{"id":40699,"date":"2022-06-25T02:23:50","date_gmt":"2022-06-25T02:23:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40699"},"modified":"2026-03-16T23:46:58","modified_gmt":"2026-03-17T03:46:58","slug":"%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8b%99%e6%a5%ad%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/financial-services-consulting\/%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8b%99%e6%a5%ad%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u91d1\u878d\u670d\u52d9\u696d\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u91d1\u878d\u670d\u52d9\u696d\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f00dfdf5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f00dfdf5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Finance (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The financial services industry is at a turning point \u2013 and financial services industry market research is critical for companies looking to stay competitive, anticipate trends, and unlock new growth opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Financial Services Industry Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Market research helps financial institutions:<\/p>\n\n\n\n<p>\u2705 <strong>Understand customer expectations<\/strong> and evolving financial needs.<br>\u2705 <strong>Monitor competitors<\/strong> and benchmark performance.<br>\u2705 <strong>Navigate regulatory changes<\/strong> and compliance challenges.<br>\u2705 <strong>Identify investment and expansion <\/strong><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/islamic-banking-opportunities-and-obstacles-for-the-u-s-financial-industry\/\" title=\"\u4f0a\u65af\u862d\u9280\u884c\u696d\uff1a\u7f8e\u570b\u91d1\u878d\u696d\u7684\u6a5f\u6703\u8207\u969c\u7919\"  data-wpil-monitor-id=\"6700\">opportunities in emerging markets<\/a>.<br>\u2705 <strong>Leverage technological advancements<\/strong> to enhance customer experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Trends in Financial Services Industry Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae92f182\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae92f182\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Finance (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Digital Transformation and FinTech Disruption<\/strong><\/h3>\n\n\n\n<p>Technology is revolutionizing financial services. AI-powered robo-advisors, blockchain for secure transactions, and mobile banking apps are changing how consumers interact with financial institutions. Banks and financial firms must embrace digital innovation or risk falling behind.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Key Digital Trends:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-driven <strong>chatbots and virtual assistants<\/strong> for customer service.<\/p><\/li>\n\n\n\n<li><p><strong>Robo-advisory platforms<\/strong> offering automated financial planning.<\/p><\/li>\n\n\n\n<li><p>Blockchain technology for <strong>secure, transparent transactions<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Contactless payments and <strong>mobile-first banking experiences<\/strong>.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The Rise of Open Banking and API Integration<\/strong><\/h3>\n\n\n\n<p>Consumers demand seamless banking experiences. <strong>Open banking and API-driven financial ecosystems<\/strong> allow third-party providers to develop innovative financial products and services.<\/p>\n\n\n\n<p>\u2705 <strong>Benefits of Open Banking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Faster, more personalized financial services.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Secure data-sharing<\/strong> between institutions for enhanced decision-making.<\/p><\/li>\n\n\n\n<li><p><strong>Greater competition<\/strong>, leading to better financial products for consumers.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Shifts in Consumer Behavior and Expectations<\/strong><\/h3>\n\n\n\n<p>Customers today expect <strong>on-demand, frictionless financial services.<\/strong> Market research reveals a growing demand for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Personalized financial solutions<\/strong> tailored to individual needs.<\/p><\/li>\n\n\n\n<li><p><strong>Sustainable and ethical banking options.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Real-time access<\/strong> to financial insights and account management.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.<\/strong><strong style=\"color: var(--global-color-9); font-family: inherit; font-style: inherit; background-color: var(--base-3);\">&nbsp;Cybersecurity and Data Privacy Regulations<\/strong><\/h3>\n\n\n\n<p>With the rise of digital finance comes the increasing risk of cyber threats. Market research highlights growing investments in <strong>fraud detection, biometric authentication, and regulatory compliance<\/strong> to ensure financial security.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Key Areas of Focus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-powered <strong>fraud detection systems<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Multi-factor authentication (MFA) for secure transactions.<\/p><\/li>\n\n\n\n<li><p>Regulatory frameworks like <strong>GDPR and CCPA<\/strong> shaping data privacy.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Growth of Alternative Financial Services<\/strong><\/h3>\n\n\n\n<p>Traditional banking is no longer the only option. <strong>Peer-to-peer (P2P) lending, decentralized finance (DeFi), and non-traditional banking models<\/strong> are gaining traction, offering consumers more financial choices.<\/p>\n\n\n\n<p>\ud83d\ude80 <strong>\u65b0\u8208\u8da8\u52e2\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Buy Now, Pay Later (BNPL)<\/strong> solutions reshaping credit markets.<\/p><\/li>\n\n\n\n<li><p><strong>Cryptocurrency and DeFi platforms<\/strong> challenging traditional banks.<\/p><\/li>\n\n\n\n<li><p><strong>Embedded finance<\/strong>, where financial services are integrated into non-financial platforms.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u96f6\u552e\u9280\u884c\u696d\u52d9<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b0c4b8e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b0c4b8e9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Predictive analytics (86)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u96f6\u552e\u9280\u884c\u5e02\u5834\u66f4\u91cd\u8996\u63d0\u4f9b\u4fbf\u5229\u7684\u9280\u884c\u670d\u52d9\u3002\u4f01\u696d\u4e5f\u8d8a\u4f86\u8d8a\u91cd\u8996\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u3002\u884c\u52d5\u548c\u7db2\u8def\u9280\u884c\u670d\u52d9\u7684\u63a8\u51fa\u4e5f\u63a8\u52d5\u4e86\u6210\u9577\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u652f\u4ed8<\/h2>\n\n\n\n<p>Mobile payments first came into demand in 2014 with the introduction of Apple Pay on iPhones. Android Pay, Samsung Pay, and Microsoft Wallet soon followed, and competitors lost no time rolling out mobile wallet platforms of their own.&nbsp;<\/p>\n\n\n\n<p>Issuers must now provide these new forms of payment in a challenging marketplace. The stakes are also higher. The average data breach now costs around $4 million. The General Data Protection Regulation (GDPR) will likely increase this cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u98a8\u96aa\u7ba1\u7406\u7814\u7a76<\/h2>\n\n\n\n<p>\u73fe\u4ee3\u4e16\u754c\u9762\u81e8\u4e00\u4e9b\u6311\u6230\u3002\u9019\u4e9b\u6311\u6230\u5305\u62ec\u6050\u6016\u4e3b\u7fa9\u3001\u7db2\u8def\u72af\u7f6a\u3001\u5730\u7de3\u653f\u6cbb\u885d\u64ca\u548c\u6975\u7aef\u6c23\u5019\u4e8b\u4ef6\u3002\u5546\u696d\u9818\u57df\u4e5f\u6b63\u5728\u767c\u751f\u91cd\u5927\u8b8a\u9769\u3002\u898f\u6a21\u3001\u7d93\u9a57\u548c\u898f\u6a21\u4e0d\u518d\u662f\u516c\u53f8\u6210\u529f\u7684\u552f\u4e00\u9810\u6e2c\u56e0\u7d20\u3002 Airbnb\u3001Uber \u548c\u5176\u4ed6\u65b0\u9032\u696d\u8005\u6b63\u5728\u6d88\u6ec5\u898f\u6a21\u66f4\u5927\u7684\u7af6\u722d\u5c0d\u624b\u3002\u4f01\u696d\u9700\u8981\u627e\u5230\u65b0\u7684\u71df\u904b\u65b9\u5f0f\u4ee5\u9632\u6b62\u5931\u6557\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u91d1\u878d\u9818\u57df\u4e0d\u65b7\u4e0a\u5347\u7684\u6578\u4f4d\u5316\u8da8\u52e2<\/h2>\n\n\n\n<p>AI and the blockchain continue to disrupt the financial services industry. These trends will impact the marketing, sales, wealth management, investment, and compliance sectors. Businesses are in a critical phase. Companies are moving towards real growth in cognitive computing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4fe1\u7528\u5361\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p>In recent times, the market has seen the launch of several brand-issued credit cards. Examples include the Uber Visa and Amazon Prime Rewards Signature Visa card. Another brand-issued card is the Starbucks Visa. If rewards are good enough, clients will usually sign up. Retailers often view a branded card as a way to capitalize on customer loyalty. Soon, analysts expect more brands will launch their cards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ca1\u52d9\u9867\u554f\u3001\u6295\u8cc7\u8005<\/h2>\n\n\n\n<p>The entire financial advisor industry is becoming more complex. Retirement plans are moving away from the defined benefit model. Defined contribution plans to fund workers\u2019 retirement are now standard. Financial planners must plan for the individual and his or her spouse. They also have to deal with financial planning for their clients\u2019 college-age students.<\/p>\n\n\n\n<p>Investors may see faster growth in the US economy due to the recent cuts in taxes and public spending. These measures can also halt economic expansion if they do not bring about gains in productivity. Experts expect emerging market growth to quicken, particularly in Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p>\u9019 <strong>financial services industry<\/strong> is evolving faster than ever. Companies that rely on outdated models and slow adoption of technology risk falling behind. <strong>Market research isn\u2019t just an option\u2014it\u2019s a necessity for financial institutions looking to stay competitive.<\/strong><\/p>\n\n\n\n<p>\u5728<a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"> <strong>SIS\u570b\u969b\u7814\u7a76<\/strong><\/a>, we provide comprehensive financial market intelligence, competitive benchmarking, and strategic foresight to help financial firms navigate industry disruptions and seize new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u5011\u5728\u7d10\u7d04\u7684\u5de5\u5ee0\u4f4d\u7f6e<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, \u7d10\u7d04, NY 10010 \u96fb\u8a71\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u95dc\u65bc SIS \u570b\u969b<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u91d1\u878d\u670d\u52d9\u696d\u6b63\u8d70\u5411\u6578\u4f4d\u5316\u3002\u516c\u53f8\u5fc5\u9808\u9069\u61c9\u548c\u6574\u5408\u65b0\u8208\u6280\u8853\u8da8\u52e2\u624d\u80fd\u5728\u5e02\u5834\u4e2d\u751f\u5b58\u3002<\/p>","protected":false},"author":1,"featured_media":62818,"parent":55793,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40699","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=40699"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40699\/revisions"}],"predecessor-version":[{"id":80280,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40699\/revisions\/80280"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/55793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62818"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=40699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}