{"id":16318,"date":"2015-06-09T17:08:56","date_gmt":"2015-06-09T17:08:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16318"},"modified":"2025-09-08T12:40:04","modified_gmt":"2025-09-08T16:40:04","slug":"focus-group-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/focus-group-market-research\/","title":{"rendered":"\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

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\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n

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\"SIS<\/figure>\n\n\n\n
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Focus group Market Research and in-depth interviews are one of the most integral aspects of successful qualitative market research<\/a>. Screening through potential recruits and extracting the target people to participate are key components that may predict the quality of the interview and inevitably the research.<\/p>\n\n\n\n

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.<\/p>\n\n\n\n

Who We Recruit To Focus Group Market Research<\/strong><\/h1>\n\n\n\n

We recruit for Focus Groups, Online Communities, In-Depth Interviews, Dyads, Triads, \u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66<\/a>, Car Clinics, Product Tests, and some Quantitative research projects.<\/p>\n\n\n\n

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.<\/p>\n\n\n\n

Provided the respondent matches the profile and answers all of the questions accurately, she should theoretically be a perfect match. In many cases, such a strategy may work well. There are, however, many instances, where simply passing a screening questionnaire is not enough to assure the recruit is a suitable match. So what else can be done?<\/p>\n\n\n\n

Oftentimes it\u2019s a matter of reading between the lines and requires communication skills to ensure high-quality candidates.<\/p>\n\n\n\n

SIS Focus Group Recruitment Processes<\/strong><\/strong><\/h2>\n\n\n\n

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client\u2019s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.<\/p>\n\n\n\n

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.<\/p>\n\n\n\n

To ensure quality, we assign expert senior<\/a> fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.<\/p>\n\n\n\n

Global Field Services Market Coverage<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Key markets for Focus Group recruitment include the following cities:<\/strong><\/p>\n\n\n

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