{"id":22097,"date":"2017-02-20T01:12:25","date_gmt":"2017-02-20T01:12:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22097"},"modified":"2026-03-12T23:50:31","modified_gmt":"2026-03-13T03:50:31","slug":"market-entry-strategy","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/market-entry-intelligence-page\/market-entry-strategy\/","title":{"rendered":"Market Entry Consulting"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">Market Entry Consulting<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d97c37b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7d97c37b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Strategy consulting (25)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS\u00a0Market Entry Strategy\u00a0provides consulting solutions on Market\u00a0Opportunity, Growth, Market Sizing, Market Feasibility, Market\u00a0Development, Market Expansion, Export Development, Channel\u00a0Development, and B2B growth. In today\u2019s global economy, delivering\u00a0growth and identifying opportunity are key ways companies seek to\u00a0develop competitive advantages and prosper. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">At SIS Global Growth, we\u00a0help you translating ideas for growth into action. SIS provides a variety\u00a0of market opportunity and growth solutions to meet the following\u00a0needs:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\"><strong>\u5e02\u5834\u6a5f\u6703<\/strong>: What opportunities exist that we can serve?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>\u5e02\u5834\u9032\u5165<\/strong>: What markets can we enter based on our strategic&nbsp;objectives and capabilities?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Feasibility<\/strong>: Is our entry plan, expectations and objectives&nbsp;feasible?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Landscape:<\/strong> What is the landscape of customers,&nbsp;competitive dynamics, culture and supply chain?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>\u5e02\u5834\u898f\u6a21\uff1a<\/strong> What is the size and scale of the opportunity?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Growth Innovation Programs: <\/strong>What opportunities does our team&nbsp;see? Will they work? How should we launch it?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Sales Channel Development:<\/strong> Are there new sales channels we&nbsp;can pursue?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Market opportunities can be seized, followed or developed. Companies&nbsp;often consider whether the opportunity can meet their strategic growth&nbsp;objectives, if the company has the capabilities and assets to deliver&nbsp;against the opportunity and if the opportunity is synergistic with their&nbsp;business model.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/analysis-of-carrefours-dubai-market-entry\/\" title=\"Carrefour&#8217;s Dubai Market Entry Analysis\"  data-wpil-monitor-id=\"1857\">\u5e02\u5834\u9032\u5165<\/a> Strategy&nbsp;is a nuanced discipline in international business.&nbsp;Complex dynamics impact market entry success. Customer, competitive&nbsp;dynamics, cultural, regulatory, talented staff, supply chain and many&nbsp;other complex factors can heavily impact market entry. Variables such&nbsp;as strategy, mode of entry, logistics, preconceived assumptions and&nbsp;implementation can have significant impact in a new venture\u2019s&nbsp;responsiveness, agility and competitiveness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Market Opportunity\/Entry Advisory &amp; Strategy Consulting<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS has over 40+ years\u2019 expertise in international market entry, feasibility and&nbsp;opportunity research and consulting, serving many of the world\u2019s&nbsp;leading and influential companies.<\/span><span class=\"s1\"> We work&nbsp;with clients to develop and implement incisive strategy that leverages our&nbsp;client\u2019s competitive strengths and advantages. Our consultants provide depth of&nbsp;insight as well as a robust platform for implementing&nbsp;Market Entry Strategy.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Proprietary solutions and analytics<\/span><\/li>\n\n\n\n<li><span class=\"s2\">On-site planning<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Expert teams<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Innovation program development<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Competitive strategy<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In growth strategy development, our philosophy is to develop a flexible&nbsp;strategy that is sustainable and difficult for competitors to replicate.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Oftentimes, companies are burgeoning with innovative ideas in&nbsp;different divisions within themselves, but for various reasons those&nbsp;ideas do not come to fruition. At SIS Global Growth, we also develop,&nbsp;coordinate and implement unique innovation and collaborative&nbsp;programs for companies seeking to identify opportunity, to boost grow&nbsp;and to become more innovative.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As growth arises for many companies from on a series of efforts in their&nbsp;business, SIS Global Growth also provides Business Development consulting and&nbsp;implementation support across a variety of different functions. Below&nbsp;are selected areas we commonly support companies:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Sales &amp; Marketing Growth Consulting<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">B2B Lead Generation &amp; meeting coordination<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u6210\u9577\u8aee\u8a62<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Sales &amp; Touchpoint Design<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u901a\u8def\u7b56\u7565<\/span><\/li>\n\n\n\n<li><span class=\"s2\">International Business Development<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Office launch \/ event management<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Branding &amp; Communications Strategy<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5206\u5272<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Supply Chain Growth Consulting<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Partnership development<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u79d1\u6280<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Global project management support<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Productivity<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Expert sourcing, supplier sourcing and development<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Human Resources<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">\u91d1\u878d<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Fundraising &amp; capital advisory<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Capital structure advisory<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Corporate financial planning<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">\u9075\u5b88<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Registrations and filings<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Regulatory, Tax &amp; Other Compliance<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Our Lead Generation Services Provide The Following Benefits:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Identification of new business opportunities and leads<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Freed-up resources for sales departments<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Enhanced data and insight into target segments<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insight for corporate growth and development (Locally,&nbsp;Regionally, Globally)<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insight into lead future plans, relationship dynamics<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Strategies to grow accounts<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Customer Mapping<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c91d6bb7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c91d6bb7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Tech (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping is a valuable tool to show businesses where&nbsp;products and brands will have the most impact. Mapping uncovers&nbsp;hidden trends and patterns that businesses can utilize to target&nbsp;prospective audiences effectively. Identifying businesses and&nbsp;consumers across channels grants an integrated customer view&nbsp;indispensable to sales and marketing efforts.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping Solutions provides targeted research and data&nbsp;to ensure that businesses are positioned effectively, including customer&nbsp;and business demographic research.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Marketing Potential<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping gives organizations precise marketing&nbsp;information that allows implementation of the most profitable outreach&nbsp;tactics.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Forecast marketing opportunities<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Identify efficient resource deployment strategy<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Utilize market share data to improve performance<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Develop highly targeted campaigns<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Increase customer acquisition and retention<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Economic penetration reports showing expected performance&nbsp;data in new markets<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Export Promotion<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For many organizations, growth and profitability depend on exporting&nbsp;products and services to foreign markets. Exporting organizations often&nbsp;need access to these markets, insight about tax and duties, regulatory&nbsp;oversight, trade opportunities and threats, partners in the local&nbsp;markets.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With in-depth knowledge of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e7%be%8e%e6%b4%b2\/%e6%8b%89%e4%b8%81%e7%be%8e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e5%b7%b4%e8%a5%bf%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e8%ab%ae%e8%a9%a2\/\" title=\"\u5df4\u897f\u5e02\u5834\u9032\u5165\u8aee\u8a62\"  data-wpil-monitor-id=\"4131\">market<\/a> trends in target export regions SIS&nbsp;export consultants provide a variety of solutions for exporters and trade&nbsp;bureaus to promote the exports internationally:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Promoting, marketing, and planning trade missions<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Trade Mission event planning<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Partnership development<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Market Opportunity Assessment<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Campaign development<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Market Entry Assessment<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u5e02\u5834\u898f\u6a21<\/span><\/li>\n<\/ul>\n\n\n<h2>\u6211\u5011\u5728\u7d10\u7d04\u7684\u5de5\u5ee0\u4f4d\u7f6e<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, \u7d10\u7d04, NY 10010 \u96fb\u8a71\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u95dc\u65bc SIS \u570b\u969b<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\"><span style=\"font-weight: 400;\">SIS\u570b\u969b<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u4e5f\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%97%9c%e6%96%bc-sis-%e5%9c%8b%e9%9a%9b%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\">\u00a0\u806f\u7d61\u6211\u5011<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u70ba\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u9805\u76ee\u3002<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS provides Market Entry Strategy Consulting. We work with companies on New Market Opportunity, Growth, Sizing, Channel Development and more.<\/p>","protected":false},"author":1,"featured_media":62559,"parent":84510,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22097","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/22097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=22097"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/22097\/revisions"}],"predecessor-version":[{"id":78239,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/22097\/revisions\/78239"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/84510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62559"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=22097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}