{"id":19154,"date":"2015-10-26T02:11:22","date_gmt":"2015-10-26T02:11:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19154"},"modified":"2026-01-26T18:50:41","modified_gmt":"2026-01-26T23:50:41","slug":"resume-of-experience-in-brand-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/resume-of-experience-in-brand-research\/","title":{"rendered":"\u54c1\u724c\u5e02\u5834\u7814\u7a76\u516c\u53f8"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Brand Market Research Experience<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-89bc12b1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-89bc12b1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Branding (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Market Research Experience<\/h2>\n\n\n\n<p><strong>SIS is a leading Brand Market Research and Strategy Consulting company. Gain from our business branding experience.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u5f62\u8c61<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK.&nbsp; Respondents were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers&#8217; attitudes toward retail clothing store brand names.<\/li>\n\n\n\n<li>Conducted focus groups for brand-name items.<\/li>\n\n\n\n<li>\u5b9a\u91cf <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/brand-market-research\/\" title=\"\u54c1\u724c\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"7077\">Brand<\/a> Image Study for the US and Europe for Industrial Cleaning products by end-use Market Segments.<\/li>\n\n\n\n<li>\u7f8e\u570b\u73bb\u7483\u88fd\u9020\u5546\u54c1\u724c\u5f62\u8c61\u5b9a\u91cf\u8abf\u67e5\u3002<\/li>\n\n\n\n<li>\u73bb\u7483\u88fd\u9020\u5546\u7684\u5b9a\u91cf\u54c1\u724c\u5f62\u8c61\u8abf\u67e5\u3002<\/li>\n\n\n\n<li>Conducted an intercept study on <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/brand-research\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"6299\">brand image for food companies<\/a><\/li>\n\n\n\n<li>\u5c0d\u67d0\u5bb6\u5177\u516c\u53f8\u9032\u884c\u54c1\u724c\u5f62\u8c61\u8207\u6709\u6548\u6027\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u8cc7\u7522<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u5bb6\u4e9e\u6d32\u5ee3\u544a\u516c\u53f8\u5c0d\u7cd6\u679c\u516c\u53f8\u7684\u5168\u7403\u54c1\u724c\u7814\u7a76\u3002<\/li>\n\n\n\n<li>Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.&nbsp; We conducted a pre and post wave of telephone interviews discussing these media campaigns.<\/li>\n\n\n\n<li>\u5c0d\u5317\u7f8e\u5bb6\u5177\u5e02\u5834\u9032\u884c\u54c1\u724c\u8cc7\u7522\u548c\u77e5\u540d\u5ea6\u7814\u7a76\u3002<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/large-scale-research-for-small-companies\/\" title=\"Large-scale Research for Small Companies\"  data-wpil-monitor-id=\"2334\">strategy study for a major aerospace company<\/a> in the North American market.\u00a0 In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e7%be%8e%e6%b4%b2\/%e5%8a%a0%e5%8b%92%e6%af%94%e6%b5%b7%e5%9c%b0%e5%8d%80%e7%9a%84%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e5%b7%b4%e5%93%88%e9%a6%ac%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5df4\u54c8\u99ac\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"4196\">research to refine their marketing<\/a> strategies and to inform next-generation aircraft engine initiatives.<\/li>\n\n\n\n<li>\u900f\u904e\u7dda\u4e0a\u5b9a\u91cf\u8abf\u67e5\u554f\u5377\u9032\u884c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7814\u7a76\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u5f62\u8c61<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u7f8e\u570b\u5546\u5834\u9032\u884c\u4e86\u8abf\u67e5\uff0c\u4ee5\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u96f6\u552e\u670d\u88dd\u5e97\u54c1\u724c\u7684\u614b\u5ea6\u3002<\/li>\n\n\n\n<li>\u9032\u884c\u4e86\u4e00\u9805\u7814\u7a76\uff0c\u4ee5\u5e6b\u52a9\u65e5\u672c\u548c\u5fb7\u570b\u7684 PC \u7528\u6236\u78ba\u5b9a\u65b0\u4f5c\u696d\u7cfb\u7d71\u7684\u54c1\u724c\u548c\u529f\u80fd\u540d\u7a31\u3002<\/li>\n\n\n\n<li>\u8207\u8a18\u8005\u548c\u5206\u6790\u5e2b\u5c31\u592a\u967d\u80fd\u677f\u7684\u54c1\u724c\u5f62\u8c61\/\u77e5\u540d\u5ea6\u9032\u884c IDI \u8abf\u67e5<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u7b56\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>products, global branding successes, and failures.<\/li>\n\n\n\n<li>\u8207\u653e\u5c04\u79d1\u91ab\u751f\u4e00\u8d77\u9032\u884c\u4e86\u6b50\u6d32\u54c1\u724c\u89e3\u6c7a\u65b9\u6848\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u91ab\u751f\u548c\u6bcd\u89aa\u5c0d\u55ae\u4e00\u5168\u7403\u54c1\u724c\u53ca\u5176\u5b9a\u4f4d\u4e0b\u7684\u5168\u7cfb\u5217\u71df\u990a\u7522\u54c1\u7684\u6982\u5ff5\u505a\u51fa\u53cd\u61c9\u7684\u5b9a\u6027\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u7f8e\u570b\u96f6\u552e\u696d\u6210\u529f\u7684\u54c1\u724c\u7ba1\u7406\u6280\u8853\u3002<\/li>\n\n\n\n<li>\u5c07\u7a97\u6236\u88fd\u9020\u5ba2\u6236\u7684\u54c1\u724c\u7b56\u7565\u91cd\u65b0\u5b9a\u4f4d\u70ba\u5c08\u696d\u627f\u5305\u5546\u3002<\/li>\n\n\n\n<li>\u5c0d\u67d0\u5e02\u9577\u624b\u6a5f\u88fd\u9020\u5546\u7684\u4f01\u696d\u54c1\u724c\u53e3\u865f\u9032\u884cIDIS\u8a55\u4f30<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Brand Market Research and Strategy project.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u5f9e\u6211\u5011\u5728\u5546\u696d\u54c1\u724c\u548c\u54c1\u724c\u7814\u7a76\u65b9\u9762\u7684\u7d93\u9a57\u4e2d\u7372\u76ca\u3002<\/p>","protected":false},"author":1,"featured_media":69135,"parent":15106,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19154","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/19154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=19154"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/19154\/revisions"}],"predecessor-version":[{"id":80641,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/19154\/revisions\/80641"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/69135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=19154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}