{"id":39294,"date":"2021-11-11T03:52:48","date_gmt":"2021-11-11T03:52:48","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39294"},"modified":"2025-09-14T22:18:47","modified_gmt":"2025-09-15T02:18:47","slug":"generation-alpha-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/publications\/generation-alpha-market-research\/","title":{"rendered":"\u963f\u723e\u6cd5\u4e00\u4ee3\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u963f\u723e\u6cd5\u4e00\u4ee3\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-73bf4078\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-73bf4078\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u5b78\u8853\uff082\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u963f\u723e\u6cd5\u4e16\u4ee3\uff1f<\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u963f\u723e\u6cd5\u4e16\u4ee3\uff08\u6216\u7a31\u963f\u723e\u6cd5\u57fa\u56e0\uff09\u662f\u7dca\u63a5\u5728Z\u4e16\u4ee3\u4e4b\u5f8c\u7684\u4eba\u53e3\u7fa4\u9ad4\u3002\u4ed6\u5011\u7684\u51fa\u751f\u5e74\u4efd\u6700\u65e9\u53ef\u8ffd\u6eaf\u52302010\u5e74\u4ee3\u521d\u671f\u2014\u2014\u7814\u7a76\u4eba\u54e1\u548c\u73fe\u4ee3\u5a92\u9ad4\u9810\u6e2c\uff0c\u9019\u6bb5\u6642\u671f\u5c07\u6301\u7e8c\u52302020\u5e74\u4ee3\u4e2d\u671f\u3002\u963f\u723e\u6cd5\u4e16\u4ee3\u662f\u4e00\u500b\u6b63\u5728\u5d1b\u8d77\u7684\u91cd\u8981\u7fa4\u9ad4\u3002\u7b2c\u4e00\u6279\u963f\u723e\u6cd5\u4e16\u4ee3\u7684\u5b69\u5b50\u65bc2018\u5e74\u958b\u59cb\u4e0a\u5c0f\u5b78\u3002\u4ed6\u5011\u5c07\u6210\u70ba\u6709\u53f2\u4ee5\u4f86\u6700\u5bcc\u6709\u3001\u6280\u80fd\u6700\u5f37\u3001\u4eba\u969b\u95dc\u4fc2\u6700\u7dca\u5bc6\u7684\u4e00\u4ee3\u3002\u4ed6\u5011\u7684\u7e3d\u8cfc\u8cb7\u529b\u6975\u70ba\u9f90\u5927\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u963f\u723e\u6cd5\u4e16\u4ee3\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u5c07\u662f\u6709\u53f2\u4ee5\u4f86\u79d1\u6280\u6700\u767c\u9054\u7684\u4e00\u4ee3\u3002\u4ed6\u5011\u5c07\u4f34\u96a8\u884c\u52d5\u88dd\u7f6e\u3001\u4eba\u5de5\u667a\u6167\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u6a5f\u5668\u4eba\u6280\u8853\u6210\u9577\u3002\u4ed6\u5011\u4e5f\u5c07\u4eab\u53d7\u66f4\u5b8c\u5584\u7684\u91ab\u7642\u4fdd\u5065\u3002\u6b64\u5916\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u4e5f\u64c1\u6709\u53f2\u4e0a\u6700\u5bcc\u88d5\u7684\u4e00\u4ee3\u7684\u6b8a\u69ae\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u6216\u8a31\u80fd\u5920\u6bd4\u4ee5\u5f80\u4efb\u4f55\u4e00\u4ee3\u5728\u975e\u5fc5\u9700\u54c1\u4e0a\u82b1\u8cbb\u66f4\u591a\u3002\u4ed6\u5011\u4e5f\u5c07\u64c1\u6709\u6700\u9577\u7684\u9810\u671f\u58fd\u547d\uff0c\u4e26\u4e14\u662f\u8fc4\u4eca\u70ba\u6b62\u6700\u4e86\u89e3\u60c5\u6cc1\u7684\u4e00\u4ee3\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u4f01\u696d\u9700\u8981\u963f\u723e\u6cd5\u4e16\u4ee3\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u4ed6\u5011\u662f\u76ee\u524d\u6700\u5e74\u8f15\u7684\u4e00\u4ee3\uff0c\u4f46\u4ed6\u5011\u5df2\u7d93\u64c1\u6709\u4e86\u5f37\u5927\u7684\u8cfc\u8cb7\u529b\u3002\u963f\u723e\u6cd5\u4e16\u4ee3\u7684\u54c1\u724c\u5f71\u97ff\u529b\u9060\u9060\u8d85\u51fa\u4e86\u4ed6\u5011\u7684\u5e74\u9f61\u3002\u4ed6\u5011\u662f\u6587\u5316\u5f15\u9818\u8005\u548c\u672a\u4f86\u7684\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u5851\u9020\u8457\u793e\u7fa4\u5a92\u9ad4\u7684\u683c\u5c40\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u5e74\u9f61\u5c1a\u5c0f\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u5df2\u7d93\u5f62\u6210\u4e86\u9bae\u660e\u7684\u89c0\u9ede\u3002\u4ed6\u5011\u5c0d\u4e00\u4e9b\u4e16\u754c\u4e0a\u6700\u7dca\u8feb\u7684\u554f\u984c\u767c\u8868\u4e86\u81ea\u5df1\u7684\u770b\u6cd5\u3002\u800c\u4e14\uff0c\u6839\u64da\u6211\u5011\u6700\u8fd1\u7684\u4e00\u9805\u7814\u7a76\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u975e\u5e38\u95dc\u6ce8\u9019\u4e9b\u554f\u984c\u3002\u4e8b\u5be6\u4e0a\uff0c\u8207\u524d\u5e7e\u4ee3\u4eba\u76f8\u6bd4\uff0c\u4ed6\u5011\u5c0d\u4e00\u4e9b\u91cd\u8981\u8b70\u984c\u7684\u8a8d\u77e5\u66f4\u52a0\u6df1\u523b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5178\u578b\u7684\u963f\u723e\u6cd5\u4e16\u4ee3\uff08Gen Alpha\uff09\u7684\u65e5\u5e38\u751f\u6d3b\u4e2d\uff0c\u96fb\u5b50\u8a2d\u5099\u7121\u6240\u4e0d\u5728\u3002\u4ed6\u5011\u8207\u9019\u4e9b\u8a2d\u5099\u7684\u4e92\u52d5\u5c31\u50cf\u8207\u4eba\u4ea4\u8ac7\u4e00\u6a23\u81ea\u7136\u3002\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u6700\u8fd1\u7684\u4e00\u9805\u7814\u7a76\u8868\u660e\uff0c\u5e74\u9f61\u8f03\u5c0f\u7684\u5b69\u5b50\u66f4\u50be\u5411\u65bc\u50cf\u5c0d\u5f85\u771f\u4eba\u4e00\u6a23\u8207\u865b\u64ec\u52a9\u7406\u5c0d\u8a71\u3002\u4ed6\u5011\u6703\u8a62\u554f\u9019\u4e9b\u52a9\u624b\u8af8\u5982\u5e74\u9f61\u548c\u6700\u559c\u6b61\u7684\u984f\u8272\u4e4b\u985e\u7684\u554f\u984c\u3002\u7814\u7a76\u4e5f\u6307\u51fa\uff0c\u5b69\u5b50\u5011\u8a8d\u70ba\u4ed6\u5011\u65e2\u53ef\u4ee5\u6559\u5c0e\u9019\u4e9b\u8a2d\u5099\uff0c\u4e5f\u53ef\u4ee5\u5f9e\u4e2d\u5b78\u7fd2\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u5230\u56db\u5206\u4e4b\u4e00\u7684\u963f\u723e\u6cd5\u65cf\u7fa4\u8a8d\u70ba\u5ee3\u544a\u6703\u5f71\u97ff\u4ed6\u5011\uff0c\u53ea\u6709\u516b\u5206\u4e4b\u4e00\u7684\u4eba\u8868\u793a\u7db2\u8def\u5f62\u8c61\u6703\u4ee5\u4efb\u4f55\u65b9\u5f0f\u5f71\u97ff\u4ed6\u5011\u3002\u7d55\u5927\u591a\u6578\u4eba\u8a8d\u70ba\u4ed6\u5011\u61c9\u8a72\u6838\u5be6\u7db2\u8def\u4e0a\u770b\u5230\u7684\u5167\u5bb9\u3002\u4ed6\u5011\u6700\u6709\u53ef\u80fd\u5728\u505a\u6c7a\u5b9a\u524d\u8207\u540c\u5115\u4ea4\u6d41\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u91cd\u8981\u7684\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u963f\u723e\u6cd5\u4e16\u4ee3\u662f\u901a\u5f80\u672a\u4f86\u7684\u7a97\u53e3\uff0c\u5b83\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u4e00\u500b\u8996\u89d2\uff0c\u8b93\u6211\u5011\u5f97\u4ee5\u7aba\u898b\u672a\u4f86\u5341\u5e74\u751a\u81f3\u66f4\u9060\u7684\u5716\u756b\u3002\u4ed6\u5011\u73fe\u5728\u5c31\u8b80\u65bc\u6211\u5011\u7684\u5c0f\u5b78\u3002\u5e74\u7d00\u6700\u5927\u7684\u5b69\u5b50\u5373\u5c07\u6b65\u5165\u9752\u6625\u671f\u3002\u7136\u5f8c\uff0c\u5728\u63a5\u4e0b\u4f86\u7684\u5341\u5e74\u88e1\uff0c\u4ed6\u5011\u5c07\u9081\u5411\u6210\u5e74\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u5fc5\u9808\u8a18\u4f4f\uff0c\u9019\u4e9b\u5b69\u5b50\u5b8c\u5168\u51fa\u751f\u65bc21\u4e16\u7d00\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u6b63\u5728\u5f71\u97ff\u5343\u79a7\u4e16\u4ee3\u5bb6\u5ead\u7684\u8cfc\u7269\u6c7a\u7b56\u3002\u4ed6\u5011\u4e5f\u662f\u79d1\u6280\u7684\u65e9\u671f\u4f7f\u7528\u8005\u3002\u4e0d\u50c5\u5982\u6b64\uff0c\u4ed6\u5011\u9084\u5c07\u6210\u70ba\u4e16\u754c\u4e0a\u4eba\u53e3\u6700\u591a\u7684\u4e00\u4ee3\u3002\u4ed6\u5011\u6b63\u503c\u5168\u7403\u5411\u4e9e\u6d32\u4e16\u7d00\u8f49\u578b\u4e4b\u969b\u5d84\u9732\u982d\u89d2\u3002\u7576\u6700\u5e74\u8f15\u7684\u963f\u723e\u6cd5\u4e16\u4ee3\uff08Gen Alpha\uff09\u6210\u5e74\u6642\uff08\u5927\u7d04\u57282030\u5e74\u4ee3\u4e2d\u671f\uff09\uff0c\u4e9e\u6d32\u5c07\u64c1\u6709\u6700\u5927\u7684\u4e2d\u7522\u968e\u7d1a\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc Generation Alpha \u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u65bc\u79d1\u6280\u5feb\u901f\u767c\u5c55\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u5c0d\u5531\u7247\u6a5f\u3001VHS\u9304\u5f71\u5e36\u7b49\u4e8b\u7269\u6240\u77e5\u751a\u5c11\u3002\u56e0\u6b64\uff0c\u554f\u5377\u8abf\u67e5\u548c\u4e00\u5c0d\u4e00\u8a2a\u8ac7\u81f3\u95dc\u91cd\u8981\u3002\u4f01\u696d\u53ef\u4ee5\u904b\u7528\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u4f86\u5be6\u73fe\u5176\u76ee\u6a19\u3002\u9019\u4e9b\u5de5\u5177\u4e0d\u50c5\u9069\u7528\u65bc\u963f\u723e\u6cd5\u4e16\u4ee3\uff0c\u4e5f\u9069\u7528\u65bc\u6240\u6709\u5176\u4ed6\u7fa4\u9ad4\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u4eba\u54e1\u61c9\u8a72\u610f\u8b58\u5230\uff0c\u91dd\u5c0d\u963f\u723e\u6cd5\u4e16\u4ee3\u9032\u884c\u884c\u92b7\u6d3b\u52d5\u7684\u904e\u7a0b\u662f\u7368\u4e00\u7121\u4e8c\u7684\uff0c\u8207\u5176\u4ed6\u4e16\u4ee3\u622a\u7136\u4e0d\u540c\u3002\u8acb\u8a18\u4f4f\uff0c\u963f\u723e\u6cd5\u4e16\u4ee3\u66f4\u7cbe\u901a\u79d1\u6280\uff0c\u5c0d\u7d93\u6fdf\u4e5f\u6709\u66f4\u9ad8\u7684\u671f\u671b\u3002.<\/p>\n\n\n<h2>\u6211\u5011\u5728\u7d10\u7d04\u7684\u5de5\u5ee0\u4f4d\u7f6e<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, \u7d10\u7d04, NY 10010 \u96fb\u8a71\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u95dc\u65bc SIS \u570b\u969b<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Generation Alpha Market Research What is Generation Alpha? There is a generation that makes up more than one in every seven people. It shapes their households\u2019 buying power and is vital to the future, yet few people have heard of them. They will overtake the Baby Boomers in the following four years or less. And &#8230; <a title=\"\u963f\u723e\u6cd5\u4e00\u4ee3\u5e02\u5834\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/publications\/generation-alpha-market-research\/\" aria-label=\"Read more about Generation Alpha Market Research\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":63121,"parent":20148,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39294","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=39294"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39294\/revisions"}],"predecessor-version":[{"id":68699,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/39294\/revisions\/68699"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63121"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=39294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}