{"id":27415,"date":"2018-07-18T16:02:21","date_gmt":"2018-07-18T16:02:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27415"},"modified":"2026-01-26T17:53:18","modified_gmt":"2026-01-26T22:53:18","slug":"beauty-innovation-consulting","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/beauty-product-market-research\/beauty-innovation-consulting\/","title":{"rendered":"Beauty Innovation Consulting"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Beauty Innovation Consulting<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-85ac4a54\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-85ac4a54\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Personal care (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS launched its Beauty Innovation Consulting Division for the Beauty, Skincare and Haircare Industries<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has an existing client base of global beauty companies from its established Market Research division, and announced the expansion of its suite of services to include Innovation, Product Testing, and Trend Consulting solutions. &nbsp;These new services emerged with the growing need for Beauty, Health and Wellness clients to rapidly innovate products amidst a changing Customer Journey and evolving digital landscape. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ruth Stanat, CEO and Founder of SIS Beauty Innovation, explained that today\u2019s digital world has led to an explosion of new products, technologies, and new competitors. &nbsp;As a result, SIS Beauty Innovation provides Innovation Consulting, Data, Reports, Insights, Trend Tracking, Influencer Marketing, and Strategic Analysis.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The full suite of SIS Beauty Innovation solutions includes:<\/span><\/h2>\n\n\n\n<p><strong>Idea Generation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Beauty Innovation Consulting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trend Spotting<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Product Testing &amp; Validation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Beauty Influencer Insight Online Communities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7126\u9ede\u5c0f\u7d44<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In-Home Product Testing<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Go to Market Strategy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Market Sizing and Forecasting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7af6\u722d\u60c5\u5831<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Advisory, Strategy and Consulting<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>\u8aee\u8a62<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Event Consulting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5f71\u97ff\u8005\u884c\u92b7<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Public Speaking<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The service offering consists of four key solutions: Idea Generation, Product Testing, Go To Market Strategy, and Consulting.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1: Idea Generation &amp; Market Foresight<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The solutions include identifying consumer trends, patterns, and themes about trending products and behavior. &nbsp;SIS helps companies recommend lists of potential innovation projects. SIS\u2019s team leads agile product development processes to rapidly help clients innovate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2: Product Testing &amp; Validation<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS tests products and helps companies validate their new product ideas. &nbsp;This is accomplished by building Online Insight Communities, Focus Groups, Consumer Interviews, and In-Home Product Tests.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Influencer Insight Communities<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS builds online communities of trend spotters and beauty influencers including Beauty Conscious Consumers, Cosmetics Artists, Media contacts, Salon owners, Vloggers, Social Media Gurus, and Beauty Bloggers. &nbsp;These influencers provide nuance, candor and feedback on new product concepts, helping Beauty companies to prioritize trends and strategies.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Trend Spotting<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS announced it has networks of trend spotters in key global cities: New York, Los Angeles, Miami, London, Milan and Shanghai. These trend spotters head to centers of culture to capture and analyze new trends. &nbsp;SIS conducts Online Ethnography research and Social Listening on a variety of social media networks. <\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\u7126\u9ede\u5c0f\u7d44\u548c\u5ba2\u6236\u8a2a\u8ac7<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS conduct Beauty product testing at its own Product Testing and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e8%a8%ad%e6%96%bd\/\">Focus Group Facility in Manhattan<\/a>, New York City. &nbsp;The company has some of the largest databases of beauty consumers and influencers in New York and across the United States.<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\u5bb6\u5ead\u4f7f\u7528\u6e2c\u8a66<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS conducts In-Home Product Tests with consumers to allow consumers to test products in the comfort of their homes. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3: Go To Market Strategy<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS provides Strategic Analysis, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/omnichannel-market-research\/\"   title=\"Omnichannel Market Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"467\">Omnichannel Market Research<\/a>, Beauty Industry Tracking subscriptions, Monthly competitive products alerts, Quarterly trend analysis, and custom reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4: Consulting<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With in-depth access to influencers and beauty-conscious consumers, SIS conducts Event Consulting, Public Speaking and Influencer Marketing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS identified key points of differentiation with its Beauty research and consulting offering. &nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Access to hard-to-reach audiences including Affluent High Net Worth Individuals (HNWIs), Beauty Influencers, Cosmetic Artists and Beauty Salon Owners. &nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Wholly-Owned Product Testing Facility in the heart of Manhattan<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SIS has leading Market Research and Strategy Research divisions with over 40+ years\u2019 experience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Global coverage, relationships and networks in the industry<\/span><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">About SIS Beauty Business Research and Consulting<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">The beauty and cosmetics industry is no doubt one of the largest on a global basis. It is usually broken down into a few primary segments: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Make-up for eyes and face, lipsticks and glosses, and nail polishes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Skin care and lotions, with products for the face, hands and other parts of the body<span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">One of the fastest growing sub-segments of the premium beauty market is sun care\/protection.&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Hair products such as Shampoos and conditioners, gels, sprays, and depilatories <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e9%a6%99%e7%b2%be%e9%a6%99%e6%b0%b4%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u9999\u7cbe\u9999\u6599\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"6645\">Fragrances and perfumes<\/a>.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">If one considers beauty <i>within<\/i> as well as without, then there are mouth and breath fresheners, toothpastes and whiteners, teeth aligners and braces, douches, and a host of ingestible products such as vitamins, minerals and supplements.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-93593acd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-93593acd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Personal care (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Recently, consumers have begun to purchase their products online instead of in-store.&nbsp;&nbsp;<\/span>By strictly selling online, many new companies are able to reach a wider range of consumers without the need and expense of creating physical store locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Beauty Business Opportunities<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If your company has products or provides services in the beauty market, you know that there are several ways to increase your market share and profits.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">New product development and line extensions<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Finding and using new distribution channels (online, YouTube, direct to consumer, dedicated retail specialty stores, in-home sales) vs drug stores and department stores<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Going global &#8212; emerging markets (especially in Asia Pacific region) are more aware of and purchasing a myriad of beauty products.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Beauty Business Challenges <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Many issues need to be addressed in terms of what consumers seek from a beauty or cosmetic product. Some areas concern the following features:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">prestige<\/span><\/li>\n\n\n\n<li><span class=\"s1\">value<\/span><\/li>\n\n\n\n<li><span class=\"s1\">hygiene &#8212;<span class=\"Apple-converted-space\">&nbsp; <\/span>e.g. bar soap vs. shower gel; roll on vs spray deodorant<\/span><\/li>\n\n\n\n<li><span class=\"s1\">smell \u2013 e.g. subtle or strong, herbal or floral<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingredients &#8212; e.g. non allergenic, safe, environmentally correct<\/span><\/li>\n\n\n\n<li><span class=\"s1\">innovative \u2013 e.g. new colors or shades, multi-purpose, longer lasting<\/span><\/li>\n\n\n\n<li><span class=\"s1\">in some cases, rigorous testing to gain FDA or other approval.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">How Beauty Market Research Helps <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Market research can play a role in helping you to better <i>\u7406\u89e3<\/i> <i>your current market<\/i> as well as <i>provide guidance<\/i> <i>about the future<\/i>.&nbsp;&nbsp;<\/span><span class=\"s1\">Some topics and illustrative questions that commonly arise include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">your customers and prospects<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What is potential size, key segments?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">How do they differ by lifestyle &#8212; generation, income, gender and sexual identity?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">How are beauty products perceived globally vs regionally? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the influence of cultural and environmental factors&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Role of trial offers or samples on future purchases\/<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">packaging and pricing strategies<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">the type and size can impact acceptable price points, as well as gain attention, and in some cases, functionality of the product)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Family size vs smaller, easier to carry?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ability for passengers to pass airport security?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Willingness to pay a premium for smaller, single use products?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Green or eco-friendly? (refillable, recyclable)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">your competition <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Are they developing new products, distributors or markets?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">monitoring and evaluating current trends in your market<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What is changing, where, and how it impacts your company<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Predicting what is coming next<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In addition, market research will help you to gain insight into the <i>customer journey<\/i> and what drives sales in this category. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">shopping behavior<\/span><\/li>\n\n\n\n<li><span class=\"s1\">purchase influencers<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u54c1\u724c\u610f\u8b58<\/span><\/li>\n\n\n\n<li><span class=\"s1\">usage<\/span><\/li>\n\n\n\n<li><span class=\"s1\">perceptions<\/span><\/li>\n\n\n\n<li><span class=\"s1\">also of interest would be studying the influence and use of the following throughout the purchase process<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">technology (smart phones, apps)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">social media (YouTube, Instagram, Facebook, Snapchat, word of mouth)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">There are a variety of services offered by the market research community. You can use a company to study your products and gain reactions to all your questions in the homes of customers, at focus group facilities, at malls and in retail stores. <\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Topics that do not require actual exposure to the product (e.g. concepts, pricing, usage occasions) can be investigated online, via telephone or mobile devices.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Global Trends<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">Around the world, the concept of beauty is constantly changing. As such, consumers are seeking new products and services offering new features and benefits.<\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">They are learning about beauty from many new sources and opinion leaders, and buying in different ways than just a few years ago.<\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">A savvy marketer needs to know not only what is currently in vogue, but be able to tap into global trends and insights to create the <\/span><span class=\"s6\">next big thing<\/span><span class=\"s1\"> (\u201cNBT\u201d).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b\u7814\u7a76\u516c\u53f8<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS \u570b\u969b\u7814\u7a76 (<a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\">www.sisinternational.com<\/a>) is a leading global full-service Market Research &amp; Strategic Market Intelligence firm providing comprehensive market research solutions in China, Asia, the Americas, Europe and worldwide. The company provides Qualitative Research, Quantitative Data Collection, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/broadway-market-research\/\" title=\"\u767e\u8001\u532f\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"6128\">Market Intelligence and Market Strategy Research<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Headquartered in New York City and founded in 1984, the company has key offices in London, Miami, Los Angeles, Paris, and Shanghai. Our coverage is Nationwide US, Europe, the Middle East, Africa, and Asia and we serve over 50 industries. SIS offers many other innovative products and services for our client\u2019s decision-making.&nbsp; We have a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b4%90%e7%b4%84%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e8%a8%ad%e6%96%bd\/\">Beauty Product Testing &amp; Focus Group Facility<\/a> in the heart of Manhattan.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS is a leading Beauty Business Innovation Consulting firm providing Idea Generation, Trend Tracking, Product Testing, and Go To Market Strategies.<\/p>","protected":false},"author":1,"featured_media":62487,"parent":27176,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27415","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/27415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=27415"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/27415\/revisions"}],"predecessor-version":[{"id":80225,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/27415\/revisions\/80225"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62487"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=27415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}