{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"%e6%a7%8b%e6%80%9d%e7%a0%94%e8%a8%8e%e6%9c%83","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e6%a7%8b%e6%80%9d%e7%a0%94%e8%a8%8e%e6%9c%83\/","title":{"rendered":"\u5275\u610f\u7814\u8a0e\u6703"},"content":{"rendered":"

\u5275\u610f\u7814\u8a0e\u6703<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

What is Ideation? What is an Ideation Workshop?<\/h2>\n\n\n\n

In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market \u7814\u7a76<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d\u00a0<\/b><\/p>\n\n\n\n

How do you conduct an ideation workshop?<\/h2>\n\n\n\n

One of the earliest tasks is to find a qualified moderator \u2013 almost always a professional from outside your company who has experience running such exercises. Next, in order to obtain the broadest possible feedback, between 8 and 12 members from inside your organization should be invited to participate. They should possess a diversity of traits or characteristics, e.g. gender, age group, management level, job function. In the workshop, all individuals and their ideas should be treated equally, without judgment or bias. Participants may not know each other, and except for their first names, need no further identification.<\/p>\n\n\n\n