{"id":45616,"date":"2024-01-26T15:20:22","date_gmt":"2024-01-26T20:20:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=45616"},"modified":"2024-08-30T00:07:18","modified_gmt":"2024-08-30T04:07:18","slug":"%e5%82%b3%e7%b5%b1%e9%85%92%e5%ba%97%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/travel-tourism-hospitality-consulting\/heritage-hotel-market-research\/","title":{"rendered":"\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1>\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-45659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/01\/Heritage-Hotel-Market-Research.jpg\" alt=\"\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\" width=\"1140\" height=\"603\" 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\u9e97\u8332\u5361\u723e\u9813\u9152\u5e97\u5c07\u5962\u83ef\u8207\u6b77\u53f2\u512a\u96c5\u878d\u70ba\u4e00\u9ad4\uff0c\u7d93\u71df\u591a\u5bb6\u6b77\u53f2\u60a0\u4e45\u7684\u9152\u5e97\uff0c\u5176\u4e2d\u5305\u62ec\u4f4d\u65bc\u56db\u5ea7\u6b77\u53f2\u60a0\u4e45\u7684\u5bae\u6bbf\u5167\u7684\u7dad\u4e5f\u7d0d\u9e97\u601d\u5361\u723e\u9813\u9152\u5e97\uff08\u5967\u5730\u5229\uff09\u3002<\/li>\n<li><strong>\u8c9d\u723e\u8499\u98ef\u5e97\uff1a<\/strong> Belmond \u7684\u6295\u8cc7\u7d44\u5408\u5305\u62ec\u6a19\u8a8c\u6027\u9152\u5e97\uff0c\u5982\u5a01\u5c3c\u65af\uff08\u7fa9\u5927\u5229\uff09\u7684 Hotel Cipriani \u548c\u5eab\u65af\u79d1\uff08\u79d8\u9b6f\uff09\u7684 Belmond Hotel Monasterio\uff0c\u6bcf\u5bb6\u9152\u5e97\u90fd\u5c55\u793a\u4e86\u7368\u7279\u7684\u6b77\u53f2\u5143\u7d20\u548c\u7576\u5730\u50b3\u7d71\u3002<\/li>\n<\/ul>\n<h2>\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u7684\u7576\u524d\u8da8\u52e2<\/h2>\n<p>\u50b3\u7d71\u98ef\u5e97\u5e02\u5834\u96a8\u8457\u5ba2\u4eba\u559c\u597d\u3001\u6280\u8853\u9032\u6b65\u548c\u5168\u7403\u65c5\u904a\u8da8\u52e2\u800c\u4e0d\u65b7\u767c\u5c55\u3002\u56e0\u6b64\uff0c\u7dca\u8ddf\u9019\u4e9b\u8da8\u52e2\u5c0d\u65bc\u907a\u7522\u9152\u5e97\u4fdd\u6301\u76f8\u95dc\u6027\u548c\u7af6\u722d\u529b\u81f3\u95dc\u91cd\u8981\u2014\u2014\u4ee5\u4e0b\u662f\u900f\u904e\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u78ba\u5b9a\u7684\u4e00\u4e9b\u7576\u524d\u8da8\u52e2\uff1a<\/p>\n<ul>\n<li><strong>\u5f37\u8abf\u771f\u5be6\u7684\u9ad4\u9a57\uff1a<\/strong> \u5ba2\u4eba\u8d8a\u4f86\u8d8a\u591a\u5730\u5c0b\u6c42\u53cd\u6620\u9152\u5e97\u6240\u5728\u5730\u6b77\u53f2\u548c\u6587\u5316\u7684\u771f\u5be6\u9ad4\u9a57\u3002\u9019\u4e00\u8da8\u52e2\u6b63\u5728\u63a8\u52d5\u50b3\u7d71\u9152\u5e97\u63d0\u4f9b\u66f4\u591a\u6c89\u6d78\u5f0f\u6587\u5316\u9ad4\u9a57\uff0c\u4f8b\u5982\u7576\u5730\u70f9\u98ea\u5de5\u4f5c\u574a\u3001\u6b77\u53f2\u4e4b\u65c5\u548c\u6587\u5316\u6d3b\u52d5\u3002<\/li>\n<li><strong>\u6c38\u7e8c\u6027\u548c\u74b0\u4fdd\u6027\uff1a<\/strong> \u9152\u5e97\u696d\u6b63\u7d93\u6b77\u65e5\u76ca\u589e\u9577\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u8da8\u52e2\u3002\u50b3\u7d71\u9152\u5e97\u6b63\u5728\u900f\u904e\u5be6\u65bd\u74b0\u4fdd\u5be6\u8e10\u4f86\u9069\u61c9\uff0c\u4f8b\u5982\u4f7f\u7528\u518d\u751f\u80fd\u6e90\u3001\u6e1b\u5c11\u6d6a\u8cbb\u4ee5\u53ca\u63d0\u4f9b\u6709\u6a5f\u3001\u7576\u5730\u63a1\u8cfc\u7684\u98df\u54c1\u3002<\/li>\n<li><strong>\u79d1\u6280\u8207\u50b3\u7d71\u7684\u878d\u5408\uff1a<\/strong> \u50b3\u7d71\u9152\u5e97\u5728\u4fdd\u7559\u6b77\u53f2\u9b45\u529b\u7684\u540c\u6642\uff0c\u4e5f\u64c1\u62b1\u73fe\u4ee3\u79d1\u6280\u3002\u9019\u5305\u62ec\u63d0\u4f9b\u9ad8\u79d1\u6280\u8a2d\u65bd\u3001\u6578\u4f4d\u7c3d\u5230\u548c\u6b77\u53f2\u907a\u8e5f\u7684\u865b\u64ec\u5be6\u5883\u4e4b\u65c5\u3002<\/li>\n<li><strong>\u5ba2\u88fd\u5316\u548c\u500b\u4eba\u5316\uff1a<\/strong> \u6839\u64da\u5ba2\u4eba\u7684\u500b\u4eba\u559c\u597d\u91cf\u8eab\u8a02\u88fd\u7684\u500b\u4eba\u5316\u670d\u52d9\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002\u50b3\u7d71\u98ef\u5e97\u6b63\u5728\u4f7f\u7528\u6578\u64da\u5206\u6790\u548c\u4eba\u5de5\u667a\u6167\u4f86\u63d0\u4f9b\u5ba2\u88fd\u5316\u9ad4\u9a57\uff0c\u4f8b\u5982\u500b\u4eba\u5316\u7684\u5ba2\u623f\u8a2d\u65bd\u3001\u5ba2\u88fd\u5316\u7684\u65c5\u904a\u884c\u7a0b\u548c\u500b\u4eba\u5316\u7684\u9910\u98f2\u9078\u64c7\u3002<\/li>\n<li><strong>\u591a\u4ee3\u7684\u547c\u7c72\uff1a<\/strong> \u50b3\u7d71\u98ef\u5e97\u81f4\u529b\u65bc\u5438\u5f15\u6240\u6709\u5e74\u9f61\u5c64\u7684\u4eba\u7fa4\uff0c\u5f9e\u5c0b\u6c42\u503c\u5f97\u5728 Instagram \u4e0a\u5206\u4eab\u7684\u7368\u7279\u9ad4\u9a57\u7684\u5343\u79a7\u4e16\u4ee3\uff0c\u5230\u5c0d\u98ef\u5e97\u6b77\u53f2\u610f\u7fa9\u611f\u8208\u8da3\u7684\u8001\u4e00\u8f29\u3002<\/li>\n<\/ul>\n<h2>\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u4e2d\u4f7f\u7528\u7684\u6280\u8853\u548c\u5de5\u5177<\/h2>\n<p>\u5728\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u4e2d\uff0c\u5148\u9032\u7684\u6280\u8853\u548c\u5de5\u5177\u6709\u52a9\u65bc\u5206\u6790\u548c\u89e3\u91cb\u6578\u64da\u3002\u9019\u4e9b\u6280\u8853\u63d0\u9ad8\u4e86\u5e02\u5834\u6d1e\u5bdf\u7684\u6e96\u78ba\u6027\u548c\u6df1\u5ea6\uff0c\u6307\u5c0e\u50b3\u7d71\u9152\u5e97\u7684\u7b56\u7565\u6c7a\u7b56\u3002<\/p>\n<ul>\n<li><strong>\u6578\u64da\u5206\u6790\u5e73\u53f0\uff1a<\/strong> Google Analytics \u548c Tableau \u7b49\u5de5\u5177\u53ef\u5206\u6790\u8cd3\u5ba2\u8cc7\u6599\u548c\u5e02\u5834\u8da8\u52e2\u3002\u9019\u4e9b\u5e73\u53f0\u6709\u52a9\u65bc\u4e86\u89e3\u5ba2\u4eba\u7684\u884c\u70ba\u3001\u504f\u597d\u548c\u9810\u8a02\u6a21\u5f0f\uff0c\u70ba\u884c\u92b7\u548c\u71df\u904b\u7b56\u7565\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\u3002<\/li>\n<li><strong>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u7cfb\u7d71\uff1a<\/strong> Salesforce \u548c HubSpot \u7b49 CRM \u7cfb\u7d71\u5c0d\u65bc\u7ba1\u7406\u8cd3\u5ba2\u4e92\u52d5\u548c\u500b\u4eba\u5316\u8cd3\u5ba2\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u5011\u5e6b\u52a9\u50b3\u7d71\u9152\u5e97\u8ffd\u8e64\u5ba2\u4eba\u8cc7\u8a0a\u3001\u504f\u597d\u548c\u56de\u994b\uff0c\u5f9e\u800c\u5be6\u73fe\u66f4\u6709\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u548c\u670d\u52d9\u5ba2\u88fd\u5316\u3002<\/li>\n<li><strong>\u793e\u7fa4\u5a92\u9ad4\u5206\u6790\u5de5\u5177\uff1a<\/strong> \u50b3\u7d71\u98ef\u5e97\u53ef\u4ee5\u900f\u904e Hootsuite \u548c Sprout Social \u7b49\u5e73\u53f0\u76e3\u63a7\u548c\u5206\u6790\u5176\u793e\u7fa4\u5a92\u9ad4\u5f62\u8c61\u3002\u9019\u4e9b\u5de5\u5177\u63d0\u4f9b\u4e86\u6709\u95dc\u8cd3\u5ba2\u53c3\u8207\u5ea6\u3001\u60c5\u7dd2\u548c\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u6709\u6548\u6027\u7684\u898b\u89e3\u3002<\/li>\n<\/ul>\n<h2>\u4f01\u696d\u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u7684\u6a5f\u6703<\/h2>\n<p>\u5f9e\u50b3\u7d71\u9152\u5e97\u5e02\u5834\u7814\u7a76\u4e2d\u7372\u5f97\u7684\u898b\u89e3\u70ba\u9019\u500b\u5229\u57fa\u9152\u5e97\u884c\u696d\u7684\u4f01\u696d\u5e36\u4f86\u4e86\u4e00\u4e9b\u6a5f\u6703\u3002 \u2013 \u4e86\u89e3\u5e02\u5834\u52d5\u614b\u548c\u5ba2\u4eba\u504f\u597d\u53ef\u4ee5\u88fd\u5b9a\u7b56\u7565\u6c7a\u7b56\uff0c\u5f9e\u800c\u589e\u5f37\u50b3\u7d71\u98ef\u5e97\u7684\u5438\u5f15\u529b\u548c\u7372\u5229\u80fd\u529b\u3002<\/p>\n<ul>\n<li><strong>\u670d\u52d9\u8207\u9ad4\u9a57\u63d0\u5347\uff1a<\/strong> \u900f\u904e\u4e86\u89e3\u5ba2\u4eba\u7684\u671f\u671b\u548c\u56de\u994b\uff0c\u50b3\u7d71\u98ef\u5e97\u53ef\u4ee5\u8abf\u6574\u5176\u670d\u52d9\u548c\u5ba2\u4eba\u9ad4\u9a57\u3002\u9019\u53ef\u80fd\u5305\u62ec\u63d0\u4f9b\u5ba2\u88fd\u5316\u7684\u907a\u7522\u4e4b\u65c5\u3001\u6587\u5316\u4e3b\u984c\u7684\u9910\u98f2\u9ad4\u9a57\u6216\u5ba2\u88fd\u5316\u7684\u5ba2\u623f\u8a2d\u65bd\u3002<\/li>\n<li><strong>\u958b\u767c\u65b0\u7684\u6536\u5165\u4f86\u6e90\uff1a<\/strong> \u6df1\u5165\u4e86\u89e3\u5ba2\u4eba\u504f\u597d\u548c\u5e02\u5834\u5dee\u8ddd\u53ef\u4ee5\u5e6b\u52a9\u50b3\u7d71\u98ef\u5e97\u8b58\u5225\u548c\u958b\u767c\u65b0\u7684\u6536\u5165\u4f86\u6e90\u3002\u9019\u53ef\u80fd\u6d89\u53ca\u8209\u8fa6\u7279\u5225\u6d3b\u52d5\u3001\u63d0\u4f9b\u4ee5\u907a\u7522\u70ba\u4e3b\u984c\u7684\u5546\u54c1\uff0c\u6216\u5728\u6b77\u53f2\u80cc\u666f\u4e0b\u5275\u9020\u7368\u7279\u7684\u5065\u5eb7\u4f11\u990a\u5730\u3002<\/li>\n<li><strong>\u7b56\u7565\u6539\u9020\u8207\u64f4\u5f35\uff1a<\/strong> \u907a\u7522\u9152\u5e97\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u6307\u5c0e\u6295\u8cc7\u6c7a\u7b56\uff0c\u4f8b\u5982\u7ffb\u65b0\u6216\u64f4\u5efa\uff0c\u78ba\u4fdd\u5b83\u5011\u7b26\u5408\u5e02\u5834\u9700\u6c42\u4e26\u63d0\u9ad8\u907a\u7522\u9152\u5e97\u7684\u6574\u9ad4\u50f9\u503c\u4e3b\u5f35\u3002<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u95dc\u65bc SIS \u570b\u969b<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Heritage hotels offer historical elegance and modern luxury. Heritage Hotel market research analyzes the property&#8217;s unique dynamics.<\/p>","protected":false},"author":1,"featured_media":0,"parent":44644,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45616","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/45616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=45616"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/45616\/revisions"}],"predecessor-version":[{"id":52966,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/45616\/revisions\/52966"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/44644"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=45616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}