{"id":15230,"date":"2015-04-09T22:53:29","date_gmt":"2015-04-09T22:53:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15230"},"modified":"2025-09-07T20:48:53","modified_gmt":"2025-09-08T00:48:53","slug":"fashion-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/fashion-market-research\/","title":{"rendered":"\u6642\u5c1a\u8207\u670d\u88dd\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"

\u6642\u5c1a\u8207\u670d\u88dd\u5e02\u5834\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

We live in a data-intensive age in which successful companies require instant information to make informed decisions. Fashion Market Research gives you the insight, intelligence, data, and analysis you need to make confident decisions.<\/h2>\n\n\n\n

\u6211\u5011\u63d0\u4f9b\uff1a<\/h3>\n\n\n\n
    \n
  • Millennials & Generation Z research<\/li>\n\n\n\n
  • Focus Groups with Customers and Non-Customers<\/li>\n\n\n\n
  • Affluent Market Research<\/li>\n\n\n\n
  • \u7af6\u722d\u60c5\u5831<\/li>\n\n\n\n
  • \u4f9b\u61c9\u93c8\u7814\u7a76<\/li>\n\n\n\n
  • Trend insights<\/li>\n\n\n\n
  • Customer Experience & Loyalty research<\/li>\n\n\n\n
  • BRIC Emerging Markets Apparel Insights<\/li>\n<\/ul>\n\n\n\n

    Apparel Research Solutions<\/h2>\n\n\n\n

    SIS International Research for our experience in comprehensive Market Assessments, Consumer Behavioral and Attitudinal studies, Omnichannel Insights, Competitive Intelligence campaigns, Mall Intercepts, Focus Groups, Grey Goods studies and more.<\/p>\n\n\n\n

    We are also skilled in the “Fast Fashion” business model and new fashion subscription service models.<\/p>\n\n\n\n

    Our Market Research methodologies deliver cutting edge strategies to maximize your efficiency and effectiveness in the marketplace, unlocking the data and knowledge to build competitive advantages.<\/p>\n\n\n\n

    Apparel Market Research objectives<\/span><\/h2>\n\n\n\n
      \n
    • Collect insights on consumers\u2019 behavior and attitude towards the apparel and key brands.<\/span><\/li>\n\n\n\n
    • Gain insights into target consumers overall fashion needs across occasions and lifestyle and how it translates into their \u201capparel share of wallet\u201d.<\/span><\/li>\n\n\n\n
    • Gain insights into consumers\u2019 attitude and interaction with apparel in the mass segment versus premium and luxury brands.<\/span><\/li>\n\n\n\n
    • Understand the perception and relationship with key brands in order to determine:<\/span>\n
        \n
      • brands perception & relationship with self<\/span><\/li>\n\n\n\n
      • potential momentum & equity growth<\/span><\/li>\n\n\n\n
      • Identify key drivers of brand affiliation <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Gain insights into consumers\u2019 cross-channel purchase behavior including a focus on digital and emerging channels.<\/span><\/li>\n<\/ul>\n\n\n\n

        <\/b>Face-to-Face Apparel Research<\/h2>\n\n\n\n
          \n
        • Print out of \u201cselfies\u201d taken by respondents (use as stimulus)<\/span><\/li>\n\n\n\n
        • Print out Brand Association Self Completion forms (for distribution)<\/span><\/li>\n\n\n\n
        • Wifi required to capture the group session <\/span><\/li>\n\n\n\n
        • An audio recording of the session.  <\/span><\/span><\/li>\n\n\n\n
        • Flip-charts<\/span><\/li>\n\n\n\n
        • Post-it or small note cards<\/span><\/li>\n\n\n\n
        • Writing materials<\/span><\/li>\n<\/ul>\n\n\n\n

          <\/b>Selfie Research and Homework Assignments<\/span><\/h2>\n\n\n\n

          Participants can record a diary of their outfits using \u201cselfies\u201d over a period of 7 consecutive days.  <\/span>These selfies will be sent to moderators 3 days before their group session.<\/span><\/p>\n\n\n\n

          Attitude & Behavior Insights<\/span><\/h2>\n\n\n\n
            \n
          • Shirts<\/li>\n\n\n\n
          • Pants<\/li>\n\n\n\n
          • Sports\/ Gym\/ \u201cathleisure\u201d<\/li>\n\n\n\n
          • Footwear<\/li>\n\n\n\n
          • Leather goods e.g. bags, wallets, belts<\/li>\n\n\n\n
          • Accessories<\/li>\n\n\n\n
          • Beauty<\/li>\n<\/ul>\n\n\n\n

            Channel Insights<\/h2>\n\n\n\n
              \n
            • Department stores<\/li>\n\n\n\n
            • Premium Brand speciality store<\/li>\n\n\n\n
            • Multi-labels boutiques<\/li>\n\n\n\n
            • Fast fashion stores (retail\/ online)<\/li>\n\n\n\n
            • \u201cOff price\u201d \/ Discount stores<\/li>\n\n\n\n
            • Online fashion shopping sites<\/li>\n\n\n\n
            • Peer-to-peer\/ Social media<\/li>\n<\/ul>\n\n\n\n

              Information Areas<\/h2>\n\n\n\n
                \n
              • Share of Wardrobe<\/li>\n\n\n\n
              • Frequency<\/li>\n\n\n\n
              • \u5ba2\u6236\u9700\u6c42<\/li>\n\n\n\n
              • Occasions<\/li>\n\n\n\n
              • Information Sources<\/li>\n\n\n\n
              • Annual Spending<\/li>\n\n\n\n
              • Share of Wallet<\/li>\n\n\n\n
              • Forecast Spending<\/li>\n\n\n\n
              • Mass brand vs premium brand<\/li>\n\n\n\n
              • \u610f\u8b58<\/li>\n\n\n\n
              • Affinity<\/li>\n\n\n\n
              • Relevance<\/li>\n\n\n\n
              • Competitive Set<\/li>\n\n\n\n
              • Triggers<\/li>\n\n\n\n
              • Sensory<\/li>\n\n\n\n
              • Online Channels<\/li>\n\n\n\n
              • Stylishness<\/li>\n\n\n\n
              • Product Variety<\/li>\n\n\n\n
              • \u7269\u8d85\u6240\u503c<\/li>\n<\/ul>\n\n\n\n

                 <\/p>","protected":false},"excerpt":{"rendered":"

                SIS \u662f\u4e00\u5bb6\u9818\u5148\u7684\u5168\u7403\u5e02\u5834\u7814\u7a76\u548c\u7b56\u7565\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u6709\u95dc\u6642\u5c1a\u548c\u670d\u88dd\u5e02\u5834\u7814\u7a76\u7684\u66f4\u591a\u8cc7\u8a0a\u3002<\/p>","protected":false},"author":1,"featured_media":63945,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15230","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=15230"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230\/revisions"}],"predecessor-version":[{"id":67335,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15230\/revisions\/67335"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/63945"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=15230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}