{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2025-09-07T22:34:40","modified_gmt":"2025-09-08T02:34:40","slug":"%e9%9b%b6%e5%94%ae%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/branding-and-customer-research-solutions\/retail-market-research\/","title":{"rendered":"\u96f6\u552e\u5e02\u5834\u7814\u7a76 | \u5e97\u5167\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

SIS\u96f6\u552e\u5e02\u5834\u7814\u7a76 | \u5e97\u5167\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

SIS\u96f6\u552e\u5e02\u5834\u7814\u7a76\u6df1\u5165\u6d1e\u5bdf\u6d88\u8cbb\u8005\u5728\u96f6\u552e\u74b0\u5883\u4e2d\u7684\u4e92\u52d5\u65b9\u5f0f\u3002.<\/h2>\n\n\n\n

\u900f\u904e\u5546\u5e97\u548c\u8857\u982d\u6514\u622a\u3001\u966a\u4f34\u8cfc\u7269\u3001\u6c11\u65cf\u8a8c\u7814\u7a76\u548c\u5176\u4ed6\u65b9\u6cd5\uff0c\u9019\u9805\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u8a73\u7d30\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u516c\u53f8\u958b\u767c\u6709\u6548\u7684\u5e02\u5834\u3002.<\/h3>\n\n\n\n

\u6211\u5011\u7684\u96f6\u552e\u5e02\u5834\u8abf\u67e5\u63d0\u4f9b\u4e86\u4ee5\u4e0b\u7684\u6d1e\u898b\uff1a<\/h3>\n\n\n\n
    \n
  • \u6700\u4f73\u5be6\u8e10<\/li>\n\n\n\n
  • \u884c\u70ba<\/li>\n\n\n\n
  • \u5ba2\u6236\u9700\u6c42<\/li>\n\n\n\n
  • \u5ba2\u6236\u4e92\u52d5\u8207\u89f8\u9ede\u8a2d\u8a08<\/li>\n\n\n\n
  • \u7ba1\u9053\u60c5\u5831<\/li>\n\n\n\n
  • \u7af6\u722d\u6d1e\u5bdf\u529b<\/li>\n\n\n\n
  • \u8f49\u63db\u6578\u64da<\/li>\n\n\n\n
  • \u5ba2\u6236\u9ad4\u9a57\u8207\u670d\u52d9<\/li>\n\n\n\n
  • \u6a13\u5c64\u4f48\u5c40<\/li>\n\n\n\n
  • \u5e97\u5167\u548c\u92b7\u552e\u9ede (PoP) \u5c55\u793a<\/li>\n\n\n\n
  • \u8a0a\u606f\u50b3\u905e<\/li>\n\n\n\n
  • \u52d5\u6a5f\u3001\u611f\u77e5\u548c\u614b\u5ea6<\/li>\n\n\n\n
  • \u75db\u9ede<\/li>\n\n\n\n
  • \u5b9a\u50f9\u3001\u7522\u54c1\u548c\u884c\u92b7\u7d44\u5408\u6d1e\u5bdf<\/li>\n\n\n\n
  • \u4fc3\u92b7\u6548\u679c<\/li>\n\n\n\n
  • \u8cfc\u8cb7\u7fd2\u6163<\/li>\n\n\n\n
  • \u5730\u5340\u5dee\u7570<\/li>\n\n\n\n
  • \u4ea4\u901a\u7fd2\u6163<\/li>\n<\/ul>\n\n\n\n

    \u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08\u548c\u9580\u5e02\u5be9\u8a08<\/h2>\n\n\n\n

    \u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08\u4f7f\u516c\u53f8\u80fd\u5920\u5ba2\u89c0\u5730\u8ffd\u8e64\u5176\u7e3e\u6548\uff0c\u4e26\u66f4\u597d\u5730\u4e86\u89e3\u5982\u4f55\u6eff\u8db3\u5176\u6700\u91cd\u8981\u7684\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u9700\u6c42\u3002.<\/h3>\n\n\n\n

    \u6211\u5011\u5728\u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08\u65b9\u9762\u7684\u512a\u52e2\u6e90\u65bc\u6211\u5011\u6536\u96c6\u6240\u6709\u5e02\u5834\u53c3\u8207\u8005\u8cc7\u8a0a\u7684\u65b9\u6cd5\uff0c\u5f9e\u800c\u5168\u9762\u4e86\u89e3\u6574\u500b\u5e02\u5834\u683c\u5c40\u3002.<\/h3>\n\n\n\n

    \u6211\u5011\u7684\u65b9\u6cd5\u8ce6\u4e88\u7814\u7a76\u4eba\u54e1\u6975\u5927\u7684\u5f48\u6027\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u8d85\u8d8a\u53e3\u8a9e\u7684\u9650\u5236\uff0c\u8de8\u8d8a\u570b\u754c\u9032\u884c\u6df1\u5165\u63a2\u7a76\u3002\u6b64\u5916\uff0c\u6211\u5011\u5728\u4e16\u4ee3\u5e02\u5834\u7814\u7a76\u9818\u57df\u4e2d\u7d2f\u7a4d\u7684\u8c50\u5bcc\u7d93\u9a57\u548c\u524d\u77bb\u6027\u601d\u7dad\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u4ee5\u4e0d\u540c\u5e74\u9f61\u5c64\u81ea\u8eab\u7684\u8996\u89d2\u8207\u4ed6\u5011\u4e92\u52d5\u4e26\u7406\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u3002.<\/p>\n\n\n\n

    \u6211\u5011\u7684\u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08\u7814\u7a76\u53ef\u80fd\u5305\u542b\u96f6\u552e\u5c64\u9762\u7684\u9580\u5e02\u5be9\u8a08\u90e8\u5206\u3002\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u5be9\u8a08\u4e86\u89e3\u5404\u96f6\u552e\u9580\u5e02\u7684\u7522\u54c1\u92b7\u552e\u3001\u81ea\u8eab\u53ca\u7af6\u722d\u5c0d\u624b\u4fc3\u92b7\u7b56\u7565\u7684\u6709\u6548\u6027\u3001\u96f6\u552e\u5546\u57fa\u790e\u8a2d\u65bd\u72c0\u6cc1\u3001\u96f6\u552e\u5546\u6eff\u610f\u5ea6\u4ee5\u53ca\u65b0\u7684\u5546\u6a5f\u3002.<\/p>\n\n\n\n

    \u6848\u4f8b\u7814\u7a76\uff1a\u5168\u7403\u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08<\/h2>\n\n\n\n

    \u4e00\u500b\u5178\u578b\u7684\u4f8b\u5b50\u662f\u6211\u5011\u70ba\u4e00\u5bb6\u5927\u578b\u4fe1\u7528\u5361\u516c\u53f8\u57f7\u884c\u7684\u70ba\u671f\u591a\u5e74\u7684 20 \u500b\u570b\u5bb6\u5229\u76ca\u76f8\u95dc\u8005\u8ffd\u8e64\u7814\u7a76\u3002.<\/h3>\n\n\n\n

    SIS\u5c0d\u7576\u5730\u96f6\u552e\u5546\u6236\u5229\u5bb3\u95dc\u4fc2\u4eba\u9032\u884c\u4e86\u8a2a\u8ac7\uff0c\u4ee5\u78ba\u5b9a\u8a72\u5361\u7684\u63a5\u53d7\u7bc4\u570d\u3001\u4e0d\u88ab\u63a5\u53d7\u7684\u539f\u56e0\u4ee5\u53ca\u4ecd\u5b58\u5728\u7684\u6f5b\u5728\u6a5f\u6703\u3002\u6211\u5011\u4f7f\u7528\u8d85\u904e15\u7a2e\u8a9e\u8a00\u9032\u884c\u4e86\u9019\u9805\u7814\u7a76\uff0c\u4e26\u5411\u5ba2\u6236\u63d0\u4f9b\u4e86\u7b56\u7565\u5206\u6790\u5831\u544a\uff0c\u4ee5\u6307\u5c0e\u5176\u884c\u92b7\u8a08\u5283\u3002.<\/p>\n\n\n\n

    \u6848\u4f8b\u7814\u7a76\uff1a\u7f8e\u570b\u5229\u5bb3\u95dc\u4fc2\u4eba\u5be9\u8a08<\/h2>\n\n\n\n

    SIS\u70ba\u7d10\u7d04\u5e02\u653f\u5e9c\u5c0d\u5510\u4eba\u8857\u7576\u5730\u4f01\u696d\u9032\u884c\u4e86\u5229\u5bb3\u95dc\u4fc2\u4eba\u7814\u7a76\u3002.<\/h3>\n\n\n\n

    \u6211\u5011\u7684\u7814\u7a76\u4eba\u54e1\u4ee5\u666e\u901a\u8a71\u548c\u7cb5\u8a9e\u9032\u884c\u4e86306\u6b21\u9762\u5c0d\u9762\u8a2a\u8ac7\u3002\u8a2a\u8ac7\u7d50\u679c\u91dd\u5c0d\u4ed6\u5011\u5c0d\u5728\u8a72\u5730\u5340\u8a2d\u7acb\u65b0\u7684\u5b89\u5168\u5340\u7684\u770b\u6cd5\uff0c\u4e26\u7de8\u5236\u4e86\u4e00\u4efd\u74b0\u5883\u5f71\u97ff\u5831\u544a\u7684\u793e\u6703\u7d93\u6fdf\u5206\u6790\u5831\u544a\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

    We conduct store audits, store intercepts, shop alongs, and ethnographic interviews.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":69764,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544\/revisions\/69764"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}