{"id":36637,"date":"2021-02-05T03:04:33","date_gmt":"2021-02-05T03:04:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=36637"},"modified":"2025-09-12T00:47:05","modified_gmt":"2025-09-12T04:47:05","slug":"%e5%a5%88%e5%8f%8a%e5%88%a9%e4%ba%9e%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/coverage\/market-research-africa\/market-research-in-nigeria\/","title":{"rendered":"\u5c3c\u65e5\u5229\u4e9e\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5c3c\u65e5\u5229\u4e9e\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c8f31c65\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c8f31c65\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u5c3c\u65e5\u5229\u4e9e\uff083\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c3c\u65e5\u5229\u4e9e\u662f\u975e\u6d32\u4eba\u53e3\u6700\u591a\u7684\u570b\u5bb6\uff0c\u4e5f\u662f\u7d93\u6fdf\u5f37\u570b\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5948\u53ca\u5229\u4e9e\u5c0d\u5370\u5ea6\u3001\u897f\u73ed\u7259\u3001\u6cd5\u570b\u548c\u7f8e\u570b\u7b49\u570b\u7684\u51fa\u53e3\u984d\u9054\u6578\u5341\u5104\u7f8e\u5143\uff0c\u5c0d\u6295\u8cc7\u8005\u4f86\u8aaa\u6975\u5177\u5438\u5f15\u529b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5948\u53ca\u5229\u4e9e\u7684\u6230\u7565\u7522\u696d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u63a8\u52d5\u5948\u53ca\u5229\u4e9e\u7d93\u6fdf\u7684\u56db\u500b\u4e3b\u8981\u7522\u696d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u77f3\u6cb9\u548c\u5929\u7136\u6c23<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u77f3\u6cb9\u548c\u5929\u7136\u6c23\u5de5\u696d\u662f\u5c3c\u65e5\u5229\u4e9e\u6700\u8457\u540d\u7684\u6536\u5165\u4f86\u6e90\u3002\u8a72\u884c\u696d\u7684\u6536\u5165\u63a8\u52d5\u8a72\u570b\u8e8b\u8eab\u975e\u6d32\u7d93\u6fdf\u4e4b\u5dd4\u3002\u70ba\u4e86\u505c\u6b62\u904e\u5ea6\u4f9d\u8cf4\u77f3\u6cb9\uff0c\u6b63\u5728\u52aa\u529b\u5be6\u73fe\u7d93\u6fdf\u6536\u5165\u4f86\u6e90\u591a\u5143\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u65c5\u904a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3c\u65e5\u5229\u4e9e\u56e0\u5176\u91ce\u751f\u52d5\u7269\u548c\u591a\u6a23\u5316\u7684\u666f\u89c0\u800c\u5438\u5f15\u904a\u5ba2\u3002\u5b83\u9084\u64c1\u6709\u6c99\u7058\u548c\u71b1\u5e36\u53e2\u6797\u3002\u7576\u5c3c\u65e5\u5229\u4e9e\u540d\u4eba\u97f3\u6a02\u5bb6\u8868\u6f14\u6642\uff0c\u7576\u5730\u7684\u5a1b\u6a02\u6d3b\u52d5\u4e5f\u5438\u5f15\u904a\u5ba2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\u3001\u8fb2\u696d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fb2\u696d\u50f1\u7528\u4e86\u4e00\u534a\u4ee5\u4e0a\u7684\u52de\u52d5\u529b\uff0c\u751f\u7522\u53ef\u53ef\u3001\u68d5\u6ada\u6cb9\u3001\u7389\u7c73\u3001\u5927\u7c73\u3001\u6728\u85af\u3001\u5c71\u85e5\u548c\u6a61\u81a0\u7b49\u7d93\u6fdf\u4f5c\u7269\u3002\u8fb2\u696d\u4e3b\u8981\u5728\u8a72\u570b\u6c23\u5019\u689d\u4ef6\u6709\u5229\u7684\u5357\u90e8\u5730\u5340\u9032\u884c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u8cc7\u8a0a\u901a\u8a0a\u8207\u79d1\u6280\uff08ICT\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u8cc7\u8a0a\u901a\u4fe1\u6280\u8853\u5c08\u696d\u4eba\u54e1\u5275\u5efa\u548c\u652f\u63f4\u8cc7\u8a0a\u7cfb\u7d71\uff0c\u8a72\u884c\u696d\u5df2\u6210\u70ba\u5c3c\u65e5\u5229\u4e9e\u6210\u9577\u6700\u5feb\u7684\u884c\u696d\u4e4b\u4e00\u3002\u8a72\u570b\u9084\u81f4\u529b\u65bc\u589e\u52a0\u4e92\u806f\u7db2\u9023\u63a5\uff0c\u4ee5\u9032\u4e00\u6b65\u63d0\u9ad8\u8a72\u884c\u696d\u5c0d\u7d93\u6fdf\u7684\u8ca2\u737b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5948\u53ca\u5229\u4e9e\u7684\u5546\u6a5f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u54ea\u4e9b\u7522\u696d\u5c0d\u5546\u696d\u6295\u8cc7\u8005\u4f86\u8aaa\u6700\u6709\u524d\u9014\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u8fb2\u696d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u591a\u5e74\u4f86\u4eab\u53d7\u8fb2\u696d\u5e36\u4f86\u7684\u5229\u76ca\uff0c\u4f46\u52de\u52d5\u529b\u4ecd\u7136\u662f\u9ad4\u529b\u52de\u52d5\u3002\u9019\u5f71\u97ff\u4e86\u751f\u7522\u529b\uff0c\u8feb\u5207\u9700\u8981\u6a5f\u68b0\u5316\u3002\u70ba\u4e86\u767c\u5c55\u8a72\u884c\u696d\uff0c\u653f\u5e9c\u6388\u6b0a\u8fb2\u696d\u9280\u884c\u4e26\u70ba\u5176\u63d0\u4f9b\u8cc7\u91d1\uff0c\u4ee5\u6539\u5584\u4fe1\u8cb8\u4f9b\u61c9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u80fd\u6e90<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5948\u53ca\u5229\u4e9e\u7f3a\u4e4f\u7149\u6cb9\u80fd\u529b\uff0c\u5927\u90e8\u5206\u77f3\u6cb9\u4ee5\u539f\u6cb9\u5f62\u5f0f\u51fa\u53e3\u3002\u9019\u6703\u5c0e\u81f4\u6f5b\u5728\u6536\u5165\u7684\u640d\u5931\u3002\u8a72\u9818\u57df\u7684\u6295\u8cc7\u6a5f\u6703\u5305\u62ec\u5efa\u7acb\u7149\u6cb9\u5ee0\u3001\u77f3\u6cb9\u548c\u5929\u7136\u6c23\u904b\u8f38\uff0c\u751a\u81f3\u52a0\u6cb9\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8cc7\u8a0a\u901a\u4fe1\u6280\u8853<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3c\u65e5\u5229\u4e9e\u7684\u96fb\u5b50\u5546\u52d9\u3001\u9060\u8ddd\u5de5\u4f5c\u3001\u5354\u4f5c\u5de5\u5177\u7684\u4f7f\u7528\u548c\u4eba\u5de5\u667a\u6167\u7684\u4f7f\u7528\u6b63\u5728\u589e\u9577\u3002\u9019\u4e9b\u6d3b\u52d5\u7d66\u76ee\u524d\u7684 IT \u57fa\u790e\u8a2d\u65bd\u5e36\u4f86\u4e86\u58d3\u529b\u3002\u96a8\u8457\u653f\u5e9c\u63a8\u52d5\u66f4\u591a\u6210\u9577\uff0c\u7cbe\u660e\u7684\u6295\u8cc7\u8005\u53ef\u4ee5\u5f9e\u6fc0\u52f5\u63aa\u65bd\u4e2d\u53d7\u76ca\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u5a1b\u6a02<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u773e\u591a\u7db2\u8def\u4f7f\u7528\u8005\u90fd\u5728\u5c0b\u627e\u5a1b\u6a02\u5167\u5bb9\uff0c\u9019\u70ba\u5c3c\u65e5\u5229\u4e9e\u5e02\u5834\u7684\u5167\u5bb9\u5275\u4f5c\u8005\u548c\u767c\u884c\u5546\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6a5f\u6703\u3002\u96fb\u5f71\u88fd\u4f5c\u548c\u96a8\u9078\u8996\u8a0a\u670d\u52d9\u5c07\u70ba\u7576\u5730\u7684\u5a1b\u6a02\u7522\u54c1\u589e\u6dfb\u65b0\u7684\u6d3b\u529b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5948\u53ca\u5229\u4e9e\u7d93\u6fdf\u9762\u81e8\u7684\u6311\u6230<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3bd6e006\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3bd6e006\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"\u5c3c\u65e5\u5229\u4e9e\uff082\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Nigeria-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u5c3c\u65e5\u5229\u4e9e\u64c1\u6709\u8a31\u591a\u512a\u52e2\uff0c\u4f46\u4e00\u4e9b\u6311\u6230\u537b\u963b\u7919\u4e86\u5176\u767c\u5c55\uff0c\u4e26\u53ef\u80fd\u963b\u7919\u5916\u570b\u6295\u8cc7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u8150\u6557<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8caa\u8150\u662f\u5c3c\u65e5\u5229\u4e9e\u7684\u4e00\u500b\u4e3b\u8981\u554f\u984c\u3002\u7576\u5730\u4eba\u548c\u5916\u570b\u4eba\u90fd\u547c\u7c72\u63a1\u53d6\u66f4\u5927\u81bd\u7684\u63aa\u65bd\u4f86\u6253\u64ca\u9019\u7a2e\u60e1\u7fd2\u3002\u5118\u7ba1\u653f\u5e9c\u505a\u51fa\u4e86\u52aa\u529b\uff0c\u4f46\u9032\u5c55\u7de9\u6162\u3002\u4e8b\u5be6\u4e0a\uff0c\u5948\u53ca\u5229\u4e9e\u7d93\u6fdf\u7684\u6bcf\u500b\u90e8\u9580\uff0c\u5f9e\u653f\u6cbb\u3001\u9ad4\u80b2\u5230\u6559\u80b2\uff0c\u90fd\u53d7\u5230\u8150\u6557\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u4e0d\u65b7\u8b8a\u5316\u7684\u653f\u5e9c\u653f\u7b56<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u5c46\u65b0\u653f\u5e9c\u90fd\u6703\u91dd\u5c0d\u5982\u4f55\u6539\u5584\u7d93\u6fdf\u5236\u5b9a\u4e0d\u540c\u7684\u653f\u7b56\u3002\u9019\u6703\u9020\u6210\u6df7\u4e82\u4e26\u6e1b\u6162\u958b\u767c\u901f\u5ea6\u3002\u5236\u5b9a\u9577\u671f\u8a08\u5283\u8b8a\u5f97\u5f88\u56f0\u96e3\uff0c\u56e0\u70ba\u4f01\u696d\u7121\u6cd5\u77e5\u9053\u6bcf\u6b21\u9078\u8209\u5f8c\u6703\u767c\u751f\u4ec0\u9ebc\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\u3001\u6c61\u67d3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u500b\u570b\u5bb6\u6700\u5927\u7684\u5916\u532f\u6536\u5165\u4f86\u6e90\u7684\u8655\u7406\u5df2\u7d93\u9020\u6210\u4e86\u5927\u898f\u6a21\u7684\u6c61\u67d3\u3002\u5c3c\u65e5\u723e\u4e09\u89d2\u6d32\u7684\u77f3\u6cb9\u6d29\u6f0f\u7834\u58de\u4e86\u690d\u88ab\u548c\u8fb2\u7530\uff0c\u4f46\u653f\u5e9c\u6216\u77f3\u6cb9\u696d\u5229\u76ca\u76f8\u95dc\u8005\u6c92\u6709\u63a1\u53d6\u6709\u6548\u63aa\u65bd\u4f86\u89e3\u6c7a\u9019\u500b\u554f\u984c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u6050\u6016\u4e3b\u7fa9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5948\u53ca\u5229\u4e9e\u7d93\u6fdf\u53d7\u5230\u6050\u6016\u7d44\u7e54\u535a\u79d1\u8056\u5730\u6d3b\u52d5\u7684\u5f71\u97ff\u3002\u9019\u500b\u96b8\u5c6c\u65bc\u4f0a\u65af\u862d\u570b\u7684\u7d44\u7e54\u5728\u5c0b\u6c42\u63a7\u5236\u6574\u500b\u570b\u5bb6\u7684\u904e\u7a0b\u4e2d\u5be6\u65bd\u4e86\u591a\u8d77\u7d81\u67b6\u548c\u8b00\u6bba\u4e8b\u4ef6\u3002\u9019\u5c0e\u81f4\u8a72\u570b\u88ab\u8a8d\u70ba\u4e0d\u5b89\u5168\uff0c\u5c24\u5176\u662f\u5c0d\u5916\u570b\u4eba\u800c\u8a00\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u505c\u96fb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5948\u53ca\u5229\u4e9e\uff0c\u983b\u7e41\u7684\u505c\u96fb\u6703\u70ba\u4f01\u696d\u5e36\u4f86\u9ad8\u6602\u7684\u6210\u672c\u3002\u5c0f\u578b\u4f01\u696d\u70ba\u4e86\u5c0b\u627e\u6602\u8cb4\u7684\u66ff\u4ee3\u80fd\u6e90\uff0c\u4e0d\u5f97\u4e0d\u5c0b\u6c42\u5176\u4ed6\u80fd\u6e90\uff0c\u5c0e\u81f4\u5229\u6f64\u4e0b\u964d\u3002\u5927\u578b\u4f01\u696d\u4e5f\u9762\u81e8\u9ad8\u6602\u7684\u71df\u904b\u6210\u672c\uff0c\u56e0\u70ba\u5b83\u5011\u5fc5\u9808\u6295\u8cc7\u8cfc\u8cb7\u767c\u96fb\u6a5f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c3c\u65e5\u5229\u4e9e\u7684\u5546\u696d\u5730\u9ede\u4e2d\u5fc3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u62c9\u5404\u65af\u4f4d\u5c45\u5c3c\u65e5\u5229\u4e9e\u5275\u696d\u548c\u7d93\u71df\u4f01\u696d\u6700\u4f73\u5730\u9ede\u7684\u699c\u9996\u3002\u4f5c\u70ba\u8a72\u570b\u7684\u5546\u696d\u4e2d\u5fc3\uff0c\u62c9\u5404\u65af\u64c1\u6709\u652f\u6301\u5546\u696d\u7684\u81ea\u7136\u8cc7\u6e90\u548c\u57fa\u790e\u8a2d\u65bd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u70ba\u5c3c\u65e5\u5229\u4e9e\u7684\u806f\u90a6\u9996\u90fd\uff0c\u963f\u5e03\u8cc8\u64c1\u6709\u73fe\u4ee3\u5316\u7684\u516c\u5171\u8a2d\u65bd\u3001\u4e0d\u65b7\u589e\u9577\u7684\u4eba\u53e3\u548c\u8f03\u9ad8\u7684\u4eba\u5747\u6536\u5165\u3002\u5176\u4ed6\u53d7\u6295\u8cc7\u4eba\u9752\u775e\u7684\u5546\u696d\u57ce\u5e02\u9084\u5305\u62ec\u5361\u8afe\u548c\u54c8\u79d1\u7279\u6e2f\uff0c\u5f8c\u8005\u662f\u91cc\u5f17\u65af\u5dde\u7684\u9996\u5e9c\uff0c\u4e5f\u662f\u4e00\u5ea7\u6e2f\u53e3\u57ce\u5e02\u3002.<\/p>\n\n\n\n<h2 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