{"id":41214,"date":"2023-01-16T02:36:28","date_gmt":"2023-01-16T02:36:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41214"},"modified":"2024-06-26T17:07:57","modified_gmt":"2024-06-26T21:07:57","slug":"%e5%93%81%e7%89%8c%e5%b7%ae%e7%95%b0%e5%8c%96%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/branding-and-customer-research-solutions\/brand-differentiation-market-research\/","title":{"rendered":"\u54c1\u724c\u5dee\u7570\u5316\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

\u54c1\u724c\u5dee\u7570\u5316\u5e02\u5834\u7814\u7a76<\/h1>\n

\"\u54c1\u724c\u5dee\u7570\u5316\u5e02\u5834\u7814\u7a76\"<\/p>\n

\u4ec0\u9ebc\u662f\u54c1\u724c\u5dee\u7570\u5316\uff1f<\/h2>\n

\u54c1\u724c\u5dee\u7570\u5316\u662f\u6307\u5982\u4f55\u5c07\u60a8\u7684\u54c1\u724c\u8207\u7af6\u722d\u5c0d\u624b\u5340\u5206\u958b\u4f86\u3002\u60a8\u53ef\u4ee5\u900f\u904e\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u512a\u52e2\u7684\u8a8d\u77e5\u5ea6\uff0c\u4e26\u5c55\u793a\u9019\u4e9b\u512a\u52e2\u5c0d\u6d88\u8cbb\u8005\u7684\u5be6\u7528\u50f9\u503c\u4f86\u5be6\u73fe\u9019\u4e00\u9ede\u3002\u54c1\u724c\u5dee\u7570\u5316\u53ef\u4ee5\u9ad4\u73fe\u5728\u7522\u54c1\u6216\u670d\u52d9\u7684\u7269\u7406\u7279\u6027\u4e0a\uff0c\u4e5f\u53ef\u4ee5\u9ad4\u73fe\u5728\u7522\u54c1\u6216\u670d\u52d9\u5e36\u7d66\u6d88\u8cbb\u8005\u7684\u60c5\u611f\u9ad4\u9a57\u3001\u5305\u88dd\u8a2d\u8a08\u6216\u50f9\u683c\u5b9a\u4f4d\u3002\u6b64\u5916\uff0c\u54c1\u724c\u5dee\u7570\u5316\u4e5f\u80fd\u9ad4\u73fe\u5728\u54c1\u724c\u6545\u4e8b\u4ee5\u53ca\u6d88\u8cbb\u8005\u4f7f\u7528\u7522\u54c1\u6642\u7684\u611f\u53d7\u3002.<\/p>\n

\u70ba\u4ec0\u9ebc\u54c1\u724c\u5dee\u7570\u5316\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n

\u54c1\u724c\u5dee\u7570\u5316\u662f\u4efb\u4f55\u884c\u92b7\u7b56\u7565\u7684\u95dc\u9375\u8981\u7d20\u3002\u5b83\u80fd\u5e6b\u52a9\u4f01\u696d\u5c55\u73fe\u5176\u7372\u5229\u80fd\u529b\uff0c\u4e26\u5efa\u69cb\u7368\u7279\u7684\u92b7\u552e\u4e3b\u5f35\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u80fd\u5920\u770b\u5230\u81ea\u8eab\u812b\u7a4e\u800c\u51fa\u7684\u7279\u8cea\u3002\u5982\u679c\u60a8\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e00\u4e9b\u7279\u5225\u7684\u6771\u897f\uff0c\u5c31\u80fd\u5e6b\u52a9\u60a8\u5efa\u7acb\u8d77\u4e00\u652f\u5fe0\u5be6\u7684\u5ba2\u6236\u7fa4\u3002\u6b64\u5916\uff0c\u4ed6\u5011\u4e5f\u6703\u56e0\u70ba\u60a8\u63d0\u4f9b\u7684\u5353\u8d8a\u7528\u6236\u9ad4\u9a57\u800c\u611b\u4e0a\u60a8\u7684\u54c1\u724c\u3002.<\/p>\n

\u4e3b\u8981\u8077\u4f4d\u540d\u7a31 \u2013 \u54c1\u724c\u7b56\u7565\u5e2b<\/h2>\n

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\u70ba\u4ec0\u9ebc\u4f01\u696d\u9700\u8981\u54c1\u724c\u5dee\u7570\u5316<\/h2>\n

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\u95dc\u9375\u6210\u529f\u56e0\u7d20<\/h2>\n

\u4ee5\u4e0b\u662f\u63a8\u52d5\u54c1\u724c\u5dee\u7570\u5316\u7684\u4e94\u7a2e\u7b56\u7565\uff1a<\/p>\n

    \n
  1. \u60c5\u611f\u5171\u9cf4\u3002\u54c1\u724c\u61c9\u8a72\u8207\u9867\u5ba2\u5efa\u7acb\u806f\u7e6b\u3002\u9019\u6a23\u7684\u54c1\u724c\u901a\u5e38\u6bd4\u90a3\u4e9b\u53ea\u63d0\u4f9b\u9ad8\u6027\u50f9\u6bd4\u7684\u54c1\u724c\u66f4\u6709\u5e02\u5834\u512a\u52e2\u3002.<\/li>\n
  2. \u6253\u7834\u5e38\u898f\u3002\u9019\u9805\u7b56\u7565\u4ee5\u7368\u7279\u65b0\u7a4e\u7684\u65b9\u5f0f\u6eff\u8db3\u4e86\u5c1a\u672a\u88ab\u6eff\u8db3\u7684\u9700\u6c42\u3002.<\/li>\n
  3. \u54c1\u724c\u5f62\u8c61\u7684\u5448\u73fe\u65b9\u5f0f\u81f3\u95dc\u91cd\u8981\u3002\u6d88\u8cbb\u8005\u66f4\u5bb9\u6613\u8a18\u4f4f\u90a3\u4e9b\u4f7f\u7528\u5361\u901a\u5f62\u50cf\u6216\u5409\u7965\u7269\u7684\u54c1\u724c\u3002\u4f8b\u5982\uff0c\u4eba\u4eba\u90fd\u77e5\u9053Geico\u7684\u8725\u8734\u5f62\u8c61\u3002.<\/li>\n
  4. \u7368\u7279\u9ad4\u9a57\u3002\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u591a\u7a2e\u65b9\u5f0f\u5c55\u73fe\u9019\u7a2e\u9ad4\u9a57\u3002\u4ed6\u5011\u53ef\u4ee5\u8457\u91cd\u5ba3\u50b3\u54c1\u724c\u7684\u5be6\u9ad4\u96f6\u552e\u5e97\u53ca\u5176\u71df\u9020\u7684\u65b0\u7a4e\u6c1b\u570d\u3002\u6216\u8005\uff0c\u4ed6\u5011\u53ef\u4ee5\u5f37\u8abf\u5353\u8d8a\u7684\u5ba2\u6236\u670d\u52d9\u6216\u7db2\u7ad9\u7684\u6613\u7528\u6027\u3002\u751a\u81f3\u53ef\u4ee5\u662f\u4eba\u5011\u5728\u4f7f\u7528\u7522\u54c1\u6642\u7684\u611f\u53d7\uff08\u4f8b\u5982\uff0c\u53ef\u53e3\u53ef\u6a02\u7684\u300c\u7121\u8207\u502b\u6bd4\u7684\u611f\u89ba\u300d\u5ee3\u544a\u6d3b\u52d5\uff09\u3002.<\/li>\n
  5. \u5b9a\u50f9\u3002\u4e00\u5bb6\u516c\u53f8\u53ef\u4ee5\u52aa\u529b\u6210\u70ba\u4f4e\u50f9\u9818\u5c0e\u8005\u3002\u6216\u8005\uff0c\u8d70\u5411\u53e6\u4e00\u500b\u6975\u7aef\uff0c\u5b83\u53ef\u4ee5\u5c07\u81ea\u5df1\u5b9a\u4f4d\u70ba\u9ad8\u50f9\u7684\u9ad8\u7aef\u54c1\u724c\u3002.<\/li>\n<\/ol>\n

    \u95dc\u65bc\u54c1\u724c\u5dee\u7570\u5316\u5e02\u5834\u7814\u7a76<\/h2>\n

    \u54c1\u724c\u5dee\u7570\u5316\u5e02\u5834\u8abf\u67e5\u53ef\u80fd\u5305\u62ec\u4f7f\u7528\u7126\u9ede\u5c0f\u7d44\u3002\u8207\u5ba2\u6236\u9032\u884c\u6df1\u5ea6\u8a2a\u8ac7\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u6c7a\u7b56\u904e\u7a0b\uff0c\u662f\u53e6\u4e00\u500b\u6709\u6548\u5de5\u5177\u3002\u7814\u7a76\u4eba\u54e1\u53ef\u80fd\u9700\u8981\u7528\u5b9a\u91cf\u5e02\u5834\u8abf\u67e5\u4f86\u4f50\u8b49\u9019\u4e9b\u5b9a\u6027\u5e02\u5834\u8abf\u67e5\u7684\u7d50\u679c\u3002\u4ed6\u5011\u6703\u8861\u91cf\u5ba2\u6236\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5f62\u8c61\uff0c\u4e26\u8207\u7af6\u722d\u5c0d\u624b\u9032\u884c\u6bd4\u8f03\u3002.<\/p>\n

    \u4f7f\u7528\u8005\u9ad4\u9a57\u5e02\u5834\u8abf\u67e5\u81f3\u95dc\u91cd\u8981\u3002\u5728\u7576\u4eca\u5feb\u7bc0\u594f\u3001\u79d1\u6280\u9a45\u52d5\u7684\u5e02\u5834\u4e2d\uff0c\u4f60\u4e0d\u80fd\u9589\u9580\u9020\u8eca\u3002\u76f8\u53cd\uff0c\u6700\u597d\u662f\u8207\u7af6\u722d\u5c0d\u624b\u6b63\u9762\u4ea4\u92d2\u3002\u4f60\u9700\u8981\u958b\u767c\u66f4\u7cbe\u7d30\u7684\u529f\u80fd\uff0c\u4e26\u63d0\u4f9b\u6bd4\u4ed6\u5011\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002.<\/p>\n

    \u7814\u7a76\u4e2d\u7684\u53e6\u4e00\u500b\u95dc\u9375\u65b9\u9762\u662f\u7af6\u722d\u5206\u6790\u3002\u9019\u9805\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u767c\u73fe\u5176\u4ed6\u7522\u54c1\u8207\u5171\u540c\u76ee\u6a19\u5ba2\u6236\u7fa4\u9700\u6c42\u4e4b\u9593\u7684\u5dee\u8ddd\u3002.<\/p>\n

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