7fa9\u7684\u9023\u7d50\u3002\u53e6\u4e00\u500b\u91cd\u8981\u7684\u9a45\u52d5\u56e0\u7d20\u662f\u5dee\u7570\u5316\u7684\u9700\u6c42\u2014\u2014\u54c1\u724c\u9700\u8981\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u800c CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u63d0\u4f9b\u4e86\u6253\u9020\u7368\u7279\u54c1\u724c\u8a0a\u606f\u6240\u9700\u7684\u898b\u89e3\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\uff0c\u6d88\u8cbb\u8005\u6c7a\u7b56\u4e2d\u5c0d\u60c5\u611f\u9023\u7d50\u7684\u65e5\u76ca\u95dc\u6ce8\u662f\u4e00\u500b\u5f37\u5927\u7684\u9a45\u52d5\u529b\u3002\u6210\u529f\u5229\u7528\u5ba2\u6236\u95dc\u4fc2\u60c5\u611f\u65b9\u9762\u7684\u54c1\u724c\u66f4\u6709\u53ef\u80fd\u57f9\u990a\u5fe0\u8aa0\u5ea6\u4e26\u5275\u9020\u9577\u671f\u50f9\u503c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u9650\u5236<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136 CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u5177\u6709\u773e\u591a\u512a\u52e2\uff0c\u4f46\u5b83\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u6311\u6230\u6216\u9650\u5236\u3002\u4e3b\u8981\u9650\u5236\u4e4b\u4e00\u662f\u6210\u672c\u3002\u9032\u884c\u5168\u9762\u7684 CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u9700\u8981\u5927\u91cf\u7684\u8ca1\u52d9\u6295\u8cc7\uff0c\u9019\u5c0d\u5c0f\u578b\u4f01\u696d\u4f86\u8aaa\u53ef\u80fd\u662f\u4e00\u500b\u969c\u7919\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u500b\u4e3b\u8981\u9650\u5236\u662f\u8cc7\u6599\u96b1\u79c1\u3002\u96a8\u8457\u5c0d\u6d88\u8cbb\u8005\u96b1\u79c1\u548c\u8cc7\u6599\u4fdd\u8b77\u6cd5\u898f\u7684\u65e5\u76ca\u95dc\u6ce8\uff0c\u516c\u53f8\u5728\u6536\u96c6\u548c\u8655\u7406\u5ba2\u6236\u8cc7\u8a0a\u4ee5\u9032\u884c\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\u6642\u5fc5\u9808\u5c0f\u5fc3\u8b39\u614e\u3002\u6b64\u5916\uff0c\u9084\u9700\u8981\u7d30\u7dfb\u5165\u5fae\u7684\u5206\u6790\u6240\u9700\u7684\u5c08\u696d\u77e5\u8b58\u2014\u2014\u89e3\u8b80 CBBE \u7814\u7a76\u7684\u898b\u89e3\u9700\u8981\u5c0d\u54c1\u724c\u548c\u6d88\u8cbb\u8005\u884c\u70ba\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u9019\u53ef\u80fd\u6703\u4f54\u7528\u5927\u91cf\u8cc7\u6e90\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u4ee5\u5ba2\u6236\u70ba\u57fa\u790e\u7684\u54c1\u724c\u8cc7\u7522\u5e02\u5834\u7814\u7a76\u5982\u4f55\u5e6b\u52a9\u4f01\u696d&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5168\u9762\u7684CBBE\u6a21\u578b <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u7814\u7a76<\/a> \u670d\u52d9\uff0c\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u4e26\u63d0\u9ad8\u5176\u54c1\u724c\u8cc7\u7522\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u5316\u7b56\u7565\u898f\u5283\uff1a<\/strong> \u900f\u904e CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u898b\u89e3\uff0c\u4f01\u696d\u53ef\u4ee5\u5b8c\u5584\u5176\u7b56\u7565\uff0c\u4ee5\u7b26\u5408\u5ba2\u6236\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u6536\u5165\uff1a<\/strong> \u4e86\u89e3\u5ba2\u6236\u7684\u770b\u6cd5\u4f7f\u516c\u53f8\u80fd\u5920\u958b\u767c\u5f15\u8d77\u5171\u9cf4\u7684\u7522\u54c1\u548c\u884c\u92b7\u6d3b\u52d5\uff0c\u5f9e\u800c\u589e\u52a0\u92b7\u552e\u984d\u3002<\/li>\n\n\n\n<li><strong>\u964d\u4f4e\u98a8\u96aa\uff1a<\/strong> \u5118\u65e9\u767c\u73fe\u54c1\u724c\u8a8d\u77e5\u4e2d\u7684\u5f31\u9ede\u6709\u52a9\u65bc\u5728\u98a8\u96aa\u5f71\u97ff\u5229\u6f64\u4e4b\u524d\u964d\u4f4e\u98a8\u96aa\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u884c\u92b7\u6548\u7387\uff1a<\/strong> CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u63d0\u4f9b\u6709\u91dd\u5c0d\u6027\u7684\u898b\u89e3\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5c07\u884c\u92b7\u5de5\u4f5c\u96c6\u4e2d\u5728\u80fd\u7522\u751f\u6700\u5927\u5f71\u97ff\u529b\u4e26\u63d0\u9ad8\u6548\u7387\u7684\u5730\u65b9\u3002<\/li>\n\n\n\n<li><strong>\u52a0\u901f\u6210\u9577\u548c\u5275\u65b0\uff1a<\/strong> \u900f\u904e\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\uff0c\u516c\u53f8\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5275\u65b0\u4e26\u63a8\u52d5\u6210\u9577\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u6295\u8cc7\u5831\u916c\u7387\uff1a<\/strong> \u6295\u8cc7 CBBE \u6a21\u578b\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u5e36\u4f86\u66f4\u597d\u7684\u6c7a\u7b56\u548c\u66f4\u9ad8\u7684\u884c\u92b7\u6295\u8cc7\u56de\u5831\u3002\u5171\u540c\u63d0\u4f9b\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">SIS\u570b\u969b<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\">\u806f\u7d61\u6211\u5011<\/a> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer-Based Brand Equity Model Market Research How can brands ensure they truly resonate with their customers? The success of any brand hinges on how well it resonates with its customers \u2013 customer-based brand equity (CBBE) model market research enables companies to understand the key factors that shape brand perception and loyalty. By focusing on customer &#8230; <a title=\"\u57fa\u65bc\u5ba2\u6236\u7684\u54c1\u724c\u8cc7\u7522\u6a21\u578b\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/customer-based-brand-equity-model-market-research\/\" aria-label=\"Read more about Customer-Based Brand Equity Model Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":62493,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53558","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=53558"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53558\/revisions"}],"predecessor-version":[{"id":70337,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/53558\/revisions\/70337"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62493"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=53558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}