{"id":34845,"date":"2020-04-05T00:27:21","date_gmt":"2020-04-05T00:27:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34845"},"modified":"2025-09-13T01:18:54","modified_gmt":"2025-09-13T05:18:54","slug":"franchise-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/franchise-market-research\/","title":{"rendered":"\u7279\u8a31\u7d93\u71df\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u7279\u8a31\u7d93\u71df\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0fa2707f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0fa2707f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Franchise (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS conducts the following Franchise Market Research solutions:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchisee Satisfaction Market Research<\/li>\n\n\n\n<li>Employee Satisfaction Market Research<\/li>\n\n\n\n<li>Site Feasibility and Location Assessment<\/li>\n\n\n\n<li>Market Opportunity, Sizing Entry Assessments<\/li>\n\n\n\n<li>\u884c\u696d\u8ffd\u8e64<\/li>\n\n\n\n<li>\u7af6\u54c1\u5206\u6790<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/food-beverage-voice-of-the-customer-market-research\/\" title=\"\u98df\u54c1\u98f2\u6599\u5ba2\u6236\u4e4b\u8072\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9246\">\u5ba2\u6236\u5e02\u5834\u7814\u7a76<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic topics to examine:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What is the inherent strength of your franchise? in relation to other franchises? competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Why do customers choose that specific franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the value of that franchise to the community?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the derived <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/%e5%93%81%e7%89%8c%e8%a1%a1%e9%87%8f%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u8861\u91cf\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9252\">measurement of the franchise brand<\/a> equity at the local level?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the perceived weaknesses of your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the perceived strengths of your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What attributes of your franchise support customer loyalty?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is your franchise subject to competitive risk in the marketplace?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/k-beauty-korean-skincare-trends-opportunities\/\" title=\"K Beauty \u2013 \u97d3\u570b\u8b77\u819a\u8da8\u52e2\u8207\u6a5f\u9047\"  data-wpil-monitor-id=\"9256\">trends offer opportunities<\/a> to your franchise?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What trends offer threats to your franchise?<\/span><\/li>\n\n\n\n<li>How can you strategically reposition your franchise to strengthen the health of your franchise?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Decisions to be made<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What are the current client trends, attitudes and expectations?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your current levels of customer satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients met needs?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients unmet needs?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients likes?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your clients dislikes?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is your franchise net promoter score? Vis a vis other franchises? vis a vis your competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your client\u2019s current levels of satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customer loyalty is a derivative of your customer satisfaction. What is your measure of customer loyalty?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How much are you at risk for losing a client given your current levels of customer satisfaction?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How will your levels of customer satisfaction impact your reputation?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What services do you need to employ to <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/improving-customer-relations\/\" title=\"\u5982\u4f55\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u4e26\u53d6\u6085\u4e0d\u6eff\u610f\u7684\u5ba2\u6236\"  data-wpil-monitor-id=\"9248\">improve your customer satisfaction<\/a> and customer loyalty index or ratings?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the training opportunities for franchises?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are client recommendations for franchises?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Where does your franchise rank amongst fellow franchises? And competitors?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Where are the opportunities for your franchise to improve?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How likely are current clients to refer your franchise?<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u662f\u4e00\u5bb6\u9818\u5148\u7684\u5168\u7403\u5e02\u5834\u7814\u7a76\u548c\u7b56\u7565\u9867\u554f\u516c\u53f8\u3002\u63a2\u7d22\u5229\u7528\u6d1e\u5bdf\u529b\u548c\u6578\u64da\u767c\u5c55\u7279\u8a31\u7d93\u71df\u696d\u52d9\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":63810,"parent":14514,"menu_order":55,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34845","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/34845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=34845"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/34845\/revisions"}],"predecessor-version":[{"id":81547,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/34845\/revisions\/81547"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63810"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=34845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}