{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"retail-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/retail-market-research\/","title":{"rendered":"Retail Market Research | In-Store Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS Retail Market Research | In-Store Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS retail market research provides depth of insight on how consumers interact in retail environments.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Through store &amp; street intercepts, shop alongs, ethnographic research and other methods, this research can provide detailed insight to help companies develop effective marketplaces.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best practices<\/li>\n\n\n\n<li>\u884c\u70ba<\/li>\n\n\n\n<li>Customer needs<\/li>\n\n\n\n<li>Customer engagement &amp; touchpoint design<\/li>\n\n\n\n<li>\u7ba1\u9053\u60c5\u5831<\/li>\n\n\n\n<li>Competitive insight<\/li>\n\n\n\n<li>Conversion data<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8b%99%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e8%ab%ae%e8%a9%a2\/\" title=\"\u91d1\u878d\u670d\u52d9\u5ba2\u6236\u7372\u53d6\u8aee\u8a62\"  data-wpil-monitor-id=\"9688\">Customer experience and service<\/a><\/li>\n\n\n\n<li>Floor layout<\/li>\n\n\n\n<li>In-store and Point of Purchase (PoP) displays<\/li>\n\n\n\n<li>Messaging<\/li>\n\n\n\n<li>Motivation, Perception &amp; Attitudes<\/li>\n\n\n\n<li>Pain points<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/personal-care-products-market-research\/\" title=\"\u500b\u4eba\u8b77\u7406\u7522\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>Promotional effectiveness<\/li>\n\n\n\n<li>Purchasing habits<\/li>\n\n\n\n<li>\u5730\u5340\u5dee\u7570<\/li>\n\n\n\n<li>Transportation habits<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Stakeholder Audits and Store Audits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder audits allow companies to objectively track their performance and better understand how to satisfy their most important constituents.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our strength in stakeholder audits originates from our approach in gathering information among all market constituents for full insights about the entire market landscape.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6%e5%85%b1%e4%ba%ab%e7%b6%93%e6%bf%9f\/\" title=\"\u5171\u4eab\u7d93\u6fdf\u7684\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/retail-popup-store-experiential-marketing-consulting\/\" title=\"\u96f6\u552e\u5feb\u9583\u5e97\u9ad4\u9a57\u5f0f\u884c\u92b7\u8aee\u8a62\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/retail-product-testing-in-nyc-over-la\/\" title=\"The Advantage of Retail Product Testing in NYC over LA\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case Study: Global Stakeholder Audit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A case in point is our multi-year execution of a 20-country stakeholder tracking study for a major credit card company.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/chaid-analysis-market-research\/\" title=\"CHAID \u5206\u6790\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case Study: US Stakeholder Audit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS conducted a stakeholder study of local businesses in Chinatown for the New York City government.<\/h3>\n\n\n\n<p>\u6211\u5011\u7684 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/telephone-interviews-market-research\/\" title=\"\u96fb\u8a71\u6df1\u5ea6\u8a2a\u8ac7\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>We conduct store audits, store intercepts, shop alongs, and ethnographic interviews.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}