{"id":31437,"date":"2019-04-14T21:33:30","date_gmt":"2019-04-14T21:33:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31437"},"modified":"2025-09-13T23:55:52","modified_gmt":"2025-09-14T03:55:52","slug":"%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e7%94%a2%e5%93%81%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/strategy-consulting\/minimum-viable-product-market-research\/","title":{"rendered":"\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5e02\u5834\u7814\u7a76<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6700\u5c0f\u53ef\u884c\u7522\u54c1\uff08MVP\uff09\u662f\u65b0\u5275\u4f01\u696d\u7684\u6838\u5fc3\u95dc\u6ce8\u9ede\u3002\u5b83\u6d89\u53ca\u5c0d\u6f5b\u5728\u5ba2\u6236\u4f7f\u7528\u7684\u7522\u54c1\u7684\u5b9a\u6027\u5e02\u5834\u5206\u6790\u3002\u5f9e\u771f\u6b63\u610f\u7fa9\u4e0a\u4f86\u8aaa\uff0cMVP \u7684\u76ee\u7684\u662f\u9632\u6b62\u516c\u53f8\u958b\u767c\u51fa\u5ba2\u6236\u4e0d\u9700\u8981\u7684\u7522\u54c1\u3002\u5b83\u5c31\u50cf\u300c\u7cbe\u76ca\u300d\u5546\u696d\u6a21\u5f0f\uff0c\u81f4\u529b\u65bc\u6d88\u9664\u7522\u54c1\u548c\u6d41\u7a0b\u4e2d\u7684\u6d6a\u8cbb\u3002 \u300c\u7cbe\u76ca\u300d\u5728\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\u7684\u540c\u6642\u505a\u5230\u4e86\u9019\u4e00\u9ede\u3002<\/span><\/p>\n\n\n\n

\u4ec0\u9ebc\u662f MVP\uff1f<\/h2>\n\n\n\n

The term describes a version of a new product, which allows a team to collect the maximum amount of validated learning about customers with the least effort.  MVPs are used in innovation approaches that encourage Rapid Experimentation in fast-paced industries. An MVP can be developed and tested with the assistance of Market Research.<\/span><\/p>\n\n\n\n

\u9019\u500b\u65b0\u7248\u672c\u63d0\u51fa\u4e86\u8a31\u591a\u5efa\u8b70\u7684\u5b9a\u7fa9\u3002\u5b83\u4e5f\u4fc3\u4f7f\u5e02\u5834\u7814\u7a76\u5c08\u5bb6\u8a2d\u8a08\u51fa\u65b0\u7684\u65b9\u6cd5\u3002\u70ba\u4e86\u66f4\u597d\u5730\u7406\u89e3\u9019\u4e9b\u65b9\u6cd5\uff0c\u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u5e6b\u52a9 MVP \u6210\u9577\u3002<\/span><\/p>\n\n\n\n

\u5982\u4f55\u57f9\u990a MVP<\/h2>\n\n\n\n

\u4ee5\u4e0b\u7c21\u55ae\u6b65\u9a5f\u53ef\u4ee5\u5e6b\u52a9\u958b\u767c\u6700\u5c0f\u53ef\u884c\u7522\u54c1\uff1a<\/span><\/p>\n\n\n\n

    \n
  • \u9032\u884c\u5fb9\u5e95\u7684\u5e02\u5834\u8abf\u67e5\u3002<\/span><\/li>\n\n\n\n
  • \u554f\u81ea\u5df1\u91cd\u8981\u7684\u554f\u984c\uff0c\u4f8b\u5982\u201c\u4f60\u7684\u7522\u54c1\u89e3\u6c7a\u4e86\u4ec0\u9ebc\u554f\u984c\uff1f\u201d \u201c\u5b83\u7684\u76ee\u6a19\u5e02\u5834\u662f\u4ec0\u9ebc\uff1f\u201d \u201c\u6d88\u8cbb\u8005\u70ba\u4ec0\u9ebc\u60f3\u8cfc\u8cb7\u4f60\u7684\u7522\u54c1\uff1f\u201d<\/span><\/li>\n\n\n\n
  • \u8a2d\u8a08\u4f7f\u7528\u8005\u6d41\u7a0b\u548c\u4f7f\u7528\u8005\u9ad4\u9a57 - \u5b9a\u7fa9\u6d41\u7a0b\u968e\u6bb5\u3002<\/span><\/li>\n\n\n\n
  • \u5217\u51fa\u60a8\u60f3\u8981\u7684\u6240\u6709\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n
  • \u7e7c\u7e8c\u958b\u767c\u60a8\u7684 MVP<\/span><\/li>\n<\/ul>\n\n\n\n

    MVP \u548c\u7cbe\u5be6\u5728\u7576\u4eca\u5feb\u7bc0\u594f\u7684\u5546\u696d\u74b0\u5883\u4e2d\u8d8a\u4f86\u8d8a\u6d41\u884c\u3002\u65b0\u5275\u516c\u53f8\u7684\u597d\u8655\u4e4b\u4e00\u662f\u5b83\u5011\u5411\u4f01\u696d\u5bb6\u5c55\u793a\u5982\u4f55\u5efa\u7acb\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u696d\u52d9\u3002\u4ed6\u5011\u53ef\u4ee5\u900f\u904e\u9032\u884c\u5404\u7a2e\u5be6\u9a57\u4f86\u79d1\u5b78\u5730\u6aa2\u67e5\u9019\u7a2e\u5b78\u7fd2\u3002 MVP \u662f\u4e00\u7a2e\u5728\u4e0d\u78ba\u5b9a\u7684\u60c5\u6cc1\u4e0b\u8861\u91cf\u9032\u5c55\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n\n\n\n

    \u5e02\u5834\u7814\u7a76\u5982\u4f55\u5e6b\u52a9\u60a8\u958b\u767c MVP\uff1f<\/h2>\n\n\n\n

    \u4f01\u696d\u5bb6\u61c9\u8a72\u5148\u900f\u904e\u5e02\u5834\u7814\u7a76\u548c\u5206\u6790\u4f86\u6aa2\u9a57\u4ed6\u5011\u7684\u60f3\u6cd5\u548c\u6982\u5ff5\u3002<\/span><\/p>\n\n\n\n

    \u5e02\u5834\u7814\u7a76\u4eba\u54e1\u5c0b\u627e\u6709\u95dc\u4eba\u54e1\u6216\u5e02\u5834\u548c\u516c\u53f8\u7af6\u722d\u529b\u7684\u6578\u64da\u3002\u7136\u5f8c\u4ed6\u5011\u5c0d\u5176\u9032\u884c\u5206\u6790\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u4e86\u89e3\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\u3002\u4ed6\u5011\u4f7f\u7528\u5e02\u5834\u8abf\u67e5\u7b49\u65b9\u6cd5\u4f86\u7814\u7a76\u5ba2\u6236\u7684\u9700\u6c42\u3002\u5e02\u5834\u7814\u7a76\u53ef\u78ba\u4fdd\u60a8\u7684\u7522\u54c1\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\u3002<\/span><\/p>\n\n\n\n

    \u8cea\u6027\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n

    \u5b9a\u6027\u65b9\u6cd5\u662f\u5c0d\u76ee\u6a19\u5ba2\u6236\u9032\u884c\u6df1\u5165\u7814\u7a76\u3002\u9019\u4e0d\u50c5\u95dc\u4e4e\u4eba\u5011\u7684\u9700\u6c42\u6216\u4ed6\u5011\u7684\u60f3\u6cd5\uff1b\u66f4\u591a\u7684\u662f\u95dc\u65bc\u300c\u4ed6\u5011\u70ba\u4ec0\u9ebc\u601d\u8003\u300d\u3002 <\/span><\/p>\n\n\n\n

    \u5728\u9032\u884c\u5e02\u5834\u7814\u7a76\u6642\uff0c\u5fc5\u9808\u6ce8\u610f\u5ba2\u6236\u884c\u70ba\u80cc\u5f8c\u7684\u300c\u539f\u56e0\u300d\u3002\u7576\u60a8\u53d7\u5230\u555f\u767c\u8981\u63a8\u51fa\u7522\u54c1\u6642\uff0c\u9019\u662f\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u3002\u60a8\u53ef\u4ee5\u8207\u4eba\u5011\u9032\u884c\u9762\u5c0d\u9762\u8a2a\u8ac7\u548c\u5c0f\u7d44\u8a0e\u8ad6\u3002\u5b83\u5011\u662f\u7372\u5f97\u6df1\u5165\u56de\u994b\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u63d0\u51fa\u4ee5\u4e0b\u554f\u984c\uff1a<\/span><\/p>\n\n\n\n

      \n
    • \u4f7f\u7528\u8d77\u4f86\u65b9\u4fbf\u55ce\uff1f<\/span><\/li>\n\n\n\n
    • \u8a2d\u8a08\u662f\u5426\u5438\u5f15\u4eba\uff1f<\/span><\/li>\n\n\n\n
    • \u60a8\u5c0d\u5305\u88dd\u6709\u4f55\u770b\u6cd5\uff1f<\/span><\/li>\n\n\n\n
    • \u50f9\u683c\u5408\u9069\u55ce\uff1f<\/span><\/li>\n<\/ul>\n\n\n\n

      \u91cf\u5316\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n

      \u91cf\u5316\u7814\u7a76\u65b9\u6cd5\u63a1\u7528\u8abf\u67e5\u548c\u5ba2\u6236\u554f\u5377\u3002\u5b83\u5c0d\u65bc\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u7684\u56de\u994b\u5f88\u6709\u7528\u3002\u7814\u7a76\u4eba\u54e1\u5728\u9078\u64c7\u8abf\u67e5\u554f\u984c\u6642\u8981\u5c0f\u5fc3\uff0c\u9019\u4e00\u9ede\u5f88\u91cd\u8981\u3002\u7d50\u679c\u5fc5\u9808\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u6578\u64da\u3002\u554f\u8af8\u5982\u300c\u60a8\u591a\u4e45\u53bb\u4e00\u6b21\u96f6\u552e\u5e97\u300d\u4e4b\u985e\u7684\u554f\u984c\uff1f \u201c\u4f60\u8cb7\u4ec0\u9ebc\u7522\u54c1\u201d\uff1f \u201c\u70ba\u4ec0\u9ebc\u8cb7\u5b83\u5011\uff1f\u201d \u201c\u4f60\u5728\u54ea\u500b\u5730\u9ede\u8cfc\u7269\uff1f\u201d <\/span><\/p>\n\n\n\n

      \u5b9a\u91cf\u7814\u7a76\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u65b9\u5f0f\u3002\u7372\u5f97\u7684\u6578\u64da\u9084\u53ef\u4ee5\u4f5c\u70ba\u60a8\u5236\u5b9a\u696d\u52d9\u6c7a\u7b56\u7684\u6b63\u78ba\u6307\u5357\u3002<\/span><\/p>\n\n\n\n

      \u7af6\u722d\u5c0d\u624b\u7814\u7a76<\/h2>\n\n\n\n

      \u7af6\u722d\u5c0d\u624b\u7814\u7a76\u5206\u6790\u73fe\u6709\u548c\u6f5b\u5728\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u548c\u52a3\u52e2\u3002\u6b64\u5916\uff0c\u5b83\u9084\u63d0\u4f9b\u4e86\u8b58\u5225\u6f5b\u5728\u6a5f\u6703\u548c\u5a01\u8105\u7684\u7b56\u7565\u3002 <\/span><\/p>\n\n\n\n

      \u4e4b\u5f8c\uff0c\u60a8\u53ea\u9700\u5efa\u7acb\u53ef\u884c\u7684\u65b0\u529f\u80fd\u548c\u7b56\u7565\u5373\u53ef\u3002\u78ba\u4fdd\u5b83\u5011\u80fd\u5920\u6bd4\u7af6\u722d\u5c0d\u624b\u66f4\u5feb\u5438\u5f15\u5ba2\u6236\u3002\u662f\u7684\uff0c\u9019\u662f\u53ef\u80fd\u7684\uff01\u6211\u5011\u5efa\u8b70\u60a8\u90e8\u7f72 SWOT \u5206\u6790 \u2013 \u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\u5206\u6790\u3002<\/span><\/p>\n\n\n\n

      \u6700\u5c0f\u53ef\u884c\u7522\u54c1\u7684\u597d\u8655<\/h2>\n\n\n\n

      \u5275\u5efa MVP \u9084\u6709\u5176\u4ed6\u5e7e\u500b\u597d\u8655\uff1a<\/span><\/p>\n\n\n\n

        \n
      • \u5b83\u5728\u771f\u5be6\u7684\u5e02\u5834\u689d\u4ef6\u4e0b\u6e2c\u8a66\u7522\u54c1\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5c08\u6ce8\u65bc\u7522\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u964d\u4f4e\u4e86\u7522\u54c1\u548c\u6642\u9593\u7684\u6210\u672c\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u52a0\u5feb\u4e86\u5718\u968a\u7684\u5b78\u7fd2\u66f2\u7dda\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u5275\u5efa\u4e86\u4e00\u500b\u654f\u6377\u548c\u8fed\u4ee3\u7684\u6d41\u7a0b\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u53ef\u4ee5\u4f7f\u4f01\u696d\u514d\u65bc\u5931\u6557\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

        \u95dc\u65bc\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n

        SIS is a leading Global Market Research and Strategy Consulting company.  We provide research, data, analysis and strategy to enhance your product development process.  Key tools we use:<\/p>\n\n\n\n

          \n
        • \u7126\u9ede\u5c0f\u7d44\u548c\u5ba2\u6236\u8a2a\u8ac7<\/li>\n\n\n\n
        • \u5171\u540c\u5275\u9020<\/li>\n\n\n\n
        • \u8abf\u67e5<\/li>\n\n\n\n
        • \u654f\u6377\u7522\u54c1\u6e2c\u8a66<\/li>\n\n\n\n
        • \u654f\u6377\u885d\u523a<\/li>\n\n\n\n
        • \u7db2\u8def\u6d1e\u5bdf\u793e\u7fa4<\/li>\n<\/ul>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

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