{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"toy-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/toy-market-research\/","title":{"rendered":"\u73a9\u5177\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u73a9\u5177\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">Today, toys are making a migration into the digital realm, where digitally-based toys for children have proliferated.<\/h3>\n\n\n\n<p class=\"p1\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1\">Demand for toys can be seasonal and price sensitive, providing challenges for companies trying to stay ahead of changing customer tastes and fad products.<\/p>\n\n\n\n<p class=\"p1\">Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/the-social-network-treasury-of-data-for-marketing-researchers\/\" title=\"\u793e\u7fa4\u7db2\u8def\u5e02\u5834\u7814\u7a76\uff1a\u6a5f\u6703\u8207\u6311\u6230\"  data-wpil-monitor-id=\"10787\">opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n<p>SIS International Research has over 40+ years experience in <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/baked-goods-market-research\/\" title=\"\u70d8\u7119\u98df\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5210\">Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n<p>We provide Youth &amp; Children&#8217;s research, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/new-product-concept-testing-methods\/\" title=\"New Product Concept Testing Methods\"  data-wpil-monitor-id=\"10775\">Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n<p>Our Market Research and Strategy solutions provide our clients with the cutting edge insight to achieve their strategic objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toy Market Research Solutions<\/h2>\n\n\n\n<p>\u6211\u5011\u63d0\u4f9b <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/voice-of-the-customer\/\" title=\"\u5ba2\u6236\u4e4b\u8072\u7814\u7a76\"  data-wpil-monitor-id=\"10783\">research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p>Our Qualitative Research <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\"  data-wpil-monitor-id=\"10776\">solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/online-survey-sampling-market-research-company\/\" title=\"Online Survey Sampling Market Research Company\"  data-wpil-monitor-id=\"10778\">Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.&nbsp; Our Strategy <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/desk-research-for-competitive-analysis\/\" title=\"Desk Research for Competitive Analysis\"  data-wpil-monitor-id=\"10780\">Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">About SIS Toy Market Research<\/h2>\n\n\n\n<p class=\"p1\">We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a6%ba%e6%b8%ac%e8%a9%a6\/%e7%b4%90%e7%b4%84%e7%9a%84%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e6%9c%8d%e5%8b%99\/\" title=\"\u7d10\u7d04\u7684\u7522\u54c1\u6e2c\u8a66\u670d\u52d9\"  data-wpil-monitor-id=\"10785\">products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Toy Market Research project.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u8a73\u7d30\u4e86\u89e3\u6211\u5011\u7684\u73a9\u5177\u5e02\u5834\u7814\u7a76\u898b\u89e3\u3001\u6578\u64da\u548c\u8aee\u8a62\u89e3\u6c7a\u65b9\u6848\u3002<\/p>","protected":false},"author":1,"featured_media":63760,"parent":14514,"menu_order":17,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":81768,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15242\/revisions\/81768"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}