{"id":35108,"date":"2020-04-25T22:14:08","date_gmt":"2020-04-25T22:14:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35108"},"modified":"2026-01-27T15:24:07","modified_gmt":"2026-01-27T20:24:07","slug":"hardware-store-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/hardware-store-market-research\/","title":{"rendered":"\u4e94\u91d1\u884c\u53ca\u5bb6\u5c45\u88dd\u4fee\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e94\u91d1\u884c\u53ca\u5bb6\u5c45\u88dd\u4fee\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c7f7ff23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c7f7ff23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Smart home (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-home-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hardware stores an important part of society<\/h2>\n\n\n\n<p>At Hardware stores, buyers buy vital products and equipment for homes and businesses.\u00a0 Customers can efficiently buy products that improve lives and boost productivity.<\/p>\n\n\n\n<p>SIS has extensive experience in helping hardware store chains to go global, to meet strategic objectives, and to better serve customer needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u91d1\u884c\u53ca\u5bb6\u5c45\u88dd\u4fee\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n<p>We help hardware stores examine the following:<\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s2\">Which categories to emphasize in store to be best aligned with consumer needs\/DIY behavior<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Depth of assortment in various product categories<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Product packaging (bulk vs. individual packs) by category<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Emphasis put on seasonal item assortments<\/span><\/li>\n\n\n\n<li>Marketing Mix<\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We provide valuable insights regarding purchasing behavior, current home improvement trends, and the purchase journey. The overall project objectives are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ol2\">\n<li><span class=\"s1\">Develop a greater understanding of who the local home maintenance and home improvement shopper\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Determine what projects customers are most likely to undertake<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Determine how customers complete projects across the 3 main project types<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Customer Behavior<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list ol2\">\n<li><span class=\"s1\">Determine where customers shop<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Identify sources used for information on what products to buy<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Brief attitudinal profile<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Offer in-depth analysis and reporting of the findings in a final report to be presented to the client team if requested<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Plumbing Customers<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We define one segment as<b>\u00a0Pluming Related Projects, <\/b>which is categorized by those who have done any of the following in the past 3 years or are likely to do so in the next 2 years.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">These individuals will be targeted with their knowledge of these types of tasks.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Fixing a leaking valve in the tank of the toilet<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fixing a leaky toilet (water coming out of the base of the toilet)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fixing a leaky sink faucet<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replacing a faucet<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fixing a leak or leaks in the pipes under the sink<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fixing a clogged toilet<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unclogging a sink<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replacing a shower head<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replacing or install a water heater<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Individuals under the<b> Electrical &amp; lighting Related Projects<\/b> are categorized by those who have done any of the following in the past 3 years or are likely to do so in the next 2 years.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Electrician Customers<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Electricians are therefore very skilled for having to protect against surges and are multi-talented.\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s3\">Replace or installed a new wired doorbell?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Replace or installed a new ceiling fan?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Replace or installed a new light fixture?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Replace or add a switch plate?\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replace or add a receptacle plate?\u00a0 <\/span><span class=\"s5\">Or wall outlet plate?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replace or install a garbage disposal under the sink?\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other Customers<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Individuals under the<b> Other Projects<\/b> are categorized by those who have done any of the following in the past 3 years or are likely to do so in the next 2 years.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">These are all high-incidence as these DIY jobs are done by the head of the household. Even the elderly will ask a neighbor to do this job for them rather than employing a contractor. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Replacing or install a door lock? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Replacing a door in your home?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Painting a room or rooms in your home?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Painting the outside of your house?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fixing a leaky roof?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Installing window blinds or curtains?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Home Improvement Financing Market Research<\/h2>\n\n\n\n<p>We conduct research with contractors and lenders on the topic of Home Improvement Lending and Financing.&nbsp; For example, we conduct <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e8%88%87%e5%ae%b6%e8%a8%aa\/\" title=\"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u8207\u5bb6\u8a2a\u00a0\"  data-wpil-monitor-id=\"850\">research on how small-to-mid-sized home<\/a> improving and remodeling businesses finance their operations.&nbsp; We examine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what is the business environment these contractors are operating in<\/li>\n\n\n\n<li>what their financing needs are today<\/li>\n\n\n\n<li>what alternatives they use for meeting these needs<\/li>\n\n\n\n<li>what are contractors&#8217; reactions to 3 new concepts which could possibly meet their financial needs<\/li>\n<\/ul>\n\n\n\n<p>We uncover key unmet needs related to managing cash flow, types of financing, and ways to engage construction contractors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Central Location Test Methodology<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A Central Location Test (CLT) is a face-to-face methodology in which respondents are invited to take part in research that is conducted in a public accessible place, such as a hall or specialized facility. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e9%a0%82%e7%b4%9a%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e5%85%ac%e5%8f%b8\/\"   title=\"\u9802\u7d1a\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u516c\u53f8\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"754\">Central Location Testing<\/a> thrives on showing products or stimulus to a big group of respondents that need to be carried out in standard conditions and\/or procedures. Central Location Testing typically achieves a higher response rate and better results in research that may be too long or difficult for the respondent to carry out individually. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Example Methodology<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Targeting n=450 respondents\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Segmented into n=150 per project type:<\/span>\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>Pluming related Projects<\/b> <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Electrical &amp; lighting related projects<\/b> <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Other projects<\/b><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"> Each respondent will spend 20-25 minutes answering the survey on Tablets <\/span><\/li>\n\n\n\n<li><span class=\"s1\">SIS will used the questions provided by the client team and translate and modify the questions to the local market as necessary<\/span><\/li>\n\n\n\n<li><span class=\"s1\">No changes will be made unless approved by the client<\/span><\/li>\n\n\n\n<li><span class=\"s1\">The questionnaire consists of mostly close-ended multiple choice questions, with up to 5 open-ended questions<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Target Market<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">A common target market for our studies in this sector are consumers who have done at least one of the project types above in the past 3 years or plan to do so in the next 2 years:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Interior Painting<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Exterior Painting<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Light Plumbing Repair (repair toilet, replace faucet, etc)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Light Electrical (replace light bulbs, switches, etc)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Plant a Garden\/Flowers<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Lawn Maintenance (fertilizer, etc)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recruit for mix of project representation<\/span><\/li>\n<\/ul>\n\n\n\n<p>It is important to recruit for a mix of project representation.\u00a0 We may focus on consumers who have purchased a home maintenance\/home improvement item for their home in the past year using a self-service format store.\u00a0 The age range is typically ages 30-50, and there may be a mix of 60% males\/40% female.\u00a0 Depending on which country we survey, the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e4%b8%ad%e6%9d%b1%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6-2\/\" title=\"\u4e2d\u6771\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"7343\">middle class is defined by local market<\/a> standards.\u00a0 We may also examine the role of e-commerce and online research in the purchasing decision.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u4e94\u91d1\u5e97\u548c\u5bb6\u5c45\u88dd\u4fee\u5e02\u5834\u7814\u7a76\u5982\u4f55\u63d0\u9ad8\u60a8\u7684\u7e3e\u6548\u3002<\/p>","protected":false},"author":1,"featured_media":64960,"parent":14514,"menu_order":57,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35108","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/35108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=35108"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/35108\/revisions"}],"predecessor-version":[{"id":80986,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/35108\/revisions\/80986"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/64960"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=35108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}