{"id":16145,"date":"2015-06-09T17:26:43","date_gmt":"2015-06-09T17:26:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16145"},"modified":"2026-01-26T17:55:45","modified_gmt":"2026-01-26T22:55:45","slug":"%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e5%8f%af%e8%a1%8c%e6%80%a7%e8%a6%8f%e6%a8%a1%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e5%8f%af%e8%a1%8c%e6%80%a7%e8%a6%8f%e6%a8%a1%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76"},"content":{"rendered":"

\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6211\u5011\u4e16\u754c\u4e00\u6d41\u7684\u5e02\u5834\u9032\u5165\u7b56\u7565\u5718\u968a<\/h2>\n\n\n\n

SIS is a world leader in Market Entry Research studies.  We have over 40+ years experience, vast global resources and multiple levels of intelligence for a \u201ccomplete market view\u201d of your company\u2019s Market Entry strategy.<\/p>\n\n\n\n

\u6211\u5011\u5728\u5168\u7403\u5e02\u5834\u7684\u9818\u5c0e\u5730\u4f4d\u548c\u8986\u84cb\u7bc4\u570d\u4f7f\u6211\u5011\u80fd\u5920\u5411\u5ba2\u6236\u5c55\u793a\u65b0\u5e02\u5834\u4e26\u6307\u5c0e\u5ba2\u6236\u9032\u5165\u5e02\u5834\u3002\u6211\u5011\u7684\u7814\u7a76\u5c08\u5bb6\u64b0\u5beb\u4e86\u591a\u672c\u6709\u95dc\u5e02\u5834\u51c6\u5165\u7684\u66f8\u7c4d\uff0c\u5728\u5a92\u9ad4\u9762\u524d\u516c\u958b\u6f14\u8b1b\uff0c\u4e26\u70ba\u4e16\u754c\u4e0a\u6700\u5927\u7684\u516c\u53f8\u63d0\u4f9b\u670d\u52d9\u3002<\/p>\n\n\n\n

\u5728\u7576\u4eca\u7684\u5168\u7403\u5e02\u5834\u4e2d\uff0c\u516c\u53f8\u8d8a\u4f86\u8d8a\u591a\u5730\u5c0b\u6c42\u66f4\u591a\u7684\u92b7\u552e\u984d\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u696d\u52d9\u7a69\u5b9a\u6027\u3002<\/h3>\n\n\n\n

\u4ed6\u5011\u7d93\u5e38\u5c07\u5e02\u5834\u9032\u5165\u8996\u70ba\u5be6\u73fe\u5176\u7b56\u7565\u76ee\u6a19\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u900f\u904e\u6d1e\u5bdf\u529b\u9a45\u52d5\u7684\u7814\u7a76\uff0c\u516c\u53f8\u53ef\u4ee5\u5728\u98a8\u96aa\u548c\u6a5f\u6703\u7684\u80cc\u666f\u4e0b\u8a55\u4f30\u5176\u9032\u5165\u7b56\u7565\u3002\u900f\u904e\u7814\u7a76\uff0c\u4f01\u696d\u53ef\u4ee5\u66f4\u6709\u81ea\u4fe1\u5730\u9078\u64c7\u5916\u5546\u76f4\u63a5\u6295\u8cc7\u3001\u8a31\u53ef\u3001\u7279\u8a31\u7d93\u71df\u548c\u7b56\u7565\u806f\u76df\u7b49\u9032\u5165\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\u900f\u904e\u5206\u6790\u5e02\u5834\u52d5\u614b\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u7af6\u722d\u60c5\u5883\u548c\u7d93\u6fdf\u6307\u6a19\uff0c\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u53ef\u4ee5\u6e05\u695a\u5730\u63cf\u7e6a\u51fa\u6f5b\u5728\u7684\u56de\u5831\u548c\u98a8\u96aa\u3002\u5b83\u5011\u662f\u4f01\u696d\u7684\u6307\u8def\u660e\u71c8\uff0c\u5e6b\u52a9\u4ed6\u5011\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u907f\u514d\u4ee3\u50f9\u9ad8\u6602\u7684\u5931\u8aa4\uff0c\u4e26\u5728\u65b0\u5e02\u5834\u4e2d\u7b56\u7565\u6027\u5730\u5b9a\u4f4d\u81ea\u5df1\u3002<\/span><\/p>\n\n\n\n

\u4e86\u89e3\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76<\/span><\/h2>\n\n\n\n

Market entry, feasibility, and sizing studies are comprehensive assessments that businesses undertake to evaluate the potential of entering a new market. These studies serve as a cornerstone for strategic decision-making, offering insights that are critical for a successful market entry strategy<\/a>. But, what exactly do these studies entail?<\/span><\/p>\n\n\n\n

\u5b83\u5011\u63d0\u4f9b\u4e86\u5c0d\u65b0\u5e02\u5834\u6a5f\u6703\u548c\u6311\u6230\u7684\u6574\u9ad4\u770b\u6cd5\u3002\u4ed6\u5011\u5e6b\u52a9\u4f01\u696d\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u5ba2\u88fd\u5316\u7522\u54c1\u6216\u670d\u52d9\u4ee5\u6eff\u8db3\u5e02\u5834\u7684\u7279\u5b9a\u9700\u6c42\uff0c\u4e26\u5236\u5b9a\u7b26\u5408\u7576\u5730\u5e02\u5834\u52d5\u614b\u7684\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n

\u70ba\u4ec0\u9ebc\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u5982\u4eca\u81f3\u95dc\u91cd\u8981\uff1f<\/span><\/h2>\n\n\n\n

The global marketplace is characterized by rapid technological advancements, shifting consumer preferences, and increasing competition. In such a dynamic environment, entering a new market without thorough research<\/a> and analysis is risky, to say the least. Therefore, market entry, feasibility, and sizing studies provide that map, offering businesses critical insights that guide their strategic decisions.<\/span><\/p>\n\n\n\n

\u9019\u4e9b\u7814\u7a76\u4e0d\u50c5\u5c0d\u65bc\u7406\u89e3\u5e02\u5834\u7684\u300c\u5167\u5bb9\u300d\u548c\u300c\u8ab0\u300d\u81f3\u95dc\u91cd\u8981\uff0c\u800c\u4e14\u5c0d\u65bc\u7406\u89e3\u5e02\u5834\u7684\u300c\u65b9\u5f0f\u300d\u548c\u300c\u539f\u56e0\u300d\u4e5f\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u5011\u8d85\u8d8a\u4e86\u8868\u9762\u5206\u6790\uff0c\u6df1\u5165\u7814\u7a76\u5e02\u5834\u52d5\u614b\u7684\u8907\u96dc\u6027\uff0c\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u6bcf\u500b\u5e02\u5834\u7684\u7368\u7279\u65b9\u9762\uff0c\u5305\u62ec\u6587\u5316\u5dee\u7570\u3001\u76e3\u7ba1\u8981\u6c42\u548c\u7af6\u722d\u58d3\u529b\u3002<\/span><\/p>\n\n\n\n

\u6b64\u5916\uff0c\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u4f7f\u4f01\u696d\u80fd\u5920\u7cfb\u7d71\u5730\u8a55\u4f30\u5404\u7a2e\u5e02\u5834\uff0c\u78ba\u5b9a\u90a3\u4e9b\u6700\u5177\u6f5b\u529b\u7684\u5e02\u5834\uff0c\u540c\u6642\u8207\u516c\u53f8\u7684\u80fd\u529b\u548c\u6210\u9577\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n\n\n\n

\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u7684\u597d\u8655<\/span><\/h2>\n\n\n\n

\u9032\u884c\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u7684\u597d\u8655\u662f\u986f\u8457\u7684\u3002\u9019\u4e9b\u7814\u7a76\u4e0d\u50c5\u63d0\u9ad8\u4e86\u6210\u529f\u9032\u5165\u5e02\u5834\u7684\u53ef\u80fd\u6027\uff0c\u4e5f\u6709\u52a9\u65bc\u4f01\u696d\u7684\u6574\u9ad4\u7b56\u7565\u898f\u5283\u548c\u98a8\u96aa\u7ba1\u7406\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u512a\u9ede\uff1a<\/span><\/p>\n\n\n\n

\u2022 \u660e\u667a\u7684\u6c7a\u7b56\uff1a<\/b> \u9019\u4e9b\u7814\u7a76\u63d0\u4f9b\u4e86\u5c0d\u65b0\u5e02\u5834\u7684\u8a73\u7d30\u898b\u89e3\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u6839\u64da\u6578\u64da\u548c\u5206\u6790\u800c\u4e0d\u662f\u5047\u8a2d\u505a\u51fa\u6c7a\u7b56\u3002\u9019\u7a2e\u660e\u667a\u7684\u65b9\u6cd5\u5927\u5927\u589e\u52a0\u4e86\u6210\u529f\u9032\u5165\u5e02\u5834\u548c\u9577\u671f\u6c38\u7e8c\u767c\u5c55\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n

\u2022 \u98a8\u96aa\u7de9\u89e3\uff1a <\/b>\u900f\u904e\u5fb9\u5e95\u5206\u6790\u9032\u5165\u65b0\u5e02\u5834\u7684\u6f5b\u5728\u98a8\u96aa\u548c\u6311\u6230\uff0c\u4f01\u696d\u53ef\u4ee5\u88fd\u5b9a\u7b56\u7565\u4f86\u6e1b\u8f15\u9019\u4e9b\u98a8\u96aa\u3002\u9019\u7a2e\u4e3b\u52d5\u7684\u98a8\u96aa\u7ba1\u7406\u65b9\u6cd5\u53ef\u4ee5\u4f7f\u516c\u53f8\u907f\u514d\u4ee3\u50f9\u9ad8\u6602\u7684\u932f\u8aa4\u548c\u4e0d\u53ef\u9810\u898b\u7684\u6311\u6230\u3002<\/span><\/p>\n\n\n\n

\u2022 \u8cc7\u6e90\u6700\u4f73\u5316\uff1a<\/b> \u4e86\u89e3\u65b0\u5e02\u5834\u7684\u53ef\u884c\u6027\u548c\u898f\u6a21\u6709\u52a9\u65bc\u4f01\u696d\u66f4\u6709\u6548\u5730\u5206\u914d\u8cc7\u6e90\u3002\u5b83\u78ba\u4fdd\u5c07\u52aa\u529b\u548c\u6295\u8cc7\u5c0e\u5411\u6700\u6709\u6210\u529f\u6f5b\u529b\u7684\u5e02\u5834\uff0c\u512a\u5316\u8cc7\u6e90\u5229\u7528\u3002<\/span><\/p>\n\n\n\n

\u2022 \u7af6\u722d\u512a\u52e2\uff1a<\/b> \u9032\u884c\u9019\u4e9b\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u7af6\u722d\u512a\u52e2\u3002\u900f\u904e\u6df1\u5165\u4e86\u89e3\u5e02\u5834\uff0c\u4f01\u696d\u53ef\u4ee5\u5ba2\u88fd\u5316\u81ea\u5df1\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u66f4\u597d\u5730\u6eff\u8db3\u7576\u5730\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u5f9e\u800c\u5f9e\u7af6\u722d\u5c0d\u624b\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/p>\n\n\n\n

\u2022 \u7b56\u7565\u8abf\u6574\uff1a <\/b>Market entry, feasibility, and sizing studies help ensure that market entry<\/a> strategies are aligned with the overall business strategy and objectives. This alignment is crucial for maintaining coherence and focus in business operations.<\/span><\/p>\n\n\n\n

\u2022 \u5e02\u5834\u4e86\u89e3\uff1a<\/b> \u9019\u4e9b\u7814\u7a76\u63d0\u4f9b\u4e86\u5c0d\u5e02\u5834\u7684\u5168\u9762\u4e86\u89e3\uff0c\u5305\u62ec\u5ba2\u6236\u504f\u597d\u3001\u6587\u5316\u5dee\u7570\u3001\u76e3\u7ba1\u74b0\u5883\u548c\u7af6\u722d\u683c\u5c40\u3002<\/span><\/p>\n\n\n\n

\u2022 \u9810\u6e2c\u898b\u89e3\uff1a<\/b> \u9664\u4e86\u7576\u524d\u7684\u5e02\u5834\u72c0\u6cc1\u4e4b\u5916\uff0c\u9019\u4e9b\u7814\u7a76\u901a\u5e38\u9084\u63d0\u4f9b\u9810\u6e2c\u6027\u898b\u89e3\uff0c\u5e6b\u52a9\u4f01\u696d\u9810\u6e2c\u5e02\u5834\u7684\u672a\u4f86\u8da8\u52e2\u548c\u8b8a\u5316\u3002 <\/span><\/p>\n\n\n\n

\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u7684\u7576\u524d\u8da8\u52e2<\/span><\/h2>\n\n\n\n

\u53d7\u6280\u8853\u9032\u6b65\u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u52d5\u614b\u7684\u5f71\u97ff\uff0c\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\u7684\u683c\u5c40\u4e0d\u65b7\u767c\u5c55\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u7576\u524d\u7684\u8da8\u52e2\u5c0d\u65bc\u6709\u6548\u5730\u9032\u884c\u9019\u4e9b\u7814\u7a76\u4e26\u7372\u5f97\u76f8\u95dc\u898b\u89e3\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5f71\u97ff\u9019\u4e9b\u7814\u7a76\u7684\u4e00\u4e9b\u4e3b\u8981\u8da8\u52e2\uff1a<\/span><\/p>\n\n\n\n

\u2022 \u5c0d\u8cc7\u6599\u5206\u6790\u548c\u5927\u6578\u64da\u7684\u4f9d\u8cf4\u589e\u52a0\uff1a<\/b> \u5728\u9032\u884c\u9019\u4e9b\u7814\u7a76\u6642\uff0c\u5927\u6578\u64da\u548c\u9032\u968e\u5206\u6790\u5de5\u5177\u7684\u4f7f\u7528\u8b8a\u5f97\u66f4\u52a0\u666e\u904d\u3002\u4f01\u696d\u6b63\u5728\u5229\u7528\u9019\u4e9b\u6280\u8853\u8655\u7406\u5927\u91cf\u6578\u64da\uff0c\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5e02\u5834\u52d5\u614b\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u7af6\u722d\u683c\u5c40\u3002<\/span><\/p>\n\n\n\n

\u2022 \u4eba\u5de5\u667a\u6167 (AI) \u6574\u5408\uff1a <\/b>\u4eba\u5de5\u667a\u6167\u8d8a\u4f86\u8d8a\u591a\u5730\u7528\u65bc\u66f4\u6e96\u78ba\u5730\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\u3001\u6d88\u8cbb\u8005\u504f\u597d\u548c\u6f5b\u5728\u5e02\u5834\u898f\u6a21\u3002<\/span><\/p>\n\n\n\n

\u2022 \u5c08\u6ce8\u65bc\u5373\u6642\u6578\u64da\u548c\u654f\u6377\u65b9\u6cd5\uff1a <\/b>\u4eba\u5011\u8d8a\u4f86\u8d8a\u91cd\u8996\u5373\u6642\u6578\u64da\u5206\u6790\u548c\u654f\u6377\u7814\u7a76\u65b9\u6cd5\u3002\u9019\u7a2e\u65b9\u6cd5\u4f7f\u4f01\u696d\u80fd\u5920\u5feb\u901f\u8abf\u6574\u7b56\u7565\u4ee5\u61c9\u5c0d\u5feb\u901f\u8b8a\u5316\u7684\u5e02\u5834\u689d\u4ef6\u3002<\/span><\/p>\n\n\n\n

\u2022 Emphasis on <\/b>Consumer Experience and Personalization: Studies<\/a> are now more focused on understanding the consumer experience and identifying opportunities for personalized offerings. This trend reflects the increasing importance of customer-centric strategies in market entry.<\/span><\/p>\n\n\n\n

\u2022 \u6578\u4f4d\u8f49\u578b\u8207\u96fb\u5b50\u5546\u52d9\uff1a<\/b> \u6578\u4f4d\u8f49\u578b\u7684\u52a0\u901f\u548c\u96fb\u5b50\u5546\u52d9\u7684\u6210\u9577\u6b63\u5728\u986f\u8457\u5f71\u97ff\u5e02\u5834\u9032\u5165\u7b56\u7565\u3002\u7814\u7a76\u8d8a\u4f86\u8d8a\u95dc\u6ce8\u6578\u4f4d\u7ba1\u9053\u3001\u7dda\u4e0a\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u5e02\u5834\u7684\u6578\u4f4d\u5316\u6e96\u5099\u3002<\/span><\/p>\n\n\n\n

\u2022 \u4e0d\u78ba\u5b9a\u6642\u671f\u7684\u98a8\u96aa\u7ba1\u7406\uff1a<\/b> \u9019\u4e9b\u7814\u7a76\u66f4\u91cd\u8996\u98a8\u96aa\u8a55\u4f30\u548c\u7ba1\u7406\uff0c\u5e6b\u52a9\u4f01\u696d\u505a\u597d\u6e96\u5099\u4e26\u61c9\u5c0d\u4e0d\u53ef\u9810\u6e2c\u7684\u5e02\u5834\u689d\u4ef6\u3002<\/span><\/p>\n\n\n\n

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 <\/h3>\n\n\n\n

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Because our clients operate in a rapidly changing world with rapid shifts in global, regional, and local markets, we use a Hybrid Intelligence approach  combining Research, Intelligence and Strategy.  This full analysis gives data and intelligence for tactical decision making.<\/p>\n\n\n\n

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    \n
  • Our 35+ years expertise in helping many of the world\u2019s most influential companies expand<\/li>\n\n\n\n
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