{"id":40596,"date":"2022-06-08T04:45:44","date_gmt":"2022-06-08T04:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40596"},"modified":"2026-03-12T11:54:07","modified_gmt":"2026-03-12T15:54:07","slug":"%e6%b1%bd%e8%bb%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e6%b1%bd%e8%bb%8a%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e6%b1%bd%e8%bb%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u6c7d\u8eca\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u6c7d\u8eca\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9bdfcf23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9bdfcf23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Automotive (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-5de8ffe9834c7f31737ff8ba72473d50 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-e1c1eb8fd3c3c5e1a311142cc01193d4\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\u6642\u9593<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-automotive-focus-group-market-research\">\u6c7d\u8eca\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76\u7684\u91cd\u8981\u6027<\/a><\/li><li class=\"\"><a href=\"#focus-groups-in-the-automotive-industry\">\u6c7d\u8eca\u7522\u696d\u7126\u9ede\u5c0f\u7d44<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-digital-disruption-in-automotive-research\">\u6c7d\u8eca\u7814\u7a76\u4e2d\u6578\u4f4d\u985b\u8986\u7684\u8208\u8d77<\/a><\/li><li class=\"\"><a href=\"#what-are-car-clinics\">\u4ec0\u9ebc\u662f\u6c7d\u8eca\u8a3a\u6240\uff1f<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-new-methodologies\">\u65b0\u65b9\u6cd5\u8ad6\u7684\u8208\u8d77<\/a><\/li><li class=\"\"><a href=\"#benefits-of-using-automotive-focus-groups-market-research\">\u4f7f\u7528\u6c7d\u8eca\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76\u7684\u597d\u8655<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-automotive-focus-group-market-research\">\u6c7d\u8eca\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>2016\u5e74\u5f8c\uff0c\u6c7d\u8eca\u7522\u696d\u51fa\u73fe\u4e86\u5927\u5e45\u6210\u9577\u3002\u8001\u5f0f\u56db\u8f2a\u6c7d\u8eca\u7684\u7c21\u55ae\u529f\u80fd\u5df2\u8f49\u8b8a\u70ba\u9023\u7db2\u8eca\u8f1b\u3002\u8fd1\u5e74\u4f86\uff0c\u8a72\u884c\u696d\u51fa\u73fe\u4e86\u591a\u9805\u65b0\u6280\u8853\u3002\u9019\u4e9b\u767c\u5c55\u5305\u62ec\u5927\u6578\u64da\u3001\u96f2\u7aef\u904b\u7b97\u548c\u7269\u806f\u7db2\u3002\u9019\u4e9b\u767c\u5c55\u5e36\u4f86\u4e86\u672a\u4f86\u6c7d\u8eca\u7684\u591a\u9805\u5275\u65b0\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u6709\u9019\u4e9b\u5275\u65b0\uff0c\u4f46\u5c0d\u5e02\u5834\u7814\u7a76\u7684\u9700\u6c42\u4ecd\u4fdd\u6301\u4e0d\u8b8a\u3002\u6c7d\u8eca\u88fd\u9020\u5546\u4ecd\u7136\u9700\u8981\u9810\u6e2c\u6d88\u8cbb\u8005\u7684\u504f\u597d\u548c\u8da8\u52e2\u3002\u8a72\u884c\u696d\u53d6\u6c7a\u65bc\u9019\u4e9b\u8da8\u52e2\u548c\u54c1\u5473\u3002\u6c7d\u8eca\u88fd\u9020\u5546\u6700\u5927\u7684\u6536\u5165\u4f86\u6e90\u662f\u6d88\u8cbb\u8005\u92b7\u552e\u3002\u56e0\u6b64\uff0c\u5c0d\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5e02\u5834\u7814\u7a76\u662f\u7522\u696d\u53c3\u8207\u8005\u7684\u9996\u8981\u4efb\u52d9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-groups-in-the-automotive-industry\">\u6c7d\u8eca\u7522\u696d\u7126\u9ede\u5c0f\u7d44<\/h2>\n\n\n\n<p>A focus group is an excellent method of <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/qualitative-market-research\/\"   title=\"\u5b9a\u6027\u5e02\u5834\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"735\">qualitative market research<\/a> for the industry. This method is an efficient and inexpensive way to reach a large number of consumers. The researcher can also use it for other types of data gathering, such as polls and surveys. This can generate even more discussion, as participants debate or justify their rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-digital-disruption-in-automotive-research\">\u6c7d\u8eca\u7814\u7a76\u4e2d\u6578\u4f4d\u985b\u8986\u7684\u8208\u8d77<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8ec1f73d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8ec1f73d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Automotive Market Research in Europe (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e92\u806f\u6027\u548c\u6280\u8853\u63d0\u51fa\u4e86\u64c1\u6709\u4e00\u8f1b\u8eca\u662f\u5426\u5fc5\u8981\u7684\u554f\u984c\u3002\u62fc\u8eca\u5c31\u662f\u4e00\u500b\u660e\u986f\u7684\u4f8b\u5b50\u3002\u6d88\u8cbb\u8005\u50c5\u6839\u64da\u9700\u8981\u4ed8\u8cbb\u4f7f\u7528\u6c7d\u8eca\u3002\u7136\u800c\uff0c\u4ed6\u5011\u72a7\u7272\u4e86\u500b\u4eba\u6240\u6709\u6b0a\u7684\u597d\u8655\uff08\u548c\u8cac\u4efb\uff09\u3002\u53e6\u4e00\u500b\u6578\u4f4d\u985b\u8986\u8005\u662f\u5373\u5c07\u51fa\u73fe\u7684\u81ea\u52d5\u99d5\u99db\u6c7d\u8eca\u3002\u6240\u6709\u9019\u4e9b\u8eca\u8f1b\u90fd\u5c07\u914d\u5099\u667a\u6167\u6280\u8853\u3002\u6c7d\u8eca\u88fd\u9020\u5546\u5c07\u4e0d\u5f97\u4e0d\u4f9d\u9760\u7814\u7a76\u4f86\u6eff\u8db3\u6d88\u8cbb\u8005\u4e0d\u65b7\u8b8a\u5316\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-car-clinics\">\u4ec0\u9ebc\u662f\u6c7d\u8eca\u8a3a\u6240\uff1f<\/h2>\n\n\n\n<p>\u6c7a\u7b56\u5206\u6790\u5e2b\u5c07\u6c7d\u8eca\u8a3a\u6240\u63cf\u8ff0\u70ba\u8eca\u8f1b\u9078\u7f8e\u6bd4\u8cfd\u3002\u5728\u9019\u5834\u9078\u7f8e\u6bd4\u8cfd\u4e2d\uff0c\u6d88\u8cbb\u8005\u64d4\u4efb\u8a55\u5be9\u3002\u8a72\u6c7d\u8eca\u88fd\u9020\u5546\u5411\u6d88\u8cbb\u8005\u5c55\u793a\u4e86\u56db\u5230\u516b\u500b\u7af6\u722d\u54c1\u724c\u548c\u8eca\u578b\u3002\u9019\u4e9b\u8eca\u8f1b\u88ab\u653e\u7f6e\u5728\u9673\u5217\u5ba4\u4e2d\uff0c\u4f9b\u6d88\u8cbb\u8005\u67e5\u770b\u4e26\u63d0\u4f9b\u56de\u994b\u3002<\/p>\n\n\n\n<p>\u6c7d\u8eca\u88fd\u9020\u5546\u51fa\u65bc\u4e0d\u540c\u76ee\u7684\u5728\u4e0d\u540c\u6642\u9593\u9032\u884c\u6c7d\u8eca\u8a3a\u6240\u3002\u6700\u5e38\u898b\u7684\u76ee\u6a19\u662f\u8a55\u4f30\u548c\u5b78\u7fd2\u5982\u4f55\u6539\u9032\u65b0\u6a21\u578b\u3002\u958b\u5c55\u6c7d\u8eca\u8a3a\u6240\u7684\u53e6\u4e00\u500b\u76ee\u7684\u662f\u512a\u5316\u7522\u54c1\u7dda\u3002\u5728\u9019\u88e1\uff0c\u6c7d\u8eca\u88fd\u9020\u5546\u5c55\u793a\u4e86\u4e00\u500b\u54c1\u724c\u7684\u6240\u6709\u4e0d\u540c\u8eca\u578b\u4f9b\u6d88\u8cbb\u8005\u6e2c\u8a66\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-new-methodologies\">\u65b0\u65b9\u6cd5\u8ad6\u7684\u8208\u8d77<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5896267c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5896267c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6280\u8853\u9032\u6b65\u4f7f\u5f97\u7dda\u4e0a\u7126\u9ede\u5c0f\u7d44\u7814\u7a76\u6210\u70ba\u53ef\u80fd\u3002 Web 2.0 \u548c\u65b0\u6280\u8853\u5e73\u53f0\u4f7f\u6c7d\u8eca\u88fd\u9020\u5546\u80fd\u5920\u63a5\u89f8\u5230\u96e3\u4ee5\u63a5\u89f8\u7684\u6d88\u8cbb\u8005\u3002\u6c7d\u8eca\u88fd\u9020\u5546\u9084\u53ef\u4ee5\u4f7f\u7528\u65b0\u5de5\u5177\u3002\u4ed6\u5011\u53ef\u4ee5\u7d44\u6210\u5177\u6709\u65b0\u7684\u548c\u4e0d\u540c\u914d\u7f6e\u7684\u7fa4\u7d44\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u4f7f\u7528\u7dda\u4e0a\u5354\u4f5c\u5de5\u5177\u3002\u9019\u4e9b\u5de5\u5177\u4e26\u4e0d\u7e3d\u662f\u5728\u9762\u5c0d\u9762\u7684\u5c0f\u7d44\u4e2d\u53ef\u7528\u3002<\/p>\n\n\n\n<p>Another new method is eye tracking, which produces gaze trails and heat maps. Eye tracking provides valuable information on which products consumers are looking at.&nbsp; Some research companies are stepping it up a notch. They are conducting eye-tracking exercises in virtual reality environments. Such a setting makes it easier to record participants\u2019 physiological responses to products. Reactions include electrodermal activity, brain state, and so forth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n           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@keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n    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