{"id":39684,"date":"2022-01-18T04:33:24","date_gmt":"2022-01-18T04:33:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39684"},"modified":"2025-09-23T22:40:06","modified_gmt":"2025-09-24T02:40:06","slug":"%e8%8d%89%e5%9d%aa%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/","title":{"rendered":"\u8349\u576a\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u8349\u576a\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-92f58603\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92f58603\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f TURF \u5e02\u5834\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a mix of products based on how many people like that blend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u8986\u84cb\u7bc4\u570d\u300d\uff08TURF \u4e2d\u7684 R\uff09\u63cf\u8ff0\u4e86\u60a8\u806f\u7e6b\u7684\u4eba\u6578\u3002 \u300c\u983b\u7387\u300d\u662f\u6307\u60a8\u6253\u96fb\u8a71\u7d66\u9019\u4e9b\u4eba\u7684\u983b\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u63d0\u4f9b\u4e86\u4e00\u7a2e\u7528\u65bc\u5be6\u73fe\u6700\u5927\u7522\u54c1\u92b7\u552e\u7684\u65b9\u6cd5\u3002\u5b83\u4f7f\u7528 TURF \u6f14\u7b97\u6cd5\u5de5\u5177\uff0c\u8a72\u5de5\u5177\u6703\u8003\u616e\u6240\u6709\u53ef\u80fd\u7684\u7d44\u5408\u3002\u6d88\u8cbb\u8005\u5fc5\u9808\u5c0d\u591a\u9805\u9078\u64c7\u8abf\u67e5\u505a\u51fa\u56de\u61c9\u3002\u7136\u5f8c\uff0c\u5206\u6790\u5e2b\u8a55\u4f30\u8a72\u8abf\u67e5\u7684\u7b54\u6848\u9078\u9805\u3002\u6700\u5f8c\uff0cTURF \u5206\u6790\u63d0\u4f9b\u4e86\u4f7f\u7528\u8005\u6c92\u6709\u8003\u616e\u5230\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1 TURF \u5206\u6790\u6709\u5176\u512a\u9ede\uff0c\u4f46\u5b83\u4e5f\u6709\u4e00\u4e9b\u9650\u5236\u3002\u4f8b\u5982\uff0c\u5b83\u6c92\u6709\u8003\u616e\u6d88\u8cbb\u8005\u7684\u50f9\u503c\u3002\u56e0\u6b64\uff0c\u5f9e\u50f9\u503c\u92b7\u552e\u7684\u89d2\u5ea6\u4f86\u770b\u4e26\u4e0d\u662f\u6700\u597d\u7684\u4f7f\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u4ec0\u9ebc TURF \u5206\u6790\u5f88\u91cd\u8981\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u5728\u8a31\u591a\u696d\u52d9\u74b0\u5883\u4e2d\u90fd\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u6709\u52a9\u65bc\u512a\u5316\u7522\u54c1\u548c\u670d\u52d9\u3002\u6b64\u5916\uff0c\u5b83\u9084\u6709\u52a9\u65bc\u5fae\u8abf\u6e9d\u901a\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u7684\u53e6\u4e00\u500b\u7279\u9ede\u662f\u5b83\u53ef\u4ee5\u5e6b\u52a9\u7814\u7a76\u4eba\u54e1\u4e86\u89e3\u522a\u9664\u6216\u5305\u542b\u7522\u54c1\u7684\u5f71\u97ff\u3002\u6b64\u5916\uff0c\u5b83\u5145\u5206\u5229\u7528\u4e86\u6240\u4f7f\u7528\u7684\u5e02\u5834\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u6bd4\u4f7f\u7528\u7c21\u55ae\u7684\u7e3d\u8a08\u6216\u767e\u5206\u6bd4\u9032\u884c\u6c7a\u7b56\u6548\u679c\u66f4\u597d\u3002\u5b83\u8003\u616e\u8907\u96dc\u7684\u7522\u54c1\u7d44\u5408\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u8077\u4f4d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u64da TURF \u7684\u6027\u8cea\uff0c\u4ee5\u4e0b\u8077\u4f4d\u6700\u70ba\u76f8\u95dc\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u7d71\u8a08\u5b78\u5bb6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u884c\u92b7\u7d93\u7406<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u884c\u92b7\u5c08\u5bb6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u7522\u54c1\u958b\u767c\u4eba\u54e1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u4f01\u696d\u9700\u8981 TURF \u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u7a2e\u65b9\u6cd5\u70ba\u516c\u53f8\u63d0\u4f9b\u4e86\u9ad8\u50f9\u503c\u7684\u898b\u89e3\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u90a3\u4e9b\u5e0c\u671b\u64f4\u5927\u7522\u54c1\u7d44\u5408\u7684\u4eba\u4f86\u8aaa\u662f\u6709\u5e6b\u52a9\u7684\u3002\u5b83\u767c\u73fe\u7522\u54c1\u6f5b\u529b\u548c\u5f71\u97ff\u529b\u7684\u80fd\u529b\u81f3\u95dc\u91cd\u8981\u3002 TURF \u5206\u6790\u53ef\u4ee5\u63a8\u85a6\u53ef\u9032\u4e00\u6b65\u64f4\u5927\u5e02\u5834\u8986\u84cb\u7bc4\u570d\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u5141\u8a31\u4f01\u696d\u5236\u5b9a\u7406\u60f3\u7684\u7522\u54c1\u548c\u670d\u52d9\u884c\u92b7\u7b56\u7565\u3002\u9019\u9805\u7b56\u7565\u5c0d\u65bc\u54c1\u724c\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5e6b\u52a9\u4f01\u696d\u767c\u73fe\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u63a8\u51fa\u65b0\u7522\u54c1\u6642\u7684\u6f5b\u5728\u5e02\u5834\u4efd\u984d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u54c1\u724c\u53ef\u4ee5\u63d0\u4f9b\u7684\u6700\u4f73\u7522\u54c1\u7dda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u7522\u54c1\u61c9\u5177\u5099\u54ea\u4e9b\u529f\u80fd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u53ef\u4ee5\u6df7\u5408\u4ee5\u9054\u5230\u6d88\u8cbb\u8005\u7684\u6700\u4f73\u8a0a\u606f\u5143\u4ef6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u63a5\u89f8\u65b0\u6d88\u8cbb\u8005\u7684\u6700\u4f73\u7ba1\u9053<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u6d3b\u52d5\u7684\u95dc\u9375\u8ce3\u9ede<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u4f01\u696d\u60f3\u8981\u958b\u767c\u65b0\u7522\u54c1\u6216\u6253\u5165\u5e02\u5834\u6642\uff0c\u6700\u597d\u4f7f\u7528\u5b83\u3002\u6b64\u5916\uff0c\u5b83\u9084\u70ba\u9810\u7b97\u7dca\u5f35\u7684\u516c\u53f8\u63d0\u4f9b\u4e86\u5f88\u597d\u7684\u898b\u89e3\u3002\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u4f01\u696d\u53ef\u4ee5\u9078\u64c7\u6700\u597d\u7684\u65b9\u5f0f\u4f86\u82b1\u8cbb\u5176\u884c\u92b7\u9810\u7b97\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u9375\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u6240\u505a\u7684\u8a31\u591a\u5047\u8a2d\u53ef\u80fd\u6703\u9650\u5236\u5176\u6e96\u78ba\u6027\u3002\u7136\u800c\uff0c\u4eba\u5011\u53ef\u4ee5\u5f4c\u88dc\u9019\u4e00\u9ede\u3002\u70ba\u6b64\uff0c\u8abf\u67e5\u4e2d\u7684\u554f\u984c\u5fc5\u9808\u78ba\u5b9a\u53d7\u8a2a\u8005\u4f7f\u7528\u7522\u54c1\u7684\u983b\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9032\u884c\u5206\u6790\u4e4b\u524d\uff0c\u4f7f\u7528\u8005\u5fc5\u9808\u63d0\u4f9b\u6e96\u78ba\u7684\u63cf\u8ff0\u3002\u4f8b\u5982\uff0c\u5fc5\u9808\u5b9a\u7fa9\u4ec0\u9ebc\u69cb\u6210\u300c\u7bc4\u570d\u300d\u3002\u7576\u4e00\u500b\u4eba\u60f3\u8981\u6bcf\u7a2e\u7522\u54c1\u7d44\u5408\u4e2d\u81f3\u5c11\u4e00\u7a2e\u7522\u54c1\u6642\uff0c\u5c31\u6703\u51fa\u73fe\u89f8\u9054\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc TURF \u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u6709\u52a9\u65bc\u5e02\u5834\u7814\u7a76\u3002\u9019\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u63a1\u53d6\u8a2a\u8ac7\u3001\u8abf\u67e5\u6216\u7126\u9ede\u5c0f\u7d44\u7684\u5f62\u5f0f\u3002 TURF \u5206\u6790\u662f\u53e6\u4e00\u500b\u6709\u52a9\u65bc\u5e02\u5834\u7814\u7a76\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\u7684\u80fd\u529b\u4f7f\u5176\u6210\u70ba\u7406\u60f3\u7684\u9078\u64c7\u3002\u7576\u4f01\u696d\u60f3\u8981\u6253\u5165\u5e02\u5834\u6642\uff0c\u9019\u4e5f\u662f\u4e00\u500b\u798f\u97f3\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u7d93\u71df\u7522\u54c1\u6216\u670d\u52d9\u7684\u516c\u53f8\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u5e2b\u53ef\u4ee5\u5c07 TURF \u8207\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u7b56\u7565\u7d50\u5408\u3002\u9019\u6a23\uff0c\u4ed6\u5011\u5c31\u80fd\u5f97\u5230\u4e00\u500b\u5b8c\u6574\u7684\u756b\u9762\u3002\u56e0\u6b64\uff0c\u7528\u6236\u5c07\u5c0d\u6d88\u8cbb\u8005\u504f\u597d\u548c\u5e02\u5834\u6f5b\u529b\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TURF Market Research What is TURF Market Research? TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a &#8230; <a title=\"\u8349\u576a\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/\" aria-label=\"Read more about TURF Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":69513,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39684","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=39684"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39684\/revisions"}],"predecessor-version":[{"id":69957,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39684\/revisions\/69957"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69513"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}