{"id":41828,"date":"2023-03-17T17:21:00","date_gmt":"2023-03-17T21:21:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41828"},"modified":"2026-01-26T14:34:56","modified_gmt":"2026-01-26T19:34:56","slug":"%e6%96%b0%e5%8a%a0%e5%9d%a1%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e4%ba%9e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e6%96%b0%e5%8a%a0%e5%9d%a1%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/","title":{"rendered":"\u65b0\u52a0\u5761\u7126\u9ede\u5c0f\u7d44"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u65b0\u52a0\u5761\u7126\u9ede\u5c0f\u7d44<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da007ce6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da007ce6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Singapore (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u7121\u8ad6\u60a8\u662f\u63a8\u51fa\u65b0\u7522\u54c1\u9084\u662f\u5b8c\u5584\u884c\u92b7\u7b56\u7565\uff0c\u7126\u9ede\u5c0f\u7d44\u90fd\u6703\u63d0\u4f9b\u505a\u51fa\u660e\u667a\u9078\u64c7\u6240\u9700\u7684\u6578\u64da\u3002<\/h3>\n\n\n\n<p>\u65b0\u52a0\u5761\u64c1\u6709\u5404\u7a2e\u6210\u719f\u7684\u6d88\u8cbb\u5e02\u5834\u548c\u7e41\u83ef\u7684\u5168\u7403\u5546\u696d\u4e2d\u5fc3\u3002\u56e0\u6b64\uff0c\u70ba\u4e86\u5728\u9019\u500b\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u84ec\u52c3\u767c\u5c55\uff0c\u4f01\u696d\u9700\u8981\u5fb9\u5e95\u4e86\u89e3\u7576\u5730\u6d88\u8cbb\u8005\u7684\u504f\u597d\u548c\u884c\u70ba\u3002<\/p>\n\n\n\n<p>\u7372\u53d6\u9019\u4e9b\u8cc7\u8a0a\u7684\u4e00\u7a2e\u6709\u6548\u65b9\u6cd5\u662f\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u9019\u7a2e\u65b9\u6cd5\u5728\u65b0\u52a0\u5761\u516c\u53f8\u4e2d\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u7528\u65bc\u5e02\u5834\u7814\u7a76\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u662f\u7531\u4e3b\u6301\u4eba\u4e3b\u6301\u7684\u8a0e\u8ad6\uff0c\u53c3\u8207\u8005\u5206\u4eab\u4ed6\u5011\u5c0d\u7522\u54c1\u3001\u670d\u52d9\u6216\u54c1\u724c\u7684\u60f3\u6cd5\u3001\u610f\u898b\u548c\u7d93\u9a57\u3002\u9019\u4e9b\u6703\u8b70\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u5c0d\u6d88\u8cbb\u8005\u504f\u597d\u3001\u884c\u70ba\u548c\u52d5\u6a5f\u7684\u6df1\u5165\u898b\u89e3\uff0c\u9019\u5c0d\u65bc\u6c7a\u7b56\u975e\u5e38\u5bf6\u8cb4\u3002<\/p>\n\n\n\n<p>\u5728\u65b0\u52a0\u5761\uff0c\u7126\u9ede\u5c0f\u7d44\u5c0d\u65bc\u4e86\u89e3\u5851\u9020\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u591a\u5143\u6587\u5316\u5f71\u97ff\u7279\u5225\u6709\u7528\u3002\u900f\u904e\u7126\u9ede\u5c0f\u7d44\u6536\u96c6\u7684\u56de\u994b\u4f7f\u516c\u53f8\u80fd\u5920\u66f4\u597d\u5730\u8abf\u6574\u5176\u7b56\u7565\uff0c\u4ee5\u6eff\u8db3\u65b0\u52a0\u5761\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7126\u9ede\u5c0f\u7d44\u5728\u65b0\u52a0\u5761\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u5728\u65b0\u52a0\u5761\uff0c\u7531\u65bc\u5176\u4eba\u53e3\u7684\u8c50\u5bcc\u591a\u6a23\u6027\uff0c\u7126\u9ede\u5c0f\u7d44\u7684\u50f9\u503c\u662f\u7121\u50f9\u7684\u3002\u7531\u65bc\u4e0d\u540c\u7a2e\u65cf\u548c\u8a9e\u8a00\u4f5c\u70ba\u4e00\u500b\u570b\u5bb6\u5171\u540c\u751f\u6d3b\uff0c\u7126\u9ede\u5c0f\u7d44\u4f7f\u4f01\u696d\u80fd\u5920\u6df1\u5165\u4e86\u89e3\u793e\u6703\u4e0d\u540c\u968e\u5c64\u7684\u6d88\u8cbb\u8005\u504f\u597d\u548c\u884c\u70ba\u3002\u7136\u5f8c\uff0c\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u6578\u64da\u70ba\u7279\u5b9a\u76ee\u6a19\u5e02\u5834\u5ba2\u88fd\u5316\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4f7f\u5176\u6210\u70ba\u5728\u9019\u7a2e\u8de8\u6587\u5316\u74b0\u5883\u4e2d\u53d6\u5f97\u6210\u529f\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8981\u5728\u65b0\u52a0\u5761\u4e0d\u65b7\u767c\u5c55\u548c\u6fc0\u70c8\u7af6\u722d\u7684\u74b0\u5883\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u4f01\u696d\u5fc5\u9808\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u548c\u504f\u597d\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u8a2d\u8a08\u66f4\u6709\u6548\u5730\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u7522\u54c1\uff0c\u4e26\u5b8c\u5584\u5177\u6709\u66f4\u5927\u6210\u529f\u6f5b\u529b\u7684\u884c\u92b7\u65b9\u6cd5\uff0c\u5f9e\u800c\u63d0\u9ad8\u696d\u52d9\u5229\u6f64\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u65b0\u52a0\u5761\u4f7f\u7528\u7126\u9ede\u5c0f\u7d44\u6709\u4ec0\u9ebc\u512a\u52e2\uff1f<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-787e79a9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-787e79a9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Singapore (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u4f7f\u4f01\u696d\u80fd\u5920\u5f9e\u65b0\u52a0\u5761\u6d88\u8cbb\u8005\u90a3\u88e1\u7372\u5f97\u8a73\u7d30\u548c\u5b9a\u6027\u7684\u56de\u994b\u3002\u9f13\u52f5\u53c3\u8207\u8005\u8868\u9054\u81ea\u5df1\u7684\u89c0\u9ede\u548c\u60f3\u6cd5\uff0c\u53ef\u4ee5\u6e96\u78ba\u5730\u6d1e\u5bdf\u6d88\u8cbb\u8005\u7684\u504f\u597d\u548c\u884c\u70ba\u3002\u5b83\u5011\u4f7f\u516c\u53f8\u80fd\u5920\u5206\u6790\u5ba2\u6236\u5c0d\u7522\u54c1\u548c\u670d\u52d9\u7684\u53cd\u61c9\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5b8c\u6574\u8996\u5716\u3002<\/p>\n\n\n\n<p>Focus groups are also a cost-effective and time-saving approach to conducting <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e4%ba%9e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e6%96%b0%e5%8a%a0%e5%9d%a1%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%a5\/\"   title=\"\u65b0\u52a0\u5761\u5e02\u5834\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"381\">\u65b0\u52a0\u5761\u5e02\u5834\u8abf\u67e5<\/a>. Unlike other tactics for gathering data, these sessions can provide reliable outcomes at an affordable rate with maximum efficiency.<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u5728\u5b89\u5168\u7684\u6c1b\u570d\u4e2d\u5617\u8a66\u65b0\u60f3\u6cd5\u548c\u6982\u5ff5\u7684\u5bf6\u8cb4\u6a5f\u6703\u3002\u900f\u904e\u5728\u63a8\u51fa\u7522\u54c1\u6216\u670d\u52d9\u4e4b\u524d\u6536\u96c6\u65b0\u52a0\u5761\u6d88\u8cbb\u8005\u7684\u56de\u994b\uff0c\u4f01\u696d\u53ef\u4ee5\u505a\u51fa\u6df1\u601d\u719f\u616e\u7684\u6c7a\u7b56\uff0c\u4e26\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u5728\u65b0\u52a0\u5761\u5e02\u5834\u5931\u6557\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5728\u65b0\u52a0\u5761\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u6642\u61c9\u8003\u616e\u7684\u56e0\u7d20<\/h2>\n\n\n\n<p>\u70ba\u4e86\u78ba\u4fdd\u5e02\u5834\u7814\u7a76\u7684\u6210\u529f\uff0c\u4f01\u696d\u61c9\u8003\u616e\u4ee5\u4e0b\u5e7e\u500b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b0\u52a0\u5761\u7684\u6587\u5316\u878d\u5408\uff1a<\/strong> \u65b0\u52a0\u5761\u662f\u4e0d\u540c\u6587\u5316\u548c\u8a9e\u8a00\u80cc\u666f\u7684\u6df7\u5408\u9ad4\uff0c\u4f8b\u5982\u99ac\u4f86\u8a9e\u548c\u4e2d\u6587\u3002\u4f01\u696d\u5728\u70ba\u5176\u7126\u9ede\u5c0f\u7d44\u5c0b\u627e\u53c3\u8207\u8005\u4e26\u5f62\u6210\u554f\u984c\u6642\uff0c\u5fc5\u9808\u7262\u8a18\u53ef\u80fd\u7684\u8a9e\u8a00\u9650\u5236\u548c\u6587\u5316\u5dee\u7570\u3002<\/li>\n\n\n\n<li><strong>\u65b0\u52a0\u5761\u6d88\u8cbb\u8005\u7684\u4ee3\u8868\u6027\u6a23\u672c\uff1a<\/strong> \u70ba\u4e86\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u6e96\u78ba\u53cd\u6620\u65b0\u52a0\u5761\u4eba\u53e3\uff0c\u516c\u53f8\u5fc5\u9808\u63a1\u7528\u7279\u5b9a\u7684\u62db\u52df\u65b9\u6cd5\uff0c\u8003\u616e\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\u548c\u6559\u80b2\u7a0b\u5ea6\u7b49\u56e0\u7d20\u3002<\/li>\n\n\n\n<li><strong>\u719f\u6089\u65b0\u52a0\u5761\u6587\u5316\u7684\u4e3b\u6301\u4eba\uff1a<\/strong> \u5728\u65b0\u52a0\u5761\uff0c\u5f15\u5c0e\u662f\u6210\u529f\u7126\u9ede\u5c0f\u7d44\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u5354\u8abf\u54e1\u5fc5\u9808\u71df\u9020\u4e00\u500b\u5b89\u5168\u3001\u6eab\u99a8\u7684\u6c1b\u570d\uff0c\u8b93\u53c3\u8207\u8005\u8868\u9054\u81ea\u5df1\u7684\u89c0\u9ede\uff0c\u800c\u4e0d\u5fc5\u64d4\u5fc3\u88ab\u8a55\u5224\u3002\u64c1\u6709\u5408\u9069\u5de5\u5177\u548c\u5c08\u696d\u77e5\u8b58\u7684\u5408\u683c\u4eba\u54e1\u53ef\u4ee5\u78ba\u4fdd\u60a8\u7684\u805a\u6703\u9806\u5229\u9032\u884c\u4e26\u7522\u751f\u986f\u8457\u7684\u7d50\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u65b0\u52a0\u5761\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u7684\u6700\u4f73\u5be6\u8e10<\/h2>\n\n\n\n<p>To ensure the success of research efforts and gain valuable insight into <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e7%be%8e%e6%b4%b2\/%e5%8a%a0%e5%8b%92%e6%af%94%e6%b5%b7%e5%9c%b0%e5%8d%80%e7%9a%84%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e7%93%9c%e5%be%b7%e7%be%85%e6%99%ae%e5%b3%b6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u74dc\u5fb7\u7f85\u666e\u5cf6\u7684\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"6104\">Singapore&#8217;s<\/a> consumer market, businesses must adhere to a few key practices while conducting focus groups in the area. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u7684\u554f\u984c\u65e2\u6709\u6587\u5316\u76f8\u95dc\u6027\uff0c\u4e5f\u53ef\u4f9b\u6240\u6709\u53c3\u8207\u8005\u7406\u89e3\u3002\u4f01\u696d\u5728\u63d0\u51fa\u554f\u984c\u6642\u5fc5\u9808\u8003\u616e\u4efb\u4f55\u8a9e\u8a00\u969c\u7919\u3002\u4efb\u4f55\u975e\u82f1\u8a9e\u4eba\u58eb\u90fd\u61c9\u8a72\u7372\u5f97\u6bcf\u500b\u554f\u984c\u7684\u6e96\u78ba\u7ffb\u8b6f\uff0c\u4ee5\u78ba\u4fdd\u6210\u529f\u7684\u6e9d\u901a\u3002<\/li>\n\n\n\n<li>\u70ba\u4e86\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u7684\u6210\u529f\uff0c\u9078\u64c7\u5408\u9069\u7684\u5834\u5730\u81f3\u95dc\u91cd\u8981\u3002\u71df\u9020\u6eab\u99a8\u7684\u6c1b\u570d\uff0c\u70ba\u6240\u6709\u53c3\u8207\u8005\u63d0\u4f9b\u8db3\u5920\u7684\u7a7a\u9593\u4f86\u8d70\u52d5\u548c\u4ea4\u6d41\u3002\u6b64\u5916\uff0c\u516c\u53f8\u61c9\u78ba\u4fdd\u6240\u9078\u5730\u9ede\u64c1\u6709\u4fbf\u6377\u7684\u516c\u5171\u4ea4\u901a\u548c\u5fc5\u8981\u7684\u8996\u807d\u8a2d\u5099\u3002<\/li>\n\n\n\n<li>\u5728\u65b0\u52a0\u5761\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u7684\u9867\u554f\u516c\u53f8\u5fc5\u9808\u719f\u6089\u65b0\u52a0\u5761\u5e02\u5834\u548c\u5546\u696d\u6587\u5316\uff0c\u624d\u80fd\u5f97\u51fa\u9069\u7576\u7684\u7d50\u8ad6\u4e26\u5411\u5ba2\u6236\u63d0\u4f9b\u884c\u52d5\u8a08\u756b\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u65b0\u52a0\u5761\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u7684\u6311\u6230<\/h2>\n\n\n\n<p>\u7576\u5c0b\u6c42\u66f4\u4e86\u89e3\u65b0\u52a0\u5761\u6d88\u8cbb\u5e02\u5834\u6642\uff0c\u900f\u904e\u7126\u9ede\u5c0f\u7d44\u6536\u96c6\u56de\u994b\u662f\u4e00\u9805\u5bf6\u8cb4\u7684\u8cc7\u7522\u3002\u7136\u800c\uff0c\u9019\u4e9b\u6703\u8b70\u671f\u9593\u53ef\u80fd\u6703\u51fa\u73fe\u4e00\u4e9b\u6311\u6230\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u52a0\u5761\u662f\u4e00\u500b\u8907\u96dc\u800c\u5145\u6eff\u6d3b\u529b\u7684\u570b\u5bb6\uff0c\u7531\u4e0d\u540c\u7a2e\u65cf\u3001\u5b97\u6559\u548c\u8a9e\u8a00\u7d44\u6210\u3002\u56e0\u6b64\uff0c\u7576\u4f01\u696d\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u4ee5\u7372\u53d6\u56de\u994b\u6642\uff0c\u8003\u616e\u5b83\u5011\u4e4b\u9593\u7684\u6587\u5316\u5dee\u7570\u975e\u5e38\u91cd\u8981\u3002\u9019\u5c07\u4fdd\u8b49\u6240\u6709\u554f\u984c\u90fd\u9069\u5408\u6240\u6709\u4eba\u3002<\/li>\n\n\n\n<li>\u65b0\u52a0\u5761\u6709\u56db\u7a2e\u5b98\u65b9\u8a9e\u8a00\uff0c\u5305\u62ec\u82f1\u8a9e\u3001\u99ac\u4f86\u8a9e\u3001\u666e\u901a\u8a71\u548c\u6cf0\u7c73\u723e\u8a9e\uff0c\u4f01\u696d\u5fc5\u9808\u78ba\u4fdd\u5176\u7126\u9ede\u5c0f\u7d44\u4e3b\u6301\u4eba\u548c\u53c3\u8207\u8005\u7cbe\u901a\u540c\u4e00\u7a2e\u8a9e\u8a00\uff0c\u4ee5\u78ba\u4fdd\u4e0d\u6703\u51fa\u73fe\u6e9d\u901a\u932f\u8aa4\u3002<\/li>\n\n\n\n<li>\u7531\u65bc\u65b0\u52a0\u5761\u4eba\u901a\u5e38\u5fd9\u65bc\u5de5\u4f5c\u548c\u5bb6\u5ead\uff0c\u56e0\u6b64\u5438\u5f15\u65b0\u52a0\u5761\u4eba\u7684\u53c3\u8207\u8005\u53ef\u80fd\u5f88\u56f0\u96e3\u3002\u70ba\u4e86\u78ba\u4fdd\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u6210\u529f\uff0c\u4f01\u696d\u61c9\u8a72\u6fc0\u52f5\u5176\u76ee\u6a19\u5e02\u5834\u6216\u63d0\u4f9b\u66f4\u9748\u6d3b\u7684\u65e5\u7a0b\u5b89\u6392\u9078\u64c7\u3002<\/li>\n\n\n\n<li>\u7126\u9ede\u5c0f\u7d44\u9032\u884c\u6307\u63ee <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5e02\u5834\u7814\u7a76<\/span><\/a> \u5728\u65b0\u52a0\u5761\uff0c\u60c5\u6cc1\u6bd4\u8f03\u5bb9\u6613\uff0c\u5118\u7ba1\u5834\u5730\u79df\u91d1\u548c\u88dc\u511f\u53c3\u8207\u8005\u7b49\u8cbb\u7528\u53ef\u80fd\u6703\u8fc5\u901f\u7d2f\u7a4d\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u52a0\u5761\u7126\u9ede\u5c0f\u7d44\u7684 SWOT \u5206\u6790<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2f07029c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2f07029c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Singapore (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Singapore-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u512a\u52e2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8cbb\u8005\u76f4\u63a5\u56de\u994b<\/strong>\uff1a\u7126\u9ede\u5c0f\u7d44\u53ef\u4ee5\u76f4\u63a5\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u60f3\u6cd5\u548c\u610f\u898b\uff0c\u63d0\u4f9b\u5bf6\u8cb4\u7684\u5b9a\u6027\u6578\u64da\uff0c\u53ef\u4ee5\u6307\u5c0e\u7522\u54c1\u958b\u767c\u548c\u884c\u92b7\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6df1\u5165\u7684\u898b\u89e3<\/strong>\uff1a\u7126\u9ede\u5c0f\u7d44\u7684\u4e92\u52d5\u6027\u8cea\u4f7f\u4f01\u696d\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u52d5\u6a5f\u548c\u884c\u70ba\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5f31\u9ede<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a23\u672c\u91cf\u6709\u9650<\/strong>\uff1a\u7126\u9ede\u5c0f\u7d44\u901a\u5e38\u6d89\u53ca\u5c11\u6578\u53c3\u8207\u8005\uff0c\u53ef\u80fd\u7121\u6cd5\u5b8c\u5168\u4ee3\u8868\u6574\u500b\u5e02\u5834\u3002<\/li>\n\n\n\n<li><strong>\u6f5b\u5728\u7684\u504f\u898b<\/strong>\uff1a\u7fa4\u9ad4\u52d5\u614b\u6709\u6642\u6703\u5c0e\u81f4\u6709\u504f\u898b\u7684\u53cd\u61c9\uff0c\u5360\u4e3b\u5c0e\u5730\u4f4d\u7684\u53c3\u8207\u8005\u6703\u5f71\u97ff\u5176\u4ed6\u4eba\u7684\u610f\u898b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6a5f\u6703<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7522\u54c1\u958b\u767c<\/strong>\uff1a\u7126\u9ede\u5c0f\u7d44\u63d0\u4f9b\u7684\u898b\u89e3\u53ef\u7528\u65bc\u6539\u5584\u73fe\u6709\u7522\u54c1\u6216\u958b\u767c\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u65b0\u7522\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u5e02\u5834\u5340\u9694<\/strong>\uff1a\u900f\u904e\u5c0d\u4e0d\u540c\u4eba\u53e3\u7fa4\u9ad4\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\uff0c\u4f01\u696d\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7279\u5b9a\u7684\u7d30\u5206\u5e02\u5834\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u5176\u7522\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5a01\u8105<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u672c\u9ad8<\/strong>\uff1a\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u6d3b\u52d5\u53ef\u80fd\u6703\u5f88\u6602\u8cb4\uff0c\u7279\u5225\u662f\u8003\u616e\u5230\u5834\u5730\u79df\u91d1\u3001\u53c3\u8207\u8005\u6fc0\u52f5\u548c\u4e3b\u6301\u4eba\u8cbb\u7528\u6642\u3002<\/li>\n\n\n\n<li><strong>\u5feb\u901f\u7684\u5e02\u5834\u8b8a\u5316<\/strong>\uff1a\u6d88\u8cbb\u8005\u504f\u597d\u53ef\u80fd\u6703\u8fc5\u901f\u8b8a\u5316\uff0c\u8981\u6c42\u4f01\u696d\u5b9a\u671f\u9032\u884c\u7126\u9ede\u5c0f\u7d44\u6d3b\u52d5\u4ee5\u4e86\u89e3\u6700\u65b0\u60c5\u6cc1\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u52a0\u5761\u7126\u9ede\u5c0f\u7d44\u7684\u672a\u4f86\u5c55\u671b<\/h2>\n\n\n\n<p>\u96a8\u8457\u65b0\u52a0\u5761\u6d88\u8cbb\u5e02\u5834\u4e0d\u65b7\u8981\u6c42\u4f01\u696d\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u6709\u8457\u5149\u660e\u7684\u672a\u4f86\u3002\u7136\u800c\uff0c\u7d44\u7e54\u61c9\u8a72\u610f\u8b58\u5230\u6f5b\u5728\u7684\u969c\u7919\u4ee5\u53ca\u4f34\u96a8\u6b64\u767c\u5c55\u800c\u4f86\u7684\u6709\u5229\u524d\u666f\u3002<\/p>\n\n\n\n<p>Businesses must embrace the challenge of transforming Singaporean society by modifying their <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/focus-group-market-research\/\" title=\"\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"382\">focus group recruitment<\/a> and inquiry structuring to guarantee all participants can comfortably express their views. Companies should also consider accessing more people with innovative technologies such as online focus groups or mobile-based surveys, allowing them to reach beyond the limits of traditional methods.<\/p>\n\n\n\n<p>\u540c\u6a23\uff0c\u4f01\u696d\u53ef\u4ee5\u5229\u7528\u6280\u8853\u548c\u6578\u64da\u5206\u6790\u5de5\u5177\u7684\u9032\u6b65\u4f86\u63d0\u9ad8\u5728\u65b0\u52a0\u5761\u8209\u884c\u7684\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u7684\u6548\u7387\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u5229\u7528\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u60c5\u7dd2\u5206\u6790\u4f86\u8a55\u4f30\u7126\u9ede\u5c0f\u7d44\u671f\u9593\u767c\u751f\u7684\u5c0d\u8a71\u4e26\u767c\u73fe\u95dc\u9375\u4e3b\u984c\u6216\u8da8\u52e2\uff1b\u865b\u64ec\u5be6\u5883\u4e5f\u5f88\u6709\u7528\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5275\u9020\u53cd\u6620\u73fe\u5be6\u751f\u6d3b\u5834\u666f\u7684\u6c89\u6d78\u5f0f\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u5728\u65b0\u52a0\u5761\u7684\u7126\u9ede\u5c0f\u7d44\u5982\u4f55\u5e6b\u52a9\u4f01\u696d<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a> \u63d0\u4f9b\u91cf\u8eab\u8a02\u88fd\u7684\u7126\u9ede\u5c0f\u7d44\u89e3\u6c7a\u65b9\u6848\uff0c\u5e6b\u52a9\u4f01\u696d\u5728\u65b0\u52a0\u5761\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u53d6\u5f97\u6210\u529f\u3002\u900f\u904e\u5229\u7528\u6211\u5011\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u6211\u5011\u5e6b\u52a9\u516c\u53f8\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u4e26\u767c\u73fe\u6210\u9577\u6a5f\u6703\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u672c\u5730\u5e02\u5834\u5c08\u696d\u77e5\u8b58<\/strong>\uff1a\u6211\u5011\u70ba\u4f01\u696d\u63d0\u4f9b\u65b0\u52a0\u5761\u5e02\u5834\u7368\u7279\u52d5\u614b\u7684\u5bf6\u8cb4\u898b\u89e3\uff0c\u5e6b\u52a9\u4ed6\u5011\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u548c\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u88fd\u5316\u7814\u7a76\u89e3\u6c7a\u65b9\u6848<\/strong>\uff1a \u6211\u5011\u7684 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/focus-group-services-in-ny\/\" title=\"Focus Group Services in NY\" data-wpil-monitor-id=\"1300\">focus group services<\/a> are customized to meet the specific needs of each client, ensuring that the insights provided are relevant and actionable.<\/li>\n\n\n\n<li><strong>\u719f\u7df4\u7684\u7bc0\u5236<\/strong>\uff1a\u6211\u5011\u7d93\u9a57\u8c50\u5bcc\u7684\u4e3b\u6301\u4eba\u6709\u6548\u5730\u4fc3\u9032\u8a0e\u8ad6\uff0c\u78ba\u4fdd\u6240\u6709\u53c3\u8207\u8005\u90fd\u6709\u6a5f\u6703\u5206\u4eab\u4ed6\u5011\u7684\u89c0\u9ede\uff0c\u5f9e\u800c\u7372\u5f97\u66f4\u8c50\u5bcc\u7684\u898b\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u6587\u5316\u654f\u611f\u5ea6<\/strong>\uff1a\u6211\u5011\u4e86\u89e3\u65b0\u52a0\u5761\u6587\u5316\u7684\u7d30\u5fae\u5dee\u5225\uff0c\u4e26\u78ba\u4fdd\u6211\u5011\u7684\u7126\u9ede\u5c0f\u7d44\u6703\u8b70\u5177\u6709\u6587\u5316\u654f\u611f\u6027\uff0c\u5141\u8a31\u53c3\u8207\u8005\u516c\u958b\u5206\u4eab\u3002<\/li>\n\n\n\n<li><strong>\u6df1\u5165\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf<\/strong>\uff1a\u6211\u5011\u7684\u7126\u9ede\u5c0f\u7d44\u63d0\u4f9b\u6709\u95dc\u6d88\u8cbb\u8005\u52d5\u6a5f\u548c\u884c\u70ba\u7684\u8a73\u7d30\u898b\u89e3\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5275\u5efa\u6709\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u548c\u884c\u92b7\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u884c\u7684\u5efa\u8b70<\/strong>\uff1a\u9664\u4e86\u8cc7\u6599\u6536\u96c6\u4e4b\u5916\uff0c\u6211\u5011\u9084\u63d0\u4f9b\u53ef\u884c\u7684\u5efa\u8b70\uff0c\u5e6b\u52a9\u4f01\u696d\u5b8c\u5584\u5176\u7b56\u7565\u4e26\u5be6\u73fe\u5176\u5728\u65b0\u52a0\u5761\u5e02\u5834\u7684\u76ee\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u7d9c\u5408\u5206\u6790<\/strong>\uff1a\u6211\u5011\u5c0d\u7126\u9ede\u5c0f\u7d44\u8cc7\u6599\u9032\u884c\u5168\u9762\u5206\u6790\uff0c\u78ba\u5b9a\u95dc\u9375\u4e3b\u984c\u548c\u8da8\u52e2\uff0c\u4ee5\u4fbf\u66f4\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> 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