{"id":37921,"date":"2021-06-25T16:56:31","date_gmt":"2021-06-25T16:56:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=37921"},"modified":"2025-09-08T00:43:24","modified_gmt":"2025-09-08T04:43:24","slug":"%e8%b2%b7%e5%ae%b6%e7%95%ab%e5%83%8f%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/qualitative-quantitative-research-solutions\/buyer-persona-market-research\/","title":{"rendered":"\u8cb7\u5bb6\u89d2\u8272\u5e02\u5834\u7814\u7a76\u89e3\u6c7a\u65b9\u6848\u8207\u65b9\u6cd5"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-cc0d1502 gb-headline-text\">\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-386fd99c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-386fd99c\" 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class=\"wp-block-paragraph\">\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76\u5c0d\u65bc\u5e02\u5834\u5340\u9694\u4e5f\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u5e02\u5834\u7d30\u5206\uff0c\u7814\u7a76\u4eba\u54e1\u6703\u6839\u64da\u4e0d\u540c\u7684\u7279\u5fb5\u5c07\u6f5b\u5728\u5ba2\u6236\u7fa4\u5283\u5206\u70ba\u4e0d\u540c\u7684\u7d44\u5225\u3002\u5ba2\u6236\u6703\u5c0d\u60a8\u767c\u9001\u7684\u8a0a\u606f\u505a\u51fa\u56de\u61c9\u3002\u56e0\u6b64\uff0c\u60a8\u5fc5\u9808\u78ba\u4fdd\u60a8\u7684\u5e02\u5834\u8cc7\u8a0a\u80fd\u5920\u771f\u6b63\u53cd\u6620\u8cb7\u5bb6\u7684\u8072\u97f3\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u9700\u8981\u6295\u5165\u8cc7\u6e90\u9032\u884c\u6709\u6548\u7684\u95dc\u9375\u5b57\u7814\u7a76\uff0c\u4ee5\u78ba\u4fdd\u60a8\u80fd\u5920\u7528\u5ba2\u6236\u7684\u8a9e\u8a00\u8207\u4ed6\u5011\u6e9d\u901a\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u9032\u884c\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u8abf\u67e5\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u900f\u904e\u554f\u5377\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u8a0e\u8ad6\u548c\u8a2a\u8ac7\u4f86\u9032\u884c\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u5305\u62ec\u641c\u5c0b\u60a8\u7684\u806f\u7d61\u4eba\u8cc7\u6599\u5eab\uff0c\u4ee5\u767c\u73fe\u986f\u793a\u7279\u5b9a\u6d88\u8cbb\u8005\u5982\u4f55\u5c0b\u627e\u548c\u4f7f\u7528\u60a8\u7684\u5167\u5bb9\u7684\u8da8\u52e2\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8abf\u67e5\u5305\u62ec\u4f7f\u7528\u5e36\u6709\u7279\u5b9a\u6b04\u4f4d\u7684\u8868\u55ae\u3002\u9019\u4e9b\u6b04\u4f4d\u53ef\u4ee5\u6536\u96c6\u60a8\u7db2\u7ad9\u4e0a\u4e0d\u540c\u8cb7\u5bb6\u756b\u50cf\u7684\u95dc\u9375\u8cc7\u8a0a\u3002\u8abf\u67e5\u9084\u5305\u62ec\u8003\u616e\u92b7\u552e\u5718\u968a\u7684\u56de\u994b\u3002\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u92b7\u552e\u5718\u968a\u6700\u5e38\u63a5\u89f8\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u5c0d\u4e0d\u540c\u985e\u578b\u7684\u5ba2\u6236\u9032\u884c\u6982\u62ec\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e\u7126\u9ede\u5c0f\u7d44\u8a2a\u8ac7\uff0c\u60a8\u548c\u60a8\u7684\u5718\u968a\u53ef\u4ee5\u63a1\u8a2a\u6f5b\u5728\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u3002\u7126\u9ede\u5c0f\u7d44\u5e6b\u52a9\u60a8\u4e86\u89e3\u4ed6\u5011\u559c\u6b61\u60a8\u7522\u54c1\u7684\u54ea\u4e9b\u65b9\u9762\u3002\u5b8c\u6210\u7814\u7a76\u5f8c\uff0c\u60a8\u5c07\u7372\u5f97\u539f\u59cb\u6578\u64da\uff0c\u5f9e\u800c\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u3002\u4e0b\u4e00\u6b65\u662f\u5f9e\u8a2a\u8ac7\u554f\u984c\u7684\u7b54\u6848\u4e2d\u8fa8\u8b58\u6a21\u5f0f\u3002\u7531\u6b64\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u4e3b\u8981\u4f7f\u7528\u8005\u756b\u50cf\uff0c\u4e26\u8207\u516c\u53f8\u5176\u4ed6\u6210\u54e1\u5206\u4eab\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6d89\u53ca\u7684\u6b65\u9a5f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u7fa9\u8cb7\u5bb6\u756b\u50cf\u548c\u76ee\u6a19\u5e02\u5834\u3002\u9019\u4e00\u6b65\u80fd\u5e6b\u52a9\u4f60\u767c\u73fe\u76ee\u6a19\u53d7\u773e\u4e26\u4e86\u89e3\u4ed6\u5011\u7684\u884c\u70ba\u3002\u9996\u5148\u8981\u5efa\u7acb\u6f5b\u5728\u5ba2\u6236\u7684\u865b\u64ec\u756b\u50cf\uff0c\u4f8b\u5982\u5e74\u9f61\u7bc4\u570d\u3001\u6240\u5728\u5730\u548c\u8077\u696d\u985e\u578b\u3002\u9019\u6709\u52a9\u65bc\u4e86\u89e3\u4ed6\u5011\u7684\u8cfc\u8cb7\u504f\u597d\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8207\u53d7\u773e\u4e92\u52d5\u3002\u60a8\u53ef\u4ee5\u5f9e\u73fe\u6709\u5ba2\u6236\u90a3\u88e1\u7372\u5f97\u95dc\u65bc\u60a8\u7684\u7522\u54c1\u548c\u670d\u52d9\u7684\u985e\u4f3c\u610f\u898b\u3002\u60a8\u4e5f\u53ef\u4ee5\u5f9e\u6f5b\u5728\u5ba2\u6236\u90a3\u88e1\u7372\u5f97\u9019\u4e9b\u610f\u898b\u3002\u8207\u8fd1\u671f\u8cfc\u8cb7\u904e\u60a8\u7522\u54c1\u7684\u5ba2\u6236\u4e92\u52d5\u662f\u7406\u60f3\u4e4b\u9078\u3002\u4ed6\u5011\u53ef\u4ee5\u8207\u60a8\u5206\u4eab\u4ed6\u5011\u7684\u9ad4\u9a57\u3002\u53e6\u4e00\u7a2e\u7b56\u7565\u662f\u5229\u7528\u60a8\u7684\u793e\u7fa4\u5a92\u9ad4\u5e33\u865f\u4f86\u5438\u5f15\u4e0d\u540c\u985e\u578b\u7684\u5ba2\u6236\u3002.<\/li>\n\n\n\n<li>\u78ba\u5b9a\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\u7684\u6700\u4f73\u65b9\u6cd5\u3002\u7522\u54c1\u54c1\u724c\u5851\u9020\u81f3\u95dc\u91cd\u8981\u3002\u54c1\u724c\u7684\u5916\u89c0\u548c\u500b\u6027\u5c07\u6c7a\u5b9a\u60a8\u7684\u6210\u6557\u3002.<\/li>\n\n\n\n<li>\u7814\u7a76\u4f60\u7684\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u3002\u4f60\u53ef\u4ee5\u5229\u7528Google\u548c\u793e\u7fa4\u5a92\u9ad4\u641c\u5c0b\u8207\u4f60\u985e\u4f3c\u7684\u884c\u696d\u548c\u516c\u53f8\u3002\u4f60\u662f\u5426\u5df2\u7d93\u78ba\u5b9a\u4e86\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff1f\u5c0d\u6bcf\u5bb6\u516c\u53f8\u9032\u884cSWOT\u5206\u6790\uff08\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\uff09\u3002\u6ce8\u610f\u7af6\u722d\u5c0d\u624b\u7684\u5b9a\u50f9\u7b56\u7565\u3002\u540c\u6642\uff0c\u4e5f\u8981\u89c0\u5bdf\u4ed6\u5011\u7684\u7522\u54c1\u548c\u670d\u52d9\u5c55\u793a\u65b9\u5f0f\u3002\u7136\u5f8c\uff0c\u5c0d\u4f60\u7684\u5ba2\u6236\u9032\u884c\u6df1\u5165\u5206\u6790\u3002\u9019\u5c07\u5e6b\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u516c\u53f8\u5982\u4f55\u5728\u985e\u4f3c\u9818\u57df\u8207\u5176\u4ed6\u516c\u53f8\u7af6\u722d\u3002\u4f60\u9084\u53ef\u4ee5\u4e86\u89e3\u7522\u696d\u7684\u512a\u52e2\u4ee5\u53ca\u4f60\u61c9\u8a72\u95dc\u6ce8\u7684\u767c\u5c55\u8da8\u52e2\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u597d\u8655<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fbafe1a3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fbafe1a3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u96f6\u552e\uff0812\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u7684\u9700\u6c42\u3002\u5b83\u63ed\u793a\u4e86\u54ea\u4e9b\u5ba2\u6236\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u6700\u4f9d\u8cf4\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u500b\u597d\u8655\u662f\u80fd\u5920\u70ba\u6d88\u8cbb\u8005\u5275\u9020\u66f4\u591a\u500b\u4eba\u5316\u5167\u5bb9\u3002\u9019\u7a2e\u884c\u92b7\u500b\u4eba\u5316\u5177\u6709\u8af8\u591a\u512a\u52e2\u3002\u56e0\u6b64\uff0c\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76\u5728\u63d0\u5347\u8a0a\u606f\u50b3\u905e\u6548\u679c\u65b9\u9762\u767c\u63ee\u8457\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6b64\u985e\u7814\u7a76\u7684\u6700\u7d42\u6210\u679c\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u7814\u7a76<\/a> \u9019\u5305\u62ec\u5206\u6790\u5ba2\u6236\u9700\u6c42\u3002\u516c\u53f8\u6b63\u52aa\u529b\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\uff0c\u56e0\u6b64\u4f86\u81ea\u92b7\u552e\u5718\u968a\u548c\u5ba2\u6236\u7b49\u7ba1\u9053\u7684\u56de\u994b\u80fd\u63d0\u4f9b\u5bf6\u8cb4\u7684\u898b\u89e3\u3002\u9019\u4e9b\u56de\u994b\u80fd\u5e6b\u52a9\u6211\u5011\u6539\u9032\u7522\u54c1\u3002\u751a\u81f3\u6f5b\u5728\u5ba2\u6236\u548c\u7af6\u722d\u5c0d\u624b\u4e5f\u80fd\u70ba\u7522\u54c1\u958b\u767c\u505a\u51fa\u5bf6\u8cb4\u8ca2\u737b\u3002.<\/li>\n\n\n\n<li>\u9867\u5ba2\u662f\u60a8\u7522\u54c1\u7684\u4e3b\u8981\u76ee\u6a19\u7fa4\u3002\u56e0\u6b64\uff0c\u60a8\u6700\u597d\u8003\u616e\u4e00\u4e0b\u9867\u5ba2\u9700\u8981\u54ea\u4e9b\u8cc7\u8a0a\u624d\u80fd\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u3002\u60a8\u53ef\u4ee5\u5728\u54ea\u88e1\u63a5\u89f8\u5230\u9019\u4e9b\u9867\u5ba2\uff1f\u4ed6\u5011\u662f\u5426\u6e96\u5099\u597d\u63a5\u6536\u60a8\u7684\u8a0a\u606f\uff1f\u4e86\u89e3\u9019\u4e9b\u554f\u984c\u7684\u7b54\u6848\u5c0d\u884c\u92b7\u6d3b\u52d5\u81f3\u95dc\u91cd\u8981\u3002.<\/li>\n\n\n\n<li>\u900f\u904e\u7522\u54c1\u5b9a\u4f4d\uff0c\u60a8\u53ef\u4ee5\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u4f54\u6709\u4e00\u5e2d\u4e4b\u5730\u3002\u5b83\u80fd\u5e6b\u52a9\u6f5b\u5728\u5ba2\u6236\u4e86\u89e3\u60a8\u662f\u8ab0\uff0c\u4ee5\u53ca\u60a8\u7684\u7522\u54c1\u80fd\u70ba\u4ed6\u5011\u5e36\u4f86\u4ec0\u9ebc\u3002\u6210\u529f\u7684\u7522\u54c1\u5b9a\u4f4d\u80fd\u5920\u4fc3\u9032\u7522\u54c1\u548c\u670d\u52d9\u7684\u92b7\u552e\u3002.<\/li>\n\n\n\n<li>\u50f9\u503c\u4e3b\u5f35\u627f\u8afe\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u5c07\u4ee5\u6709\u610f\u7fa9\u7684\u65b9\u5f0f\u5e6b\u52a9\u5ba2\u6236\u3002\u9019\u4e9b\u76ca\u8655\u5fc5\u9808\u662f\u771f\u5be6\u7684\u3002\u5b83\u61c9\u8a72\u5b9a\u7fa9\u60a8\u7684\u7522\u54c1\uff0c\u4e26\u5c55\u73fe\u60a8\u8207\u7af6\u722d\u5c0d\u624b\u7684\u5dee\u7570\u5316\u512a\u52e2\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u6848\u4f8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cb7\u5bb6\u756b\u50cf\u5e02\u5834\u7814\u7a76\u6709\u5f88\u591a\u7528\u9014\u3002\u60a8\u53ef\u4ee5\u5229\u7528 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/\">\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76<\/a> \u60a8\u53ef\u4ee5\u6839\u64da\u53d7\u773e\u8abf\u6574\u5167\u5bb9\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u6307\u6a19\u4f86\u8abf\u6574\u5ee3\u544a\u652f\u51fa\u3002.<\/p>\n\n\n\n<p 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allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, \u7d10\u7d04, NY 10010 \u96fb\u8a71\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u95dc\u65bc SIS \u570b\u969b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\"> 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