{"id":26512,"date":"2018-04-29T09:39:35","date_gmt":"2018-04-29T09:39:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26512"},"modified":"2026-01-26T14:18:18","modified_gmt":"2026-01-26T19:18:18","slug":"%e5%9c%8b%e9%9a%9b%e6%b6%88%e8%b2%bb%e8%80%85%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%9c%8b%e9%9a%9b%e6%b6%88%e8%b2%bb%e8%80%85%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u570b\u969b\u6d88\u8cbb\u8005\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\u570b\u969b\u6d88\u8cbb\u8005\u7814\u7a76<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-78c1b756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-78c1b756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Retail (26)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u5168\u7403\u7d93\u6fdf\u6b63\u5728\u8fc5\u901f\u8b8a\u5316\uff0c\u70ba\u4f01\u696d\u5e36\u4f86\u4e86\u65b0\u7684\u6a5f\u6703\u3002&nbsp; &nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">With technology and transportation, it is easier than ever to build brands in multiple markets overseas.&nbsp; Emerging markets are growing and providing new customer bases.&nbsp; Yet, challenges exist with language, culture, norms and rules.&nbsp; SIS helps companies understand their strategic opportunities and challenges.&nbsp; &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p4\"><span class=\"s1\">\u65b0\u8208\u5e02\u5834<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u6d88\u8cbb\u8005\u884c\u70ba\u56e0\u5e02\u5834\u800c\u7570\u3002\u5df4\u897f\u3001\u4fc4\u7f85\u65af\u3001\u5370\u5ea6\u548c\u4e2d\u570b\u88ab\u7a31\u70ba\u201c\u91d1\u78da\u56db\u570b\u201d\uff0c\u64c1\u6709\u4e16\u754c\u4e09\u5206\u4e4b\u4e8c\u7684\u4eba\u53e3\u3002\u5b83\u5011\u5171\u540c\u70ba\u4e16\u754c\u570b\u5167\u751f\u7522\u6bdb\u984d\u505a\u51fa\u4e86\u76f8\u7576\u5927\u7684\u8ca2\u737b\u3002\u58a8\u897f\u54e5\u3001\u5357\u975e\u548c\u571f\u8033\u5176\u7b49\u570b\u4e5f\u5c6c\u65bc\u9019\u4e00\u985e\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Emerging markets have become the engines of economic growth, rapidly gaining share of the world economy. These markets also continue to have fast-growing &#8220;new rich&#8221; sectors existing alongside large &#8220;poor&#8221; populations.&nbsp;&nbsp;Also relevant are the developing and developed <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e9%9d%9e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e5%8d%97%e9%9d%9e%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5357\u975e\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5873\">markets such as South<\/a> Korea, Taiwan, Singapore, and those Eastern European nations that recently changed from centrally planned to market economies.&nbsp;&nbsp;<span class=\"s1\">\u6211\u5011\u5c0d\u9019\u4e9b\u5e02\u5834\u6709\u900f\u5fb9\u7684\u4e86\u89e3\u3002&nbsp; <\/span><\/p>\n\n\n\n<p class=\"p2\">When <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e4%ba%9e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e8%ab%be%e9%ad%af%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u8afe\u9b6f\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5731\">researching emerging markets<\/a>, companies gain vital knowledge to ensure they do not waste time \u2013 or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do&#8217;s and don&#8217;ts of every market. Some methodologies that work in certain markets will not work in other markets.&nbsp; We provide that insight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p4\"><span class=\"s1\">\u6d88\u8cbb\u8005\u7814\u7a76\u8da8\u52e2<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u4eba\u5de5\u667a\u6167 (AI) \u8207\u6a5f\u5668\u5b78\u7fd2\u4e00\u8d77\u53ef\u80fd\u5c0d\u5e02\u5834\u7814\u7a76\u7522\u696d\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u501f\u52a9 Amazon Echo \u548c Google Home\uff0c\u4eba\u5de5\u667a\u6167\u5df2\u7d93\u9032\u5165\u6d88\u8cbb\u8005\u9818\u57df\u3002\u5b83\u662f\u4e00\u500b\u985b\u8986\u6d41\u7a0b\u7684\u904a\u6232\u898f\u5247\u6539\u8b8a\u8005\uff0c\u4f7f\u7814\u7a76\u4eba\u54e1\u80fd\u5920\u63d0\u4f9b\u66f4\u5177\u6210\u672c\u6548\u76ca\u548c\u66f4\u5feb\u7684\u6d1e\u5bdf\u529b\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u5927\u591a\u6578\u7db2\u8def\u4f7f\u7528\u8005\u5df2\u7d93\u64c1\u6709\u667a\u6167\u578b\u624b\u6a5f\uff0c\u800c\u4e14\u9084\u6703\u6709\u66f4\u591a\u7528\u6236\u8ddf\u9032\u3002\u7576\u53d7\u8a2a\u8005\u6536\u5230\u53c3\u8207\u8abf\u67e5\u7684\u9080\u8acb\u6642\uff0c\u4ed6\u5011\u901a\u5e38\u6703\u5728\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u5b8c\u6210\u8abf\u67e5\u3002\u56e0\u6b64\uff0c\u5e02\u5834\u7814\u7a76\u4eba\u54e1\u5fc5\u9808\u8abf\u6574\u4ed6\u5011\u5c0d\u667a\u6167\u578b\u624b\u6a5f\u7684\u7814\u7a76\u65b9\u6cd5\u3002\u53e6\u4e00\u7a2e\u9078\u64c7\u662f\u9996\u5148\u7981\u6b62\u9019\u4e9b\u8a2d\u5099\u53c3\u8207\uff0c\u901a\u5e38\u662f\u4e0d\u53ef\u53d6\u7684\u3002<\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u7dda\u4e0a\u6578\u64da\u63a1\u6a23\u73fe\u5df2\u6210\u70ba\u5e02\u5834\u7814\u7a76\u7522\u696d\u7684\u91cd\u8981\u7126\u9ede\u3002\u5728\u7dda\u4e0a\u901a\u5e38\u6bd4\u6240\u6709\u5176\u4ed6\u6536\u96c6\u8cc7\u6599\u7684\u65b9\u6cd5\u66f4\u5feb\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u5927\u6a23\u672c\u91cf\uff0c\u56e0\u70ba\u53d7\u8a2a\u8005\u53ef\u4ee5\u900f\u904e\u81ea\u5df1\u5feb\u901f\u95b1\u8b80\u548c\u56de\u7b54\u554f\u984c\u4f86\u7bc0\u7701\u6642\u9593\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p4\"><span class=\"s1\">\u7814\u7a76\u5de5\u5177<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>\u5728\u7dda\u65b9\u6cd5\u8ad6\u7684\u8208\u8d77\u3002 <\/b>The prominence of the Internet and other, similar technologies, have given us more innovation and flexibility to improve research design, to link up with millions of people, and to communicate with them much faster. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e7%b7%9a%e4%b8%8a%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\"   title=\"\u4ec0\u9ebc\u662f\u5728\u7dda\u5e02\u5834\u7814\u7a76\uff1f\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"476\">Online market research<\/a> is less expensive than offline analysis. It is also faster than offline, and subject matters are more flexible. <\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>\u6578\u4f4d\u884c\u92b7\u7684\u8208\u8d77\u3002<\/b> \u4e2d\u570b\u5728\u884c\u52d5\u7db2\u8def\u7528\u6236\u65b9\u9762\u8655\u65bc\u9818\u5148\u5730\u4f4d\uff0c\u662f\u7f8e\u570b\u7684\u4e09\u500d\u591a\u3002\u4e2d\u570b\u6d88\u8cbb\u8005\u5df2\u7d93\u63a1\u7528\u4e86\u8d85\u7d1a\u61c9\u7528\u7a0b\u5e8f\uff0c\u9019\u4e9b\u61c9\u7528\u7a0b\u5f0f\u5c07\u4ed6\u5011\u751f\u6d3b\u7684\u8a31\u591a\u65b9\u9762\u878d\u5165\u5230\u4e00\u500b\u884c\u52d5\u5e73\u53f0\u4e2d\u3002\u4e86\u89e3\u9019\u4e9b\u548c\u985e\u4f3c\u7684\u8da8\u52e2\u70ba\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u9032\u5165\u4e0d\u540c\u5e02\u5834\u7684\u7368\u7279\u6a5f\u6703\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>New designs for in-store <\/b><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/ciso-market-research\/\" title=\"\u9996\u5e2d\u8cc7\u8a0a\u5b89\u5168\u9577\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5744\">research. In-store market<\/a> research has several benefits, for example, it impacts product placement and that of advertising and promotions, and it provides insights into consumers\u2019 behavior. It also gives the store owner an idea of daily, weekly, or monthly traffic, and it helps determine product pricing.<\/span><\/li>\n\n\n\n<li><strong>\u9762\u5c0d\u9762\u7684\u65b9\u6cd5\u3002&nbsp;<\/strong>&nbsp;\u6839\u64da\u5e02\u5834\u60c5\u6cc1\uff0c\u6211\u5011\u63a1\u7528\u8a31\u591a\u5176\u4ed6\u65b9\u6cd5\uff0c\u4f8b\u5982\u7126\u9ede\u5c0f\u7d44\u3001\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u96fb\u8a71\u8a2a\u8ac7\u3001\u6c11\u65cf\u8a8c\u548c\u6514\u622a\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p4\"><span class=\"s1\">\u9019\u662f\u4e00\u500b\u5168\u7403\u7d93\u6fdf<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u4f01\u696d\u5e38\u5e38\u51fa\u65bc\u5fc5\u8981\u800c\u505a\u51fa\u5c07\u516c\u53f8\u570b\u969b\u5316\u7684\u6c7a\u5b9a\uff0c\u4f46\u5982\u679c\u5e02\u5834\u8cc7\u8a0a\u4e0d\u8db3\uff0c\u6216\u9700\u6c42\u9810\u6e2c\u932f\u8aa4\uff0c\u516c\u53f8\u53ef\u80fd\u6703\u906d\u53d7\u640d\u5931\u3002\u4ed6\u5011\u9700\u8981\u6df1\u5165\u4e86\u89e3\u81ea\u5df1\u4ee5\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u548c\u52a3\u52e2\uff0c\u4ee5\u8b39\u614e\u5730\u6293\u4f4f\u6a5f\u6703\u4e26\u61c9\u5c0d\u5168\u7403\u7d93\u6fdf\u7684\u5feb\u901f\u8f49\u578b\u3002<\/span><\/p>\n\n\n\n<p>SIS is widely recognized as a world leader in International Market Research.&nbsp; We provide over 40+ years experience, extensive market coverage, our best practices and many other advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>The global economy is changing rapidly, presenting organizations with opportunities.\u00a0 SIS helps companies understand their strategic opportunities and challenges worldwide.\u00a0<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14457,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26512","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/26512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=26512"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/26512\/revisions"}],"predecessor-version":[{"id":79562,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/26512\/revisions\/79562"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=26512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}