{"id":16134,"date":"2015-06-09T17:40:44","date_gmt":"2015-06-09T17:40:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16134"},"modified":"2025-09-08T12:45:29","modified_gmt":"2025-09-08T16:45:29","slug":"primary-custom-research-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/primary-custom-research-2\/","title":{"rendered":"\u4e00\u7d1a\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e00\u7d1a\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dc28f8e2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dc28f8e2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">As a full-service custom global market research and market intelligence company, SIS International uses a wide variety of primary market research methods.<\/h3>\n\n\n\n<p>SIS begins by communicating with the client and devises a solution. We work with the client to ensure that the solution is both relevant and reliable. We efficiently conduct the research based on our over 40+ years\u2019 experience, and involve our client in the study\u2019s progress. We deliver advanced strategic analysis and reporting, with the option of post-project services to maximize the value of our client\u2019s research.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics &amp; Statistics<\/li>\n\n\n\n<li>CATI Telephone surveys<\/li>\n\n\n\n<li>Direct Mail<\/li>\n\n\n\n<li>Ethnography \/ Home Visits \/ On-site Interviews<\/li>\n\n\n\n<li>Face-to-Face Interviews \/ Store Intercepts \/ Mall Intercepts \/ <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b8%ac%e8%a9%a6%e8%88%87%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84%e6%b8%ac%e8%a9%a6\/\" title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66\u8207\u7126\u9ede\u5c0f\u7d44\"  data-wpil-monitor-id=\"9163\">\u4e2d\u5fc3\u4f4d\u7f6e\u6e2c\u8a66<\/a><\/li>\n\n\n\n<li>\u7126\u9ede\u5c0f\u7d44<\/li>\n\n\n\n<li>SIS Global Expert Network<\/li>\n\n\n\n<li>\u6df1\u5ea6\u8a2a\u8ac7<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e6%99%ba%e6%85%a7%e6%97%85%e9%81%8a%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u667a\u6167\u65c5\u904a\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9164\">Mobile Marketing Research<\/a><\/li>\n\n\n\n<li>SIS Netnography\u2122 \/ Web Analytics<\/li>\n\n\n\n<li>Neuro-marketing research<\/li>\n\n\n\n<li>Online Chatter Tracking<\/li>\n\n\n\n<li>\u7dda\u4e0a\u8abf\u67e5<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%b7%9a%e4%b8%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/\" title=\"\u7dda\u4e0a\u7126\u9ede\u5c0f\u7d44\"  data-wpil-monitor-id=\"9162\">\u7dda\u4e0a\u7126\u9ede\u5c0f\u7d44<\/a> \/ Online Bulletin Boards \/ Online Diaries<\/li>\n\n\n\n<li>Panels &amp; Databases<\/li>\n\n\n\n<li>Video Ethnography<\/li>\n\n\n\n<li>Online Insight Communities (MROCs)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Is Primary Research?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Primary research gathers fresh and original data directly from sources, rather than relying on previously compiled data. This research is tailor-made and specific to the questions that businesses or researchers aim to answer. Unlike secondary research, which repurposes existing data, primary research offers insights that are firsthand and directly relevant to the specific context or problem being addressed.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u5b83\u5f88\u91cd\u8981\uff1f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Primary research ensures that the information is specifically designed for unique needs and questions. Unlike generic data, these insights cater directly to your business objectives and queries.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It delivers fresh data that businesses can use against competitors because having data that others might not have access to can carve out unique niches and <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e5%b8%82%e5%a0%b4%e6%a9%9f%e6%9c%83%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u5834\u6a5f\u6703\u7814\u7a76\"  data-wpil-monitor-id=\"9167\">opportunities in the market<\/a>. Additionally, it enables businesses to delve deep into the customer psyche, understanding their needs, preferences, and pain points from the source. This kind of firsthand knowledge can greatly enhance customer-centric strategies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, it has more benefits such as:&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Unbiased <\/b><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e6%ad%90%e6%b4%b2\/%e8%8b%b1%e5%9c%8b%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u5834\u7814\u7a76|\u82f1\u570b\u7126\u9ede\u5c0f\u7d44\u548c\u8cc7\u6599\u6536\u96c6\"  data-wpil-monitor-id=\"9165\">Data Collection: Primary research<\/a> ensures businesses collect data firsthand, without any pre-existing biases or interpretations. This offers a clean slate for understanding the target subject.<\/span><\/p>\n\n\n\n<p><b>\u2022 Flexibility: <\/b><span style=\"font-weight: 400;\">This research allows businesses to pivot and modify their approach as they gather data. If certain questions aren&#8217;t yielding useful insights, they can be changed or refined in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 Proprietary Information: <\/b><span style=\"font-weight: 400;\">The findings from primary research belong exclusively to the organization commissioning the research. This proprietary data can offer a competitive edge, allowing for strategies that rivals might not anticipate.<\/span><\/p>\n\n\n\n<p><b>\u2022 Creating Trustworthiness: <\/b><span style=\"font-weight: 400;\">Original data can bolster a business&#8217;s credibility, particularly if they\u2019re trying to position themselves as thought leaders in their industry.<\/span><\/p>\n\n\n\n<p><b>\u2022 Cost-effectiveness: <\/b><span style=\"font-weight: 400;\">This type of research might have higher initial costs compared to secondary research, but the long-term ROI can be substantial. Tailored insights can lead to more effective strategies and prevent costly missteps based on generalized or outdated data.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u964d\u4f4e\u98a8\u96aa\uff1a<\/b><span style=\"font-weight: 400;\"> Before launching a new <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/personal-care-products-market-research\/\" title=\"\u500b\u4eba\u8b77\u7406\u7522\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9168\">product or entering a new market<\/a>, primary research can offer vital information to gauge potential success and mitigate risks.<\/span><\/p>\n\n\n\n<p><b>\u2022 Innovative Opportunities:<\/b><span style=\"font-weight: 400;\"> By identifying gaps in the market, businesses can uncover innovative ideas and opportunities that might not have been evident otherwise.<\/span><\/p>\n\n\n\n<p><b>\u2022 Diverse Data Collection Methods: <\/b>Beyond traditional interviews and surveys, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%8f%e5%9e%8b%e4%bc%81%e6%a5%ad%e4%b8%ad%e7%9a%84%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94\/\" title=\"\u5c0f\u578b\u4f01\u696d\u7684\u793e\u7fa4\u5a92\u9ad4\u7b56\u7565\"  data-wpil-monitor-id=\"9166\">businesses can leverage social media<\/a>, wearable tech, and IoT devices as sources of primary data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Emerging Trends in Primary Research<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As the business world and technology evolve, research must incorporate these changes and understand the latest trends that shape how information is gathered and interpreted.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5148\u9032\u6280\u8853\u7684\u6574\u5408\uff1a <\/b><span style=\"font-weight: 400;\">The incorporation of Artificial Intelligence (AI) and Machine Learning (ML) into research is enhancing data collection, analysis, and interpretation. These tools can predict patterns, making sense of vast data sets more efficiently than traditional methods.<\/span><\/p>\n\n\n\n<p><b>\u2022 Virtual Reality (VR) and Augmented Reality (AR) in Research: <\/b><span style=\"font-weight: 400;\">Especially in product testing or store layout evaluations, VR and AR tools are transforming the primary research scene, offering a more immersive experience to respondents.<\/span><\/p>\n\n\n\n<p><b>\u2022 Longitudinal Studies: <\/b><span style=\"font-weight: 400;\">While one-off surveys provide snapshots, there&#8217;s a growing trend toward longitudinal studies in primary research, which offer insights into changes over time, tracking the same group of respondents.<\/span><\/p>\n\n\n\n<p><b>\u2022 Real-time Analytics: <\/b><span style=\"font-weight: 400;\">As businesses seek immediate insights, the primary research domain is shifting toward providing real-time analytics, allowing instant decision-making.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Primary Research: Case Study<\/span><\/h2>\n\n\n\n<p><b>LEGO &#8211; Rebuilding a Storied Brand<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the early 2000s, LEGO was facing declining sales and was on the verge of bankruptcy. So, instead of relying solely on market trends, LEGO turned to its fans. They initiated primary research by engaging with dedicated user communities, even going as far as hosting conventions and meetings to gather insights directly from their most passionate users.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">LEGO found that these fans had a deep emotional connection to the brand and provided insights into what they loved about LEGO sets. They also learned about the demand for more complex sets catering to older enthusiasts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a result, this primary research led to the introduction of advanced models, like the LEGO Technic and LEGO Architecture series. The company also collaborated with fan designers on new products.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Challenges of Primary Research<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-379e410f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-379e410f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Quantitative research (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Primary research comes with its set of challenges. Businesses looking to embark on this path must be aware of these potential pitfalls to navigate the research landscape effectively:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u672c\u5f71\u97ff\uff1a <\/b><span style=\"font-weight: 400;\">It can be more costly than secondary research due to the resources needed to design, implement, and analyze original research. Costs can range from hiring experts to obtaining the right tools or paying participants.<\/span><\/p>\n\n\n\n<p><b>\u2022 Time-Consuming: <\/b><span style=\"font-weight: 400;\">Gathering data firsthand is a time-intensive process. From conceptualizing the study to collecting and then analyzing the data can stretch over extended periods.<\/span><\/p>\n\n\n\n<p><b>\u2022 Risk of Bias: <\/b><span style=\"font-weight: 400;\">Without careful planning, primary research can introduce biases. These could arise from the way questions are phrased, the demographics of participants, or even the environment in which the research is conducted.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8cc7\u6599\u904e\u8f09\uff1a <\/b><span style=\"font-weight: 400;\">There\u2019s a risk of collecting too much data, leading to analysis paralysis where it becomes challenging to sift through and derive meaningful conclusions.<\/span><\/p>\n\n\n\n<p><b>\u2022 Limited Scope: <\/b><span style=\"font-weight: 400;\">Unlike secondary research which can offer a broader view, research can sometimes be too narrow, focusing on a specific issue and potentially missing the bigger picture.<\/span><\/p>\n\n\n\n<p><b>\u2022 Ensuring Participant Authenticity: <\/b><span style=\"font-weight: 400;\">Especially in online surveys and digital methods, ensuring that the participants are genuine and not influenced by external factors can be challenging.<\/span><\/p>\n\n\n\n<p><b>\u2022 Dependence on External Factors: <\/b>External factors like political events, natural disasters, or <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%88%aa%e7%a9%ba%e6%a5%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u516c\u53f8\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"9161\">global pandemics can greatly affect the research<\/a> process and its outcomes.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International \u63d0\u4f9b\u591a\u7a2e\u4e00\u7d1a\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":62808,"parent":14514,"menu_order":20,"comment_status":"closed","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-16134","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/zh_hk\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS International provides a wide variety of primary market research methods.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=16134"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16134\/revisions"}],"predecessor-version":[{"id":81533,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/16134\/revisions\/81533"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62808"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=16134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}