{"id":42297,"date":"2023-04-11T18:06:04","date_gmt":"2023-04-11T22:06:04","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42297"},"modified":"2026-01-25T19:05:38","modified_gmt":"2026-01-26T00:05:38","slug":"%e5%a2%a8%e8%a5%bf%e5%93%a5%e5%8c%96%e5%a6%9d%e5%93%81%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/latin-america\/%e6%8b%89%e4%b8%81%e7%be%8e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e5%a2%a8%e8%a5%bf%e5%93%a5%e5%8c%96%e5%a6%9d%e5%93%81%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u58a8\u897f\u54e5\u5316\u599d\u54c1\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3-1024x574.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" class=\"wp-image-66238\" style=\"width:1350px\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Cosmetics-in-mexico-3.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\">\u904e\u53bb\u5e7e\u5341\u5e74\u4f86\uff0c\u57fa\u65bc\u6d88\u8cbb\u8005\u9700\u6c42\u3001\u74b0\u5883\u554f\u984c\u3001\u9053\u5fb7\u548c\u7372\u5229\u80fd\u529b\uff0c\u5316\u599d\u54c1\u5e02\u5834\u7d93\u6b77\u4e86\u5e7e\u6b21\u8b8a\u5316\u3002\u96a8\u8457\u6d88\u8cbb\u8005\u5c0d\u8b77\u819a\u54c1\u548c\u5316\u599d\u54c1\u7684\u4e86\u89e3\u8d8a\u4f86\u8d8a\u591a\uff0c\u4ee5\u53ca\u5c0d\u74b0\u5883\u548c\u52d5\u7269\u5f71\u97ff\u7684\u8a8d\u8b58\u4e0d\u65b7\u589e\u5f37\uff0c\u4f01\u696d\u5fc5\u9808\u62ff\u51fa\u5275\u65b0\u7684\u7522\u54c1\u548c\u884c\u92b7\u7b56\u7565\u624d\u80fd\u9032\u5165\u9019\u500b\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u3002\u56e0\u6b64\uff0c\u58a8\u897f\u54e5\u5316\u599d\u54c1\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u4efb\u4f55\u60f3\u8981\u5728\u8a72\u884c\u696d\u53d6\u5f97\u6210\u529f\u7684\u4f01\u696d\u4f86\u8aaa\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u5e02\u5834\u7814\u7a76\u6982\u6cc1<\/h2>\n\n\n\n<p class=\"p2\">\u4e16\u754c\u6b63\u5728\u767c\u751f\u8b8a\u5316\uff0c\u5927\u591a\u6578\u4f01\u696d\u6b63\u5728\u671d\u8457\u66f4\u6c38\u7e8c\u7684\u65b9\u5411\u767c\u5c55\u3002\u5316\u599d\u54c1\u884c\u696d\u4ea6\u662f\u5982\u6b64\u3002 2021\u5e74\uff0c\u58a8\u897f\u54e5\u53c3\u8b70\u9662\u4e00\u81f4\u6295\u7968\u7981\u6b62\u5316\u599d\u54c1\u52d5\u7269\u8a66\u9a57\uff0c\u9019\u4e0d\u50c5\u662f\u6b77\u53f2\u6027\u6c7a\u5b9a\uff0c\u58a8\u897f\u54e5\u4e5f\u6210\u70ba\u5317\u7f8e\u7b2c\u4e00\u500b\u9019\u6a23\u505a\u7684\u570b\u5bb6\u3002<\/p>\n\n\n\n<p class=\"p2\">Cosmetics play a key role in Mexico\u2019s business world, and thus, conducting market <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/extreme-persona-research\/\" title=\"\u6975\u7aef\u89d2\u8272\u7814\u7a76\"  data-wpil-monitor-id=\"3367\">research is of extreme<\/a> importance for companies looking to build or expand their presence in the cosmetics industry. The country still attracts investors who have established manufacturing and distribution plants there and who use Mexico as their distribution center for Latin America.<\/p>\n\n\n\n<p class=\"p2\">\u66f4\u91cd\u8981\u7684\u662f\uff0c\u58a8\u897f\u54e5\u4e2d\u7522\u968e\u7d1a\u5728\u904e\u53bb\u5e7e\u5e74\u4e2d\u5927\u5e45\u6210\u9577\u3002\u5b83\u7684\u652f\u51fa\u9810\u7b97\u4e5f\u662f\u5982\u6b64\uff0c\u6211\u5011\u4e0d\u80fd\u5fd8\u8a18\u7e3d\u6536\u5165\u6c34\u6e96\u7684\u4e0a\u5347\uff0c\u9019\u5c0d\u6d88\u8cbb\u6a21\u5f0f\u548c\u8da8\u52e2\u7522\u751f\u4e86\u91cd\u5927\u5f71\u97ff\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u5316\u599d\u54c1\u884c\u696d\u7684\u4e3b\u8981\u8da8\u52e2\u548c\u9a45\u52d5\u56e0\u7d20<\/h2>\n\n\n\n<p class=\"p2\">\u5316\u599d\u54c1\u548c\u500b\u4eba\u8b77\u7406\u54c1\u662f\u58a8\u897f\u54e5\u6d88\u8cbb\u54c1\u7684\u91cd\u8981\u6b21\u7522\u696d\u3002\u8a72\u570b\u7684\u5316\u599d\u54c1\u548c\u500b\u4eba\u8b77\u7406\u7522\u54c1\u6392\u540d\u4e16\u754c\u524d\u5341\u3002\u6b64\u5916\uff0c\u5b83\u662f\u62c9\u4e01\u7f8e\u6d32\u6700\u5927\u7684\u7f8e\u5bb9\u7522\u54c1\u5e02\u5834\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p class=\"p2\">\u58a8\u897f\u54e5\u4e5f\u5f9e\u97d3\u570b\u9032\u53e3\u5927\u91cf\u7f8e\u5bb9\u7522\u54c1\uff0c\u4f46\u7f8e\u570b\u4ecd\u662f\u8a72\u570b\u7684\u4e3b\u8981\u9032\u53e3\u570b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u5316\u599d\u54c1\u7522\u696d\u7684\u6a5f\u9047<\/h2>\n\n\n\n<p class=\"p2\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/market-research-tijuana-mexico\/\" title=\"Market Research in Tijuana, Mexico\"  data-wpil-monitor-id=\"2539\">Mexico\u2019s cosmetics market<\/a> is expected to grow. Moreover, the increasing demand for organic, non-animal-tested, and cruelty-free products makes the Mexican cosmetics market much more attractive to consumers.<\/p>\n\n\n\n<p class=\"p2\">\u4e0d\u53ea\u5973\u6027\uff0c\u7537\u6027\u4e5f\u5927\u91cf\u8cfc\u8cb7\u5316\u599d\u54c1\u548c\u8b77\u819a\u8b77\u9aee\u7522\u54c1\u3002\u7f8e\u5bb9\u610f\u8b58\u7684\u589e\u5f37\u548c\u54c1\u724c\u7a2e\u985e\u7684\u589e\u52a0\u4fc3\u4f7f\u7537\u6027\u9867\u5ba2\u5728\u7db2\u8def\u4e0a\u4ee5\u53ca\u5c08\u8ce3\u5e97\u3001\u8d85\u5e02\u3001\u85e5\u5c40\u7b49\u8655\u9032\u884c\u66f4\u591a\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p class=\"p2\">\u5728\u58a8\u897f\u54e5\uff0c\u5404\u7a2e\u7f8e\u5bb9\u548c\u8b77\u7406\u516c\u53f8\u7af6\u722d\u6fc0\u70c8\uff0c\u9019\u63a8\u52d5\u4e86\u8a31\u591a\u4e0d\u540c\u7684\u5546\u696d\u7b56\u7565\u4f86\u5438\u5f15\u548c\u7dad\u6301\u5ba2\u6236\uff1b\u4f8b\u5982\uff0c\u7522\u54c1\u5275\u65b0\u3001\u64f4\u5f35\u3001\u5408\u4f75\u3001\u5408\u4f5c\u548c\u6536\u8cfc\u3002\u900f\u904e\u500b\u4eba\u7db2\u7ad9\u5efa\u7acb\u7dda\u4e0a\u5f62\u50cf\u6216\u5728\u4e9e\u99ac\u905c\u7b49\u4e3b\u8981\u7dda\u4e0a\u96f6\u552e\u5e73\u53f0\u4e0a\u63d0\u4f9b\u7522\u54c1\u4e5f\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"p2\">\u5f9e\u5206\u92b7\u65b9\u5f0f\u4f86\u770b\uff0c\u76f4\u92b7\u5e02\u5834\u4f54\u6709\u7387\u6700\u9ad8\uff0c\u5176\u6b21\u662f\u8d85\u5e02\u3002\u5728\u5ee3\u544a\u65b9\u9762\uff0c\u6700\u5e38\u898b\u7684\u65b9\u6cd5\u662f\u6fc0\u9032\u7684\u5ee3\u544a\u548c\u7bc0\u76ee\u8d0a\u52a9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u9762\u81e8\u7684\u6311\u6230<\/h2>\n\n\n\n<p class=\"p2\">Although Mexico\u2019s free trade agreements with most countries are essentially a good thing, they can present a challenge. Thanks to the free trade agreements, consumers can buy cosmetics and skin care products from Europe, North America, and Asia, and as a result, they have a large selection to choose from. This leads to intense competition for any company that is looking at exports to Mexico. The list of companies such as Procter &amp; Gamble, Unilever, Colgate-Palmolive, Est\u00e9e Lauder, Betterware de Mexico, L\u2019OREAL, and more may provide a testing environment for a new enterprise. Consequently, it requires <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/heavy-machinery-market-research\/\" title=\"\u91cd\u578b\u6a5f\u68b0\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5393\">heavy investment in marketing<\/a>, online as well as offline. That being said, there is still ample opportunity for international players to enter this market.<\/p>\n\n\n\n<p class=\"p2\">\u4e00\u822c\u4f86\u8aaa\uff0c\u58a8\u897f\u54e5\u6d88\u8cbb\u8005\u5728\u7f8e\u5bb9\u7522\u54c1\u4e0a\u82b1\u8cbb\u5f88\u591a\u9322\u3002\u7531\u65bc\u6709\u591a\u7a2e\u9078\u64c7\uff0c\u800c\u4e14\u8a31\u591a\u7522\u54c1\u662f\u5728\u7576\u5730\u751f\u7522\u7684\uff0c\u8cb7\u5bb6\u53ef\u4ee5\u7372\u5f97\u8f03\u4f4e\u7684\u50f9\u683c\uff0c\u9019\u901a\u5e38\u53ef\u80fd\u6703\u5c07\u66f4\u6602\u8cb4\u7684\u9032\u53e3\u5546\u54c1\u7559\u5728\u8ca8\u67b6\u4e0a\u3002\u8cfc\u7269\u8005\u901a\u5e38\u6703\u5c0b\u627e\u50f9\u683c\u6700\u512a\u60e0\u7684\u5546\u54c1\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u5927\u90e8\u5206\u58a8\u897f\u54e5\u6d88\u8cbb\u8005\u4e5f\u9858\u610f\u6295\u8cc7\u4e3b\u8981\u570b\u969b\u54c1\u724c\u548c\/\u6216\u7576\u524d\u8da8\u52e2\u3002\u5118\u7ba1\u4eba\u5011\u50be\u5411\u65bc\u5c0b\u627e\u5ec9\u50f9\u7522\u54c1\uff0c\u4f46\u5c0d\u9ad8\u7aef\u548c\u5962\u4f88\u54c1\u724c\u7684\u9700\u6c42\u4ecd\u7136\u5f88\u5927\uff0c\u5176\u4e2d\u5927\u591a\u6578\u662f\u4e2d\u4e0a\u968e\u7d1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u5206\u6790\u5275\u65b0\u96c6\u7fa4<\/h2>\n\n\n\n<p class=\"p2\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u884c\u696d\u6b63\u5728\u5d1b\u8d77\uff0c\u5118\u7ba1\u7af6\u722d\u6fc0\u70c8\uff0c\u4f46\u5c0d\u5316\u599d\u54c1\u548c\u7f8e\u5bb9\u7522\u54c1\u7684\u5de8\u5927\u9700\u6c42\u5e36\u4f86\u4e86\u66f4\u591a\u6a5f\u6703\u3002<\/p>\n\n\n\n<p class=\"p2\">\u7537\u6027\u8b77\u819a\u54c1\u548c\u5316\u599d\u54c1\u662f\u4e00\u500b\u5f88\u6709\u524d\u9014\u7684\u7d30\u5206\u5e02\u5834\uff0c\u56e0\u70ba\u7537\u6027\u5c0d\u6253\u626e\u5f97\u9ad4\u3001\u5e74\u8f15\u7684\u8208\u8da3\u5927\u5927\u589e\u52a0\u3002\u6f64\u5507\u818f\u3001\u8b77\u624b\u971c\u3001\u773c\u971c\u3001\u723d\u819a\u6c34\u3001\u6f54\u9762\u4e73\u3001\u9632\u66ec\u971c\u7b49\u5fc5\u5099\u7522\u54c1\u5728\u9019\u500b\u5e02\u5834\u4e0a\u5f88\u53d7\u6b61\u8fce\u3002<\/p>\n\n\n\n<p class=\"p2\">\u8fd1\u5e74\u4f86\uff0c\u6eff\u8db3\u7537\u58eb\u808c\u819a\u548c\u982d\u9aee\u9700\u6c42\u7684\u7406\u9aee\u5e97\u548c\u5c08\u8ce3\u5e97\u5982\u96e8\u5f8c\u6625\u7b4d\u822c\u6e67\u73fe\uff0c\u63d0\u4f9b\u4e00\u7cfb\u5217\u7522\u54c1\u3002<\/p>\n\n\n\n<p class=\"p2\">\u6b64\u5916\uff0c\u4eba\u5011\u5c0d\u967d\u5149\u7167\u5c04\u7684\u8a8d\u8b58\u63d0\u9ad8\u4e5f\u5c0e\u81f4\u4eba\u5011\u8cfc\u8cb7\u66f4\u591a SPF \u7522\u54c1\u3002\u73fe\u4eca\uff0c\u6d88\u8cbb\u8005\u66f4\u91cd\u8996\u5316\u599d\u54c1\u5c0d\u76ae\u819a\u7684\u4fdd\u8b77\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u9632\u66ec\u971c\u548c\u542b\u9632\u66ec\u971c\u7684\u5316\u599d\u54c1\u9810\u8a08\u5728\u672a\u4f86\u5e7e\u5e74\u5c07\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002<\/p>\n\n\n\n<p class=\"p2\">\u6b64\u5916\uff0c\u5f69\u599d\uff08\u5305\u62ec\u4e00\u822c\u7684\u6307\u7532\u6cb9\u53ca\u7f8e\u7532\u7522\u54c1\uff09\u975e\u5e38\u6642\u5c1a\uff0c\u662f\u4e00\u500b\u5f88\u597d\u7684\u6295\u8cc7\u6a5f\u6703\u3002\u5373\u4f7f\u7af6\u722d\u6fc0\u70c8\uff0c\u6211\u5011\u4e5f\u80fd\u4ee5\u5438\u5f15\u4eba\u7684\u8da8\u52e2\u548c\u6709\u7af6\u722d\u529b\u7684\u50f9\u683c\u5438\u5f15\u6d88\u8cbb\u8005\u3002\u6d88\u8cbb\u8005\u4e5f\u50be\u5411\u65bc\u900f\u904e\u8996\u8a0a\u6559\u5b78\u548c\u90e8\u843d\u683c\u767c\u73fe\u65b0\u54c1\u724c\uff08\u58a8\u897f\u54e5\u548c\u570b\u969b\uff09\u3002<\/p>\n\n\n\n<p class=\"p2\">\u6700\u5f8c\uff0c\u6709\u6a5f\u548c\u5929\u7136\u7522\u54c1\u7684\u91cd\u8981\u6027\u4e0d\u53ef\u5c0f\u89b7\u3002\u7531\u65bc\u4eba\u5011\u5c0d\u5176\u5065\u5eb7\u76ca\u8655\u7684\u4e86\u89e3\u4e0d\u65b7\u52a0\u6df1\uff0c\u9019\u4e9b\u7522\u54c1\u7684\u9700\u6c42\u91cf\u5f88\u5927\u3002\u6b64\u5916\uff0c\u7531\u65bc\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u958b\u59cb\u610f\u8b58\u5230\u8650\u5f85\u52d5\u7269\u548c\u52d5\u7269\u6b0a\u5229\uff0c\u4e26\u5e0c\u671b\u9032\u884c\u9053\u5fb7\u8ca0\u8cac\u4efb\u7684\u8cfc\u8cb7\uff0c\u7d14\u7d20\u98df\u5e02\u5834\u4e5f\u5448\u6307\u6578\u7d1a\u589e\u9577\u3002\u5c0d\u672a\u7d93\u52d5\u7269\u6e2c\u8a66\u3001\u751a\u81f3\u4e0d\u542b\u52d5\u7269\u6210\u5206\u7684\u7522\u54c1\u7684\u9700\u6c42\u6b63\u5728\u986f\u8457\u589e\u52a0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u58a8\u897f\u54e5\u5316\u599d\u54c1\u7684\u672a\u4f86\u5c55\u671b<\/h2>\n\n\n\n<p 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