{"id":26569,"date":"2018-05-07T20:05:08","date_gmt":"2018-05-07T20:05:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26569"},"modified":"2026-01-27T15:25:51","modified_gmt":"2026-01-27T20:25:51","slug":"influencer-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/influencer-market-research\/","title":{"rendered":"Influencer Market Research"},"content":{"rendered":"

Influencer Market Research<\/span><\/h1>\n\n\n\n

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Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand.  The success of \u5f71\u97ff\u8005\u884c\u92b7<\/a> comes from building relationships and providing social benefits to consumers.<\/span><\/p>\n\n\n\n

Influencer marketing is becoming popular, especially in the fashion and beauty industries.  Companies are increasingly using Internet personalities to boost general awareness and sales conversions.  Internet personalities can be compensated with fees and royalties to promote products in-person and online.<\/span><\/p>\n\n\n\n

The principle behind influencer marketing isn\u2019t new. Brands have been using celebrity endorsers for decades. By endorsing products, influencers promote products subtly or overtly to their large followings.  Today\u2019s social media influencers can more rapidly and cost effectively build a following than the celebrities of yesterday.<\/span><\/p>\n\n\n\n

Economic Impact of Influencers<\/h2>\n\n\n\n

The Instagram Influencer market size is over $1 billion—just on Instagram.  Some retailers have seen sales increases by as much as 250% when using influencers.  <\/span><\/p>\n\n\n\n

\u201cMicro influencers\u201d are a subsection of influencers who have fewer followers than influencers with over 1 million followers, but provide more affordable, high ROI influencer marketing solutions.<\/span><\/p>\n\n\n\n

Influencer Marketing performance can also be measured.  Choosing the most effective Key Performance Indicators and determining ROI are essential.  ROI can be determined by:<\/span><\/p>\n\n\n\n