{"id":27376,"date":"2018-07-15T22:33:57","date_gmt":"2018-07-15T22:33:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27376"},"modified":"2025-09-11T23:16:55","modified_gmt":"2025-09-12T03:16:55","slug":"%e5%ae%a2%e6%88%b6%e6%97%85%e7%a8%8b%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/qualitative-quantitative-research-solutions\/customer-journey-market-research\/","title":{"rendered":"\u5ba2\u6236\u65c5\u7a0b\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-94dd15bc gb-headline-text\">\u5ba2\u6236\u65c5\u7a0b\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-492f2ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-492f2ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u4f01\u696d\u5982\u4f55\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42\uff1f<\/strong> <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u8981\u5f04\u6e05\u695a\u9019\u4e00\u9ede\uff0c\u6700\u597d\u7684\u65b9\u6cd5\u5c31\u662f\u8a2d\u8eab\u8655\u5730\u7ad9\u5728\u5ba2\u6236\u7684\u89d2\u5ea6\u601d\u8003\u3002\u5ba2\u6236\u65c5\u7a0b\u5c31\u50cf\u4e00\u5f35\u8def\u7dda\u5716\uff0c\u5b83\u63a2\u7d22\u4e86\u5ba2\u6236\u5982\u4f55\u5c0d\u67d0\u500b\u54c1\u724c\u7522\u751f\u8208\u8da3\uff0c\u4e26\u5c55\u73fe\u4e86\u4ed6\u5011\u8207\u54c1\u724c\u7684\u4e92\u52d5\u904e\u7a0b\u3002\u5ba2\u6236\u65c5\u7a0b\u88ab\u5b9a\u7fa9\u70ba\u5ba2\u6236\u5728\u8207\u516c\u53f8\u548c\u54c1\u724c\u4e92\u52d5\u6642\u6240\u7d93\u6b77\u7684\u4e00\u7cfb\u5217\u9ad4\u9a57\u3002.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u5ba2\u6236\u65c5\u7a0b\u5982\u6b64\u8907\u96dc\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u904e\u53bb\u4e94\u5e74\uff0c\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u7684\u95dc\u4fc2\u958b\u59cb\u6539\u8b8a\u3002\u884c\u52d5\u88dd\u7f6e\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u5176\u4ed6\u65b0\u8208\u6578\u4f4d\u7ba1\u9053\u767c\u63ee\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u8cfc\u8cb7\u8def\u5f91\u4e0d\u518d\u662f\u7dda\u6027\u767c\u5c55\u3002\u904e\u53bb\uff0c\u6d88\u8cbb\u8005\u6703\u7d93\u6b77\u5f9e\u8003\u616e\u5230\u8cc7\u8a0a\u6536\u96c6\uff0c\u518d\u5230\u8b58\u5225\uff0c\u6700\u5f8c\u624d\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u7684\u904e\u7a0b\u3002\u7136\u800c\uff0c\u6578\u4f4d\u79d1\u6280\u7684\u8208\u8d77\u5fb9\u5e95\u6539\u8b8a\u4e86\u4eba\u5011\u4e86\u89e3\u54c1\u724c\u548c\u8207\u54c1\u724c\u4e92\u52d5\u7684\u65b9\u5f0f\u3002.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u8def\u5f91\u66fe\u662f\u6307\u5c0e\u884c\u92b7\u8a08\u756b\u548c\u7b56\u7565\u7684\u91cd\u8981\u5de5\u5177\u3002\u96a8\u8457\u793e\u7fa4\u5a92\u9ad4\u7684\u8208\u8d77\uff0c\u73fe\u4ee3\u5ba2\u6236\u65c5\u7a0b\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\u3002\u667a\u6167\u578b\u624b\u6a5f\u3001\u7269\u806f\u7db2 (IoT) \u548c\u9023\u7db2\u5a92\u9ad4\u4e5f\u52a0\u5287\u4e86\u5ba2\u6236\u65c5\u7a0b\u7684\u8907\u96dc\u6027\u3002\u6d88\u8cbb\u8005\u624b\u8155\u4e0a\u548c\u53e3\u888b\u88e1\u7684\u8a2d\u5099\u5df2\u7d93\u6f5b\u79fb\u9ed8\u5316\u5730\u5f71\u97ff\u4e86\u4ed6\u5011\u3002\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u671f\u671b\u54c1\u724c\u80fd\u5920\u5728\u4ed6\u5011\u9700\u8981\u7684\u6642\u5019\u7acb\u5373\u63d0\u4f9b\u4ed6\u5011\u60f3\u8981\u7684\u7d50\u679c\u3002\u54c1\u724c\u4e5f\u66f4\u91cd\u8996\u5efa\u7acb\u95dc\u4fc2\uff0c\u800c\u975e\u53ea\u5b8c\u6210\u4ea4\u6613\u3002\u5ba2\u6236\u65c5\u7a0b\u70ba\u5efa\u7acb\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u9023\u7d50\u63d0\u4f9b\u4e86\u4e00\u500b\u6846\u67b6\u3002.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u9014\u5f91<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-df9636c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-df9636c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u548c\u8cfc\u8cb7\u8def\u5f91\u65e2\u6709\u76f8\u4f3c\u4e4b\u8655\uff0c\u4e5f\u6709\u4e0d\u540c\u4e4b\u8655\u3002\u8cfc\u8cb7\u8def\u5f91\u6307\u7684\u662f\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u6240\u7d93\u904e\u7684\u4e00\u7cfb\u5217\u7ba1\u9053\u3002\u9867\u5ba2\u65c5\u7a0b\u5247\u662f\u6d88\u8cbb\u8005\u5f9e\u67d0\u500b\u54c1\u724c\u8cfc\u8cb7\u5546\u54c1\u6642\u6240\u7d93\u6b77\u7684\u9ad4\u9a57\u3002.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u7269\u8005\u6d1e\u5bdf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4f01\u696d\u82e5\u80fd\u4e86\u89e3\u7576\u4eca\u5ba2\u6236\u65c5\u7a0b\u4e2d\u7684\u6a5f\u6703\u8207\u6311\u6230\uff0c\u4fbf\u53ef\u5f9e\u4e2d\u7372\u76ca\u3002\u4ed6\u5011\u4e5f\u5fc5\u9808\u6d1e\u5bdf\u6d88\u8cbb\u8005\u5728\u5be6\u9ad4\u5e97\u6216\u7dda\u4e0a\u8207\u54c1\u724c\u4e92\u52d5\u6642\u7684\u884c\u70ba\u3002\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u7b56\u7565\u6709\u52a9\u65bc\u63d0\u5347\u7372\u5229\u80fd\u529b\u3001\u63d0\u9ad8\u9867\u5ba2\u53c3\u8207\u5ea6\u548c\u7559\u5b58\u7387\u3002\u9019\u4e9b\u76ca\u8655\u5305\u62ec\u589e\u52a0\u56de\u982d\u5ba2\u6578\u91cf\u548c\u64f4\u5927\u5ba2\u6236\u7fa4\u3002\u6b64\u5916\uff0c\u5e73\u5747\u4ea4\u6613\u984d\u7684\u63d0\u5347\u4e5f\u662f\u4e00\u5927\u512a\u52e2\u3002\u6700\u7d42\uff0c\u512a\u5316\u5ba2\u6236\u65c5\u7a0b\u80fd\u5920\u5e36\u4f86\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3001\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u7372\u5229\u80fd\u529b\u3002.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u96f6\u552e\u667a\u6167\u5de5\u5177\u7684\u7cbe\u6e96\u5ea6\u7a7a\u524d\u63d0\u5347\uff0c\u80fd\u5920\u5e6b\u52a9\u9580\u5e02\u900f\u904e\u5353\u8d8a\u7684\u9867\u5ba2\u670d\u52d9\u548c\u5e97\u5167\u9ad4\u9a57\uff0c\u70ba\u6d88\u8cbb\u8005\u5e36\u4f86\u9a5a\u559c\u3002\u4f8b\u5982\uff0c\u5177\u6709\u524d\u77bb\u6027\u7684\u92b7\u552e\u4eba\u54e1\u4e0d\u50c5\u53ef\u4ee5\u5206\u6790\u5ba2\u6236\u6578\u64da\uff0c\u9084\u53ef\u4ee5\u5229\u7528\u667a\u6167\u5de5\u5177\u70ba\u9580\u5e02\u7d93\u7406\u63d0\u4f9b\u6307\u5c0e\u3002\u7d93\u7406\u5011\u53ef\u4ee5\u64da\u6b64\u898f\u5283\u5de5\u4f5c\uff0c\u5b89\u6392\u92b7\u552e\u6d3b\u52d5\uff0c\u4e26\u6839\u64da\u9810\u671f\u7684\u7db2\u7ad9\u8a2a\u554f\u91cf\u5206\u914d\u8077\u8cac\u3002.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u7cbe\u6e96\u5ba2\u88fd\u5316\u7684\u54c1\u724c\u8a0a\u606f\u5df2\u6210\u70ba\u5e38\u614b\u3002\u5982\u4eca\u7cbe\u660e\u7684\u6d88\u8cbb\u8005\u4e0d\u50c5\u504f\u611b\u6b64\u985e\u8a0a\u606f\uff0c\u4e5f\u671f\u5f85\u7372\u5f97\u6b64\u985e\u8cc7\u8a0a\u3002\u7136\u800c\uff0c\u5229\u7528\u5ba2\u6236\u8cc7\u6599\u63d0\u4f9b\u670d\u52d9\u4e5f\u5b58\u5728\u4e00\u4e9b\u554f\u984c\u3002\u5f88\u5c11\u6709\u8cb7\u5bb6\u5e0c\u671b\u96f6\u552e\u5546\u77e5\u9053\u4ed6\u5011\u7684\u7576\u524d\u4f4d\u7f6e\uff0c\u66f4\u5c11\u6709\u4eba\u9858\u610f\u5206\u4eab\u4ed6\u5011\u7684\u700f\u89bd\u8a18\u9304\u3002\u6d88\u8cbb\u8005\u4e0d\u9858\u900f\u9732\u6240\u6709\u500b\u4eba\u8cc7\u8a0a\uff0c\u4f46\u4ed6\u5011\u4ecd\u7136\u6e34\u671b\u7372\u5f97\u7cbe\u6e96\u7684\u512a\u60e0\u3002\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u7e6a\u88fd\u5ba2\u6236\u65c5\u7a0b\u5716\u4f86\u6d88\u9664\u9019\u7a2e\u9867\u616e\u3002\u5ba2\u6236\u65c5\u7a0b\u5716\u6709\u52a9\u65bc\u8996\u89ba\u5316\u591a\u500b\u63a5\u89f8\u9ede\uff0c\u4e26\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u8207\u54c1\u724c\u7684\u4e92\u52d5\u9ad4\u9a57\u3002.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B\u5ba2\u6236\u65c5\u7a0b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u91dd\u5c0dB2B\u5ba2\u6236\u7684\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7e6a\u88fd\u5305\u62ec\u5c07\u5ba2\u6236\u7d30\u5206\u3002\u884c\u92b7\u4eba\u54e1\u6703\u6839\u64daB2B\u5ba2\u6236\u7684\u5dee\u7570\u5316\u7279\u5fb5\uff08\u4f8b\u5982\u5e74\u9f61\u548c\u5730\u7406\uff09\u9032\u884c\u5206\u985e\u3002\u4f01\u696d\u4e5f\u6703\u6839\u64da\u5ba2\u6236\u7684\u9700\u6c42\u548c\u884c\u70ba\u7e6a\u88fdB2B\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\uff0c\u4e26\u8a73\u7d30\u8a18\u9304\u5ba2\u6236\u8207\u516c\u53f8\u7684\u6240\u6709\u63a5\u89f8\u9ede\u3002\u6700\u5f8c\u4e00\u6b65\u662f\u8a18\u9304\u5ba2\u6236\u5c0d\u9019\u4e9b\u63a5\u89f8\u9ede\u7684\u56de\u994b\u3002.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">B2B\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u4e86\u89e3\u5ba2\u6236\u65c5\u7a0b\u4e2d\u7684\u6a5f\u6703\u548c\u6311\u6230\u4f86\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002\u9019\u7a2e\u4e86\u89e3\u6709\u52a9\u65bc\u4ed6\u5011\u5275\u9020\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u4e26\u6253\u9020\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002\u5efa\u69cbB2B\u5ba2\u6236\u65c5\u7a0b\u8207\u5efa\u7acb\u96f6\u552e\u5ba2\u6236\u65c5\u7a0b\u985e\u4f3c\uff0c\u90fd\u59cb\u65bc\u4e86\u89e3\u5ba2\u6236\u53ca\u5176\u7814\u7a76\u548c\u8cfc\u8cb7\u65b9\u5f0f\u3002\u4e00\u65e6\u4f01\u696d\u4e86\u89e3\u4e86\u5ba2\u6236\u65c5\u7a0b\uff0c\u5c31\u80fd\u63d0\u4f9b\u5ba2\u88fd\u5316\u670d\u52d9\u3001\u50b3\u905e\u4e00\u81f4\u7684\u8a0a\u606f\uff0c\u6700\u7d42\u8d0f\u5f97\u5ba2\u6236\u7684\u9752\u775e\u3002.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bcSIS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">\u5b89\u5168\u8cc7\u8a0a\u7cfb\u7d71<\/a> \u6211\u5011\u5728\u5ba2\u6236\u7814\u7a76\u9818\u57df\u64c1\u6709\u8d85\u904e40\u5e74\u7684\u7d93\u9a57\u3002\u5ba2\u6236\u65c5\u7a0b\u5e02\u5834\u7814\u7a76\u80fd\u5920\u5e6b\u52a9\u4f01\u696d\u8b58\u5225\u6a5f\u6703\u548c\u52a3\u52e2\uff0c\u9032\u800c\u63d0\u5347\u6536\u5165\u548c\u5ba2\u6236\u6eff\u610f\u5ea6\u3002\u6211\u5011\u9032\u884c\u8cea\u6027\u7814\u7a76\u3001\u91cf\u5316\u7814\u7a76\u548c\u7b56\u7565\u7814\u7a76\uff0c\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u77ac\u606f\u842c\u8b8a\u7684\u5ba2\u6236\u65c5\u7a0b\u3002\u4e3b\u8981\u7814\u7a76\u65b9\u6cd5\u5305\u62ec\uff1a\u6578\u4f4d\u7dda\u4e0a\u793e\u7fa4\u3001\u8996\u8a0a\u8a2a\u8ac7\u3001\u7126\u9ede\u5c0f\u7d44\u3001\u5ba2\u6236\u8a2a\u8ac7\u3001\u554f\u5377\u8abf\u67e5\u548c\u7af6\u54c1\u5206\u6790\u3002.<\/p>\n\n\n\n<h2 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