{"id":15230,"date":"2015-04-09T22:53:29","date_gmt":"2015-04-09T22:53:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15230"},"modified":"2026-01-25T17:34:48","modified_gmt":"2026-01-25T22:34:48","slug":"fashion-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/fashion-market-research\/","title":{"rendered":"\u6642\u5c1a\u8207\u670d\u88dd\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u6642\u5c1a\u8207\u670d\u88dd\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b0afa6b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5b0afa6b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">We live in a data-intensive age in which successful companies require instant information to make informed decisions. Fashion Market Research gives you the insight, intelligence, data, and analysis you need to make confident decisions.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6211\u5011\u63d0\u4f9b\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millennials &amp; Generation Z research<\/li>\n\n\n\n<li>Focus Groups with Customers and Non-Customers<\/li>\n\n\n\n<li>Affluent Market Research<\/li>\n\n\n\n<li>\u7af6\u722d\u60c5\u5831<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2%e7%a0%94%e7%a9%b6\/%e4%be%9b%e6%87%89%e9%8f%88%e9%87%91%e8%9e%8d%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u4f9b\u61c9\u93c8\u91d1\u878d\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8180\">\u4f9b\u61c9\u93c8\u7814\u7a76<\/a><\/li>\n\n\n\n<li>Trend insights<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/digital-customer-experience-cx-market-research\/\" title=\"\u6578\u4f4d\u5ba2\u6236\u9ad4\u9a57 (CX) \u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8181\">Customer Experience &amp; Loyalty research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/bric-market-research\/\" title=\"\u91d1\u78da\u56db\u570b\u5e02\u5834\u7814\u7a76\uff08\u5df4\u897f\u3001\u4fc4\u7f85\u65af\u3001\u5370\u5ea6\u548c\u4e2d\u570b\uff09\"  data-wpil-monitor-id=\"8182\">BRIC Emerging Markets<\/a> Apparel Insights<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Apparel Research Solutions<\/h2>\n\n\n\n<p>SIS\u570b\u969b <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/zoology-market-research\/\" title=\"\u52d5\u7269\u5b78\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"4301\">Research for our experience in comprehensive Market<\/a> Assessments, Consumer Behavioral and Attitudinal studies, Omnichannel Insights, Competitive Intelligence campaigns, Mall Intercepts, Focus Groups, Grey Goods studies and more.<\/p>\n\n\n\n<p>We are also skilled in the &#8220;Fast Fashion&#8221; <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"8184\">business model and new fashion subscription service<\/a> models.<\/p>\n\n\n\n<p>Our Market Research methodologies deliver cutting edge strategies to maximize your efficiency and effectiveness in the marketplace, unlocking the data and knowledge to build competitive advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Apparel Market Research objectives<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Collect insights on consumers\u2019 behavior and attitude towards the apparel and key brands.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into target consumers overall fashion needs across occasions and lifestyle and how it translates into their \u201capparel share of wallet\u201d.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into consumers\u2019 attitude and interaction with apparel in the mass segment versus premium and luxury brands.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Understand the perception and relationship with key brands in order to determine:<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">brands perception &amp; relationship with self<\/span><\/li>\n\n\n\n<li><span class=\"s1\">potential momentum &amp; equity growth<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Identify key drivers of brand affiliation <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%87%ba%e7%89%88%e5%93%81\/buyer-behavior-after-coronavirus-new-consumer\/\" title=\"\u51a0\u72c0\u75c5\u6bd2\u5f8c\u7684\u8cb7\u5bb6\u884c\u70ba \u2013 \u6d88\u8cbb\u8005\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8183\">consumers\u2019 cross-channel purchase behavior<\/a> including a focus on digital and emerging channels.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b>Face-to-Face Apparel Research<\/h2>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Print out of \u201cselfies\u201d taken by respondents (use as stimulus)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Print out <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/brand-audit-in-new-york-the-complete-guide-to-strengthening-your-brand\/\" title=\"Brand Audit in New York: The Complete Guide to Strengthening Your Brand\"  data-wpil-monitor-id=\"8185\">Brand Association Self Completion<\/a> forms (for distribution)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wifi required to capture the group session&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">An audio recording of the session.<span class=\"Apple-converted-space\"> &nbsp;<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s1\">Flip-charts<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Post-it or small note cards<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Writing materials<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b><span class=\"s4\">Selfie Research and Homework Assignments<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Participants can record a diary of their outfits using \u201cselfies\u201d over a period of 7 consecutive days.<span class=\"Apple-converted-space\">&nbsp; <\/span>These selfies will be sent to moderators 3 days before their group session.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\">Attitude &amp; Behavior Insights<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shirts<\/li>\n\n\n\n<li>Pants<\/li>\n\n\n\n<li>Sports\/ Gym\/ \u201cathleisure\u201d<\/li>\n\n\n\n<li>Footwear<\/li>\n\n\n\n<li>Leather goods e.g. bags, wallets, belts<\/li>\n\n\n\n<li>Accessories<\/li>\n\n\n\n<li>Beauty<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Channel Insights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Department stores<\/li>\n\n\n\n<li>Premium Brand speciality store<\/li>\n\n\n\n<li>Multi-labels boutiques<\/li>\n\n\n\n<li>Fast fashion stores (retail\/ online)<\/li>\n\n\n\n<li>\u201cOff price\u201d \/ Discount stores<\/li>\n\n\n\n<li>Online fashion shopping sites<\/li>\n\n\n\n<li>Peer-to-peer\/ Social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Information Areas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share of Wardrobe<\/li>\n\n\n\n<li>Frequency<\/li>\n\n\n\n<li>\u5ba2\u6236\u9700\u6c42<\/li>\n\n\n\n<li>Occasions<\/li>\n\n\n\n<li>Information Sources<\/li>\n\n\n\n<li>Annual Spending<\/li>\n\n\n\n<li>Share of Wallet<\/li>\n\n\n\n<li>Forecast Spending<\/li>\n\n\n\n<li>Mass brand vs premium brand<\/li>\n\n\n\n<li>\u610f\u8b58<\/li>\n\n\n\n<li>Affinity<\/li>\n\n\n\n<li>Relevance<\/li>\n\n\n\n<li>Competitive Set<\/li>\n\n\n\n<li>Triggers<\/li>\n\n\n\n<li>Sensory<\/li>\n\n\n\n<li>Online Channels<\/li>\n\n\n\n<li>Stylishness<\/li>\n\n\n\n<li>Product Variety<\/li>\n\n\n\n<li>\u7269\u8d85\u6240\u503c<\/li>\n<\/ul>\n\n\n\n<p class=\"p1\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u662f\u4e00\u5bb6\u9818\u5148\u7684\u5168\u7403\u5e02\u5834\u7814\u7a76\u548c\u7b56\u7565\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u6709\u95dc\u6642\u5c1a\u548c\u670d\u88dd\u5e02\u5834\u7814\u7a76\u7684\u66f4\u591a\u8cc7\u8a0a\u3002<\/p>","protected":false},"author":1,"featured_media":63945,"parent":14514,"menu_order":15,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15230","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=15230"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230\/revisions"}],"predecessor-version":[{"id":81375,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230\/revisions\/81375"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63945"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=15230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}