{"id":15166,"date":"2015-04-08T12:47:43","date_gmt":"2015-04-08T12:47:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15166"},"modified":"2025-09-07T20:59:48","modified_gmt":"2025-09-08T00:59:48","slug":"%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1\/","title":{"rendered":"\u5e02\u5834\u60c5\u5831"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5e02\u5834\u60c5\u5831\u516c\u53f8<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-68cf6f57\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-68cf6f57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5e02\u5834\u60c5\u5831\uff1f<\/h2>\n\n\n\n<p>\u5e02\u5834\u60c5\u5831\u662f\u6536\u96c6\u548c\u5206\u6790\u8207\u516c\u53f8\u5e02\u5834\u76f8\u95dc\u7684\u6240\u6709\u6b64\u985e\u8cc7\u8a0a\u4ee5\u652f\u6301\u548c\u505a\u51fa\u66f4\u597d\u6c7a\u7b56\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n<p>To be successful, a company must know its market inside and out.&nbsp; With this insight, companies are able to rapidly&nbsp;launch products or services, determine profitable customer segments, adjust pricing, evaluate the supply chain and distribution channels, and make many other important decisions.<\/p>\n\n\n\n<p>\u96d6\u7136\u5e02\u5834\u60c5\u5831\u4f5c\u70ba\u4e00\u500b\u6982\u5ff5\u76f4\u89c0\u800c\u76f4\u63a5\uff0c\u4f46\u80cc\u5f8c\u7684\u52aa\u529b\u537b\u662f\u8907\u96dc\u4e14\u6c38\u7121\u6b62\u5883\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u6642\u4f7f\u7528\u5e02\u5834\u60c5\u5831\uff1f<\/h2>\n\n\n\n<p>MI is often used when a company is seeking to enter a new market, or <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%80%8f%e9%81%8e%e5%a4%9a%e6%96%b9%e9%9d%a2%e7%9a%84%e8%a1%8c%e9%8a%b7%e7%ad%96%e7%95%a5%e6%93%b4%e5%a4%a7%e5%b8%82%e5%a0%b4%e7%af%84%e5%9c%8d\/\" title=\"\u900f\u904e\u591a\u65b9\u9762\u7684\u884c\u92b7\u7b56\u7565\u64f4\u5927\u5e02\u5834\u7bc4\u570d\"  data-wpil-monitor-id=\"8542\">expand into an existing market<\/a>.<\/p>\n\n\n\n<p>\u4e00\u500b\u7c21\u55ae\u7684 2\u00d72 \u77e9\u9663\u63d0\u4f9b\u4e86\u6709\u7528\u7684\u8996\u89ba\u5e6b\u52a9\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;<\/td><td>\u73fe\u6709\u5e02\u5834<\/td><td>\u65b0\u5e02\u5834<\/td><\/tr><tr><td>\u73fe\u6709\u7522\u54c1<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>\u65b0\u7522\u54c1<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u6839\u64da\u6aa2\u67e5\u56db\u500b\u55ae\u5143\u4e2d\u7684\u54ea\u4e00\u500b\uff0c\u904e\u7a0b\u7684\u65b9\u5411\u548c\u8981\u6c42\u61c9\u8a72\u843d\u5be6\u5230\u4f4d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u60c5\u5831\u662f\u5982\u4f55\u9032\u884c\u7684\uff1f<\/h2>\n\n\n\n<p>MI \u61c9\u59cb\u7d42\u4ee5\u4e00\u7d44\u660e\u78ba\u7684\u76ee\u6a19\u958b\u59cb\uff0c\u7136\u5f8c\u662f\u4e00\u7d44\u554f\u984c\uff0c\u5176\u7b54\u6848\u5c07\u5f15\u5c0e\u4f7f\u7528\u8005\u63a1\u53d6\u9069\u7576\u7684\u884c\u52d5\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u53ea\u6709\u7576\u4eba\u5011\u5df2\u7d93\u6df1\u601d\u719f\u616e\u4e86\u6bcf\u500b\u7b54\u6848\u5c07\u5982\u4f55\u5f71\u97ff\u6c7a\u7b56\u6642\u624d\u61c9\u8a72\u63d0\u51fa\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u76ee\u6a19\u548c\u7bc4\u4f8b\u554f\u984c\u7684\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a5f\u6703<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u662f\u5426\u4ecd\u6709\u672a\u88ab\u6eff\u8db3\u7684\u9700\u6c42\uff1f<\/li>\n\n\n\n<li>\u662f\u5426\u6709\u66ff\u4ee3\u7522\u54c1\/\u670d\u52d9\uff1f<\/li>\n\n\n\n<li>Is the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%88%aa%e7%a9%ba%e6%a5%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u516c\u53f8\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8537\">market national or global<\/a> in scope?<\/li>\n\n\n\n<li>What is the current <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e5%8f%af%e8%a1%8c%e6%80%a7%e8%a6%8f%e6%a8%a1%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u5834\u9032\u5165\u3001\u53ef\u884c\u6027\u548c\u898f\u6a21\u7814\u7a76\"  data-wpil-monitor-id=\"8543\">size of the market<\/a>?<\/li>\n\n\n\n<li>What is the estimated <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/international-corporate-growth-market-research\/\" title=\"\u570b\u969b\u4f01\u696d\u6210\u9577\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8540\">growth of the market<\/a>?<\/li>\n\n\n\n<li>\u5982\u679c\u6709\u7684\u8a71\uff0c\u6709\u54ea\u4e9b\u4ea4\u53c9\u884c\u92b7\u6a5f\u6703\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5a01\u8105<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4ec0\u9ebc\u6703\u7834\u58de\u4f60\u7684\u76ee\u6a19\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8da8\u52e2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u54ea\u4e9b\u65b0\u4e8b\u7269\u53ef\u80fd\u6703\u5f71\u97ff\u6210\u529f\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u76ee\u524d\u548c\u6f5b\u5728\u7684\u7af6\u722d\u5c0d\u624b<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u5011\u662f\u8ab0\/\u4ed6\u5011\u53ef\u80fd\u662f\u8ab0\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u65b0\u4f9b\u61c9\u5546\u6216\u7d93\u92b7\u5546<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u662f\u5426\u9700\u8981\u66ff\u4ee3\u4f86\u6e90\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u662f\u8ab0\u3001\u5728\u54ea\u88e1\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9867\u5ba2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5b83\u5011\u6703\u662f\u76f8\u540c\u7684\uff0c\u9084\u662f\u5305\u542b\u65b0\u7684\u6f5b\u5728\u5ba2\u6236\uff1f<\/li>\n\n\n\n<li>\u4ec0\u9ebc\u50f9\u4f4d\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e7%ad%96%e7%95%a5\/\" title=\"B2B \u5e02\u5834\u9032\u5165\u7b56\u7565\"  data-wpil-monitor-id=\"8541\">\u9032\u5165\u548c\u6ef2\u900f\u7b56\u7565<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5b83\u5011\u6703\u662f\u4ec0\u9ebc\uff0c\u8207\u7576\u524d\u6709\u4f55\u4e0d\u540c\uff1f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u60c5\u5831\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u4e00\u65e6\u76ee\u6a19\u660e\u78ba\u4e26\u9054\u6210\u4e00\u81f4\uff0c\u5c31\u53ef\u4ee5\u88fd\u5b9a\u8a08\u5283\uff0c\u4ee5\u6700\u597d\u5730\u5c07\u8cc7\u8a0a\u6536\u96c6\u5de5\u5177\u8207\u6574\u5408\u548c\u5206\u6790\u7d50\u679c\u7684\u65b9\u6cd5\u7d50\u5408\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e8c\u6b21\u7814\u7a76<\/strong> \u6d89\u53ca\u73fe\u6210\u7684\u516c\u5171\u8cc7\u6e90\uff0c\u5982\u65b0\u805e\u6587\u7ae0\u3001\u65b0\u805e\u7a3f\u3001\u8ca1\u52d9\u5831\u8868\uff0c\u751a\u81f3\u5c31\u696d\u6216\u623f\u5730\u7522\u5e16\u5b50\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e00\u500b\u6709\u7528\u7684\u8d77\u9ede\uff0c\u6982\u8ff0\u5e02\u5834\u3001\u8da8\u52e2\u3001\u95dc\u9375\u516c\u53f8\u548c\u500b\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u793e\u7fa4\u5a92\u9ad4\u8207\u5927\u6578\u64da<\/strong> are gaining popularity as additional sources of information that may be incorporated into an overall <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/what-is-influencer-marketing\/\" title=\"What is Influencer Marketing? Social Media Marketing?\"  data-wpil-monitor-id=\"8544\">market<\/a> analysis, although it may be a challenge to determine how to extract meaning from them.<\/li>\n\n\n\n<li><strong>\u6703\u8b70\u548c\u8cbf\u6613\u5c55\u89bd<\/strong> also offer fertile ground for quickly gaining <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"\u5982\u4f55\u9032\u884c\u6df1\u5ea6\u8a2a\u8ac7\u4ee5\u7372\u5f97\u5e02\u5834\u6d1e\u5bdf\"  data-wpil-monitor-id=\"8539\">insights into a market<\/a>, competitors, customer needs and trends.<\/li>\n\n\n\n<li><strong>\u5546\u696d\u60c5\u5831 (BI)\u3001\u7af6\u722d\u60c5\u5831 (CI) \u548c\u5e02\u5834\u7814\u7a76 (MR)<\/strong> \u901a\u5e38\u8207 MI \u91cd\u758a\u4e26\u53ef\u4ee5\u540c\u6642\u4f7f\u7528\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5e02\u5834\u3001\u4e3b\u8981\u53c3\u8207\u8005\/\u7af6\u722d\u5c0d\u624b\u548c\u6f5b\u5728\u5ba2\u6236\u3002\n<ul class=\"wp-block-list\">\n<li>Business intelligence tends to involve internally collected data, e.g. sales, production, budgets, while CI focuses externally, on specific competitors, and MR on <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/food-beverage-voice-of-the-customer-market-research\/\" title=\"\u98df\u54c1\u98f2\u6599\u5ba2\u6236\u4e4b\u8072\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8538\">customers and the environment of the market<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ba1\u7406\u5e02\u5834\u60c5\u5831<\/h2>\n\n\n\n<p>\u8ffd\u8e64\u5e02\u5834\u60c5\u5831\u4e2d\u5305\u542b\u7684\u6240\u6709\u8cc7\u8a0a\u53ef\u80fd\u6703\u8b8a\u5f97\u975e\u5e38\u8017\u6642\u4e14\u96e3\u4ee5\u627f\u53d7\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6709\u4e00\u7d44\u512a\u5148\u4e8b\u9805<\/strong> \u8207\u898f\u5247\u6216\u904e\u6ffe\u5668\u7d50\u5408\u53ef\u4ee5\u7d44\u7e54\u548c\u6e1b\u5c11\u8cc7\u8a0a\u904e\u8f09\u4e26\u4f7f\u5176\u66f4\u6613\u65bc\u7ba1\u7406\u3002<\/li>\n\n\n\n<li><strong>\u8edf\u9ad4\u548c\u7dda\u4e0a\u5de5\u5177<\/strong> \u70ba\u4e86\u5e6b\u52a9\u60a8\u6536\u96c6\u3001\u5206\u6790\u548c\u5132\u5b58\u5e02\u5834\u60c5\u5831\uff0c\u901a\u5e38\u503c\u5f97\u5c07\u67d0\u4e9b\u4efb\u52d9\u5916\u5305\u7d66\u80fd\u5920\u8655\u7406\u6240\u6709\u9019\u4e9b\u8981\u6c42\u4e26\u63d0\u4f9b\u6709\u95dc\u6700\u4f73\u884c\u52d5\u7684\u516c\u6b63\u56de\u994b\u7684\u7b2c\u4e09\u65b9\u516c\u53f8\u3002\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e9b\u5916\u90e8\u516c\u53f8\u63d0\u4f9b\u4e26\u5141\u8a31\u60a8\u76e3\u7763 MR\u3001BI\u3001CI \u548c MI \u5de5\u5177\u7684\u7d44\u5408\uff0c\u56e0\u6b64\u5728\u8cc7\u8a0a\u6536\u96c6\u548c\u5206\u6790\u4e2d\u975e\u5e38\u6709\u7528\u3002<\/li>\n\n\n\n<li>\u6b64\u5916\uff0c\u9019\u4e9b\u7d93\u9a57\u8c50\u5bcc\u7684\u516c\u53f8\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u652f\u6301\uff0c\u4ee5\u78ba\u4fdd\u60a8\u548c\u60a8\u7684\u540c\u4e8b\u5df2\u7d93\u8003\u616e\u5230\u60a8\u9700\u8981\u7684\u6240\u6709\u91cd\u8981\u8cc7\u8a0a\u9818\u57df\u4ee5\u53ca\u6574\u5408\u9019\u4e9b\u8cc7\u8a0a\u7684\u6846\u67b6\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u50c5\u50c5\u64c1\u6709\u9ad8\u54c1\u8cea\u548c\u6578\u91cf\u7684\u8cc7\u8a0a\u662f\u4e0d\u5920\u7684\u3002 <strong>\u719f\u7df4\u7684\u5206\u6790<\/strong> \u5c07\u5176\u8f49\u5316\u70ba\u69cb\u6210\u6700\u4f73\u6c7a\u7b56\u57fa\u790e\u7684\u60c5\u5831\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Learn more about Market Intelligence and how it can benefit your organization&#8217;s strategy and performance.<\/p>","protected":false},"author":1,"featured_media":62798,"parent":14567,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15166","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=15166"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166\/revisions"}],"predecessor-version":[{"id":81432,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166\/revisions\/81432"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62798"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=15166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}