{"id":15166,"date":"2015-04-08T12:47:43","date_gmt":"2015-04-08T12:47:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15166"},"modified":"2025-09-07T20:59:48","modified_gmt":"2025-09-08T00:59:48","slug":"%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/strategy-consulting\/market-intelligence\/","title":{"rendered":"\u5e02\u5834\u60c5\u5831"},"content":{"rendered":"

\u5e02\u5834\u60c5\u5831\u516c\u53f8<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u9ebc\u662f\u5e02\u5834\u60c5\u5831\uff1f<\/h2>\n\n\n\n

\u5e02\u5834\u60c5\u5831\u662f\u6536\u96c6\u548c\u5206\u6790\u8207\u516c\u53f8\u5e02\u5834\u76f8\u95dc\u7684\u6240\u6709\u6b64\u985e\u8cc7\u8a0a\u4ee5\u652f\u6301\u548c\u505a\u51fa\u66f4\u597d\u6c7a\u7b56\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n

To be successful, a company must know its market inside and out.  With this insight, companies are able to rapidly launch products or services, determine profitable customer segments, adjust pricing, evaluate the supply chain and distribution channels, and make many other important decisions.<\/p>\n\n\n\n

\u96d6\u7136\u5e02\u5834\u60c5\u5831\u4f5c\u70ba\u4e00\u500b\u6982\u5ff5\u76f4\u89c0\u800c\u76f4\u63a5\uff0c\u4f46\u80cc\u5f8c\u7684\u52aa\u529b\u537b\u662f\u8907\u96dc\u4e14\u6c38\u7121\u6b62\u5883\u7684\u3002<\/p>\n\n\n\n

\u4f55\u6642\u4f7f\u7528\u5e02\u5834\u60c5\u5831\uff1f<\/h2>\n\n\n\n

\u7576\u516c\u53f8\u5c0b\u6c42\u9032\u5165\u65b0\u5e02\u5834\u6216\u64f4\u5c55\u5230\u73fe\u6709\u5e02\u5834\u6642\uff0c\u901a\u5e38\u6703\u4f7f\u7528 MI\u3002<\/p>\n\n\n\n

\u4e00\u500b\u7c21\u55ae\u7684 2\u00d72 \u77e9\u9663\u63d0\u4f9b\u4e86\u6709\u7528\u7684\u8996\u89ba\u5e6b\u52a9\uff1a<\/p>\n\n\n\n

 <\/td>\u73fe\u6709\u5e02\u5834<\/td>\u65b0\u5e02\u5834<\/td><\/tr>
\u73fe\u6709\u7522\u54c1<\/td> <\/td> <\/td><\/tr>
\u65b0\u7522\u54c1<\/td> <\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u6839\u64da\u6aa2\u67e5\u56db\u500b\u55ae\u5143\u4e2d\u7684\u54ea\u4e00\u500b\uff0c\u904e\u7a0b\u7684\u65b9\u5411\u548c\u8981\u6c42\u61c9\u8a72\u843d\u5be6\u5230\u4f4d\u3002<\/p>\n\n\n\n

\u5e02\u5834\u60c5\u5831\u662f\u5982\u4f55\u9032\u884c\u7684\uff1f<\/h2>\n\n\n\n

MI \u61c9\u59cb\u7d42\u4ee5\u4e00\u7d44\u660e\u78ba\u7684\u76ee\u6a19\u958b\u59cb\uff0c\u7136\u5f8c\u662f\u4e00\u7d44\u554f\u984c\uff0c\u5176\u7b54\u6848\u5c07\u5f15\u5c0e\u4f7f\u7528\u8005\u63a1\u53d6\u9069\u7576\u7684\u884c\u52d5\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u53ea\u6709\u7576\u4eba\u5011\u5df2\u7d93\u6df1\u601d\u719f\u616e\u4e86\u6bcf\u500b\u7b54\u6848\u5c07\u5982\u4f55\u5f71\u97ff\u6c7a\u7b56\u6642\u624d\u61c9\u8a72\u63d0\u51fa\u554f\u984c\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u76ee\u6a19\u548c\u7bc4\u4f8b\u554f\u984c\u7684\u7bc4\u4f8b\u3002<\/p>\n\n\n\n

    \n
  • \u6a5f\u6703<\/strong>\n
      \n
    • \u5e02\u5834\u662f\u5426\u4ecd\u6709\u672a\u88ab\u6eff\u8db3\u7684\u9700\u6c42\uff1f<\/li>\n\n\n\n
    • \u662f\u5426\u6709\u66ff\u4ee3\u7522\u54c1\/\u670d\u52d9\uff1f<\/li>\n\n\n\n
    • \u5e02\u5834\u7bc4\u570d\u662f\u5168\u570b\u6027\u7684\u9084\u662f\u5168\u7403\u6027\u7684\uff1f<\/li>\n\n\n\n
    • \u76ee\u524d\u5e02\u5834\u898f\u6a21\u6709\u591a\u5927\uff1f<\/li>\n\n\n\n
    • \u5e02\u5834\u7684\u9810\u671f\u6210\u9577\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n
    • \u5982\u679c\u6709\u7684\u8a71\uff0c\u6709\u54ea\u4e9b\u4ea4\u53c9\u884c\u92b7\u6a5f\u6703\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • \u5a01\u8105<\/strong>\n
        \n
      • \u4ec0\u9ebc\u6703\u7834\u58de\u4f60\u7684\u76ee\u6a19\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \u8da8\u52e2<\/strong>\n
          \n
        • \u54ea\u4e9b\u65b0\u4e8b\u7269\u53ef\u80fd\u6703\u5f71\u97ff\u6210\u529f\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • \u76ee\u524d\u548c\u6f5b\u5728\u7684\u7af6\u722d\u5c0d\u624b<\/strong>\n
            \n
          • \u4ed6\u5011\u662f\u8ab0\/\u4ed6\u5011\u53ef\u80fd\u662f\u8ab0\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u65b0\u4f9b\u61c9\u5546\u6216\u7d93\u92b7\u5546<\/strong>\n
              \n
            • \u662f\u5426\u9700\u8981\u66ff\u4ee3\u4f86\u6e90\uff1f<\/li>\n\n\n\n
            • \u4ed6\u5011\u662f\u8ab0\u3001\u5728\u54ea\u88e1\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \u9867\u5ba2<\/strong>\n
                \n
              • \u5b83\u5011\u6703\u662f\u76f8\u540c\u7684\uff0c\u9084\u662f\u5305\u542b\u65b0\u7684\u6f5b\u5728\u5ba2\u6236\uff1f<\/li>\n\n\n\n
              • \u4ec0\u9ebc\u50f9\u4f4d\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • \u9032\u5165\u548c\u6ef2\u900f\u7b56\u7565<\/strong>\n
                  \n
                • \u5b83\u5011\u6703\u662f\u4ec0\u9ebc\uff0c\u8207\u7576\u524d\u6709\u4f55\u4e0d\u540c\uff1f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                  \u5e02\u5834\u60c5\u5831\u65b9\u6cd5<\/h2>\n\n\n\n

                  \u4e00\u65e6\u76ee\u6a19\u660e\u78ba\u4e26\u9054\u6210\u4e00\u81f4\uff0c\u5c31\u53ef\u4ee5\u88fd\u5b9a\u8a08\u5283\uff0c\u4ee5\u6700\u597d\u5730\u5c07\u8cc7\u8a0a\u6536\u96c6\u5de5\u5177\u8207\u6574\u5408\u548c\u5206\u6790\u7d50\u679c\u7684\u65b9\u6cd5\u7d50\u5408\u3002<\/p>\n\n\n\n

                    \n
                  • \u4e8c\u6b21\u7814\u7a76<\/strong> \u6d89\u53ca\u73fe\u6210\u7684\u516c\u5171\u8cc7\u6e90\uff0c\u5982\u65b0\u805e\u6587\u7ae0\u3001\u65b0\u805e\u7a3f\u3001\u8ca1\u52d9\u5831\u8868\uff0c\u751a\u81f3\u5c31\u696d\u6216\u623f\u5730\u7522\u5e16\u5b50\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e00\u500b\u6709\u7528\u7684\u8d77\u9ede\uff0c\u6982\u8ff0\u5e02\u5834\u3001\u8da8\u52e2\u3001\u95dc\u9375\u516c\u53f8\u548c\u500b\u4eba\u3002<\/li>\n\n\n\n
                  • \u793e\u7fa4\u5a92\u9ad4\u8207\u5927\u6578\u64da<\/strong> \u4f5c\u70ba\u53ef\u7d0d\u5165\u6574\u9ad4\u5e02\u5834\u5206\u6790\u7684\u984d\u5916\u8cc7\u8a0a\u4f86\u6e90\uff0c\u5b83\u5011\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u5118\u7ba1\u78ba\u5b9a\u5982\u4f55\u5f9e\u4e2d\u63d0\u53d6\u542b\u7fa9\u53ef\u80fd\u662f\u4e00\u500b\u6311\u6230\u3002<\/li>\n\n\n\n
                  • \u6703\u8b70\u548c\u8cbf\u6613\u5c55\u89bd<\/strong> \u4e5f\u70ba\u5feb\u901f\u6d1e\u5bdf\u5e02\u5834\u3001\u7af6\u722d\u5c0d\u624b\u3001\u5ba2\u6236\u9700\u6c42\u548c\u8da8\u52e2\u63d0\u4f9b\u4e86\u80a5\u6c83\u7684\u571f\u58e4\u3002<\/li>\n\n\n\n
                  • \u5546\u696d\u60c5\u5831 (BI)\u3001\u7af6\u722d\u60c5\u5831 (CI) \u548c\u5e02\u5834\u7814\u7a76 (MR)<\/strong> \u901a\u5e38\u8207 MI \u91cd\u758a\u4e26\u53ef\u4ee5\u540c\u6642\u4f7f\u7528\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5e02\u5834\u3001\u4e3b\u8981\u53c3\u8207\u8005\/\u7af6\u722d\u5c0d\u624b\u548c\u6f5b\u5728\u5ba2\u6236\u3002\n
                      \n
                    • \u5546\u696d\u667a\u6167\u5f80\u5f80\u6d89\u53ca\u5167\u90e8\u6536\u96c6\u7684\u6578\u64da\uff0c\u4f8b\u5982\u92b7\u552e\u3001\u751f\u7522\u3001\u9810\u7b97\uff0c\u800cCI\u5247\u5c08\u6ce8\u65bc\u5916\u90e8\u7684\u7279\u5b9a\u7af6\u722d\u5c0d\u624b\uff0c\u800cMR\u5247\u5c08\u6ce8\u65bc\u5ba2\u6236\u548c\u5e02\u5834\u74b0\u5883\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                       <\/h2>\n\n\n\n

                      \u7ba1\u7406\u5e02\u5834\u60c5\u5831<\/h2>\n\n\n\n

                      \u8ffd\u8e64\u5e02\u5834\u60c5\u5831\u4e2d\u5305\u542b\u7684\u6240\u6709\u8cc7\u8a0a\u53ef\u80fd\u6703\u8b8a\u5f97\u975e\u5e38\u8017\u6642\u4e14\u96e3\u4ee5\u627f\u53d7\u3002<\/p>\n\n\n\n

                        \n
                      • \u6709\u4e00\u7d44\u512a\u5148\u4e8b\u9805<\/strong> \u8207\u898f\u5247\u6216\u904e\u6ffe\u5668\u7d50\u5408\u53ef\u4ee5\u7d44\u7e54\u548c\u6e1b\u5c11\u8cc7\u8a0a\u904e\u8f09\u4e26\u4f7f\u5176\u66f4\u6613\u65bc\u7ba1\u7406\u3002<\/li>\n\n\n\n
                      • \u8edf\u9ad4\u548c\u7dda\u4e0a\u5de5\u5177<\/strong> \u70ba\u4e86\u5e6b\u52a9\u60a8\u6536\u96c6\u3001\u5206\u6790\u548c\u5132\u5b58\u5e02\u5834\u60c5\u5831\uff0c\u901a\u5e38\u503c\u5f97\u5c07\u67d0\u4e9b\u4efb\u52d9\u5916\u5305\u7d66\u80fd\u5920\u8655\u7406\u6240\u6709\u9019\u4e9b\u8981\u6c42\u4e26\u63d0\u4f9b\u6709\u95dc\u6700\u4f73\u884c\u52d5\u7684\u516c\u6b63\u56de\u994b\u7684\u7b2c\u4e09\u65b9\u516c\u53f8\u3002\n
                          \n
                        • \u4e00\u4e9b\u5916\u90e8\u516c\u53f8\u63d0\u4f9b\u4e26\u5141\u8a31\u60a8\u76e3\u7763 MR\u3001BI\u3001CI \u548c MI \u5de5\u5177\u7684\u7d44\u5408\uff0c\u56e0\u6b64\u5728\u8cc7\u8a0a\u6536\u96c6\u548c\u5206\u6790\u4e2d\u975e\u5e38\u6709\u7528\u3002<\/li>\n\n\n\n
                        • \u6b64\u5916\uff0c\u9019\u4e9b\u7d93\u9a57\u8c50\u5bcc\u7684\u516c\u53f8\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u652f\u6301\uff0c\u4ee5\u78ba\u4fdd\u60a8\u548c\u60a8\u7684\u540c\u4e8b\u5df2\u7d93\u8003\u616e\u5230\u60a8\u9700\u8981\u7684\u6240\u6709\u91cd\u8981\u8cc7\u8a0a\u9818\u57df\u4ee5\u53ca\u6574\u5408\u9019\u4e9b\u8cc7\u8a0a\u7684\u6846\u67b6\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                        • \u50c5\u50c5\u64c1\u6709\u9ad8\u54c1\u8cea\u548c\u6578\u91cf\u7684\u8cc7\u8a0a\u662f\u4e0d\u5920\u7684\u3002 \u719f\u7df4\u7684\u5206\u6790<\/strong> \u5c07\u5176\u8f49\u5316\u70ba\u69cb\u6210\u6700\u4f73\u6c7a\u7b56\u57fa\u790e\u7684\u60c5\u5831\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                          Learn more about Market Intelligence and how it can benefit your organization’s strategy and performance.<\/p>","protected":false},"author":1,"featured_media":62798,"parent":14567,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15166","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=15166"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166\/revisions"}],"predecessor-version":[{"id":67354,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15166\/revisions\/67354"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62798"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=15166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}