{"id":42582,"date":"2023-04-29T19:07:03","date_gmt":"2023-04-29T23:07:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42582"},"modified":"2025-10-17T01:18:22","modified_gmt":"2025-10-17T05:18:22","slug":"%e5%93%81%e7%89%8c%e8%a1%a1%e9%87%8f%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/brand-measurement-market-research\/","title":{"rendered":"\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-81ad583d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-81ad583d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Branding (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7576\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u5546\u696d\u4e16\u754c\u4e2d\uff0c\u7406\u89e3\u548c\u589e\u5f37\u54c1\u724c\u7e3e\u6548\u81f3\u95dc\u91cd\u8981\u3002\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u8a55\u4f30\u54c1\u724c\u6210\u6548\u4e26\u78ba\u5b9a\u6539\u5584\u6a5f\u6703\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u5236\u5b9a\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u4ee5\u53ca\u4f7f\u7d44\u7e54\u80fd\u5920\u589e\u5f37\u54c1\u724c\u8a8d\u77e5\u5ea6\u548c\u57f9\u990a\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff08\u5f9e\u800c\u63a8\u52d5\u696d\u52d9\u6210\u9577\uff09\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u5728\u7576\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u591a\u500b\u54c1\u724c\u722d\u596a\u6d88\u8cbb\u8005\u8a3b\u610f\u529b\u7684\u64c1\u64e0\u5e02\u5834\u4e2d\uff0c\u8861\u91cf\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u77e5\u540d\u5ea6\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u9032\u884c\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\uff0c\u4f01\u696d\u53ef\u4ee5\u767c\u73fe\u8a8d\u77e5\u5ea6\u65b9\u9762\u7684\u5dee\u8ddd\u3002\u9019\u6709\u52a9\u65bc\u4ed6\u5011\u5236\u5b9a\u6709\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u6d3b\u52d5\u548c\u5916\u5c55\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u4e26\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u4eba\u5011\u5148\u524d\u5c0d\u67d0\u4e9b\u54c1\u724c\u7684\u9ad4\u9a57\u53ef\u80fd\u6703\u5f37\u70c8\u5f71\u97ff\u4ed6\u5011\u672a\u4f86\u7684\u8cfc\u8cb7\u9078\u64c7\u3002\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u53ef\u5354\u52a9\u7d44\u7e54\u8861\u91cf\u6d88\u8cbb\u8005\u5c0d\u5176\u54c1\u724c\u7684\u770b\u6cd5\u548c\u806f\u60f3\u3002\u900f\u904e\u9019\u500b\u904e\u7a0b\uff0c\u4ed6\u5011\u80fd\u5920\u8a8d\u8b58\u5230\u7a4d\u6975\u7684\u65b9\u9762\u548c\u9700\u8981\u6539\u9032\u7684\u9818\u57df\uff0c\u9019\u5c07\u6709\u52a9\u65bc\u5b8c\u5584\u7d44\u7e54\u7684\u6574\u9ad4\u54c1\u724c\u5730\u4f4d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\uff0c\u4f01\u696d\u53ef\u4ee5\u8a55\u4f30\u5176\u54c1\u724c\u8cc7\u7522\u4e26\u5206\u6790\u5176\u54c1\u724c\u6d3b\u52d5\u7684\u8ca8\u5e63\u6548\u679c\u3002\u9019\u6709\u52a9\u65bc\u5c31\u8cc7\u6e90\u5206\u914d\u548c\u7b56\u7565\u898f\u5283\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u662f\u6536\u96c6\u8cc7\u8a0a\u4ee5\u63d0\u9ad8\u54c1\u724c\u7e3e\u6548\u7684\u904e\u7a0b\u3002\u900f\u904e\u5206\u6790\u8207\u54c1\u724c\u76f8\u95dc\u7684\u4e0d\u540c\u7d44\u6210\u90e8\u5206\uff0c\u4f8b\u5982\u610f\u8b58\u3001\u611f\u77e5\u3001\u5fe0\u8aa0\u5ea6\u548c\u8cc7\u7522\uff0c\u4f01\u696d\u53ef\u4ee5\u7372\u5f97\u91cd\u8981\u7684\u77e5\u8b58\uff0c\u5f9e\u800c\u6539\u5584\u5176\u54c1\u724c\u4e26\u4fc3\u9032\u696d\u52d9\u6210\u9577\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5145\u5206\u7406\u89e3\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u7684\u95dc\u9375\u8981\u7d20\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/strong> \u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u8861\u91cf\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a8d\u53ef\u5ea6\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u7814\u7a76\u9867\u5ba2\u504f\u597d\u548c\u8cfc\u8cb7\u6c7a\u7b56\u904e\u7a0b\u7684\u5f71\u97ff\u3002<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1a<\/strong> \u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u8a55\u4f30\u5ba2\u6236\u5728\u6709\u5176\u4ed6\u9078\u64c7\u7684\u60c5\u6cc1\u4e0b\u4fdd\u6301\u5c0d\u7279\u5b9a\u54c1\u724c\u5fe0\u8aa0\u7684\u53ef\u80fd\u6027\u3002\u5206\u6790\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4f7f\u4f01\u696d\u80fd\u5920\u78ba\u5b9a\u5ba2\u6236\u4fdd\u7559\u7684\u5f71\u97ff\u56e0\u7d20\uff0c\u4e26\u5236\u5b9a\u5efa\u7acb\u6301\u4e45\u806f\u7e6b\u7684\u8a08\u5283\u3002<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u8cc7\u7522\uff1a<\/strong> \u5b83\u63cf\u8ff0\u4e86\u5f9e\u4e0d\u540c\u89d2\u5ea6\u89c0\u5bdf\u6642\u4efb\u4f55\u7d66\u5b9a\u5546\u6a19\u9805\u76ee\u7684\u50f9\u503c\u3002\u900f\u904e\u9032\u884c\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\uff0c\u7d44\u7e54\u53ef\u4ee5\u78ba\u5b9a\u5176\u54c1\u724c\u7684\u50f9\u503c\uff0c\u4ee5\u505a\u51fa\u7b56\u7565\u898f\u5283\u6c7a\u7b56\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u7684\u6a5f\u6703\u8207\u597d\u8655<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/09\/pexels-enginakyurt-1437318.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" class=\"wp-image-53276\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u4e86\u89e3\u4e26\u512a\u5316\u5176\u54c1\u724c\u7e3e\u6548\u3002\u4f01\u696d\u61c9\u8a72\u8003\u616e\u5229\u7528\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u6240\u63d0\u4f9b\u7684\u597d\u8655\u3002\u4e00\u4e9b\u6a5f\u6703\u548c\u597d\u8655\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7af6\u54c1\u5206\u6790\uff1a<\/strong> \u900f\u904e\u9032\u884c\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\uff0c\u4f01\u696d\u53ef\u4ee5\u8a55\u4f30\u81ea\u5df1\u8207\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u7684\u8868\u73fe\u3002\u900f\u904e\u6b64\u6d41\u7a0b\u7372\u5f97\u6709\u50f9\u503c\u7684\u898b\u89e3\u6709\u52a9\u65bc\u4e86\u89e3\u5e02\u5834\u5b9a\u4f4d\uff0c\u4e26\u80fd\u5920\u8b58\u5225\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u6216\u63d0\u4f9b\u6f5b\u5728\u7684\u5dee\u7570\u5316\u6a5f\u6703\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u611f\u77e5\u8207\u60c5\u7dd2\u5206\u6790\uff1a<\/strong> \u5236\u5b9a\u6210\u529f\u7684\u54c1\u724c\u7b56\u7565\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8cf4\u65bc\u4e86\u89e3\u5ba2\u6236\u5c0d\u516c\u53f8\u7522\u54c1\u6216\u670d\u52d9\u7684\u770b\u6cd5\u3002\u56e0\u6b64\uff0c\u9032\u884c\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u6839\u64da\u5ba2\u6236\u56de\u994b\u5ba2\u88fd\u5316\u8a0a\u606f\u548c\u7522\u54c1\u4f9b\u61c9\uff0c\u4e26\u70ba\u4f01\u696d\u63d0\u4f9b\u6709\u95dc\u5ba2\u6236\u9700\u6c42\u7684\u91cd\u8981\u898b\u89e3\u3002<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>\u8ffd\u8e64\u54c1\u724c\u5065\u5eb7\u72c0\u6cc1\uff1a<\/strong> \u4f01\u696d\u54c1\u724c\u7684\u6574\u9ad4\u5065\u5eb7\u72c0\u6cc1\uff0c\u5305\u62ec\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u6eff\u610f\u5ea6\u7b49\u5c6c\u6027\u4ee5\u53ca\u54c1\u724c\u8cc7\u7522\uff0c\u53ef\u4ee5\u900f\u904e\u5b9a\u671f\u8861\u91cf\u6d41\u7a0b\u9032\u884c\u76e3\u63a7\u3002<\/span><\/li>\n\n\n\n<li><strong>\u78ba\u5b9a\u5ba2\u6236\u7fa4\uff1a<\/strong> \u900f\u904e\u9032\u884c\u54c1\u724c\u8861\u91cf\u7814\u7a76\uff0c\u4f01\u696d\u53ef\u4ee5\u627e\u51fa\u5176\u6700\u91cd\u8981\u7684\u5ba2\u6236\u7fa4\uff0c\u4e26\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u7684\u7368\u7279\u9700\u6c42\u548c\u504f\u597d\u3002\u9019\u4e9b\u8cc7\u8a0a\u6709\u52a9\u65bc\u5275\u5efa\u7279\u5b9a\u7684\u5ee3\u544a\u65b9\u6cd5\u548c\u500b\u4eba\u5316\u7684\u6d88\u8cbb\u8005\u53c3\u8207\u3002<\/li>\n\n\n\n<li><strong>\u512a\u5316\u7522\u54c1\u4f9b\u61c9\uff1a<\/strong> \u900f\u904e\u5206\u6790\u5ba2\u6236\u5982\u4f55\u770b\u5f85\u516c\u53f8\u7684\u7522\u54c1\/\u670d\u52d9\uff0c\u4f01\u696d\u53ef\u4ee5\u8a55\u4f30\u5176\u7f3a\u9ede\u4e26\u589e\u5f37\u5176\u6240\u63d0\u4f9b\u7684\u670d\u52d9\uff0c\u5f9e\u800c\u4f7f\u5ba2\u6236\u66f4\u52a0\u6eff\u610f\u4e26\u4fdd\u6301\u5fe0\u8aa0\u3002<\/li>\n\n\n\n<li><strong>\u652f\u63f4\u6c7a\u7b56\uff1a<\/strong> \u5e02\u5834\u7814\u7a76\u7372\u5f97\u6578\u64da\u9a45\u52d5\u6d1e\u5bdf\u7684\u80fd\u529b\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5728\u5404\u500b\u65b9\u9762\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u65bc\u7522\u54c1\u958b\u767c\u3001\u5b9a\u50f9\u7b56\u7565\uff0c\u751a\u81f3\u884c\u92b7\/\u50b3\u64ad\u898f\u5283\u3002<\/li>\n\n\n\n<li><strong>\u8861\u91cf\u6295\u8cc7\u5831\u916c\u7387\uff1a<\/strong> \u70ba\u4e86\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6295\u8cc7\u56de\u5831 (ROI) \u4e26\u6839\u64da\u9700\u8981\u9032\u884c\u5fc5\u8981\u7684\u8abf\u6574\uff0c\u4f01\u696d\u9700\u8981\u8a55\u4f30\u54c1\u724c\u5efa\u7acb\u5de5\u4f5c\u5982\u4f55\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u92b7\u552e\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1a<\/strong> \u4e86\u89e3\u5f71\u97ff\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u56e0\u7d20\u4f7f\u4f01\u696d\u80fd\u5920\u5236\u5b9a\u6709\u6548\u7684\u7b56\u7565\u4f86\u57f9\u990a\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6311\u6230\u548c\u9650\u5236<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u63d0\u4f9b\u4e86\u8a31\u591a\u597d\u8655\u548c\u6a5f\u9047\uff0c\u4f46\u5b83\u4e5f\u5e36\u4f86\u4e86\u4f01\u696d\u5fc5\u9808\u8003\u616e\u7684\u6311\u6230\u548c\u9650\u5236\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u89c0\u6027\uff1a<\/strong> \u500b\u4eba\u7d93\u9a57\u548c\u50f9\u503c\u89c0\u5f71\u97ff\u500b\u4eba\u5982\u4f55\u89e3\u8b80\u54c1\u724c\uff0c\u9032\u800c\u5c0e\u81f4\u54c1\u724c\u8a8d\u77e5\u7684\u4e3b\u9ad4\u6027\u3002\u4e3b\u89c0\u6027\u53ef\u80fd\u6703\u963b\u7919\u7372\u5f97\u4e00\u81f4\u4e14\u53ef\u9760\u7684\u6e2c\u91cf\u7d50\u679c\u3002<\/li>\n\n\n\n<li><strong>\u6210\u672c\u548c\u6642\u9593\u5bc6\u96c6\uff1a<\/strong> \u5168\u9762\u7684\u54c1\u724c\u8861\u91cf\u7814\u7a76\u901a\u5e38\u9700\u8981\u5927\u91cf\u8cc7\u6e90\uff0c\u4f8b\u5982\u8ca1\u52d9\u6295\u8cc7\u548c\u6280\u8853\u4eba\u54e1\u3002\u4e8b\u5be6\u8b49\u660e\uff0c\u5206\u914d\u6b64\u985e\u52aa\u529b\u6240\u9700\u7684\u8db3\u5920\u8cc7\u91d1\u548c\u4eba\u529b\u53ef\u80fd\u5f88\u56f0\u96e3\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u8f03\u5c0f\u7684\u516c\u53f8\u800c\u8a00\u3002<\/li>\n\n\n\n<li><strong>\u9694\u96e2\u8b8a\u6578\u7684\u56f0\u96e3\uff1a<\/strong> \u54c1\u724c\u901a\u5e38\u5728\u52d5\u614b\u74b0\u5883\u4e2d\u904b\u71df\uff0c\u5176\u4e2d\u5b58\u5728\u8a31\u591a\u53ef\u80fd\u5f71\u97ff\u6d88\u8cbb\u8005\u8a8d\u77e5\u7684\u5916\u90e8\u56e0\u7d20\uff0c\u4f8b\u5982\u7d93\u6fdf\u72c0\u6cc1\u6216\u7af6\u722d\u5c0d\u624b\u7684\u6d3b\u52d5\u3002\u5c07\u7279\u5b9a\u54c1\u724c\u63a8\u5ee3\u5de5\u4f5c\u7684\u5f71\u97ff\u8207\u9019\u4e9b\u5916\u90e8\u56e0\u7d20\u9694\u96e2\u53ef\u80fd\u5177\u6709\u6311\u6230\u6027\u3002<\/li>\n\n\n\n<li><strong>\u5feb\u901f\u8b8a\u5316\u7684\u5e02\u5834\u8da8\u52e2\uff1a<\/strong> \u6d88\u8cbb\u8005\u504f\u597d\u548c\u5e02\u5834\u8da8\u52e2\u7684\u5feb\u901f\u8b8a\u5316\u53ef\u80fd\u6703\u4f7f\u5148\u524d\u7684\u54c1\u724c\u6307\u6a19\u8b8a\u5f97\u6beb\u7121\u7528\u8655\u3002\u7dad\u6301\u76f8\u95dc\u89c0\u9ede\u53ef\u80fd\u9700\u8981\u5805\u6301\u4e0d\u61c8\u7684\u7814\u7a76\u52aa\u529b\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u6e96\u78ba\u6027\u548c\u53ef\u9760\u6027\uff1a<\/strong> \u62bd\u6a23\u8aa4\u5dee\u6216\u56de\u61c9\u504f\u5dee\u6703\u5f71\u97ff\u54c1\u724c\u8861\u91cf\u7814\u7a76\u7684\u6e96\u78ba\u6027\u548c\u53ef\u9760\u6027\u3002<\/li>\n\n\n\n<li><strong>\u8861\u91cf\u9577\u671f\u5f71\u97ff\u7684\u56f0\u96e3\uff1a<\/strong> \u54c1\u724c\u8861\u91cf\u901a\u5e38\u96c6\u4e2d\u65bc\u77ed\u671f\u8868\u73fe\u4f5c\u70ba\u95dc\u9375\u6307\u6a19\u3002\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u8861\u91cf\u54c1\u724c\u63a8\u5ee3\u5de5\u4f5c\u5c0d\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u64c1\u8b77\u5ea6\u7684\u5f71\u97ff\u53ef\u80fd\u5177\u6709\u6311\u6230\u6027\u3002<\/li>\n\n\n\n<li><strong>\u96b1\u79c1\u6b0a\u554f\u984c\u548c\u898f\u5b9a\uff1a<\/strong> \u6d89\u53ca\u6536\u96c6\u6d88\u8cbb\u8005\u8cc7\u6599\u7684\u54c1\u724c\u8861\u91cf\u7814\u7a76\u61c9\u8003\u616e\u96b1\u79c1\u554f\u984c\u4e26\u9075\u5b88 GDPR \u7b49\u76f8\u95dc\u8cc7\u6599\u4fdd\u8b77\u6cd5\u898f\u3002\u56b4\u683c\u9075\u5b88\u7d66\u5b9a\u898f\u5247\u4ee5\u9632\u6b62\u4efb\u4f55\u6cd5\u5f8b\u6216\u8ca1\u52d9\u554f\u984c\u975e\u5e38\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u898b\u89e3\u7684\u53ef\u64cd\u4f5c\u6027\uff1a<\/strong> \u96d6\u7136\u9032\u884c\u54c1\u724c\u8861\u91cf\u7814\u7a76\u53ef\u4ee5\u70ba\u516c\u53f8\u63d0\u4f9b\u91cd\u8981\u7684\u7d93\u9a57\u6559\u8a13\uff0c\u4f46\u5728\u5617\u8a66\u5c07\u9019\u4e9b\u7d93\u9a57\u6559\u8a13\u5be6\u65bd\u70ba\u53ef\u884c\u7684\u8a08\u5283\u6642\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u9047\u5230\u6311\u6230\uff0c\u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u6b64\u985e\u7814\u7a76\u7684\u7121\u6548\u4f7f\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u7684\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u5982\u4f55\u5e6b\u52a9\u4f01\u696d<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/Brand-awareness-market-research.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" class=\"wp-image-52718\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a>, our brand measurement market research services are designed to empower businesses with the insights they need to build and sustain strong, competitive brands in the global marketplace. Here\u2019s how our brand measurement market research&nbsp;helps businesses achieve their goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6df1\u5165\u7684\u54c1\u724c\u5206\u6790<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u5168\u9762\u8a55\u4f30\u60a8\u54c1\u724c\u76ee\u524d\u7684\u5e02\u5834\u5730\u4f4d\uff0c\u8b58\u5225\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u5229\u7528\u5b9a\u6027\u548c\u5b9a\u91cf\u6578\u64da\u4f86\u63d0\u4f9b\u54c1\u724c\u7e3e\u6548\u7684\u6574\u9ad4\u8996\u5716\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5718\u968a\u63d0\u4f9b<\/strong> \u8a73\u7d30\u7684\u5831\u544a\u7a81\u986f\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u54c1\u724c\u8a8d\u77e5\u5ea6\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7b49\u95dc\u9375\u6307\u6a19\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u7af6\u722d\u6a19\u7aff\u7ba1\u7406<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>SIS \u78ba\u5be6<\/strong> \u6bd4\u8f03\u5206\u6790\u4f86\u8861\u91cf\u60a8\u7684\u54c1\u724c\u8207\u884c\u696d\u7af6\u722d\u5c0d\u624b\u7684\u5dee\u7570\uff0c\u78ba\u5b9a\u60a8\u7684\u512a\u52e2\u9818\u57df\u4ee5\u53ca\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u5305\u62ec\u8ffd\u8e64\u60a8\u7684\u54c1\u724c\u76f8\u5c0d\u65bc\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u7684\u4e00\u6bb5\u6642\u9593\u5167\u7684\u8868\u73fe\u7684\u57fa\u6e96\u7814\u7a76\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u63ed\u793a\u7af6\u722d\u512a\u52e2\u548c\u6f5b\u5728\u5a01\u8105\u7684\u8a55\u4f30\uff0c\u6709\u52a9\u65bc\u7b56\u7565\u6c7a\u7b56\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u6d1e\u5bdf\u548c\u7d30\u5206<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6211\u5011\u7684\u5718\u968a\u63d0\u4f9b<\/strong> \u900f\u904e\u5206\u6790\u4eba\u53e3\u7d71\u8a08\u3001\u5fc3\u7406\u548c\u884c\u70ba\u6578\u64da\u4f86\u5168\u9762\u4e86\u89e3\u5ba2\u6236\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u7d30\u5206\u7814\u7a76\u53ef\u8b58\u5225\u4e0d\u540c\u7684\u5ba2\u6236\u7fa4\uff0c\u5f9e\u800c\u9032\u884c\u6709\u91dd\u5c0d\u6027\u7684\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u4e0d\u540c\u5ba2\u6236\u7fa4\u7684\u7368\u7279\u9700\u6c42\u8207\u504f\u597d\uff0c\u52a0\u5f37\u500b\u4eba\u5316\u884c\u92b7\u5de5\u4f5c\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u8cc7\u7522\u8861\u91cf<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>SIS \u78ba\u5be6<\/strong> \u900f\u904e\u54c1\u724c\u8cc7\u7522\u7b49\u6307\u6a19\u8a55\u4f30\u54c1\u724c\u50f9\u503c\uff0c\u5176\u4e2d\u5305\u62ec\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u54c1\u724c\u95dc\u806f\u6027\u548c\u611f\u77e5\u54c1\u8cea\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u63a1\u7528\u5148\u9032\u6280\u8853\u4f86\u91cf\u5316\u60a8\u54c1\u724c\u7684\u7121\u5f62\u8cc7\u7522\uff0c\u63d0\u4f9b\u5176\u5e02\u5834\u50f9\u503c\u7684\u6e05\u6670\u5716\u50cf\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u7e31\u5411\u7814\u7a76\u8ffd\u8e64\u54c1\u724c\u8cc7\u7522\u96a8\u6642\u9593\u7684\u8b8a\u5316\uff0c\u5e6b\u52a9\u4f01\u696d\u8861\u91cf\u5176\u54c1\u724c\u7b56\u7565\u7684\u5f71\u97ff\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5e02\u5834\u8da8\u52e2\u5206\u6790<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u76e3\u63a7\u5f71\u97ff\u54c1\u724c\u7e3e\u6548\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b0\u8208\u8da8\u52e2\u548c\u8b8a\u5316\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u8da8\u52e2\u5206\u6790\u53ef\u4ee5\u9810\u6e2c\u672a\u4f86\u7684\u5e02\u5834\u72c0\u6cc1\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u4e3b\u52d5\u8abf\u6574\u5176\u54c1\u724c\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5718\u968a\u63d0\u4f9b<\/strong> \u95dc\u65bc\u5982\u4f55\u4f7f\u60a8\u7684\u54c1\u724c\u8207\u7576\u524d\u548c\u672a\u4f86\u7684\u5e02\u5834\u8da8\u52e2\u4fdd\u6301\u4e00\u81f4\u7684\u53ef\u884c\u898b\u89e3\uff0c\u78ba\u4fdd\u76f8\u95dc\u6027\u548c\u7af6\u722d\u529b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5065\u5eb7\u8ffd\u8e64<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>SIS \u78ba\u5be6<\/strong> \u900f\u904e\u5b9a\u671f\u8abf\u67e5\u548c\u56de\u994b\u6a5f\u5236\u6301\u7e8c\u76e3\u63a7\u60a8\u7684\u54c1\u724c\u5065\u5eb7\u72c0\u6cc1\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u63d0\u4f9b\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u7684\u5373\u6642\u6578\u64da\uff0c\u4f8b\u5982\u5ba2\u6236\u6eff\u610f\u5ea6\u3001\u54c1\u724c\u56de\u61b6\u548c\u6de8\u63a8\u85a6\u503c (NPS)\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u6301\u7e8c\u8a55\u4f30\u4ee5\u5118\u65e9\u767c\u73fe\u6f5b\u5728\u554f\u984c\uff0c\u5f9e\u800c\u53ca\u6642\u63a1\u53d6\u4e7e\u9810\u63aa\u65bd\u4ee5\u7dad\u6301\u54c1\u724c\u5065\u5eb7\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u7b56\u7565\u5efa\u8b70<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6211\u5011\u7684\u5718\u968a\u63d0\u4f9b<\/strong> \u5c08\u5bb6\u6839\u64da\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u7d50\u679c\u63d0\u51fa\u5efa\u8b70\uff0c\u6307\u5c0e\u52a0\u5f37\u54c1\u724c\u7684\u7b56\u7565\u8209\u63aa\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u7814\u8a0e\u6703\u548c\u7b56\u7565\u6703\u8b70\uff0c\u5e6b\u52a9\u4f01\u696d\u6709\u6548\u5be6\u65bd\u6578\u64da\u9a45\u52d5\u7684\u54c1\u724c\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u652f\u6301\u958b\u767c\u5275\u65b0\u7684\u54c1\u724c\u6d3b\u52d5\uff0c\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u4e26\u63a8\u52d5\u696d\u52d9\u6210\u9577\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u88fd\u5316\u5831\u544a\u548c\u8996\u89ba\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>SIS \u78ba\u5be6<\/strong> \u63d0\u4f9b\u91cf\u8eab\u8a02\u88fd\u7684\u5831\u544a\uff0c\u4ee5\u6e05\u6670\u4e14\u53ef\u64cd\u4f5c\u7684\u683c\u5f0f\u5448\u73fe\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u6578\u64da\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u7684\u5e02\u5834\u7814\u7a76<\/strong> \u5305\u62ec\u76f4\u89c0\u7684\u8996\u89ba\u5316\uff0c\u4f8b\u5982\u5100\u8868\u677f\u548c\u8cc7\u8a0a\u5716\u8868\uff0c\u4f7f\u5229\u5bb3\u95dc\u4fc2\u4eba\u53ef\u4ee5\u8f15\u9b06\u7406\u89e3\u8907\u96dc\u7684\u6578\u64da\u3002<\/li>\n\n\n\n<li><strong>\u6211\u5011\u9032\u884c<\/strong> \u6f14\u793a\u548c\u7c21\u5831\uff0c\u4ee5\u78ba\u4fdd\u6709\u6548\u50b3\u9054\u95dc\u9375\u898b\u89e3\u4e26\u5c07\u5176\u6574\u5408\u5230\u60a8\u7684\u696d\u52d9\u7b56\u7565\u4e2d\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u95dc\u65bc SIS \u570b\u969b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a 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\u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\u662f\u589e\u5f37\u54c1\u724c\u8a8d\u77e5\u5ea6\u548c\u57f9\u990a\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u4ee5\u63a8\u52d5\u696d\u52d9\u6210\u9577\u7684\u95dc\u9375\u3002<\/p>","protected":false},"author":1,"featured_media":69131,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42582","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/42582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=42582"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/42582\/revisions"}],"predecessor-version":[{"id":71401,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/42582\/revisions\/71401"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69131"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=42582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}