{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"%e5%8c%85%e8%a3%9d%e6%99%ba%e8%83%bd%e5%8c%96","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/consumer-market-research-page\/%e5%8c%85%e8%a3%9d%e6%99%ba%e8%83%bd%e5%8c%96\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88dd\u7b56\u7565\u662f\u4e00\u500b\u8ffd\u8e64\u5305\u88dd\u8b8a\u5316\u4e26\u88fd\u5b9a\u5275\u9020\u7af6\u722d\u512a\u52e2\u7684\u7b56\u7565\u7684\u904e\u7a0b\u3002<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/personal-care-products-market-research\/\" title=\"\u500b\u4eba\u8b77\u7406\u7522\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>\u5305\u88dd\u53ef\u80fd\u662f\u7522\u54c1\u6210\u529f\u6216\u5931\u6557\u7684\u6700\u4e0d\u88ab\u7406\u89e3\u548c\u4f4e\u4f30\u7684\u65b9\u9762\u4e4b\u4e00\u3002\u5c0d\u65bc\u92b7\u552e\u7522\u54c1\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u4e5f\u662f\u6700\u5177\u6d3b\u529b\u548c\u6311\u6230\u6027\u7684\u9818\u57df\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u4ee5\u4e0b\u662f\u6210\u529f\u5305\u88dd\u7684\u4e00\u4e9b\u7bc4\u4f8b\uff1a<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5438\u5f15\u9867\u5ba2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u984f\u8272<\/li>\n\n\n\n<li>\u7368\u7279\u7684\u5f62\u72c0<\/li>\n\n\n\n<li>\u5c3a\u5bf8<\/li>\n\n\n\n<li>\u5c55\u793a\u7522\u54c1\uff0d\u4f7f\u5176\u5f9e\u5176\u4ed6\u7522\u54c1\u4e2d\u812b\u7a4e\u800c\u51fa<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u5f62\u8c61<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u79d1\u6280<\/li>\n\n\n\n<li>\u524d\u77bb\u6027\u601d\u7dad<\/li>\n\n\n\n<li>\u95dc\u6ce8\u74b0\u4fdd<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8b93\u7522\u54c1\u66f4\u5bb9\u6613\u4f7f\u7528 <\/strong>\n<ul class=\"wp-block-list\">\n<li>\u958b\u5e55<\/li>\n\n\n\n<li>\u6f86\u6ce8<\/li>\n\n\n\n<li>\u6e2c\u91cf<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u5176\u66f4\u5bb9\u6613\u651c\u5e36\u6216\u8655\u7406<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9632\u6ed1\u6750\u8cea<\/li>\n\n\n\n<li>\u63e1\u628a<\/li>\n\n\n\n<li>\u58d3\u75d5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u70ba\u4f7f\u7528\u8005\u63d0\u4f9b\u6109\u6085\u8212\u9069\u7684\u624b\u611f<\/strong><\/li>\n\n\n\n<li><strong>\u5ef6\u9577\u4fdd\u5b58\u671f\u9650\uff0d\u4fdd\u8b77\u7522\u54c1\/\u5167\u5bb9\u7269\u514d\u53d7\u5149\u3001\u6c34\u3001\u71b1\u3001\u7834\u640d\u7b49\u5f71\u97ff\u3002<\/strong><\/li>\n\n\n\n<li><strong>\u50b3\u9054\u91cd\u8981\u8a0a\u606f <\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5716\u7247<\/li>\n\n\n\n<li>\u7522\u54c1\u4e2d\u542b\u6709\u7684\u6210\u5206\u3001\u6750\u6599<\/li>\n\n\n\n<li>\u8b66\u544a<\/li>\n\n\n\n<li>\u6b63\u78ba\u4f7f\u7528\u8aaa\u660e<\/li>\n\n\n\n<li>\u964d\u4f4e\u904b\u8f38\u6210\u672c\uff08\u53ef\u5806\u758a\u3001\u66f4\u8f15\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u53d6\u5f97\u5c08\u5229\u4e26\u5275\u9020\u9032\u5165\u58c1\u58d8<\/strong><\/li>\n\n\n\n<li><strong>\u4ee5\u5408\u7406\u7684\u6210\u672c\u751f\u7522<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">\u7e3d\u4e4b\uff0c\u4e00\u500b\u597d\u7684\u5305\u88dd\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u7522\u54c1\uff1a<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5f9e\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5f37\u5316\u60a8\u7684\u54c1\u724c\uff0c\u4e26\u4e14 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8aaa\u670d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4f60\u7684\u7522\u54c1<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88dd\u8da8\u52e2\u548c\u6a5f\u9047<\/h2>\n\n\n\n<p>\u591a\u7a2e\u56e0\u7d20\u4e0d\u65b7\u88ab\u958b\u767c\u4e26\u5f15\u5165\u5305\u88dd\u9818\u57df\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u503c\u5f97\u95dc\u6ce8\u7684\u8da8\u52e2\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u6750\u6599\n<ul class=\"wp-block-list\">\n<li>\u7da0\u8272\u3001\u53ef\u751f\u7269\u964d\u89e3<\/li>\n\n\n\n<li>\u6253\u706b\u6a5f<\/li>\n\n\n\n<li>\u66f4\u5f37<\/li>\n\n\n\n<li>\u9632\u6c34\u7684<\/li>\n\n\n\n<li>\u53ef\u5fae\u6ce2\u7210\u52a0\u71b1<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u65b0\u8a2d\u8a08<\/li>\n\n\n\n<li>\u65b0\u5f62\u72c0<\/li>\n\n\n\n<li>\u6253\u958b\u548c\u91cd\u65b0\u5bc6\u5c01\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n<li>\u4f7f\u7528\u81ea\u52d5\u5316\/\u6a5f\u5668\u4eba\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n<li>\u65b0\u7684\u58a8\u6c34\u548c\u5217\u5370\u9078\u9805<\/li>\n\n\n\n<li>\u5305\u542b RFID \u6a19\u7c64\u548c\u5d4c\u5165\u5f0f\u6676\u7247\uff0c\u7528\u65bc\u5b89\u5168\u3001\u8ffd\u8e64\u548c\u4f9b\u61c9\u93c8\u7ba1\u7406<\/li>\n\n\n\n<li>\u5b89\u5168\uff08\u4f8b\u5982\u5bf5\u7269\u548c\u5152\u7ae5\u5b89\u5168\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u9032\u884c\u5305\u88dd\u667a\u80fd\u5316<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/voice-of-the-customer\/\" title=\"\u5ba2\u6236\u4e4b\u8072\u7814\u7a76\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%a0%82%e7%b4%9ab2b%e7%94%a2%e6%a5%ad%e8%b6%a8%e5%8b%a2%e9%a0%90%e6%b8%ac%e5%85%ac%e5%8f%b8\/\" title=\"\u9802\u7d1a B2B \u7522\u696d\u8da8\u52e2\u9810\u6e2c\u516c\u53f8\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>\u8207\u4f9b\u61c9\u93c8\u4e2d\u7684\u5305\u88dd\u516c\u53f8\u6703\u9762\u548c\u8a2a\u8ac7\u4e5f\u662f\u4e00\u7a2e\u5f88\u597d\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4e86\u89e3\u53ef\u80fd\u5f71\u97ff\u5411\u5ba2\u6236\u5c55\u793a\u7522\u54c1\u7684\u65b9\u5f0f\u7684\u8b8a\u5316\u7684\u6700\u65b0\u77e5\u8b58\u3002<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/packaging-design-market-research\/\" title=\"\u5305\u88dd\u8a2d\u8a08\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>\u4e3b\u8981\u7814\u7a76\u65b9\u6cd5\u53ef\u7528\u65bc\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/online-panel-market-research-company\/\" title=\"\u7dda\u4e0a\u9762\u677f\u5e02\u5834\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>\u5728\u7126\u9ede\u5c0f\u7d44\u4e2d\u5c55\u793a\u539f\u578b\uff0c\u4ee5\u4fbf\u5c0d\u7576\u524d\u8edf\u9ad4\u5305\u3001\u65b0\u8edf\u9ad4\u5305\u548c\u7af6\u722d\u5c0d\u624b\u7684\u8edf\u9ad4\u5305\u9032\u884c\u6279\u8a55\u548c\u6bd4\u8f03\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u5305\u88dd\u7b56\u7565\u89e3\u6c7a\u65b9\u6848<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/\" title=\"\u5bb6\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/resume-of-experience-in-ethnography-studies\/\" title=\"\u6c11\u65cf\u8a8c\u5e02\u5834\u7814\u7a76\u7d93\u9a57\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/the-need-for-competitive-intelligence-in-this-recession\/\" title=\"\u7d93\u6fdf\u8870\u9000\u6642\u671f\u5c0d\u7af6\u722d\u60c5\u5831\u7684\u9700\u6c42\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ef\u7528\u6027\u6e2c\u8a66<\/li>\n\n\n\n<li>\u7126\u9ede\u5c0f\u7d44<\/li>\n\n\n\n<li>\u5ba2\u6236\u8a2a\u8ac7<\/li>\n\n\n\n<li>\u5bb6\u5ead\u4f7f\u7528\u6e2c\u8a66<\/li>\n\n\n\n<li>\u5bb6\u5ead\u8207\u5546\u5e97\u6c11\u65cf\u8a8c<\/li>\n\n\n\n<li>\u7af6\u54c1\u5206\u6790<\/li>\n\n\n\n<li>\u5e02\u5834\u6a5f\u6703<\/li>\n\n\n\n<li>\u5305\u88dd\u8da8\u52e2\u8ffd\u8e64<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>\u5305\u88dd\u7b56\u7565\u662f\u4e00\u500b\u7dca\u8ddf\u8da8\u52e2\u4e26\u5236\u5b9a\u5275\u9020\u7af6\u722d\u512a\u52e2\u7684\u7b56\u7565\u7684\u904e\u7a0b\u3002<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}