{"id":46331,"date":"2024-02-22T19:15:00","date_gmt":"2024-02-23T00:15:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46331"},"modified":"2025-10-22T22:33:41","modified_gmt":"2025-10-23T02:33:41","slug":"%e7%9b%ae%e6%a8%99%e8%88%87%e4%b8%bb%e8%a6%81%e6%88%90%e6%9e%9c%e6%9e%b6%e6%a7%8b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/strategy-consulting\/objectives-and-key-results-frameworks-market-research\/","title":{"rendered":"\u76ee\u6a19\u548c\u4e3b\u8981\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u76ee\u6a19\u548c\u4e3b\u8981\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e8edb7d3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e8edb7d3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u76ee\u6a19\u548c\u4e3b\u8981\u6210\u679c\uff082\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d44\u7e54\u5982\u4f55\u4f7f\u65e5\u5e38\u71df\u904b\u8207\u6574\u9ad4\u76ee\u6a19\u4e00\u81f4\u4ee5\u78ba\u4fdd\u6210\u9577\uff1f\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c (OKR) \u5df2\u6210\u70ba\u52aa\u529b\u61c9\u5c0d\u8907\u96dc\u7684\u5e02\u5834\u52d5\u614b\u3001\u540c\u6642\u5275\u9020\u554f\u8cac\u5236\u548c\u5353\u8d8a\u7e3e\u6548\u74b0\u5883\u7684\u7d44\u7e54\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5e02\u5834\u7814\u7a76\u7684\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u67b6\u69cb\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76\u662f\u4e00\u500b\u5206\u6790\u904e\u7a0b\uff0c\u65e8\u5728\u4e86\u89e3 OKR \u65b9\u6cd5\u5728\u5404\u7a2e\u696d\u52d9\u74b0\u5883\u4e2d\u7684\u6709\u6548\u6027\u548c\u9069\u7528\u6027\u3002\u5b83\u8a55\u4f30\u7d44\u7e54\u5982\u4f55\u5be6\u65bd\u8207\u53ef\u64cd\u4f5c\u7684\u7d50\u679c\uff08\u95dc\u9375\u7d50\u679c\uff09\u76f8\u95dc\u7684\u660e\u78ba\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6a19\uff08\u76ee\u6a19\uff09\u4e26\u5f9e\u4e2d\u53d7\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e\u5168\u9762\u5206\u6790\uff0cOKR \u6846\u67b6\u5e02\u5834\u7814\u7a76\u63ed\u793a\u4e86 OKR \u61c9\u7528\u4e2d\u7684\u6700\u4f73\u5be6\u8e10\u3001\u6311\u6230\u548c\u6f5b\u5728\u6539\u9032\u9818\u57df\u3002\u900f\u904e\u5229\u7528\u9019\u9805\u7814\u7a76\uff0c\u516c\u53f8\u53ef\u4ee5\u5ba2\u88fd\u5316 OKR \u7b56\u7565\uff0c\u4ee5\u9069\u61c9\u5176\u7368\u7279\u7684\u71df\u904b\u73fe\u5be6\u548c\u7b56\u7565\u76ee\u6a19\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6846\u67b6\u5c0d\u7d44\u7e54\u7e3e\u6548\u548c\u6210\u9577\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u4f01\u696d\u9700\u8981\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a1863d27\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a1863d27\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u76ee\u6a19\u548c\u4e3b\u8981\u6210\u679c\uff084\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u7814\u7a76\u7684\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u4f7f\u4f01\u696d\u80fd\u5920\u6839\u64da\u884c\u696d\u6a19\u6e96\u5c0d\u5176\u5be6\u8e10\u9032\u884c\u57fa\u6e96\u6e2c\u8a66\uff0c\u4e26\u5f9e\u4ed6\u4eba\u7684\u6210\u529f\u548c\u7f3a\u9677\u4e2d\u5b78\u7fd2\u3002\u5b83\u63d0\u4f9b\u4e86\u5ba2\u88fd\u5316 OKR \u6846\u67b6\u4ee5\u6eff\u8db3\u7d44\u7e54\u7368\u7279\u9700\u6c42\u3001\u589e\u5f37\u5176\u76f8\u95dc\u6027\u548c\u6709\u6548\u6027\u7684\u8def\u7dda\u5716\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6b64\u5916\uff0c\u5e02\u5834\u7814\u7a76\u6709\u52a9\u65bc\u8b58\u5225\u65b0\u8da8\u52e2\u548c\u65b0\u51fa\u73fe\u7684\u6311\u6230\uff0c\u4f7f\u516c\u53f8\u80fd\u5920\u4e3b\u52d5\u8abf\u6574\u5176 OKR \u7b56\u7565\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u500b\u91cd\u8981\u9762\u5411\u662f OKR \u8207\u516c\u53f8\u9858\u666f\u548c\u7b56\u7565\u76ee\u6a19\u7684\u4e00\u81f4\u6027\u3002 OKR \u6846\u67b6\u5e02\u5834\u7814\u7a76\u6709\u52a9\u65bc\u78ba\u4fdd\u516c\u53f8\u7684\u9577\u671f\u9858\u671b\u8207\u70ba\u5718\u968a\u548c\u500b\u4eba\u8a2d\u5b9a\u7684\u71df\u904b\u76ee\u6a19\u4e4b\u9593\u7684\u7121\u7e2b\u6574\u5408\u3002\u9019\u7a2e\u4e00\u81f4\u6027\u5c0d\u65bc\u4fdd\u6301\u5c08\u6ce8\u4e26\u78ba\u4fdd\u4e00\u5207\u52aa\u529b\u90fd\u6709\u52a9\u65bc\u5be6\u73fe\u66f4\u5ee3\u6cdb\u7684\u516c\u53f8\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\u3002\u7136\u800c\uff0c\u5b83\u70ba\u4f01\u696d\u5e36\u4f86\u4e86\u8a31\u591a\u5176\u4ed6\u597d\u8655\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f37\u7684\u7b56\u7565\u91cd\u9ede\uff1a<\/strong> OKR \u8feb\u4f7f\u7d44\u7e54\u512a\u5148\u8003\u616e\u5176\u76ee\u6a19\uff0c\u5c08\u6ce8\u65bc\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002\u9019\u7a2e\u512a\u5148\u9806\u5e8f\u78ba\u4fdd\u8cc7\u6e90\u5f97\u5230\u6709\u6548\u5206\u914d\uff0c\u63a8\u52d5\u5718\u968a\u5c08\u6ce8\u65bc\u9ad8\u5f71\u97ff\u529b\u7684\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u6539\u9032\u7684\u4e00\u81f4\u6027\u548c\u900f\u660e\u5ea6\uff1a<\/strong> OKR \u6846\u67b6\u7684\u4e3b\u8981\u512a\u52e2\u4e4b\u4e00\u662f\u80fd\u5920\u5c07\u500b\u4eba\u548c\u5718\u968a\u76ee\u6a19\u8207\u7d44\u7e54\u7684\u6574\u9ad4\u7b56\u7565\u9858\u666f\u4fdd\u6301\u4e00\u81f4\u3002\u900f\u904e\u900f\u660e\u7684 OKR \u8a2d\u5b9a\u548c\u5171\u4eab\u4f86\u4fc3\u9032\u9019\u7a2e\u5354\u8abf\uff0c\u78ba\u4fdd\u6bcf\u500b\u4eba\u90fd\u671d\u8457\u540c\u4e00\u65b9\u5411\u524d\u9032\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u554f\u8cac\u5236\uff1a<\/strong> \u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76\u63ed\u793a\u77ad\u5982\u4f55\u900f\u904e\u5b9a\u671f\u6aa2\u67e5\u548c\u9032\u5ea6\u5be9\u67e5\u9032\u4e00\u6b65\u52a0\u5f37\u554f\u8cac\u5236\uff0c\u9f13\u52f5\u6301\u7e8c\u7684\u56de\u994b\u5faa\u74b0\u4f86\u63a8\u52d5\u7e3e\u6548\u3002<\/li>\n\n\n\n<li><strong>\u654f\u6377\u6027\u548c\u9748\u6d3b\u6027\uff1a<\/strong> OKR \u7684\u52d5\u614b\u7279\u6027\u4f7f\u7d44\u7e54\u80fd\u5920\u5feb\u901f\u9069\u61c9\u696d\u52d9\u74b0\u5883\u7684\u8b8a\u5316\u3002\u9019\u7a2e\u654f\u6377\u6027\u5728\u7576\u4eca\u5feb\u7bc0\u594f\u7684\u5e02\u5834\u4e2d\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u6a5f\u6703\u548c\u6311\u6230\u7e3d\u662f\u5728\u6beb\u7121\u5fb5\u5146\u7684\u60c5\u6cc1\u4e0b\u51fa\u73fe\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff1a<\/strong> OKR \u6846\u67b6\u5e02\u5834\u7814\u7a76\u8457\u91cd\u65bc\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u65b9\u6cd5\uff0c\u95dc\u9375\u7d50\u679c\u901a\u5e38\u900f\u904e\u7279\u5b9a\u6307\u6a19\u9032\u884c\u91cf\u5316\u3002\u9019\u7a2e\u5c0d\u6578\u64da\u7684\u4f9d\u8cf4\u6709\u52a9\u65bc\u5ba2\u89c0\u8a55\u4f30\u9032\u5c55\u4e26\u78ba\u5b9a\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u5011\u7684\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u7684\u9810\u671f\u7d50\u679c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9b7aa42b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9b7aa42b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u76ee\u6a19\u548c\u4e3b\u8981\u6210\u679c\uff083\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u4e00\u500b\u7d44\u7e54\u4ee5\u52e4\u596e\u548c\u7b56\u7565\u9060\u898b\u5be6\u65bd\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u5e02\u5834\u7814\u7a76\u6642\uff0c\u5b83\u5c31\u70ba\u8b8a\u9769\u6027\u6210\u679c\u5960\u5b9a\u4e86\u57fa\u790e\u2014\u2014\u4ee5\u4e0b\u662f\u57f7\u884c\u826f\u597d\u7684 OKR \u6846\u67b6\u5e02\u5834\u7814\u7a76\u7684\u9810\u671f\u7d50\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u52a0\u5f37\u7d44\u7e54\u5354\u8abf\uff1a<\/strong> \u63a1\u7528 OKR \u7684\u4e3b\u8981\u6210\u679c\u662f\u589e\u5f37\u7d44\u7e54\u5404\u500b\u5c64\u7d1a\u7684\u4e00\u81f4\u6027\u3002\u9019\u7a2e\u4e00\u81f4\u6027\u78ba\u4fdd\u6bcf\u500b\u4eba\u548c\u5718\u968a\u90fd\u81f4\u529b\u65bc\u5be6\u73fe\u7d71\u4e00\u7684\u7b56\u7565\u76ee\u6a19\uff0c\u5f9e\u800c\u986f\u8457\u63d0\u9ad8\u5de5\u4f5c\u7684\u6548\u7387\u548c\u6709\u6548\u6027\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u54e1\u5de5\u656c\u696d\u5ea6\uff1a<\/strong> \u7576\u5718\u968a\u6210\u54e1\u4e86\u89e3\u4ed6\u5011\u7684\u5de5\u4f5c\u5982\u4f55\u76f4\u63a5\u4fc3\u9032\u7d44\u7e54\u7684\u6210\u529f\u6642\uff0c\u4ed6\u5011\u5c31\u6703\u66f4\u6709\u52d5\u529b\u4e26\u66f4\u81f4\u529b\u65bc\u81ea\u5df1\u7684\u89d2\u8272\u3002 OKR \u6846\u67b6\u5e02\u5834\u7814\u7a76\u8868\u660e\uff0c\u656c\u696d\u7684\u54e1\u5de5\u8868\u73fe\u51fa\u66f4\u9ad8\u7684\u751f\u7522\u529b\u3001\u66f4\u597d\u7684\u7e3e\u6548\u548c\u66f4\u4f4e\u7684\u6d41\u52d5\u7387\uff0c\u6709\u52a9\u65bc\u6253\u9020\u66f4\u5177\u6d3b\u529b\u548c\u5f48\u6027\u7684\u7d44\u7e54\u3002<\/li>\n\n\n\n<li><strong>\u7b56\u7565\u57f7\u884c\u7684\u654f\u6377\u6027\uff1a<\/strong> \u63a1\u7528 OKR \u4f7f\u7d44\u7e54\u80fd\u5920\u66f4\u9748\u6d3b\u5730\u57f7\u884c\u7b56\u7565\u3002\u9019\u7a2e\u654f\u6377\u6027\u4f7f\u4f01\u696d\u80fd\u5920\u5feb\u901f\u56de\u61c9\u5e02\u5834\u8b8a\u5316\uff0c\u5728\u5fc5\u8981\u6642\u8abf\u6574\u7b56\u7565\uff0c\u4e26\u5229\u7528\u65b0\u8208\u6a5f\u6703\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u65bc\u6578\u64da\u7684\u6c7a\u7b56\uff1a<\/strong> \u826f\u597d\u5be6\u65bd\u7684\u5e02\u5834\u7814\u7a76\u76ee\u6a19\u548c\u95dc\u9375\u7d50\u679c\u6846\u67b6\u53ef\u4ee5\u57f9\u990a\u6578\u64da\u77e5\u60c5\u6c7a\u7b56\u7684\u6587\u5316\u3002\u900f\u904e\u5efa\u7acb\u660e\u78ba\u7684\u6210\u529f\u6307\u6a19\u4e26\u5b9a\u671f\u5be9\u67e5\u7e3e\u6548\u6578\u64da\uff0c\u7d44\u7e54\u53ef\u4ee5\u6839\u64da\u78ba\u947f\u7684\u8b49\u64da\u800c\u4e0d\u662f\u76f4\u89ba\u505a\u51fa\u7b56\u7565\u6c7a\u7b56\u3002<\/li>\n\n\n\n<li><strong>\u6301\u7e8c\u6539\u9032\u6587\u5316\uff1a<\/strong> \u6709\u6548\u7684 OKR \u6846\u67b6\u6703\u5728\u7d44\u7e54\u5167\u704c\u8f38\u6301\u7e8c\u6539\u5584\u7684\u6587\u5316\u3002\u9019\u7a2e\u6587\u5316\u9f13\u52f5\u5c0d\u6d41\u7a0b\u3001\u7b56\u7565\u548c\u7d50\u679c\u9032\u884c\u6301\u7e8c\u8a55\u4f30\uff0c\u4e26\u6301\u7e8c\u5c08\u6ce8\u65bc\u512a\u5316\u548c\u6210\u9577\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS 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