{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"%e4%ba%ba%e5%8f%a3%e7%b5%b1%e8%a8%88%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/demographics-market-research\/","title":{"rendered":"\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u9ebc\u662f\u4eba\u53e3\u7d71\u8a08<\/h2>\n\n\n\n

\u4eba\u53e3\u7d71\u8a08\u662f\u516c\u53f8\u4fdd\u5b58\u7684\u6709\u95dc\u5176\u5ba2\u6236\u548c\u6d88\u8cbb\u8005\u7684\u7d71\u8a08\u8cc7\u6599\u3002\u9019\u4e9b\u7d71\u8a08\u6578\u64da\u6709\u52a9\u65bc\u516c\u53f8\u5be6\u73fe\u5176\u92b7\u552e\u76ee\u6a19\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u516c\u53f8\u4f7f\u7528\u5e74\u9f61\u3001\u6027\u5225\u548c\u7a2e\u65cf\u3002\u516c\u53f8\u4e5f\u4f7f\u7528\u6559\u80b2\u7a0b\u5ea6\u548c\u5bb6\u5ead\u898f\u6a21\u3002<\/p>\n\n\n\n

Why are Demographics important?<\/h2>\n\n\n\n

One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n

\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76\u7684\u95dc\u9375\u5de5\u4f5c<\/h2>\n\n\n\n
    \n
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  • \u7814\u7a76\u54e1<\/li>\n<\/ul>\n\n\n\n

    Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n

    \u5b9a\u7fa9\u95dc\u9375\u5ba2\u6236<\/h2>\n\n\n\n

    A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n

    \u5f62\u8c61\u5efa\u69cb<\/h2>\n\n\n\n

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    \u70ba\u4e86\u88fd\u4f5c\u66f4\u597d\u7684\u5ee3\u544a<\/h2>\n\n\n\n

    \u88fd\u4f5c\u5ee3\u544a\u9700\u8981\u82b1\u8cbb\u5927\u91cf\u91d1\u9322\u548c\u6642\u9593\u3002\u6b64\u5916\uff0c\u900f\u904e\u7db2\u8def\uff0c\u5f88\u591a\u4eba\u90fd\u6703\u770b\u5230\u9019\u4e9b\u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u5ee3\u544a\u5728\u767c\u5e03\u5f8c\u61c9\u8a72\u5230\u9054\u5408\u9069\u7684\u4eba\u7fa4\u3002\u9019\u4e5f\u662f\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u6d3e\u4e0a\u7528\u5834\u7684\u5730\u65b9\u3002\u6709\u4e86\u9019\u4e9b\u6578\u64da\uff0c\u60a8\u7684\u516c\u53f8\u5c31\u53ef\u4ee5\u5c07\u5ee3\u544a\u5b9a\u4f4d\u5230\u6b63\u78ba\u7684\u53d7\u773e\u3002<\/p>\n\n\n\n

    \u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76\u7684\u95dc\u9375\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n

    \u64c1\u6709\u5408\u9069\u7684\u8edf\u9ad4<\/h3>\n\n\n\n

    \u5ba2\u6236\u548c\u5ba2\u6236\u8cc7\u6599\u5eab\u70ba\u516c\u53f8\u63d0\u4f9b\u4e86\u5927\u91cf\u8cc7\u8a0a\u3002\u7136\u800c\uff0c\u5982\u679c\u6c92\u6709\u5408\u9069\u7684\u8edf\u9ad4\uff0c\u9019\u4e5f\u662f\u6c92\u6709\u5e6b\u52a9\u7684\u3002\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8edf\u9ad4 (CRM) \u53ef\u4ee5\u5e6b\u52a9\u516c\u53f8\u3002\u6709\u4e86\u5b83\uff0c\u4f01\u696d\u53ef\u4ee5\u4f7f\u7528\u5ee3\u6cdb\u7684\u6578\u64da\u4f86\u5c0b\u627e\u5ba2\u6236\u7fa4\u3002 CRM \u4e5f\u5e36\u4f86\u4e86\u65b0\u5ba2\u6236\u3002<\/p>\n\n\n\n

    \u4f7f\u7528\u6578\u64da\u5206\u6790\u516c\u53f8<\/h3>\n\n\n\n

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    \u66f4\u65b0\u4eba\u53e3\u7d71\u8a08\u6578\u64da<\/h3>\n\n\n\n

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    \u95dc\u65bc\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n

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    So, it\u2019s easy to see why this type of market research is crucial for companies. It helps them to target the right customers with the right ads. It also helps firms do choose the best product offerings for their markets. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n

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