{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"%e4%ba%ba%e5%8f%a3%e7%b5%b1%e8%a8%88%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e4%ba%ba%e5%8f%a3%e7%b5%b1%e8%a8%88%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u4eba\u53e3\u7d71\u8a08<\/h2>\n\n\n\n<p>\u4eba\u53e3\u7d71\u8a08\u662f\u516c\u53f8\u4fdd\u5b58\u7684\u6709\u95dc\u5176\u5ba2\u6236\u548c\u6d88\u8cbb\u8005\u7684\u7d71\u8a08\u8cc7\u6599\u3002\u9019\u4e9b\u7d71\u8a08\u6578\u64da\u6709\u52a9\u65bc\u516c\u53f8\u5be6\u73fe\u5176\u92b7\u552e\u76ee\u6a19\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u516c\u53f8\u4f7f\u7528\u5e74\u9f61\u3001\u6027\u5225\u548c\u7a2e\u65cf\u3002\u516c\u53f8\u4e5f\u4f7f\u7528\u6559\u80b2\u7a0b\u5ea6\u548c\u5bb6\u5ead\u898f\u6a21\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76\u7684\u95dc\u9375\u5de5\u4f5c<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7814\u7a76\u52a9\u7406<\/li>\n\n\n\n<li>\u7d71\u8a08\u5b78\u5bb6<\/li>\n\n\n\n<li>\u8cc7\u6599\u5206\u6790\u5e2b<\/li>\n\n\n\n<li>\u7814\u7a76\u54e1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u7fa9\u95dc\u9375\u5ba2\u6236<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f62\u8c61\u5efa\u69cb<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/focus-group-market-research\/\" title=\"\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4e86\u88fd\u4f5c\u66f4\u597d\u7684\u5ee3\u544a<\/h2>\n\n\n\n<p>\u88fd\u4f5c\u5ee3\u544a\u9700\u8981\u82b1\u8cbb\u5927\u91cf\u91d1\u9322\u548c\u6642\u9593\u3002\u6b64\u5916\uff0c\u900f\u904e\u7db2\u8def\uff0c\u5f88\u591a\u4eba\u90fd\u6703\u770b\u5230\u9019\u4e9b\u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u5ee3\u544a\u5728\u767c\u5e03\u5f8c\u61c9\u8a72\u5230\u9054\u5408\u9069\u7684\u4eba\u7fa4\u3002\u9019\u4e5f\u662f\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u6d3e\u4e0a\u7528\u5834\u7684\u5730\u65b9\u3002\u6709\u4e86\u9019\u4e9b\u6578\u64da\uff0c\u60a8\u7684\u516c\u53f8\u5c31\u53ef\u4ee5\u5c07\u5ee3\u544a\u5b9a\u4f4d\u5230\u6b63\u78ba\u7684\u53d7\u773e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76\u7684\u95dc\u9375\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u64c1\u6709\u5408\u9069\u7684\u8edf\u9ad4<\/h3>\n\n\n\n<p>\u5ba2\u6236\u548c\u5ba2\u6236\u8cc7\u6599\u5eab\u70ba\u516c\u53f8\u63d0\u4f9b\u4e86\u5927\u91cf\u8cc7\u8a0a\u3002\u7136\u800c\uff0c\u5982\u679c\u6c92\u6709\u5408\u9069\u7684\u8edf\u9ad4\uff0c\u9019\u4e5f\u662f\u6c92\u6709\u5e6b\u52a9\u7684\u3002\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8edf\u9ad4 (CRM) \u53ef\u4ee5\u5e6b\u52a9\u516c\u53f8\u3002\u6709\u4e86\u5b83\uff0c\u4f01\u696d\u53ef\u4ee5\u4f7f\u7528\u5ee3\u6cdb\u7684\u6578\u64da\u4f86\u5c0b\u627e\u5ba2\u6236\u7fa4\u3002 CRM \u4e5f\u5e36\u4f86\u4e86\u65b0\u5ba2\u6236\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528\u6578\u64da\u5206\u6790\u516c\u53f8<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/data-collection-market-research\/\" title=\"\u8cc7\u6599\u6536\u96c6\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/the-new-american-consumers-analysis-trends-facing-us-retailers\/\" title=\"The New American Consumers Analysis: Trends Facing US Retailers\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f4\u65b0\u4eba\u53e3\u7d71\u8a08\u6578\u64da<\/h3>\n\n\n\n<p>\u6709\u95dc\u5ba2\u6236\u7684\u6578\u64da\u53ef\u80fd\u6703\u767c\u751f\u8b8a\u5316\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u500b\u4eba\u627e\u5230\u85aa\u6c34\u66f4\u9ad8\u7684\u5de5\u4f5c\uff0c\u4ed6\u5011\u5c31\u6703\u8cfc\u8cb7\u4e0d\u540c\u7684\u6771\u897f\u3002\u56e0\u6b64\uff0c\u91dd\u5c0d\u6b64\u4eba\u7684\u5b9a\u5411\u5ee3\u544a\u5c07\u6703\u767c\u751f\u8b8a\u5316\u3002\u5373\u4f7f\u5c0d\u65bc\u5c0f\u578b\u4f01\u696d\u4f86\u8aaa\uff0c\u66f4\u65b0\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u4e5f\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u4f7f\u516c\u53f8\u80fd\u5920\u4fdd\u6301\u76f8\u95dc\u6027\u3002\u5b83\u9084\u6709\u52a9\u65bc\u6210\u9577\uff0c\u56e0\u70ba\u5b83\u8b93\u6d88\u8cbb\u8005\u6eff\u610f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u4eba\u53e3\u7d71\u8a08\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e6%ad%90%e6%b4%b2\/%e8%8b%b1%e5%9c%8b%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u5834\u7814\u7a76|\u82f1\u570b\u7126\u9ede\u5c0f\u7d44\u548c\u8cc7\u6599\u6536\u96c6\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/survey-market-research\/\" title=\"\u8abf\u67e5\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/resume-of-experience-in-automotive-industry\/\" title=\"\u6c7d\u8eca\u7522\u696d\u5e02\u5834\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/personal-care-products-market-research\/\" title=\"\u500b\u4eba\u8b77\u7406\u7522\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u81f3\u95dc\u91cd\u8981\uff0c\u7814\u7a76\u662f\u900f\u904e\u8a2a\u8ac7\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u8abf\u67e5\u7b49\u5b9a\u91cf\u548c\u5b9a\u6027\u65b9\u6cd5\u9032\u884c\u7684\u3002<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}