{"id":16318,"date":"2015-06-09T17:08:56","date_gmt":"2015-06-09T17:08:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16318"},"modified":"2025-09-08T12:40:04","modified_gmt":"2025-09-08T16:40:04","slug":"focus-group-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/focus-group-market-research\/","title":{"rendered":"\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

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\u7126\u9ede\u5c0f\u7d44\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n

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\"SIS<\/figure>\n\n\n\n
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Focus group Market Research and in-depth interviews are one of the most integral aspects of successful qualitative market research<\/a>. Screening through potential recruits and extracting the target people to participate are key components that may predict the quality of the interview and inevitably the research.<\/p>\n\n\n\n

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.<\/p>\n\n\n\n

Who We Recruit To Focus Group Market Research<\/strong><\/h1>\n\n\n\n

We recruit for Focus Groups, Online Communities, In-Depth Interviews, Dyads, Triads, Central Location Tests, Car Clinics, Product Tests, and some Quantitative research projects.<\/p>\n\n\n\n

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.<\/p>\n\n\n\n

Provided the respondent matches the profile and answers all of the questions accurately, she should theoretically be a perfect match. In many cases, such a strategy may work well. There are, however, many instances, where simply passing a screening questionnaire is not enough to assure the recruit is a suitable match. So what else can be done?<\/p>\n\n\n\n

Oftentimes it\u2019s a matter of reading between the lines and requires communication skills to ensure high-quality candidates.<\/p>\n\n\n\n

SIS Focus Group Recruitment Processes<\/strong><\/strong><\/h2>\n\n\n\n

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client\u2019s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.<\/p>\n\n\n\n

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.<\/p>\n\n\n\n

To ensure quality, we assign expert senior fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.<\/p>\n\n\n\n

Global Field Services Market Coverage<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Key markets for Focus Group recruitment include the following cities:<\/strong><\/p>\n\n\n

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  • \u963f\u59c6\u65af\u7279\u4e39<\/li>\n\n\n\n
  • \u96c5\u5178<\/li>\n\n\n\n
  • Auckland<\/li>\n\n\n\n
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  • Barcelona<\/li>\n\n\n\n
  • \u5317\u4eac<\/li>\n\n\n\n
  • Berlin<\/li>\n\n\n\n
  • Bogota<\/li>\n\n\n\n
  • Bratislava<\/li>\n\n\n\n
  • \u5e03\u9b6f\u585e\u723e<\/li>\n\n\n\n
  • Bucharest<\/li>\n\n\n\n
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  • Chicago<\/li>\n\n\n\n
  • Copenhagen<\/li>\n\n\n\n
  • Delhi<\/li>\n\n\n\n
  • Doha<\/li>\n\n\n\n
  • Dubai<\/li>\n\n\n\n
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  • Geneva<\/li>\n\n\n\n
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    • \u9999\u6e2f<\/li>\n\n\n\n
    • Hangzhou<\/li>\n\n\n\n
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    • Kiev<\/li>\n\n\n\n
    • Kualar Lumpur<\/li>\n\n\n\n
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    • Miami<\/li>\n\n\n\n
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    • Montreal<\/li>\n\n\n\n
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    • Mumbai<\/li>\n\n\n\n
    • Munich<\/li>\n\n\n\n
    • \u7d10\u7d04\u5e02<\/li>\n<\/ul>\n\n<\/div>\n\n
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      • \u5c3c\u79d1\u897f\u4e9e<\/li>\n\n\n\n
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      • \u5e03\u62c9\u683c<\/li>\n\n\n\n
      • Riga<\/li>\n\n\n\n
      • Rio de Janeiro<\/li>\n\n\n\n
      • Rome<\/li>\n\n\n\n
      • \u8056\u5730\u7259\u54e5<\/li>\n\n\n\n
      • \u8056\u4fdd\u7f85<\/li>\n\n\n\n
      • \u9996\u723e<\/li>\n\n\n\n
      • Shanghai<\/li>\n\n\n\n
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      • Tallinn<\/li>\n\n\n\n
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        Highlighted Focus Group Market Research Specialties<\/h2>\n\n\n
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        • C-level<\/li>\n\n\n\n
        • Caregivers<\/li>\n\n\n\n
        • \u6d88\u8cbb\u8005<\/li>\n\n\n\n
        • \u6c7a\u7b56\u8005<\/li>\n\n\n\n
        • Government officials<\/li>\n\n\n\n
        • Hospital Administrators<\/li>\n\n\n\n
        • Influencers<\/li>\n<\/ul>\n\n<\/div>\n\n
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          • Innovators<\/li>\n\n\n\n
          • Intenders<\/li>\n\n\n\n
          • \u6295\u8cc7\u8005<\/li>\n\n\n\n
          • NGOs<\/li>\n\n\n\n
          • Patients<\/li>\n\n\n\n
          • Prosumers<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div>\n\n

            \u6211\u5011\u5728\u7d10\u7d04\u7684\u5de5\u5ee0\u4f4d\u7f6e<\/h2>\n