{"id":24000,"date":"2018-02-17T20:35:28","date_gmt":"2018-02-17T20:35:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24000"},"modified":"2026-01-27T15:20:10","modified_gmt":"2026-01-27T20:20:10","slug":"%e9%9b%b6%e5%94%ae%e5%ae%9a%e5%83%b9%e8%88%87%e7%ab%b6%e7%88%ad%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e9%9b%b6%e5%94%ae%e5%ae%9a%e5%83%b9%e8%88%87%e7%ab%b6%e7%88%ad%e5%88%86%e6%9e%90\/","title":{"rendered":"\u96f6\u552e\u5b9a\u50f9\u8207\u7af6\u722d\u5206\u6790"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u96f6\u552e\u696d\u7684\u5b9a\u50f9\u8207\u7af6\u722d\u5206\u6790<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e14217f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e14217f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Retail (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS provides comprehensive retail pricing and competitive analysis and strategy to understand the pricing and brand perceptions consumers hold. &nbsp;A core purpose of our retail research projects is to understand where in the minds of consumers do competing brands stand at various price points. \u200b<\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u63a2\u7d22\u7684\u9818\u57df<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6240\u7814\u7a76\u5e02\u5834\u4e2d\u5404\u500b\u54c1\u724c\u7684\u50f9\u683c\u9ede\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u8207\u7af6\u722d\u54c1\u724c\u76f8\u6bd4\uff0c\u54c1\u724c\u8655\u65bc\u4ec0\u9ebc\u4f4d\u7f6e\uff1f<\/li>\n\n\n\n<li>\u5b9a\u50f9\u6642\u61c9\u8003\u616e\u7684\u54c1\u724c\u5c6c\u6027\u672c\u8eab\u70ba\u4f55\uff1f<\/li>\n\n\n\n<li>\u9867\u5ba2\u548c\u975e\u9867\u5ba2\u7684\u4eba\u53e3\u5fc3\u7406\u7279\u5fb5\u662f\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li>\u7279\u5b9a\u4eba\u53e3\u7d71\u8a08\u7279\u5fb5\uff08\u4f8b\u5982\u5e74\u9f61\u3001\u6536\u5165\u3001\u6027\u5225\uff09\u7684\u5ba2\u6236\u52d5\u6a5f\u3001\u884c\u70ba\u548c\u614b\u5ea6\u662f\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li>What is the market and psychological environment of stores (i.e., what other stores exist in close proximity that may impact purchasing decisions by customers?\u200b<\/li>\n\n\n\n<li>\u6b63\u5728\u7814\u7a76\u7684\u5e02\u5834\u548c\u53ef\u4ee5\u627e\u5230\u5176\u7279\u8a31\u7d93\u71df\u54c1\u724c\u7684\u5176\u4ed6\u5e02\u5834\u7684\u54c1\u724c\u5b9a\u4f4d\u6709\u54ea\u4e9b\u6f5b\u5728\u6a5f\u6703\uff1f<\/li>\n\n\n\n<li>\u5728\u5b9a\u4f4d\u54c1\u724c\u6642\u9084\u6709\u54ea\u4e9b\u7b56\u7565\u53ef\u7528\uff1f<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">With these and other questions explored, SIS often develops key pricing, positioning, brand-related, and competitive-recommended positions. \u00a0We help our clients to develop a robust and accurate pricing strategy for their brands. \u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u5178\u578b\u5b9a\u50f9\u7b56\u7565\u7684\u5404\u500b\u65b9\u9762\u90fd\u53d7\u5230\u5f71\u97ff\uff1a<\/strong> <\/span><\/h3>\n\n\n\n<div class=\"table-1\">\n<table>\n<tbody>\n<tr>\n<td width=\"399\"><strong>Develop <\/strong><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%a6%82%e4%bd%95%e9%80%b2%e8%a1%8c%e7%ab%b6%e7%88%ad%e5%88%86%e6%9e%90\/\" title=\"\u884c\u92b7\u7af6\u722d\u5206\u6790\"  data-wpil-monitor-id=\"7280\">Marketing Strategy \u200bMarketing Analysis<\/a>, Consumer Segmentation, Consumer Targeting and Brand Positioning. \u200b<\/td>\n<td width=\"399\"><em>SIS \u5c0d\u6d88\u8cbb\u8005\u9032\u884c\u5fc3\u7406\u7d30\u5206\uff0c\u5728\u4e00\u7cfb\u5217\u7279\u5b9a\u50f9\u683c\u9ede\u4e0a\u9032\u884c\u54c1\u724c\u5b9a\u4f4d<\/em>\u865f<\/td>\n<\/tr>\n<tr>\n<td width=\"399\"><strong>\u5236\u5b9a\u884c\u92b7\u7d44\u5408\u6c7a\u7b56 <\/strong>\u5b9a\u7fa9\u7522\u54c1\u3001\u5206\u92b7\u548c\u4fc3\u92b7\u7b56\u7565<\/td>\n<td width=\"399\"><em>SIS \u63d0\u4f9b\u4e86\u5c0d\u6d88\u8cbb\u8005\u5fc3\u76ee\u4e2d\u7279\u5b9a\u54c1\u724c\u7684\u54c1\u724c\u5c6c\u6027\u7684\u6d1e\u5bdf\uff0c\u7279\u5225\u662f\u5728 <\/em>\u865f<em>\u7af6\u722d\u6fc0\u70c8\u7684\u74b0\u5883\uff0c\u7af6\u722d\u54c1\u724c\u7dca\u5bc6\u76f8\u9023<\/em>\u865f<\/td>\n<\/tr>\n<tr>\n<td width=\"399\"><strong>Estimate the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/pricing-and-demand-analysis\/\" title=\"Pricing and Demand Analysis\"  data-wpil-monitor-id=\"977\">Demand Curve\u200bUnderstand how quantity demanded varies with price<\/a><\/td>\n<td width=\"399\"><em>\u5c07\u66f4\u591a\u7684\u5b9a\u91cf\u5b9a\u50f9\u7b56\u7565\u8207\u6d88\u8cbb\u8005\u7684\u5fc3\u7406\u7279\u5fb5\u7d50\u5408\uff0c\u6211\u5011\u80fd\u5920\u767c\u5c55\u51fa\u8de8\u4e0d\u540c\u54c1\u724c\u7684\u9700\u6c42\u5f48\u6027\u66f2\u7dda\u3002<\/em>\u865f<\/td>\n<\/tr>\n<tr>\n<td width=\"399\"><strong>\u4e86\u89e3\u74b0\u5883\u56e0\u7d20<\/strong>\u8a55\u4f30\u53ef\u80fd\u7684\u7af6\u722d\u5c0d\u624b\u884c\u70ba\uff0c\u4e86\u89e3\u6cd5\u5f8b\u9650\u5236\u7b49<\/td>\n<td width=\"399\"><em>\u57fa\u65bc\u7167\u7247\u548c\u65e5\u8a18\u7684\u74b0\u5883\u56e0\u7d20\u6355\u7372\uff0c\u4f8b\u5982\u9644\u8fd1\u7684\u5546\u5e97\u548c\u4eba\u7a2e\u5b78\u7814\u7a76\uff0c\u5305\u62ec\u7279\u5b9a\u5546\u5e97\u4e2d\u6d88\u8cbb\u8005\u7684\u6982\u6cc1\uff08\u4f8b\u5982\u6027\u5225\u3001\u5e74\u9f61\u7b49\uff09]<\/em>\u865f<\/td>\n<\/tr>\n<tr>\n<td width=\"399\"><strong>\u78ba\u5b9a\u5b9a\u50f9 <\/strong>\u4f7f\u7528\u4e0a\u8ff0\u6b65\u9a5f\u4e2d\u6536\u96c6\u7684\u4fe1\u606f\uff0c\u9078\u64c7\u5b9a\u50f9\u65b9\u6cd5\uff0c\u5236\u5b9a\u5b9a\u50f9\u7d50\u69cb\u4e26\u5b9a\u7fa9\u6298\u6263\u3002<\/td>\n<td width=\"399\"><em>SIS \u65e8\u5728\u5229\u7528\u9019\u4e9b\u7cbe\u9078\u8cc7\u8a0a\u70ba\u6240\u7814\u7a76\u7684\u5404\u500b\u54c1\u724c\u63d0\u4f9b\u521d\u6b65\u5b9a\u50f9\u5efa\u8b70<\/em>\u865f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><br>\u6211\u5011\u53ef\u4ee5\u4f7f\u7528\u7684\u4e00\u500b\u53ef\u80fd\u7684\u6846\u67b6\u5982\u4e0b\uff1a<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Phase 1 &nbsp;Secondary Research <\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS conducts secondary research to uncover trends and the reasons behind certain trends. \u00a0The secondary desk research can achieve the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u78ba\u5b9a\u4e26\u91cf\u5316\u5e02\u5834\u898f\u6a21<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u78ba\u5b9a\u5e74\u589e\u9577\u7387\/\u6210\u9577\u6f5b\u529b\uff1f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u78ba\u5b9a\u5e02\u5834\u5340\u9694<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u78ba\u5b9a\u76ee\u524d\u7684\u73a9\u5bb6\/\u7af6\u722d\u5c0d\u624b\u3001\u7af6\u722d\u5c0d\u624b\u7684\u5206\u4f48\u6a21\u5f0f\u3001<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u5c0d\u6574\u500b\u4e94\u91d1\u884c\u5e02\u5834\u9032\u884c SWOT \u5206\u6790 <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u9700\u6c42\u8da8\u52e2\u53ca\u9818\u57df\u63cf\u8ff0-\uff08\u9700\u6c42\u6a21\u578b\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u4f9b\u61c9\u72c0\u614b\uff0d\u96f6\u552e\uff08\u4f9b\u61c9\u6a21\u5f0f\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u5efa\u7acb\u6de8\u6709\u6548\u9700\u6c42\uff08\u9700\u6c42\u4f9b\u7d66\u6a21\u578b\u6574\u5408\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u9700\u6c42\u9810\u6e2c-\uff08\u57fa\u65bc\u5e02\u5834\u672a\u4f86\u8da8\u52e2\uff09<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u96f6\u552e\u5206\u92b7\u6a21\u5f0f\u2014\u5efa\u7bc9\u6750\u6599\/\u7522\u54c1\u96f6\u552e\u5546\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u4f30\u8a08\u7f3a\u53e3\u6216\u76c8\u9918<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u9032\u884c\u98a8\u96aa\u548c\u7de9\u89e3\u5206\u6790<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Phase II &nbsp;Qualitative Research<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumer Interviews can be done virtually or in-person. &nbsp;Another popular Qualitative research method is Focus Groups. &nbsp;This phase provides depth of knowledge into unmet customer needs and potential competitive threats. &nbsp;B2B experts can also be interviewed for insights into sales, distribution, expertise and forecasts. &nbsp;We collaborate with our clients during each process, and this can be an iterative process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Phase III &nbsp;Quantitative Intercepts<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS may develop a questionnaire in collaboration with our clients to understand the perceptions, behaviors and purchase decision-making process of consumers in the local markets. The surveys quantify consumer insights and allow the study to understand the prevalence of these insights. \u00a0\u00a0<\/span><\/p>\n\n\n\n<p><b>\u6574\u9ad4\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\u865f<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u5fc3\u7406<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u975e\u6d88\u8cbb\u8005\u5fc3\u7406<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u54c1\u724c\u8a8d\u77e5-\u9867\u5ba2\u6982\u6cc1<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Non-brand Perception Non-Customer profile\u200b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u54c1\u724c\u8a8d\u77e5<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Consumer Behaviors and purchase decision making process\u200b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8207\u5b9a\u50f9\u76f8\u95dc\u7684\u6d88\u8cbb\u8005\u504f\u597d\u7684\u54c1\u724c\u5c6c\u6027<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>\u6b64\u5b9a\u91cf\u968e\u6bb5\u63d0\u4f9b\u4e86\u4ee5\u4e0b\u65b9\u9762\u7684\u6709\u50f9\u503c\u7684\u6578\u64da\u548c\u6e2c\u91cf\uff1a &nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u54c1\u724c\u50f9\u4f4d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Differences in pricing by malls, shopping centers, and other retail locations<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u91dd\u5c0d\u5167\u90e8\u54c1\u724c\u548c\u7af6\u722d\u5c0d\u624b\u54c1\u724c\u7684\u57fa\u6e96\u54c1\u724c\u50f9\u683c<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5ba2\u6236\u7fa4\u4e4b\u9593\u7684\u5dee\u7570<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Phase IV &nbsp;&nbsp;Pricing &amp; Strategic Analysis<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The last phase synthesizes the data collected from Phase I &#8211; III\u200b. \u00a0The core objective of this phase is to synthesize all research completed (primary and secondary) and position intelligence within a clear metrics-based framework. \u00a0Benchmarks are a key part of SIS\u2019s intelligence gathering and analysis, as this can be further leveraged for additional analysis (e.g., in future years and\/or across other countries).\u200b \u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u806f\u7d61\u6211\u5011\uff0c\u4e86\u89e3\u6211\u5011\u5982\u4f55\u5e6b\u52a9\u60a8\u7684\u696d\u52d9\u767c\u5c55\u3002<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u63d0\u4f9b\u5168\u9762\u7684\u96f6\u552e\u5b9a\u50f9\u548c\u7af6\u722d\u5206\u6790\u53ca\u7b56\u7565\uff0c\u4ee5\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u5b9a\u50f9\u548c\u54c1\u724c\u8a8d\u77e5\u3002 \u00a0<\/p>","protected":false},"author":1,"featured_media":62510,"parent":14514,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24000","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/24000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=24000"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/24000\/revisions"}],"predecessor-version":[{"id":80928,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/24000\/revisions\/80928"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62510"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=24000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}