{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2025-09-14T00:15:48","modified_gmt":"2025-09-14T04:15:48","slug":"%e6%97%85%e9%81%8a%e6%8a%80%e8%a1%93%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/travel-technology-market-research\/","title":{"rendered":"\u65c5\u904a\u6280\u8853\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

\u65c5\u904a\u6280\u8853\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u65c5\u884c\u79d1\u6280\u662f IT \u5728\u65c5\u904a\u3001\u65c5\u904a\u548c\u65c5\u9928\u696d\u7684\u61c9\u7528\u3002<\/h2>\n\n\n\n

\u5b83\u9084\u5305\u62ec\u865b\u64ec\u65c5\u904a\u6280\u8853\u5f62\u5f0f\u7684\u865b\u64ec\u65c5\u904a\u3002\u8a31\u591a\u65c5\u904a\u79d1\u6280\u516c\u53f8\u7684\u767c\u5c55\u90fd\u662f\u70ba\u4e86\u70ba\u65c5\u5ba2\u5275\u9020\u66f4\u597d\u7684\u9ad4\u9a57\u3002\u4f8b\u5982 Expedia\u3001Orbitz \u548c TripAdvisor\u3002\u8edf\u9ad4\u4f9b\u61c9\u5546\u4e5f\u5728\u958b\u767c\u7dda\u4e0a\u9810\u8a02\u822a\u73ed\u548c\u98ef\u5e97\u7684\u6280\u8853\u3002<\/p>\n\n\n\n

\u65c5\u884c\u6280\u8853\u7684\u4f5c\u7528<\/h2>\n\n\n\n

\u65c5\u884c\u79d1\u6280\u7684\u65b0\u767c\u5c55\u6709\u671b\u5e36\u4f86\u66f4\u4ee4\u4eba\u8208\u596e\u7684\u4e92\u52d5\u9ad4\u9a57\u3002\u9019\u4e9b\u9ad8\u79d1\u6280\u9032\u6b65\u6539\u8b8a\u4e86\u6211\u5011\u7684\u65c5\u884c\u65b9\u5f0f\u3002\u4eca\u5929\uff0c\u6c92\u6709\u4eba\u6703\u61f7\u7591\u79d1\u6280\u5728\u65c5\u904a\u696d\u7684\u91cd\u8981\u6027\u3002\u5b83\u5df2\u7d93\u5f71\u97ff\u4e26\u5c07\u7e7c\u7e8c\u5851\u9020\u6211\u5011\u7684\u51fa\u884c\u65b9\u5f0f\u3002\u6211\u5011\u4f7f\u7528\u79d1\u6280\u4f86\u9078\u64c7\u5ea6\u5047\u76ee\u7684\u5730\u4e26\u8a08\u5283\u5230\u9054\u76ee\u7684\u5730\u5f8c\u8981\u505a\u7684\u4e8b\u60c5\u3002\u6211\u5011\u751a\u81f3\u7528\u5b83\u4f86\u6c7a\u5b9a\u5047\u671f\u56de\u4f86\u5f8c\u8981\u505a\u4ec0\u9ebc\u3002<\/p>\n\n\n\n

\u65c5\u904a\u79d1\u6280\u8da8\u52e2<\/h2>\n\n\n\n

\u79d1\u6280\u5c0d\u65c5\u904a\u696d\u7684\u4f01\u696d\u767c\u63ee\u8457\u7a4d\u6975\u7684\u4f5c\u7528\u3002\u4ed6\u5011\u7684\u5ba2\u6236\u4e5f\u767c\u73fe\u5b83\u975e\u5e38\u6709\u7528\u3002\u5b83\u63d0\u9ad8\u4e86\u696d\u52d9\u71df\u904b\u6548\u7387\u4e26\u6539\u5584\u4e86\u5ba2\u6236\u9ad4\u9a57\u3002\u4ee5\u4e0b\u662f\u7576\u4eca\u65c5\u904a\u696d\u7684\u4e00\u4e9b\u6700\u91cd\u8981\u7684\u6280\u8853\u8da8\u52e2\uff1a<\/p>\n\n\n\n

    \n
  1. \u7269\u806f\u7db2 (IoT)\uff1a\u98ef\u5e97\u5ba2\u623f\u6b63\u5728\u4f7f\u7528\u7269\u806f\u7db2\u3002\u8fa6\u7406\u5165\u4f4f\u624b\u7e8c\u6642\uff0c\u98ef\u5e97\u6703\u5411\u9867\u5ba2\u63d0\u4f9b\u9023\u7db2\u8a2d\u5099\u3002\u5ba2\u6236\u53ef\u4ee5\u5c07\u5176\u7528\u65bc\u4efb\u4f55\u7528\u9014\uff0c\u5f9e\u7a7a\u8abf\u3001\u52a0\u71b1\u5668\u5230\u71c8\u3002\u5ba2\u6236\u53ef\u4ee5\u5f9e\u4e00\u8655\u63a7\u5236\u4e00\u5207\u3002<\/li>\n\n\n\n
  2. \u751f\u7269\u8fa8\u8b58\u6280\u8853\uff1a\u4e00\u4e9b\u98ef\u5e97\u5df2\u7d93\u5be6\u65bd\u4e86\u751f\u7269\u8fa8\u8b58\u6280\u8853\u3002\u8a72\u6280\u8853\u5141\u8a31\u900f\u904e\u6307\u7d0b\u9032\u5165\u623f\u9593\u4e26\u7c21\u5316\u534a\u975e\u63a5\u89f8\u5f0f\u7d50\u5e33\u3002\u5b83\u9084\u5141\u8a31\u98ef\u5e97\u4f7f\u7528\u5176\u4ed6\u751f\u7269\u8b58\u5225\u6a19\u8a18\uff0c\u4f8b\u5982\u81c9\u90e8\u8fa8\u8b58\u548c\u8996\u7db2\u819c\u6383\u63cf\u3002<\/li>\n\n\n\n
  3. \u6a5f\u5668\u4eba\u6280\u8853\uff1a\u6a5f\u5668\u4eba\u5728\u6a5f\u5834\u7b49\u5730\u65b9\u5f88\u6709\u7528\u3002\u4ed6\u5011\u5e6b\u5fd9\u5075\u67e5\u96b1\u85cf\u7684\u6b66\u5668\u3002\u65c5\u884c\u793e\u4e5f\u4f7f\u7528\u5b83\u5011\u9032\u884c\u9810\u7be9\u9078\u3002\u9023\u9396\u98ef\u5e97\u6b63\u5728\u5404\u500b\u8cc7\u8a0a\u9ede\u90e8\u7f72\u6a5f\u5668\u4eba\u3002<\/li>\n<\/ol>\n\n\n\n

    \u65c5\u904a\u79d1\u6280\u7522\u54c1<\/h2>\n\n\n\n

    \u65c5\u884c\u79d1\u6280\u7522\u54c1\u6c38\u9060\u6539\u8b8a\u4e86\u6211\u5011\u9ad4\u9a57\u4e16\u754c\u7684\u65b9\u5f0f\u3002\u5b83\u5011\u662f\u7576\u4eca\u65c5\u884c\u8005\u7684\u6551\u661f\u3002\u9019\u4e9b\u5c0f\u5de5\u5177\u5305\u62ec\uff1a<\/p>\n\n\n\n

      \n
    1. \u8896\u73cd\u6d17\u8863\u6a5f\uff1a\u9019\u6b3e\u8f15\u5de7\u7684\u8896\u73cd\u6d17\u8863\u888b\u914d\u6709\u9748\u6d3b\u7684\u6d17\u8863\u677f\u3002\u5b83\u53ea\u9700\u8981 2-4 \u516c\u5347\u6c34\u548c\u4e00\u4e9b\u6db2\u9ad4\u6d17\u6ecc\u5291\uff0c\u4e0d\u5230\u4e09\u5206\u9418\u5c31\u80fd\u6e05\u6f54\u8863\u670d\u3002<\/li>\n\n\n\n
    2. \u4fbf\u651c\u5f0f Wi-Fi \u71b1\u9ede\u548c\u884c\u52d5\u96fb\u6e90\uff1a\u9019\u6b3e\u9023\u63a5\u5c0f\u5de5\u5177\u63d0\u4f9b\u7121\u9650\u7684 4G LTE \u670d\u52d9\u3002\u60a8\u53ef\u4ee5\u5728\u5168\u7403 130 \u591a\u500b\u570b\u5bb6\/\u5730\u5340\u4f7f\u7528\u5b83\u3002\u6280\u8853\u4eba\u54e1\u8a8d\u70ba\u5b83\u662f\u5e02\u5834\u4e0a\u6700\u597d\u7684\u884c\u52d5 Wi-Fi \u71b1\u9ede\u4e4b\u4e00\u3002<\/li>\n\n\n\n
    3. \u65c5\u884c\u7121\u4eba\u6a5f\uff1a\u9019\u7a2e\u53ef\u6298\u758a\u7684\u7dca\u6e4a\u578b\u8a2d\u5099\u53ef\u4ee5\u8b93\u65c5\u5ba2\u6355\u6349\u5468\u570d\u7684\u7f8e\u666f\u3002\u5b83\u7684\u5de5\u4f5c\u7bc4\u570d\u6700\u9060\u70ba 4.1 \u82f1\u91cc\u3002<\/li>\n<\/ol>\n\n\n\n

      \u6b50\u6d32\u7684\u65c5\u904a\u6280\u8853<\/h2>\n\n\n\n

      \u65c5\u904a\u6280\u8853\u73fe\u5728\u5982\u6b64\u91cd\u8981\uff0c\u4ee5\u81f3\u65bc\u8209\u8fa6\u4e86\u570b\u969b\u8cbf\u6613\u5c55\u3002\u8a72\u5c55\u6703\u9762\u5411\u5168\u7403\u6240\u6709\u65c5\u884c\u548c\u65c5\u904a\u6a5f\u69cb\u3002\u9019\u500b\u540d\u70ba\u300c\u6b50\u6d32\u65c5\u904a\u79d1\u6280\u300d\u7684\u8ad6\u58c7\u662f\u5c55\u793a\u8a31\u591a\u7522\u696d\u5fc5\u9700\u54c1\u7684\u5a92\u4ecb\u3002\u65c5\u884c\u3001\u9152\u5e97\u3001\u65c5\u904a\u3001\u5047\u671f\u548c\u652f\u4ed8\u7cfb\u7d71\u90fd\u5728\u5c55\u51fa\u3002\u8207\u6703\u8005\u9084\u53ef\u4ee5\u4e86\u89e3\u96fb\u5b50\u5546\u52d9\u3001\u8cc7\u8a0a\u79d1\u6280\u3001\u9810\u8a02\u548c\u9810\u8a02\u7cfb\u7d71\u3002\u7576\u7136\uff0c\u65c5\u884c\u6280\u8853\u4e5f\u662f\u555f\u793a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n

      \u65c5\u904a\u79d1\u6280\u65b0\u805e<\/h2>\n\n\n\n

      \u4e16\u754c\u65c5\u884c\u548c\u65c5\u904a\u7406\u4e8b\u6703 (WTTC) \u6210\u7acb\u4e86\u4e00\u5bb6\u65b0\u4f01\u696d\uff0c\u65e8\u5728\u900f\u904e\u589e\u52a0\u751f\u7269\u8b58\u5225\u6280\u8853\u7684\u4f7f\u7528\u4f86\u4fc3\u9032\u66f4\u5b89\u5168\u7684\u5168\u7403\u65c5\u884c\u3002\u570b\u969b\u908a\u5883\u7ba1\u7406\u8207\u6280\u8853\u5354\u6703\u6b63\u5728\u8207 WTTC \u5408\u4f5c\uff0c\u52a0\u5f37\u5f8c\u8005\u7684\u7121\u7e2b\u65c5\u884c\u65c5\u7a0b\u8a08\u5283\u3002\u8a72\u7a0b\u5f0f\u5c07\u4f7f\u7528\u751f\u7269\u8b58\u5225\u6280\u8853\u3002\u65c5\u5ba2\u7121\u9700\u591a\u6b21\u63d0\u4f9b\u76f8\u540c\u7684\u8b77\u7167\u6216\u8cc7\u8a0a\u3002<\/p>\n\n\n\n

      \u65c5\u904a\u79d1\u6280\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3<\/h2>\n\n\n\n

      Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and Qualitative Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n

      \u70ba\u4ec0\u9ebc\u65c5\u884c\u6280\u8853\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n

      \u65c5\u904a\u696d\u5df2\u7d93\u8f49\u5411\u7dda\u4e0a\u3002\u56e0\u6b64\uff0c\u5efa\u7acb\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\u7684\u5165\u53e3\u7db2\u7ad9\u81f3\u95dc\u91cd\u8981\u3002\u7531\u65bc\u65c5\u5ba2\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u667a\u6167\u578b\u624b\u6a5f\u9810\u8a02\u822a\u73ed\u548c\u98ef\u5e97\uff0c\u65c5\u884c\u793e\u6b63\u5728\u7bc0\u7bc0\u6557\u9000\u3002\u4ed6\u5011\u9084\u4f7f\u7528\u667a\u6167\u578b\u624b\u6a5f\u63a8\u85a6\u9910\u5ef3\u4e26\u63d0\u4f9b\u65b9\u5411\u3002\u5728\u65c5\u904a\u696d\uff0c\u8207\u6d88\u8cbb\u8005\u7684\u4e92\u52d5\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002\u6280\u8853\u9032\u6b65\u4f7f\u884c\u696d\u53c3\u8207\u8005\u80fd\u5920\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u5011\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n

      \u95dc\u65bc\u65c5\u904a\u6280\u8853\u5e02\u5834\u7814\u7a76<\/h2>\n\n\n\n

      SIS conducts Qualitative, Quantitative and Strategy Research.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online Communities.  Quantitative Research in the form of surveys provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      SIS \u662f\u4e00\u5bb6\u9818\u5148\u7684\u5168\u7403\u5e02\u5834\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u65c5\u904a\u6280\u8853\u5e02\u5834\u7814\u7a76\u5982\u4f55\u63d0\u9ad8\u60a8\u7684\u6536\u5165\u548c\u7e3e\u6548\u3002<\/p>","protected":false},"author":1,"featured_media":62583,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31157","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/31157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=31157"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/31157\/revisions"}],"predecessor-version":[{"id":68437,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/31157\/revisions\/68437"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62583"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=31157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}